Hassell
- Company typePrivate
- Founded1938
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Hassell firmographics
Firmographics- Name
- Hassell
- Legal name
- Hassell Limited
- Website
- https://hassellstudio.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Hassell is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Hassell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design Services - Architecture and Urban Design: Hassell generates revenue through professional design services for large-scale architecture, urban design, landscape architecture, and interior design projects. Revenue is project-based, derived from fees for design, documentation, and project delivery across commercial, residential, hospitality, transport, civic, cultural, and public realm projects. Project types include metro stations, stadiums, cultural precincts, commercial towers, hotels, hospitals, and public spaces.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hassell product offering
Product offeringCore offering
Hassell is a multidisciplinary design practice delivering architecture, urban design, landscape architecture, and interior design services for large-scale, city-shaping projects. The firm provides design, documentation, and project delivery for commercial towers, metro stations, stadiums, cultural precincts, healthcare facilities, public realm, and hospitality venues. Operations are delivered through nine global studios across Australia, China, Singapore, the UK, and the United States.
Product overview
Hassell is an award-winning architecture, urban design, interior design, and landscape architecture firm operating as a single unified practice rather than a platform with modular products. Their portfolio encompasses architecture services (commercial towers, healthcare, education, sports venues, residential), urban design (city master plans, precincts, transit-oriented developments), interior design (workplace, hospitality, food and beverage), and landscape architecture (parks, waterfronts, public realm, ecological projects). Major projects include Melbourne Metro Tunnel stations, Sydney Metro Western Sydney Airport, Brisbane's Cross River Rail, Suzhou North Station, and Shanghai's West Bund Waterfront. The firm also specializes in Indigenous design integration through Reconciliation Action Plans and First Nations knowledge embedding.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Full-service architectural design covering commercial towers, healthcare, education, sports venues, cultural buildings, transport infrastructure, and residential projects delivered for government, institutional, and enterprise clients.
- Urban Design City-scale design services including master planning, precinct development, and city-shaping infrastructure projects for government authorities and property developers.
- Interior Design Interior architecture and design services for workplaces, hospitality venues, retail precincts, and cultural spaces, targeting enterprise tenants and hospitality operators.
- Landscape Architecture Public realm design, parks, waterfronts, ecological restoration, urban green infrastructure, and biodiversity enhancement for government planning authorities and developers.
Quantifiable outcome
- West Bund Waterfront attracts 40,000 visitors daily and won AILA International Award 2023
- +3 more outcomes
Companies that use Hassell
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
Hassell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hassell partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- CoxcoreAustralian architecture firm Cox joined Hassell and Japanese firm Azusa Sekkei in designing the 63,000-seat Victoria Park stadium for Brisbane 2032 Olympics. The stadium will host opening and closing ceremonies and athletics events as part of a $7.1 billion infrastructure plan.
- Azusa SekkeicoreJapanese architecture and engineering firm Azusa Sekkei partnered with Hassell and Cox to design the Victoria Park 2032 Olympic stadium. The firm brings expertise in large-scale stadium and arena design to this landmark project.
- SnøhettacoreNorwegian architecture firm Snøhetta and Hassell collaborated to win an international competition for Harbourside Shopping Centre redevelopment in Sydney's Darling Harbour. The $2 billion mixed-use precinct includes retail, residential, commercial, and entertainment components. The partnership was also cited for the $15 billion Sydney western waterfront overhaul.
- LendleasecoreLendlease partnered with Hassell for Town Hall Place, a 10-storey mixed-use tower above Melbourne's Town Hall Station. Hassell designed the 16,000 sqm A-grade commercial development linking to activated laneways, retail, and hospitality. Lendlease is the developer for this major over-station development.
- OMAcoreDutch architecture firm OMA collaborated with Hassell on the multi-award-winning WA Museum Boola Bardip in Perth. The project celebrates the shared culture, history, and landscape of Western Australia and revitalises the creative heart of Perth.
- Studio RoundminorStudio Round provided brand identity design for Sydney Airport's Ascent Lounge, Hassell's first-class micro-sanctuary in the International Departures Hall.
- Grazia & CominorAustralian furniture supplier Grazia & Co provided local furniture for the Ascent Lounge at Sydney Airport, featuring warm, sophisticated materials contrasting with the stark departures hall.
- Wadawurrung Traditional Owners CorporationcoreHassell led the redesign of Bakery Hill precinct through collaboration with Wadawurrung Traditional Owners and the broader community, embedding First Nations knowledge systems throughout the urban renewal project.
- Reconciliation AustraliacoreHassell's Innovate Reconciliation Action Plan was endorsed by Reconciliation Australia, marking the next phase of the firm's commitment to embed First Nations knowledges into practice. RAP developed based on Reconciliation Australia's framework.
- Birrunga Gallery / Birrunga WiradyuricoreWiradyuri man Birrunga Wiradyuri served as Hassell's RAP Working Group advisor and founder of Birrunga Gallery, providing cultural guidance on the Innovate RAP. Artist Kamilaroi woman Elysia Love-Anderson created RAP artwork.
- DjinjamacoreFirst Peoples cultural research and design agency Djinjama provided key input on the First Building at Bradfield City Centre, restoring Indigenous culture as the lifeblood of the land. The building pursues Living Building Challenge certification.
- Government Architect NSWcoreHassell collaborated with Government Architect NSW to develop 'Biodiversity in Place', a groundbreaking framework for enhancing urban biodiversity across NSW. Principal Jon Hazelwood co-authored the framework.
- University of MelbournecoreHassell partnered with University of Melbourne's Burnley Campus for Melbourne Arts Precinct Plant Trials informing Laak Boorndap urban garden design. Also collaborated with university's Urban Ecology Design Lab and Robotics Lab on wildlife habitat design resources.
- CareerTrackersminorHassell partners with CareerTrackers intern program to expand First Nations employment, providing career pathways for Aboriginal and Torres Strait Islander students in the architecture and design field.
- Indigenous Desert AllianceminorHassell pro-bono collaboration with Indigenous Desert Alliance and Bateup Consulting delivered the Perth-based Desert Hub for desert rangers - 'keeping the desert connected'.
- LUYTEN 3DminorHassell 3D printed a community building with earth in Hope Village, Tanzania - an organically printed structure from locally sourced earth as part of a master plan for vulnerable young girls.
- to.orgminorHassell collaborated with to.org and Nagami on 3D-printed ecological pavilions. The Inuit-inspired plastic pavilion made from discarded medical equipment serves as climate-responsive shelter design.
- Cross River Rail Delivery AuthoritycoreHassell worked closely with Cross River Rail Delivery Authority on accessibility initiatives for Brisbane's metro stations, including co-design process with Accessibility Reference Group featuring people with diverse needs.
- Architectural Design and Research Institute of Tsinghua UniversitycoreHassell partnered with Tsinghua University's architectural design institute for the Sanchagang Port Green Space competition win. The 6.6 sq km project at Shanghai's river-sea intersection emphasises sustainability and climate resilience.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Hassell competitors and assessment
Company assessmentDirect peers
- Cox Architecture: Australian multidisciplinary architecture firm of similar size and studio footprint. Cox and Hassell are jointly designing the Brisbane 2032 Victoria Park Olympic stadium, making them the closest peer in scale, geography, and project type. Both compete for Australian civic and transport mandates and share comparable award profiles.
- Woods Bagot: Australian-headquartered global architecture and design firm with similar studio network and sector mix across commercial towers, transport, hospitality, and workplace interiors. Competes head-to-head with Hassell on premium commercial and mixed-use precinct mandates across Asia-Pacific and the Middle East.
- Grimshaw Architects: UK-headquartered global multidisciplinary practice with strong transport architecture credentials (stations, airports) and similar interdisciplinary scope including landscape and interiors. Closest international peer to Hassell in studio scale, project mix, and research-led positioning.
- Snøhetta: Norwegian design practice operating across architecture, landscape, interior and product design with comparable global studio network. Direct bid partner with Hassell on Mirvac's Harbourside $2B redevelopment, making it both a competitor on similar mandates and a frequent consortium partner.
- BVN (Bligh Voller Nield): Australian architecture and design firm with comparable scale, transport-sector experience (Sydney Metro), and public-realm portfolio. Overlaps with Hassell on Australian transport, education, and civic infrastructure bids in the same client ecosystem.
- Architectus: Australian architecture practice with national footprint and significant transport and public architecture portfolio. Competes with Hassell on Australian public-sector transport and civic work and on university/cultural mandates.
- Populous: Global architecture practice specialising in sports stadia and arenas — directly comparable to Hassell on the Brisbane 2032 Victoria Park stadium mandate and other venue/cultural infrastructure. Both compete for major sporting and entertainment precinct work worldwide.
Broad incumbents
- OMA: Dutch-headquartered global architecture firm and established cultural-infrastructure incumbent. Bid partner with Hassell on the WA Museum Boola Bardip (multi-award winner). Operates as both collaborator and global competitor on flagship civic and cultural commissions.
- Foster + Partners: UK-headquartered global architecture giant with broader scale and wider portfolio of large-scale transport, commercial, and cultural commissions. Competes with Hassell on international flagship infrastructure mandates, often operating at the upper end of project scale and complexity.
- Gensler: World's largest design firm with deeply resourced Asia-Pacific practice spanning workplace, hospitality, transport and urban design. Represents the scaled-incumbent competitor that Hassell increasingly faces for premium commercial and mixed-use mandates across Greater China and South-East Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hassell social profiles
Digital presenceHassell compliance and trust
Trust signalCompliance2 records
Hassell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hassell leadership team
Management profileNumber of profiles
Profiles12 records
Hassell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hassell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hassell
What does Hassell do?
Hassell is a multidisciplinary design practice delivering architecture, urban design, landscape architecture, and interior design services for large-scale, city-shaping projects. The firm provides design, documentation, and project delivery for commercial towers, metro stations, stadiums, cultural precincts, healthcare facilities, public realm, and hospitality venues. Operations are delivered through nine global studios across Australia, China, Singapore, the UK, and the United States.
Is Hassell a public or private company?
Hassell is a private company. It is classified as management employee owned and is currently operating.
When was Hassell founded?
Hassell was founded in 1938. It employs 101 to 250 people.
Where is Hassell based?
Hassell is headquartered in Adelaide, Australia, in the Oceania region.
How does Hassell make money?
One revenue line is on record: design Services - Architecture and Urban Design.
Who are Hassell's main competitors?
Direct peers on record are Cox Architecture, Woods Bagot, Grimshaw Architects, Snøhetta, BVN (Bligh Voller Nield), Architectus and Populous. Broad incumbents are OMA, Foster + Partners and Gensler.
Does Hassell have an API?
No public API is recorded for Hassell.