52 Capital Partners
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
52 Capital Partners firmographics
Firmographics- Name
- 52 Capital Partners
- Legal name
- 52 Capital Partners, LLC
- Website
- https://52capitalpartners.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
52 Capital Partners industry classification
Industry- Product category
- Investment Banking Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
- akta.pro secondary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where 52 Capital Partners is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
52 Capital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Advisory Fees: Provides strategic and business advice in connection with private mergers and acquisitions and other strategic transactions. Operates as an independent advisory firm charging fees for advisory services. One-year anniversary report stated 58.2% operating margins.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
52 Capital Partners product offering
Product offeringCore offering
52 Capital Partners, LLC is an investment banking advisory firm providing strategic and business advice to senior management teams, founders and boards of directors in connection with private mergers and acquisitions and other strategic transactions. The firm also offers proprietary algorithm-driven indices (The 52 Index™ and The 52 Risk Index™) that assess regulatory risk and M&A activity in China's market, supporting its cross-border advisory practice across North America and the Asia-Pacific.
Product overview
52 Capital Partners, LLC is an investment banking advisory firm that provides strategic and business advice in connection with private mergers and acquisitions and other strategic transactions. The firm's core offerings include M&A Advisory, Private Equity Advisory, Intellectual Property Advisory, Risk Management Advisory, Strategic Transactions, and Special Situations. The firm has developed several proprietary products including The 52 Index™ (algorithm-driven China M&A market assessment) and The 52 Risk Index™ (regulatory risk assessment for China). Additional offerings include The 52 Institute™ (thought leadership division), The 52 Forum™ (annual conference), The 52 Talks™ (content series), 52 Gives™ (charitable initiative), and a Global Leadership Program (talent development). The firm operates a private equity subsidiary, 52 Capital Group, LLC.
Differentiator
Problem solved
Functional benefit
Brands
- The 52 Institute™: Proprietary thought leadership division providing independent perspectives on strategic and transactional challenges
- The 52 Forum™
- The 52 Risk Index™
- The 52 Index™
- 52 Gives™
- 52 Street™
- 52 Capital Group, LLC
Products and services
- Strategic Advisory Provides strategic and business advice to senior management teams, founders, and boards of directors in connection with private mergers and acquisitions and other strategic transactions.
- Mergers & Acquisitions Advisory Guides clients through transformational and complex mergers and acquisitions, providing strategic and business advice on private M&A transactions.
- Private Equity Advisory Provides strategic and business advice to private equity firms in connection with leveraged buyouts, minority growth investments, recapitalizations, and portfolio companies' strategic expansion in domestic and international markets.
- Intellectual Property Advisory Delivers solutions-based business advice to mitigate intellectual property risk, including licensing arrangements, royalty transactions, trademark, copyright, patent, and other IP transactions.
- Risk Management Advisory Provides risk management and risk-mitigation advice for navigating regulatory environments and strategic decision-making, particularly in cross-border transactions involving China.
- Strategic Transactions Advises on cross-border private investments, joint ventures, minority growth investments, private venture capital investments, asset purchases, and recapitalizations.
- Special Situations Handles complex, high-stakes transactions requiring specialized advisory expertise.
- The 52 Risk Index™ M&A industry's first-ever algorithm-driven proprietary index for assessing regulatory risk in China, consisting of proprietary aggregation of regulatory data, rule-of-law indicators, IP risk indicators, and business due process statistics. Provides semi-annual measurements of regulatory risk in China.
- The 52 Index™ M&A industry's first-ever algorithm-driven proprietary index for assessing overall strength, transaction activity, and industry trends within China's M&A market, consisting of macroeconomic data, industry indicators, and proprietary quantitative algorithms.
Quantifiable outcome
- Advised on transactions totaling over $6.8 billion in aggregate deal value since founding in 2018
- +3 more outcomes
Companies that use 52 Capital Partners
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
52 Capital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
52 Capital Partners partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- SharkNinja, Inc.flagship52 Capital Partners advised SharkNinja, Inc. in connection with its $6.5 billion spin-off from JS Global Lifestyle Company Limited and its listing on the New York Stock Exchange. This represents one of the firm's most significant advisory mandates.
- AllianceBernsteinminorThe inaugural 52 Forum™ annual conference was held at AllianceBernstein's New York City offices, featuring keynote address and three panel discussions on sustainability, innovation, entrepreneurship, and U.S.-China relations.
- Getting The Deal Through / Lexologycore52 Capital Partners was selected as lead author for Lexology's Getting The Deal Through new annual China M&A Review, with global circulation to 400,000 practitioners including 240,000 in-house counsel. First issue anticipated in Fall 2019.
- 52 Capital Group, LLCcore52 Capital Partners formed a new private equity subsidiary, 52 Capital Group, LLC, expanding the firm's private equity advisory capabilities alongside its M&A advisory business.
- Colgate-Palmolive Companyflagship52 Capital Partners advised LiquiGlide Inc. in connection with a strategic licensing transaction with Colgate-Palmolive Company, facilitating commercialization of LiquiGlide's proprietary liquid-infused surface technology.
- PLUS™core52 Capital Partners served as the exclusive strategic and financial advisor to PLUS™ in connection with its all-stock acquisition of GOOD™. The transaction included 90% earn-out structure tied to post-closing milestones.
- William J. Bennett (Former U.S. Secretary of Education)minor52 Capital Partners retained to provide strategic advisory services to William J. Bennett, former U.S. Secretary of Education under President Ronald Reagan, on issues concerning reprints in China of his internationally acclaimed work The Book of Virtues.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
52 Capital Partners competitors and assessment
Company assessmentDirect peers
- BDA Partners: Independent M&A advisory firm headquartered in Asia with deep cross-border deal expertise, especially in Asia-related transactions. Closest direct peer to 52 Capital Partners given overlapping focus on cross-border M&A with an Asia-Pacific emphasis and boutique-style senior-led engagement model.
- Lincoln International: Global mid-market investment bank focused on M&A advisory, debt advisory, and private capital. Direct comparable to 52CP in mid-market cross-border M&A, with a similar boutique-scaled senior-led model and a strong PE practice.
Broad incumbents
- Houlihan Lokey: Large global independent investment bank with strong M&A advisory, capital markets, and financial restructuring practices. Operates broadly across M&A but is highly relevant as a scaled independent advisor that competes for many of the same cross-border and middle-market engagements 52CP targets.
- Centerview Partners: Elite independent advisory firm focused on M&A, restructurings, and strategic advice for leading corporations and boards. Comparable as a senior-led, conflict-free independent advisor competing for high-end strategic advisory mandates.
- Rothschild & Co: Global independent advisory firm with a long heritage in cross-border M&A and family/founder-led transactions. Particularly comparable to 52CP in family-owned enterprise and cross-border strategic advisory, though at much larger scale.
- Jefferies: Full-service global investment banking and capital markets firm with significant M&A advisory operations. Relevant comparison in the M&A league-table rankings where 52CP earned its 2023 Top Advisor recognition.
- Lazard: Global financial advisory and asset management firm with one of the largest pure-play M&A advisory franchises. Comparable across cross-border M&A and strategic advisory, particularly in international transactions where 52CP also competes.
- PJT Partners: Independent advisory-focused investment bank with M&A, restructuring, and shareholder advisory services. Comparable as a senior-led, independent advisory model competing for strategic advisory mandates, though at significantly larger scale than 52CP.
- Deloitte Corporate Finance: Big Four M&A advisory practice offering mid-market and cross-border transaction advisory. Comparable as a cross-border M&A and PE advisory competitor, though embedded within a much larger professional services platform.
- Evercore: Premier independent advisory firm with large M&A and capital markets advisory practices. Highly relevant comparison as a senior-partner-led, independent advisory competing for high-stakes strategic transactions, including cross-border mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
52 Capital Partners social profiles
Digital presence52 Capital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
52 Capital Partners leadership team
Management profileNumber of profiles
Profiles2 records
52 Capital Partners subsidiaries and ownership
Company hierarchySubsidiaries6 records
52 Capital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
52 Capital Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 52 Capital Partners
What does 52 Capital Partners do?
52 Capital Partners, LLC is an investment banking advisory firm providing strategic and business advice to senior management teams, founders and boards of directors in connection with private mergers and acquisitions and other strategic transactions. The firm also offers proprietary algorithm-driven indices (The 52 Index™ and The 52 Risk Index™) that assess regulatory risk and M&A activity in China's market, supporting its cross-border advisory practice across North America and the Asia-Pacific.
Is 52 Capital Partners a public or private company?
52 Capital Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 52 Capital Partners founded?
52 Capital Partners was founded in 2018. It employs 11 to 50 people.
Where is 52 Capital Partners based?
52 Capital Partners is headquartered in San Francisco, United States, in the North America region.
How does 52 Capital Partners make money?
One revenue line is on record: strategic Advisory Fees.
Who are 52 Capital Partners's main competitors?
Direct peers on record are BDA Partners and Lincoln International. Broad incumbents are Houlihan Lokey, Centerview Partners, Rothschild & Co, Jefferies, Lazard, PJT Partners, Deloitte Corporate Finance and Evercore.
Does 52 Capital Partners have an API?
No public API is recorded for 52 Capital Partners.
What industry is 52 Capital Partners in?
52 Capital Partners's product category is Investment Banking Advisory. Its primary akta.pro industry code is FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps), with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 523940 and its SIC code is 6282.