Crown

Name

Crown

Legal name

Crown Benefits Group

Website

https://crownbgi.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Health and Welfare Funds (52512)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)

akta.pro secondary industry

Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB)

Keywords

• Employee benefits consulting
• Group health insurance
• Benefits administration
• Insurance brokerage
• Union benefits programs

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Benefits Consulting and Advisory Services: The company generates revenue by providing consulting services to businesses, unions, and public sector organizations for designing and managing employee benefits programs. Revenue is derived from fees for benefits design, plan management, compliance support, and ongoing advisory services. The independence from being tied to a single insurance carrier allows them to evaluate multiple options and negotiate on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Crown Benefits Group is an independent employee benefits consulting and brokerage firm that designs and manages customized group insurance packages for employers. The firm brokers medical, dental, vision, life, short-term disability, long-term disability, and AD&D coverage from multiple carriers and delivers these as tailored programs for businesses, unions, and public sector organizations in Western New York.

Product overview

Crown Benefits Group offers a unified employee benefits consulting service with a portfolio of insurance products. The core offerings include Medical, Dental, Vision, and Life Insurance, along with Short-Term and Long-Term Disability coverage and Accidental Death and Dismemberment protection. These products are delivered as part of customized benefits packages designed for businesses, unions, and public sector organizations across Western New York. The company also operates 'The Alliance of WNY' as a specialized program for union and public sector clients. All services are delivered through independent, consultative guidance without affiliation to a single insurance carrier.

Differentiator

Problem solved

Functional benefit

Brands

• The Alliance of WNY: A collaborative initiative by Crown Benefits Group focused on serving unions and public sector employers in Western New York.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• USI Insurance Services: USI is a large national brokerage with an extensive employee benefits practice advising mid-market and large employers on group health, dental, vision, disability, and ancillary benefits. Its consultative, multi-carrier model is directly comparable to Crown's approach and overlap on benefits advisory scope.
• OneDigital: OneDigital is one of the largest independent employee benefits and HR consulting firms in the U.S., with a similar consultative model advising employers on medical, dental, vision, disability, and life benefits. It directly competes for the same mid-market and SMB employer customers that Crown serves, scaled across multiple regions.
• Hub International: Hub International is a major insurance brokerage with deep employee benefits practices for middle-market businesses, unions, and public-sector employers. Its regional office structure and consultative benefits advisory model mirror Crown's approach, making it a directly competing peer in similar customer segments.
• Burnham Benefits Insurance Services: Burnham Benefits is an independent, mid-size employee benefits brokerage providing consultative advice on group medical, dental, vision, life, and disability plans for businesses in California and the broader Western U.S. Its carrier-agnostic, mid-market focus is structurally similar to Crown's Western New York operation.
• Holmes Murphy: Holmes Murphy is an independent risk management and employee benefits firm specializing in group health, dental, vision, life, and disability plans for employers. Its mid-market and public-sector focus, plus tailored consulting service model, closely mirrors Crown's niche in WNY.
• Brown & Brown Insurance: Brown & Brown is an established national insurance brokerage providing employee benefits advisory, group health, dental, vision, life, and disability products. It serves similar employer and public-sector segments through both organic regional offices and acquired agencies, competing for the same consultative broker relationships as Crown.
• Cottingham & Butler: Cottingham & Butler is a mid-size insurance brokerage with a dedicated employee benefits practice serving businesses, municipalities, and public-sector employers across the Midwest and Mid-Atlantic. Its consultative approach and multi-carrier model directly parallel Crown's, particularly for SMB and municipal clients.
• NFP (an Aon company): NFP is a national insurance brokerage and benefits consultancy serving businesses, public entities, and union groups with group health, dental, vision, disability, and life coverage. Its consultative, multi-carrier model and public-sector focus directly parallel Crown's positioning.

Broad incumbents

• Marsh McLennan: Marsh McLennan is a global professional services firm with Mercer as its benefits consulting arm, advising employers on group health, dental, vision, life, and disability benefits. It overlaps with Crown's benefits advisory category but operates at enterprise scale rather than regional SMB/mid-market focus.
• Arthur J. Gallagher & Co. Gallagher is one of the largest global insurance brokerage and risk management firms, with a broad employee benefits consultancy serving commercial, public, and union clients. It competes with Crown for employer benefits relationships but operates at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crown-benefits-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown