Fireworks Trade Media Group

What Fireworks Trade Media Group does

Fireworks Trade Media Group is a Singapore-headquartered holding company, established in 2008, that operates as one of Asia's largest independently owned trade media businesses. Through five core divisions (Trade Exhibitions, Trade Publications via Fireworks Business Information, Industrial Roadshows and Niche Events via QUIK Fairs, Trade Conferences via JUZ Talk, and Market Intelligence via Fireworks Market Intel) plus subsidiaries NRG Exhibitions (Malaysia) and Asia Webinars, the group organizes B2B trade exhibitions, conferences, roadshows, niche events, webinars, and trade publications targeted at industrial sectors including manufacturing, oil and gas, marine and offshore, palm oil and sugar, electronics manufacturing, and automation across more than twelve countries.

The group's product engine is anchored on its proprietary BEEP framework, which standardizes the event experience around four components: B2B Business Matching Sessions, Educational Corners, Educational Field Trips and Visits, and Professional Conferences and Seminars. Operating activity is supported by wholly-owned local entities and regional offices in Singapore, Indonesia, Thailand, Vietnam, Malaysia, Philippines, with additional operations in China, Brunei, Cambodia, India, and Australia. Distribution runs through direct enterprise and mid-market field sales via regional offices, supported by content marketing, the asiafireworks.com web properties (bilingual EN/CN), industry publications, video content, email, and organic social channels.

The business model is event-driven and primarily one-time-license in nature, with revenue generated from exhibition booth rentals, sponsorship packages, conference delegate fees, webinar ticket sales, and recurring publication subscriptions (e.g., AUTOMATE INDONESIA magazine). No public pricing is disclosed; commercial terms are quote-based and segmented by event, size, and industry. Customer segments are weighted toward B2B industrial companies and oil and gas firms as primary use cases, with additional exposure to marine and offshore, agricultural commodities, electronics manufacturing, and educational institutions as secondary segments. The company is privately held, with no disclosed funding rounds or external investors, and operates with 51-100 employees under the leadership of founder and Group CEO Kenny Yong and co-founder and Group CFO Susan Tricia.

Name

Fireworks Trade Media Group

Legal name

Fireworks Trade Media Group

Website

https://asiafireworks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Fireworks Trade Media Group is a Singapore-headquartered, independently owned holding company (founded 2008) that organizes B2B trade exhibitions, conferences, roadshows, trade publications, and webinars for industrial sectors across twelve-plus Asian countries through five operating divisions.

Ownership category

akta.pro rank

Product category

Trade Events and Conferences

NAICS

Convention and Trade Show Organizers (56192), Amusement, Gambling, and Recreation Industries (713)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade exhibitions
• Industrial conferences
• Trade publications
• Event management services
• Business matching sessions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Exhibitions: Revenue generated from booth rentals, sponsorship packages, and exhibition fees for industrial trade shows across Asia including manufacturing, oil & gas, marine, palm oil, and other sector-specific events.
2. Trade Conferences & Forums: Revenue from conference registrations, delegate fees, and sponsorship for professional trade conferences and forums targeting senior decision-makers.
3. Trade Publications: Revenue from publishing trade magazines, print and online publications including AUTOMATE INDONESIA magazine and other industry-specific publications.
4. Webinars: Revenue from virtual webinar events under the Asia Webinars brand serving various industry sectors.
5. Industrial Roadshows & Niche Events: Revenue from QUIK Fairs brand which organizes industrial roadshows and niche events targeting specific industry segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fireworks Trade Media Group organizes large-scale trade exhibitions, professional trade conferences, industrial roadshows, niche events, and trade publications across Asia. Its five business divisions cover trade exhibitions, professional conferences (Juz Talk), trade publications (Fireworks Business Information), industrial roadshows (QUIK Fairs), and market intelligence, serving B2B industrial companies with a proprietary BEEP framework combining B2B business matching, educational corners, field trips, and professional conferences.

Product overview

Fireworks Trade Media Group is a unified platform comprising five interconnected business divisions serving the Asian trade media industry. The core offerings include Fireworks Exhibitions and Conferences (large-scale trade shows), Fireworks Business Information (trade publications), QUIK Fairs (niche roadshows), JUZ Talk (professional conferences), and Fireworks Market Intel (intelligence services). Additional divisions NRG Exhibitions and Asia Webinars expand regional coverage. Together, these products provide comprehensive coverage for B2B business matching, educational content, and industry networking across 12+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Juz Talk: Professional trade conferences brand with 20+ conferences yearly for senior decision-makers
• Fireworks BI
• NRG Exhibitions

Products and services

• Fireworks Exhibitions and Conferences Organizes large-scale trade exhibitions and conferences across Asia for industrial sectors including manufacturing, oil & gas, marine, palm oil, and electronics manufacturing. Targets B2B exhibitors and senior decision-makers.
• JUZ Talk Trade Conferences Organizes 20+ professional trade conferences and forums yearly targeting senior decision-makers across multiple industry verticals.
• Fireworks Business Information (FBI) Trade Publications Trade publications arm offering print and online business information content for industrial sectors, including the AUTOMATE INDONESIA magazine.
• QUIK Fairs Industrial Roadshows
• Fireworks Market Intel Market intelligence and industry maps division providing research and analytical services for strategic planning.
• NRG Exhibitions (M) Sdn Bhd Premier trade show organizer in Malaysia, operating as a wholly-owned subsidiary division of the group.
• Asia Webinars The Industry Webinars Company providing virtual webinar services across various industry sectors throughout Asia.

Quantifiable outcome

• Over 20 conferences yearly for senior decision-makers
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Informa Markets: Global B2B events and exhibitions leader (part of Informa PLC), operating the largest portfolio of trade shows worldwide with deep Asia presence across industrial verticals. Directly comparable as an industry-specialized trade exhibition and conference organizer.
• RX (Reed Exhibitions / RX Global): Major global B2B event organizer running hundreds of trade shows annually across industrial sectors worldwide, including Asia. Comparable business model of booth rental, sponsorship, and conference revenue from industry-specific events.
• Messe Frankfurt: German-headquartered trade fair organizer with strong Asia subsidiary network operating industry-specific exhibitions (textiles, automotive, lighting, etc.). Closely matches Fireworks' vertical-specialized B2B exhibition model with regional adaptation.
• Koelnmesse: Cologne-based trade fair company running 80+ events worldwide with growing Asia presence in industrial verticals. Comparable organizer of industry-specific B2B exhibitions and conferences with regional subsidiary footprint.
• Messe Düsseldorf (incl. Messe Düsseldorf Asia): Global trade fair organizer with substantial Asia operations (drupa, K, Medica, etc.) running industry-specific exhibitions and conferences. Directly comparable vertically-specialized B2B trade show operator with strong Asian distribution.
• Messe München (Messe München International): German trade fair organizer operating specialized exhibitions (bauma, IFAT, electronica) globally with Asia subsidiaries. Closely comparable vertically-specialized B2B exhibition and conference model with Asia regional expansion.

Regional players

• Constellar (Singapore EXPO Group): Singapore-headquartered venue owner and trade event organizer running exhibitions and conferences across Asia, including industrial verticals. Comparable regional peer with overlapping Singapore and Southeast Asia B2B event focus.

Broad incumbents

• dmg events: Global B2B event organizer across energy, construction, hospitality, and coatings verticals with growing Asia operations (ADIPEC, Big 5). Overlaps with Fireworks' oil & gas, marine, and industrial verticals at regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FireworksIDN
• Facebookfacebook.com/Fireworks-Trade-Media-Group-100063789611052
• LinkedInlinkedin.com/company/fireworkstrademedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireworks Trade Media Group