Excluton
- Company typePrivate
- Founded1975
- HeadquartersDruten, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Excluton firmographics
Firmographics- Name
- Excluton
- Legal name
- Excluton B.V.
- Website
- https://excluton.nl
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Excluton industry classification
Industry- Product category
- Decorative Paving Materials
- NAICS
- Other Concrete Product Manufacturing (32739), Cut Stone and Stone Product Manufacturing (327991), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)
- SIC
- Concrete Products, Except Block & Brick (3272), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
- akta.pro secondary industries
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)
Keywords
Where Excluton is headquartered
LocationHeadquarters
- HQ city
- Druten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Excluton business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Concrete paving products: Excluton manufactures and sells concrete decorative paving products, including tiles, pavers, and wall elements. Products are sold through an extensive dealer network across the Netherlands. The company produces over 2200 different products from its own production facilities.
- Natural stone and ceramic tiles: As an importer of natural stone and ceramic tiles, Excluton distributes these products through its dealer network. These complement the core concrete product line for garden, terrace, driveway, and public space applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dealer-direct pricing with quote-based model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Excluton product offering
Product offeringCore offering
Excluton manufactures and supplies decorative paving products from its own production facility in Druten, Netherlands, producing over 2,200 SKUs including concrete tiles, ceramic tiles, natural stone tiles, bricks and stones, wall elements, and decorative aggregates. The company sells its full range exclusively through a carefully selected dealer network of stone specialists, DIY stores, garden centers, landscapers, civil engineering companies, and government organizations across the Netherlands.
Product overview
Excluton is a Dutch manufacturer of decorative paving (sierbestrating) products, operating as a single unified product portfolio. The core offerings include betontegels (concrete tiles), keramische tegels (ceramic tiles), natuursteen tegels (natural stone tiles), klinkers & stenen (bricks and stones), muurelementen (wall elements), and split/grind/zand (aggregates). The product line spans over 2,200 products suitable for gardens, terraces, driveways, and public spaces. Sub-product lines include the premium Optimum and 60Plus Soft Comfort concrete tiles, Kera Twice and Kera Full Body ceramic tiles, Abbeystones natural stone products, and ExcluNatura sustainable series. Supporting products include King-Assistant Voegmiddel joint mortars, FundiKing foundation materials, and StabiKing stabilizing agents. Products are sold exclusively through an authorized dealer network throughout the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- ExcluNatura: Product line with silver Cradle to Cradle certification, confirming commitment to material purity, reusability, CO2 reduction, and socially responsible entrepreneurship.
- Kera Twice
- Kera Full Body
- King-Assistant
- Fundi King
- StabiKing
- Abbeystones
- 60Plus Soft Comfort
- TerrasTegel+
- Optimum
- Excluton GWW
Products and services
- Betontegels (Concrete Tiles) Concrete paving tiles for outdoor applications including gardens, terraces, and driveways, offered in lines such as Optimum, 60Plus Soft Comfort, and TerrasTegel+. Available in multiple colors and formats through Excluton's dealer network.
- Keramische tegels (Ceramic Tiles) Ceramic outdoor tiles sold under Kera Twice and Kera Full Body lines, suitable for terraces, walkways, rooftops, and balconies. Available in multiple sizes and colors via Excluton's dealer network.
- Natuursteen tegels (Natural Stone Tiles) Natural stone paving tiles for outdoor applications, including vijverranden (pond edges). Sold through Excluton's dealer network across the Netherlands.
- Klinkers & Stenen (Bricks & Stones) Brick and stone paving products including the Abbeystones line and standard bricks in multiple colors, sizes, and patterns such as wildverband, suitable for driveways, terraces, and garden paths.
- Muurelementen (Wall Elements) Wall elements including Stapelstenen (stacking stones) and Opsluitbanden (restraint bands) for garden and landscape construction applications.
- Split, Grind & Zand (Gravel, Grit & Sand) Decorative aggregates including split, gravel, sand, and halfverharding (half-paving) materials for garden paths and surfaces.
- Kera Quite Light Paving Lightweight ceramic tile specifically designed for rooftops and balconies.
- Kera Connect Ceramic tile product for rooftops and balconies featuring connection properties.
- ExcluNatura Sustainable paving product line with silver Cradle to Cradle certification, focusing on material purity, reusability, CO2 reduction, and socially responsible manufacturing.
- King-Assistant Voegmiddel Plus Joint mortar for terraces and walkways that prevents weed growth, suitable for joint widths from 5mm and joint depth of 30mm minimum, priced at €89.50 per 20kg piece (Beige).
- King-Assistant Voegmiddel Premium Premium joint mortar for driveways, terraces, and walkways with narrow joints from 3mm width and 30mm depth minimum, priced at €99.95 per piece (Gray).
- FundiKing Foundation material used as base layer for paving installation, recommended for ceramic tile applications.
- StabiKing Stabilizing agent mixed into sand beds to provide a solid underlayer for paving larger than 30x30 cm.
Quantifiable outcome
- Production of 2200+ different products
- +2 more outcomes
Companies that use Excluton
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Excluton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Excluton partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Excluton competitors and assessment
Company assessmentDirect peers
- Schellevis: Schellevis is a Dutch manufacturer of decorative concrete paving products (beton sierbestrating) with a comparable product range in concrete tiles, slabs and garden paving. Directly comparable because it operates in the same Dutch sierbestrating category with overlapping customer base and was previously owned by Excluton's current PE sponsor Gilde Equity Management.
- Struyk Verwo Infra: Struyk Verwo Infra is a Dutch manufacturer of concrete paving (bestratingsmaterialen) including tiles, bricks and infrastructure products, now part of Wienerberger. Directly comparable because it offers overlapping concrete paving products for garden, terrace and public-space applications in the same Dutch market.
- MBI (Meijer Beton Industries): MBI is a Dutch concrete products manufacturer producing concrete tiles, pavers and related elements for garden, terrace and infrastructure applications. Directly comparable because it shares the same Dutch sierbestrating category, dealer distribution model and concrete manufacturing base as Excluton.
- Michel Oprey & Beisterveld: Michel Oprey & Beisterveld is a Dutch natural stone supplier and importer offering tiles, cladding and garden stone products. Comparable because Excluton imports and distributes natural stone tiles alongside its own concrete range, addressing overlapping dealer and consumer demand in the Dutch natural stone market.
Broad incumbents
- Wienerberger: Wienerberger is an Austrian-headquartered, publicly listed building materials group with Dutch paver operations through Struyk Verwo Infra, producing clay and concrete pavers for garden and public-space applications. Comparable as a broad incumbent offering overlapping paving products in the same geographies but on a much larger, multi-national scale.
- CRH plc: CRH is a global building materials group with European concrete paving and hardscape operations serving civil infrastructure and residential markets. Comparable as a broad incumbent whose product portfolio overlaps Excluton's concrete paver, brick and wall element categories but on a much larger multi-national scale.
- Holcim: Holcim is a global building materials major with European concrete, aggregates and paving product operations. Comparable as a broad incumbent with overlapping concrete and aggregate product lines, including sustainable concrete offerings, but operating at vastly greater scale and geographic reach than Excluton.
Emerging players
- Oldenboom Natuursteen: Oldenboom is a Dutch natural stone specialist supplying tiles, cladding and garden stone products to dealers and consumers. Comparable on the natural stone dimension of Excluton's portfolio (which Excluton imports and distributes), though Oldenboom focuses purely on natural stone rather than also manufacturing concrete.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Excluton social profiles
Digital presenceExcluton compliance and trust
Trust signalCompliance3 records
Excluton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excluton leadership team
Management profileNumber of profiles
Profiles2 records
Excluton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excluton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excluton
What does Excluton do?
Excluton manufactures and supplies decorative paving products from its own production facility in Druten, Netherlands, producing over 2,200 SKUs including concrete tiles, ceramic tiles, natural stone tiles, bricks and stones, wall elements, and decorative aggregates. The company sells its full range exclusively through a carefully selected dealer network of stone specialists, DIY stores, garden centers, landscapers, civil engineering companies, and government organizations across the Netherlands.
Is Excluton a public or private company?
Excluton is a private company. It is classified as private equity controlled and is currently operating.
When was Excluton founded?
Excluton was founded in 1975. It employs 101 to 250 people.
Where is Excluton based?
Excluton is headquartered in Druten, Netherlands, in the Europe region.
How does Excluton make money?
Two revenue lines are on record. Concrete paving products are the primary driver. The others are natural stone and ceramic tiles.
Who are Excluton's main competitors?
Direct peers on record are Schellevis, Struyk Verwo Infra, MBI (Meijer Beton Industries) and Michel Oprey & Beisterveld. Broad incumbents are Wienerberger, CRH plc and Holcim. Oldenboom Natuursteen is listed as an emerging player.
Does Excluton have an API?
No public API is recorded for Excluton.
What industry is Excluton in?
Excluton's product category is Decorative Paving Materials. Its primary akta.pro industry code is IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone), with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its NAICS code is 32739 and its SIC code is 3272.