Palmerbet
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Palmerbet firmographics
Firmographics- Name
- Palmerbet
- Legal name
- Palmer Bookmaking Pty Ltd
- Website
- https://palmerbet.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Palmerbet industry classification
Industry- Product category
- Online Sports and Racing Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Fixed-Odds Horse Racing Betting (MPAEADAE)
Keywords
Where Palmerbet is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Palmerbet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Sports Betting Margins: Palmerbet generates revenue through the traditional bookmaking model, taking margins on sports betting odds. The company sets odds to ensure profitability across all outcomes while offering competitive prices to attract customers.
- Racing Betting: Revenue from betting on horse racing, greyhound racing, and harness racing through various bet types including fixed odds, tote products, and exotic bets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customer Deposit Match Bonus |
| Other | Pay-as-you-go | Money Back Promotions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Palmerbet product offering
Product offeringCore offering
Palmerbet operates an online wagering platform that lets Australian punters place bets on Australian and international horse racing, greyhound racing, and harness racing, as well as a wide range of sports including NRL, AFL, Rugby League, Soccer, Tennis, NBA, NFL, MLB, Cricket, Boxing, UFC and eSports. The platform supports fixed odds, tote-derived products (Best Tote, Top Fluc, BOBs, etc.), multi builders, same-race multi bets, futures markets, and social group betting through its PB Punters Club feature. Services are delivered via a website, native iOS and Android apps, and an affiliate program, with revenue generated through the bookmaker margin built into odds.
Product overview
Palmerbet is a 100% Australian owned and operated online betting platform built on Bet Tech technology. The platform offers a comprehensive suite of wagering products across Racing (horse, greyhound, and harness) and Sports (including NRL, AFL, Rugby League, Rugby Union, Soccer, Tennis, NBA, NFL, MLB, Cricket, Boxing, UFC, and eSports). The core platform integrates proprietary betting features including Same Race Multi (enabling multi-leg bets within a single race), Sports Multi Builder (cross-sport accumulator builder), PB Punters Club (social/group betting), and Price Push/Power Up (dynamic odds enhancement via the Bookie Bag). The product portfolio also includes dedicated mobile applications for iOS and Android, Racing Futures markets on major events, and promotional features such as Race Rescue, Game Saver, Multi Guard, Early Payout, and Winners Circle. The platform supports diverse payment methods including Visa, Mastercard, ApplePay, GooglePay, PayPal, PayID, BPAY, and Bank Transfer, with 2048-bit encryption security. Palmerbet is licensed by Racing NSW and OLGR.
Differentiator
Problem solved
Functional benefit
Brands
- Punters Club: A feature allowing users to create clubs, invite friends, and bet together with exclusive club offers and promos.
- Same Race Multi
Products and services
- Palmerbet Online Betting Platform Online wagering platform offering betting on Australian and international Racing (horse, greyhound, harness) and Sports (NRL, AFL, Rugby League, Rugby Union, Soccer, Tennis, NBA, NFL, MLB, Cricket, Boxing, UFC, eSports), aimed at Australian punters aged 18 and over.
- Horse Racing Betting Comprehensive horse racing wagering product covering Australian and international meetings, with bet types including Fixed Odds, BOBs, Top Fluc, Best Tote + SP, Best Tote, Best of Two, Tote + 5%, Tote + 10%, Middle Tote, Punters Club, and exotics, targeted at Australian racing punters.
- Greyhound Racing Betting Online greyhound racing betting product providing access to daily Australian and international greyhound meetings and major carnivals, targeted at Australian greyhound punters.
- Harness Racing Betting Betting product covering Australian and international harness racing including Inter Dominion, Grand Circuit, and Trotting Masters events across major and country tracks, for Australian harness racing punters.
- Sports Betting Sports wagering product across NRL, AFL, EPL, BBL, NBA, NFL, MLB, Rugby Union, Cricket, Soccer, Tennis, Boxing, UFC, eSports and more, with head-to-head, line, total points, and winning margin markets, targeted at Australian sports bettors.
- Racing Futures Outright futures betting markets on major upcoming horse racing events including Melbourne Cup, Caulfield Cup, Cox Plate, Golden Slipper, Victoria Derby, and Queen Elizabeth Stakes, for Australian racing punters.
- Same Race Multi Proprietary multi-leg betting product that lets punters back 2 to 4 runners to finish in the top positions (top 2, 3, or 4) within a single race to generate combined odds, offered to Australian racing customers.
- Sports Multi Builder Accumulator construction tool that lets punters combine selections across multiple sports markets, including same-game and cross-game options, into a single multi bet, for Australian sports bettors.
- PB Punters Club Social betting product that enables groups of friends to create clubs, invite members, pool funds via top-up contributions, share winnings equally, and access exclusive club offers and promos.
- Palmerbet iOS App Native iOS application for iPhone, iPad, and iPod touch providing the full Palmerbet wagering experience including racing, sports, Same Race Multi, account management, deposits, and withdrawals.
- Palmerbet Android App Native Android application available on Google Play (Android 5.0+) providing full Palmerbet wagering experience including Same Race Multi, racing form, secure deposits, and withdrawals.
Companies that use Palmerbet
Customer profileSegments3 records
Ideal customer profiles3 records
Palmerbet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Palmerbet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Canberra RaiderscoreOfficial sponsor of the Canberra Raiders NRL team, providing brand visibility and marketing partnership with major rugby league club
- Newcastle KnightscoreOfficial sponsor of the Newcastle Knights NRL team, providing brand visibility and marketing partnership with major rugby league club
- St George Illawarra DragonscoreOfficial sponsor of the St George Illawarra Dragons NRL team, providing brand visibility and marketing partnership with major rugby league club
- Western Sydney University FalconsminorOfficial sponsor of Western Sydney University Falcons sports team
- AFLcoreApproved Partner of AFL (Australian Football League), providing official association and marketing rights
- NRLcoreApproved Partner of NRL (National Rugby League), providing official association and marketing rights
- Cricket AustraliacoreApproved Partner of Cricket Australia, providing official association and marketing rights
- Bet TechnologycoreTechnology platform provider powering Palmerbet's betting infrastructure, indicated by 'POWERED BY Bet Technology' branding on footer
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Palmerbet competitors and assessment
Company assessmentDirect peers
- Neds: Australian online sportsbook also owned by Entain, focused on racing and sports with similar mid-market positioning. Closely comparable to Palmerbet in scale, product mix, and customer base.
- TopSport: Smaller Australian-owned online bookmaker focused on racing and sports, very similar in positioning, ownership narrative, and product breadth to Palmerbet.
- BlueBet: Australian-listed (ASX: BBT) online sportsbook focused on racing and sports, similar mid-tier positioning to Palmerbet. Directly comparable in product mix and target audience.
- PointsBet Australia: Australian-origin online sportsbook (now owned by Fanatics) known for racing and sports betting with a strong mobile product. Direct competitor to Palmerbet in the Australian mid-market sportsbook segment.
- Betfair Australia: Australian betting exchange and sportsbook operated by Flutter, offering racing and sports markets with a peer-to-peer model. Comparable to Palmerbet on racing product, with a different price-formation mechanism.
Broad incumbents
- Bet365: Global online sportsbook with a significant Australian operation offering racing and sports markets at scale. Competes directly with Palmerbet on odds competitiveness and market depth.
- Unibet Australia: Kindred Group's Australian online sportsbook offering racing and sports markets with strong mobile apps. Overlaps with Palmerbet on product and target Australian customer base.
- Sportsbet: Australia's largest online sportsbook, owned by Tabcorp (formerly Flutter), offering racing and sports betting across the same product surface as Palmerbet. Direct competitor with vastly larger scale, market depth, and marketing budget.
- Ladbrokes Australia: Major Australian online sportsbook operated by Entain, covering racing and sports with similar bet types (Fixed Odds, Best Tote, Top Fluc). Overlaps substantially with Palmerbet's product and target audience.
Emerging players
- Picklebet: Australian online sportsbook with a strong focus on eSports and sports betting, appealing to a younger demographic. Overlaps with Palmerbet on sports markets while differentiating via eSports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Palmerbet social profiles
Digital presencePalmerbet compliance and trust
Trust signalCompliance7 records
Palmerbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmerbet leadership team
Management profileNumber of profiles
Palmerbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmerbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmerbet
What does Palmerbet do?
Palmerbet operates an online wagering platform that lets Australian punters place bets on Australian and international horse racing, greyhound racing, and harness racing, as well as a wide range of sports including NRL, AFL, Rugby League, Soccer, Tennis, NBA, NFL, MLB, Cricket, Boxing, UFC and eSports. The platform supports fixed odds, tote-derived products (Best Tote, Top Fluc, BOBs, etc.), multi builders, same-race multi bets, futures markets, and social group betting through its PB Punters Club feature. Services are delivered via a website, native iOS and Android apps, and an affiliate program, with revenue generated through the bookmaker margin built into odds.
Is Palmerbet a public or private company?
Palmerbet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Palmerbet founded?
Palmerbet was founded in 2013. It employs 11 to 50 people.
Where is Palmerbet based?
Palmerbet is headquartered in Sydney, Australia, in the Oceania region.
How does Palmerbet make money?
Two revenue lines are on record. Sports Betting Margins are the primary driver. The others are racing Betting.
Who are Palmerbet's main competitors?
Direct peers on record are Neds, TopSport, BlueBet, PointsBet Australia and Betfair Australia. Broad incumbents are Bet365, Unibet Australia, Sportsbet and Ladbrokes Australia. Picklebet is listed as an emerging player.
Does Palmerbet have an API?
No public API is recorded for Palmerbet.
What industry is Palmerbet in?
Palmerbet's product category is Online Sports and Racing Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEADAE, Fixed-Odds Horse Racing Betting. Its NAICS code is 7132.