Michel Oprey & Beisterveld

Name

Michel Oprey & Beisterveld

Legal name

Michel Oprey

Website

https://oprey.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Echt

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Stone and Tile Product Sales: Revenue generated from the sale of indoor tiles, outdoor products (paving, stone), and slabs (natural stone and composite materials) through dealer network and company showrooms. Products include decorative stones, flagstones, ceramics, and natural stone slabs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Michel Oprey & Beisterveld is a premium Dutch stone and tile dealer that sells indoor tiles (floor and wall), outdoor products (ornamental stones, paving, outdoor tiles, finishing materials, and accessories), and slabs (natural stone, composite, and ceramic) under one roof. The assortment includes premium international brands such as Neolith, Diresco, Infinity, Duralith, Piemme, XLIM, The Art of Living, and Ceramaxx, and is delivered to customers through company showrooms in Echt and Vianen, an authorized dealer network, and an architect/specifier program, supplemented by interior design advisory services.

Product overview

Michel Oprey is a high-end Dutch stone and tile dealer offering indoor, outdoor, and slab products under one roof. The product portfolio is organized across three main divisions: Outdoor (Sierstenen, Bestrating, Buitentegels, Afwerking, and Toebehoren for garden and exterior applications), Indoor (Vloertegels and Wandtegels for floors and walls), and Slabs (Natuursteen, Composiet, and Keramiek for countertops and large surfaces). Premium brands include Neolith (sintered stone), Diresco (quartz composite), Infinity, Duralith, Piemme, and XLIM for tiles, plus Ceramaxx and The Art of Living for outdoor ceramics. The company also provides interior design advisory services and operates showrooms in Echt and Vianen, Netherlands, serving both retail customers and professional dealers through a nationwide dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Stone & Paving Products Comprehensive outdoor category covering decorative stones (sierstenen, gravel, split, boulders, shells, cobbles, fine sand), paving products (flagstones, step stones, cobblestones, Waal-format and fired bricks, concrete paving), outdoor tiles in natural stone and ceramic, finishing products (edging strips, palisades, pool edges, step treads, stone panels), and outdoor accessories (processing tools, drainage, gravel mats, maintenance, compost bins) for residential gardens and exterior projects.
• Indoor Floor & Wall Tiles Indoor ceramic and natural stone tiles for residential floors and walls, available in multiple formats including ceramic, natural stone, and mosaic, designed for kitchens, bathrooms, living rooms, and other interior applications.
• Natural Stone, Composite & Ceramic Slabs Large-format slabs in natural stone (quartzite, marble, hardstone, granite, slate, travertine), composite materials (marble composite, quartz composite), and ceramics (glass ceramic and ceramic plates) for kitchen countertops, vanities, and large interior surfaces.
• Premium Brand Tile & Slab Collections Distribution of premium international tile and slab brands — Neolith (sintered stone for kitchen countertops, flooring, and walls), Diresco (quartz composite surfaces), Infinity (ceramic and composite slabs), Duralith (composite stone), Piemme (Italian ceramic tiles), XLIM (slim-format tiles), The Art of Living (outdoor ceramic tiles), and Ceramaxx (outdoor ceramic slabs) — for residential and architectural specification.
• Interior Design Consultation Professional interior design consultation delivered at the company's showrooms in Echt and Vianen to help customers select appropriate stone, tile, and slab products for residential indoor and outdoor projects.
• Showroom Retail Experience Physical showroom locations in Echt and Vianen (Netherlands) where customers can view the full indoor, outdoor, and slab product ranges in person, with appointment-based expert advice for product selection.
• Authorized Dealer Network Program B2B partnership program enabling building materials dealers across the Netherlands to resell Michel Oprey products, with a tiered structure (standard and Premium Dealers) and online dealer locator.
• Outlet / Clearance Products Discounted and clearance inventory from Michel Oprey's indoor, outdoor, and slab product ranges, offered through a dedicated outlet section of the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NeolithcoreTechnology or IntegrationNeolith is a featured brand for both indoor tiles and slabs. The partnership provides sintered stone products for kitchen countertops, flooring, and wall applications.
• DirescocoreTechnology or IntegrationDiresco is featured as a composite slab brand, offering quartz composite surfaces. Described as 'almost indistinguishable from real natural stone' in marketing materials.
• InfinitycoreTechnology or IntegrationInfinity is a slab brand partner providing large format ceramic and sintered stone surfaces for various interior applications.
• The Art Of LivingcoreTechnology or IntegrationThe Art Of Living is a ceramic tile brand featured for outdoor collections, offering decorative ceramic tile solutions.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Salvatori: Italian premium natural stone design house with a strong direct-to-consumer and architect/specifier channel. Comparable in premium positioning, design-led assortment, and architect engagement model.
• Stone Center: European stone distributor specializing in slabs, tiles, and outdoor paving with showrooms across multiple countries. Overlaps directly with Michel Oprey's slabs, indoor tiles, and outdoor paving categories.
• Topps Tiles: UK's largest specialist tile retailer with extensive showroom network and trade accounts. Directly comparable in tile retailing DNA, though positioned more in mid-market than the premium tier Michel Oprey serves.
• Mandarin Stone: UK-based premium natural stone and tile retailer with showrooms and a specialist trade/dealer channel. Highly comparable business model and premium positioning, differing mainly by geography.
• Beltrami: Belgian-based specialist distributor of natural stone, ceramic, and composite surfaces for indoor, outdoor, and slab applications. Closest direct peer to Michel Oprey given the near-identical three-division (indoor/outdoor/slabs) premium product structure and Benelux market focus.
• Stoneasy: Dutch online and showroom-based retailer of natural stone and tiles with a premium assortment and design-led positioning. Directly competes for the same Dutch homeowner and small-project buyer, making it a close direct comparable.

Broad incumbents

• Marazzi Group: Major Italian ceramic tile manufacturer with global distribution and broad portfolio across indoor and outdoor categories. Overlaps with Michel Oprey's ceramic tile and outdoor assortment from an incumbent supplier perspective.
• Porcelanosa: Large Spanish ceramic tile, bathroom, and kitchen surfaces group with global retail and distribution footprint. Overlaps with Michel Oprey's indoor tile and slab assortment as a broader incumbent in the premium tile space.
• Villeroy & Boch Tiles: Major European tile and bathroom surfaces brand with broad distribution. Competes in the premium tile category with overlapping indoor wall and floor offerings, but operates as a broader multi-category incumbent.

Regional players

• Mosa Tiles: Dutch ceramic tile manufacturer with strong architecture/specifier focus. Comparable architect engagement model and Dutch market presence, though manufacturer rather than multi-brand distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/michel-oprey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michel Oprey & Beisterveld