Carla

What Carla does

Carla Corporation is a privately held, family-owned American jewelry manufacturer and B2B wholesaler headquartered in Rhode Island, founded in 1965 by Nicholas DeCristofaro Sr. and now in its third generation of family leadership under President Brian Fleming and Vice President Ralph Fleming III. The company designs, manufactures, and distributes 14KT gold (yellow, rose, white, two-tone), sterling silver, and vermeil jewelry under the Carla, Nancy B, and Nancy B Color brands, with a catalog exceeding 5,600 style variants spanning earrings (hoops, drops, studs), bracelets, necklaces, rings, pendants, and anklets, alongside complementary retail display fixtures and branded packaging.

The business operates an exclusively B2B wholesale model, selling only to registered independent jewelry retailers and jewelry store chains across the United States; retailers must create an account and log in to view wholesale pricing and place orders. GTM is built around a B2B e-commerce catalog platform, an annual printed catalog distributed to retail partners, and social media channels (Facebook, Pinterest, Instagram) used primarily for end-consumer brand awareness that flows into the 255+ retail partner network. Pricing is not publicly disclosed and is negotiated through the logged-in retailer portal.

Revenue is generated entirely through one-time wholesale transactions on jewelry and display products, with no subscription, licensing, or recurring component. The company is a member of the Responsible Jewellery Council (RJC), adhering to its ethics standards for supply chain responsibility. No AI/ML capabilities, no proprietary software products, no public funding rounds, no M&A activity, and no international operations are disclosed; the company is a steady-state, domestically focused, multi-generational jewelry wholesaler.

Name

Carla

Legal name

Carla Corporation

Website

https://carlacorp.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Carla Corporation is a family-owned American jewelry manufacturer and B2B wholesaler, founded 1965 in Rhode Island, selling 14KT gold and sterling silver jewelry under Carla and Nancy B brands exclusively to registered independent jewelry retailers across the United States.

Ownership category

akta.pro rank

Product category

Fine Jewelry Wholesale Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Fashion/Costume Jewelry Manufacturing (CRAKAIAB), Fine Jewelry Wholesale & Trading (CRAKAAAL), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

Keywords

• Jewelry wholesale
• Fine jewelry manufacturing
• Gold jewelry
• Sterling silver jewelry
• Retail jewelry displays

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry Wholesale: Carla Corporation operates as a B2B jewelry wholesaler, selling gold and silver jewelry to independent retail jewelers across the United States. Products are sold in bulk to retailers who then resell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Carla Corporation manufactures and wholesales 14KT gold (yellow, rose, white, two-tone) and sterling silver jewelry — including earrings, bracelets, necklaces, rings, pendants, and anklets — to registered independent jewelry retailers across the United States. The company also supplies complementary retail display fixtures and branded packaging. Operations are anchored in an in-house manufacturing facility in Rhode Island and span over 5,600 style variants under the Carla and Nancy B brands.

Product overview

Carla Corporation is a family-owned American jewelry manufacturer founded in 1965, operating under two primary brands — Carla and Nancy B (including the Nancy B Color sub-line). The company produces a wide range of 14KT gold, sterling silver, and vermeil jewelry across earrings (hoops, drops, studs), bracelets, necklaces, rings, and anklets, with over 5,600 total style variants. Materials include yellow gold, rose gold, white gold, two-tone gold, and sterling silver with a variety of precious and semi-precious gemstones. In addition to jewelry, Carla Corp. offers a complementary line of retail display fixtures and branded packaging boxes. The overall portfolio is a unified jewelry catalog anchored by two branded sub-lines, supplemented by point-of-sale display products.

Differentiator

Problem solved

Functional benefit

Brands

• Nancy B: A jewelry collection brand under Carla Corporation offering gold jewelry pieces
• Nancy B Color

Products and services

• Carla (Primary Jewelry Brand) The primary jewelry brand of Carla Corporation, offering 14KT yellow, rose, and white gold, sterling silver, and vermeil jewelry including earrings, bracelets, necklaces, rings, and anklets with a variety of stone types and colors. Sold wholesale to registered independent jewelry retailers.
• Nancy B Jewelry Brand A secondary jewelry brand under Carla Corporation offering gold jewelry pieces with a broader styling palette across the same categories (earrings, bracelets, necklaces, rings, pendants). Sold wholesale to registered independent jewelry retailers.
• Nancy B Color Jewelry Line A color-focused variant of the Nancy B brand, offering expanded color options and colored stone pieces across the Carla jewelry catalog. Sold wholesale to registered independent jewelry retailers.
• Display Options (Retail Display Fixtures & Packaging) A suite of retail display fixtures and packaging solutions for independent jewelry retailers, including countertop displays, floor displays, in-counter displays, birthstone ramps, earring displays, necklace busts, ring displays, and branded jewelry boxes (white, charcoal, Nancy B). Priced individually from approximately $35 to $1,000 per item.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Responsible Jewellery CouncilcoreOthersCarla Corporation maintains membership in the Responsible Jewellery Council (RJC), adhering to their ethical standards for responsible business practices in the jewelry supply chain. This partnership demonstrates the company's commitment to ethical sourcing and supply chain transparency.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Pandora: Global jewelry manufacturer operating branded retail and wholesale programs; considerably larger but relevant as a competing source for fashion/charms jewelry in the independent retail channel.
• Richline Group: Large U.S. precious-metals and jewelry manufacturer/wholesaler; broader portfolio but directly competes with Carla for independent retailer accounts and gold/silver sourcing.
• David Yurman: U.S. jewelry brand selling gold, silver, and gemstone jewelry through its own retail plus select wholesale partners; comparable precious-metal product categories and premium positioning.
• Malabar Gold & Diamonds: Global precious-metal jewelry manufacturer/wholesaler; relevant as a large-scale competitor sourcing gold jewelry into the U.S. independent retail channel against domestic makers like Carla.

Direct peers

• Effy Jewelry: Family-owned U.S. jewelry brand manufacturing precious-metal and gemstone jewelry sold primarily through independent jewelry retailers; comparable go-to-market and assortment breadth.
• John Hardy: Designer jewelry manufacturer with wholesale distribution to independent jewelers and a craftsmanship/heritage positioning that parallels Carla's 'American made' narrative.
• James Avery Artisan Jewelry: Multi-generational American jewelry manufacturer operating its own retail stores and wholesale program; comparable in domestic manufacturing heritage, branded jewelry assortment, and multi-channel distribution to independent retailers.
• Honora Jewelry: U.S. jewelry manufacturer specializing in pearl and precious-metal jewelry sold wholesale to independent jewelers; comparable in product mix (pearls, gold, sterling) and B2B channel.
• Gabriel & Co. B2B fine jewelry manufacturer selling engagement, bridal, and fashion jewelry to independent retail jewelers; overlaps with Carla's wholesale model and precious-metal product lines.
• Stuller: Stuller is a U.S.-based B2B jewelry manufacturer and wholesaler selling to independent jewelers through a login-gated catalog — the closest direct comparison to Carla's business model and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarlaNancyB
• Instagraminstagram.com/carla_nancybjewelry
• Pinterestpinterest.com/carlajewelry
• Xx.com/carla_nancyb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carla