Aller Media

What Aller Media does

Aller Media A/S is the leading publisher of magazines and weeklies in Denmark, headquartered at Havneholmen 33 in Copenhagen. Founded in 1873 and operating under a 2024 unified Aller Media Nordic structure spanning Denmark, Sweden, Norway, and Finland, the company publishes a portfolio of more than 20 titles including legacy weekly flagships BILLED-BLADET, SE og HØR, and Familie Journal alongside monthly magazines such as SØNDAG, Femina, ISABELLAS, SPIS BEDRE, and ROYAL. It claims a 67-75% share of the Danish weekly market and a 36% share of magazines, reaching approximately 1.2 million monthly print readers and 2.3 million monthly digital users with 98+ million monthly page views.

The company operates a multi-platform media technology stack combining print publications, owned brand websites, the Ally mobile app (launched November 2021), the Pling digital subscription platform (launched 2015, aggregating 1,000+ Danish and international titles), and Heartbeats — a podcast and digital culture platform acquired in 2019 and expanded in 2024 with the Heartbeats Studio in-house production bureau. Subscription services are sold direct via Allerservice.dk. Digital advertising delivery runs on Google Ad Manager and Google DoubleClick infrastructure, supported by a Head of Programmatic role.

The business model is diversified across five revenue streams: print and digital advertising (per CPM rates of 30-220 DKK and monthly print rate cards of 20,900-134,900 DKK per full-page placement), sponsored and native content produced by Heartbeats Studio, direct subscription revenue across print and digital, event services through the ALIVE / Sky Is The Limit and All About Women brands, and a travel and leisure unit (Aller Leisure) built on the 2013 Nyhavn Rejser acquisition. The customer base is dual-sided: Danish and international brand advertisers (Nilens Jord, IKEA, Garnier, Triumph, Magasin, Arla, SAS, Adidas among named clients) plus consumer subscribers and a 1.5M-strong monthly female readership targeted through The Nordic Women Report. A strategic partnership with Kræftens Bekæmpelse (Danish Cancer Society) since 2013 has generated over 52.7M DKK in cumulative contributions and anchors the annual Knæk Cancer campaign.

Name

Aller Media

Legal name

Aller Media A/S

Website

https://aller.dk

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aller Media A/S is Denmark's leading magazine and weekly newspaper publisher, operating over 20 print titles plus digital apps, podcasts, and events under a unified Nordic structure. It serves Danish consumers — primarily women — via subscriptions and reaches Danish and international brand advertisers with integrated print, digital, and event campaigns.

Ownership category

akta.pro rank

Product category

Publishing and Media

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), All Other Publishers (513199)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

E-book Subscription & Bundling Services (MPAJAMAB), Home, Garden & DIY Magazines (MPAJAEAG), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Magazine publishing
• Digital media advertising
• Subscription content services
• Brand marketing campaigns
• Editorial content production

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print Advertising: Sale of advertising space in printed magazines and weeklies. Advertisers can purchase various formats (full page, half page, back cover) across multiple publications including BILLED-BLADET, SE og HØR, Familie Journal, SØNDAG, Ude og Hjemme, 7 TV-Dage, Femina, ISABELLAS, SPIS BEDRE. CPM pricing ranges from 30-220 DKK for digital formats.
2. Digital Advertising: Sale of digital advertising inventory across brand sites including topscroll, wallpaper, midscroll, standard display, video (preroll, bumper), and newsletter placements. Monthly traffic exceeds 98 million page views across digital universes.
3. Sponsored Content / Native Advertising: Customized campaigns including advertorials, digitorials, and branded content integrated into editorial environments. Heartbeats Studio produces podcast and video content for clients.
4. Subscription Services: Direct subscription sales through Allerservice.dk. Digital access via Pling platform and Ally app. Subscription offerings for all major magazine and weekly titles.
5. Event Services: Creation and execution of branded events including Sky Is The Limit custom events and established properties like All About Women and Knæk Cancer Live. ALIVE event company handles event production.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Aller Media is the leading publisher of Danish magazines and weeklies, operating over 20 print titles including BILLED-BLADET, SE og HØR, and Familie Journal alongside digital platforms such as femina.dk, Heartbeats, Vi Elsker Serier, the Ally app, and the Pling digital subscription service. The company generates revenue primarily by selling print and digital advertising space (including sponsored content, programmatic, and branded video/podcast via Heartbeats Studio) and by selling consumer subscriptions to its publications. It reaches 1.2 million monthly print readers and 2.3 million digital users with over 98 million monthly page views.

Product overview

Aller Media is the leading publisher of magazines and weeklies in Denmark with a portfolio of over 15 magazine and weekly titles plus digital platforms. The core product portfolio includes weekly magazines (Familie Journal, BILLED-BLADET, Ude og Hjemme, SE og HØR, 7 TV-Dage, SØNDAG) and magazines (Det store gemmehæfte JULEN, ROYAL, ISABELLAS, SPIS BEDRE). Digital offerings include femina.dk, Vi Elsker Serier, Heartbeats, and Vi Unge. Supporting services include the Pling digital subscription platform, Ally app, Heartbeats Studio content production, Heartbeats podcast platform, Mediesalg advertising services, Events division, Aller Krydsord puzzle products, and The Nordic Women Report research publication. The company operates as a multi-platform media house combining print publications with digital universes, apps, podcasts, and events.

Differentiator

Problem solved

Functional benefit

Brands

• Heartbeats: Digital media brand focused on podcasts, culture, lifestyle and society, acquired by Aller Media in 2019.
• Pling
• Ally
• Aller Krydsord
• Heartbeats Studio
• ALIVE
• Aller Leisure
• The Nordic Women Report

Products and services

• Familie Journal Denmark's largest family weekly magazine featuring recipes, articles, advice columns, novels, and crossword puzzles across health, wellness, needlework, fashion, home, garden, beauty, culture, experiences, and travel. First published in 1877 under the name Illustreret Familie Journal.
• BILLED-BLADET Denmark's most read weekly and Royal Magazine, covering celebrities and royalty with positivity at its core. Delivers entertainment news, TV coverage, film reviews, and quizzes since 1938. Published on Thursdays.
• Ude og Hjemme Modern family weekly featuring compelling articles, advice columns, recipes, and content targeting women on family well-being. Covers health, relationships, food, fashion, and home. Published on Mondays.
• SE og HØR One of Denmark's largest weeklies for over 80 years, providing revealing news about celebrities and royalty. Includes comprehensive TV listings and operates sh.dk as a leading entertainment news site. Published on Thursdays.
• 7 TV-Dage Denmark's lowest-priced TV and weekly magazine providing full TV schedule overview, film guides, crime shows, series, and entertainment coverage with celebrity news. Published on Mondays.
• SØNDAG Denmark's largest women's magazine for active women in the prime of life. Covers fashion, beauty, home design, travel, culture, and cuisine with a focus on luxurious lifestyle experiences. Published on Mondays.
• ISABELLAS Broad lifestyle magazine focused on good, green everyday living covering home, food, DIY, and gardening. Emphasizes organic, sustainable practices with a feminine yet rustic aesthetic. Published 10 issues per year.
• SPIS BEDRE Cooking magazine making good cooking easy with accessible, tested recipes using seasonal ingredients. Features over 7,000 recipes online and at least 80 tested recipes per issue. Published 12 issues per year.
• ROYAL Denmark's royal magazine covering all European royal families, their stories, palace events, jewellery, and wardrobes. Features an annual gold edition reviewing the year's royal events.
• Det store gemmehæfte JULEN Denmark's only magazine exclusively dedicated to Christmas. A 116-page annual publication existing for 29 years featuring Christmas traditions, recipes, home inspiration, and collectible value.
• femina (digital platform) Denmark's largest and agenda-setting digital women's community covering culture, politics, lifestyle, and equality through articles, podcasts, and video. Targets women across generations with a focus on diversity and justice.
• Vi Elsker Serier Digital series guide helping Danes choose what to watch. Provides news, reviews, and guides for TV series with coverage of all streaming platforms and genres.
• Aller Krydsord In-house crossword and puzzle editorial creating approximately 2,500 new crossword puzzles annually for family magazines plus six monthly crossword and sudoku booklets. Serves Familie Journal, Ude & Hjemme, SØNDAG, BILLED-BLADET, 7 TV-Dage, and SE og HØR.
• Pling Digital subscription platform providing access to all Aller magazines and weeklies plus over 1,000 Danish and international titles through a single subscription.
• Ally Mobile application launched in November 2021 providing original, exclusive content including podcasts, videos and articles, consolidating entertainment in one mobile-first place. Available on iOS (App Store) and Android (Google Play).
• Heartbeats Digital media platform focusing on podcasts, culture, lifestyle and society, operated as a wholly-owned subsidiary of Aller Media following its 2019 acquisition.
• Heartbeats Studio Award-winning in-house podcast and video production bureau developing content with meaning, courage and heart for clients wanting to convey important and original messages. Offers podcast and video productions, podcast advertising and native articles under Aller Mediesalg.
• Media Sales (Mediesalg) Comprehensive media sales division providing creative and effective communication and campaign solutions across Aller Media's platforms and universes. Includes programmatic sales, branded campaigns, and customized 360-degree solutions for Danish and international brands, with dedicated Sales Director, Senior Client Directors, Agency & Client Managers, and Head of Programmatic.
• Aller Media Events Event services including Sky Is The Limit custom brand events and established All About Women events, backed by Aller Media's magazine portfolio. Operated in cooperation with the ALIVE events company (merged with Nyhavn Erhvervs- og Grupperejser in 2024).
• The Nordic Women Report Annual comprehensive women's study covering the lives and lifestyles of Nordic women (published each year), positioning Aller Media as having deep proprietary insights on the female demographic and supporting product development and business innovation.

Quantifiable outcome

• Brand awareness lift of 16% for Nilens Jord makeup products (from 75% to 87%) through multi-magazine campaign
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Aller Media NordiccoreOthers · 1 January 2024In 2024 Aller Media reorganized from country-based structure across four Nordic countries to unified Nordic structure under Aller Media Nordic, enabling cross-border coordination and shared resources across Denmark, Sweden, Norway, and Finland.
• IKEAminorGTM or Marketing Partner · 1 January 2022IKEA Green Rhythm campaign partnered with ISABELLAS and Mad & Bolig magazines for sustainability-focused content including digitorials, social media posts, competitions and DIY videos about giving furniture new life.
• Ally App PlatformcoreTechnology or Integration · 1 January 2021Aller launched Ally in November 2021 as an app providing original exclusive content with podcasts, videos and articles. The platform consolidates entertainment content in one place and extends Aller's digital reach to mobile users.
• Google Ad ManagercoreTechnology or Integration · 1 January 2020Aller Media uses Google Ad Manager as primary ad server for digital advertising campaigns. The partnership enables sophisticated ad targeting, reporting and delivery across Aller's digital properties.
• HeartbeatscoreStrategic or Co-development Partner · 1 January 2019Aller Media acquired Heartbeats in 2019, a digital media company focusing on podcasts, culture, lifestyle and society. Heartbeats operates as a digital platform with significant social media presence and was later expanded to include Heartbeats Studio for in-house content production.
• Triumph TriactionminorGTM or Marketing Partner · 1 January 2019Sports bra campaign with Femina featuring Kvindeløb women's run sponsorship, social running events, and native advertising. Generated 75%+ sales increase, 151,464 page views, and 1.2M Facebook reach.
• Nilens JordminorGTM or Marketing Partner · 1 January 2017Beauty brand Nilens Jord ran multi-magazine campaign across Femina, Vi Unge, Isabellas, and mama.dk for skincare product launch. Campaign achieved 16% lift in brand awareness for makeup and 21% for skincare products.
• GarnierminorGTM or Marketing Partner · 1 January 2017Garnier Pure Active partnered with Vi Unge for You Are Beautiful campaign targeting teenage girls. Video content reached 225,000 Danish women aged 13-20 (80% of target), generated 322,000 video views and significant social engagement.
• Pling Digital Subscription PlatformcoreTechnology or Integration · 1 January 2015Pling launched in 2015 as digital access to all Aller magazines and weeklies plus over 1,000 Danish and international titles. Provides subscription revenue stream and extends readership reach digitally.
• Kræftens Bekæmpelse (Danish Cancer Society)flagshipStrategic or Co-development Partner · 1 January 2013Knæk Cancer partnership since 2013. Aller sells Knæk Cancer flowers during campaign weeks 41-43, with proceeds going to cancer research, prevention and patient support. Total contributions exceed 52.7 million DKK. Campaign culminates in Knæk Cancer Live televised show.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Egmont Publishing: Scandinavian publishing group headquartered in Denmark, publishing weekly magazines, comics, and customer magazines. Direct competitor across Danish and Nordic magazine markets, sharing advertising sales, subscription, and content production operations; historically partnered with Aller on joint distribution (UBD).
• Bonnier Group: Family-owned Swedish media group with leading magazine, newspaper, and digital operations across the Nordics. Closely comparable in structure (family-controlled, multi-brand publisher) and adjacent market footprint, including weekly magazines and lifestyle titles competing for similar advertisers.
• Schibsted: Norwegian media conglomerate operating leading newspapers (Aftenposten, VG) and online marketplaces. Comparable as a Nordic multi-brand publisher/advertising platform expanding into digital subscriptions and podcasts, with overlap in advertiser relationships and women's-lifestyle content verticals.
• JP/Politikens Hus (Jyllands-Posten / Politiken): Danish media house publishing national newspapers and digital news brands. Comparable as a Danish print+digital publisher monetizing through subscription and advertising, competing for the same advertising budgets and household reader attention.
• Trusted Media Brands: U.S.-based multi-brand media company (Reader's Digest, Taste of Home, The Family Handyman). Direct comparable as a multi-title, subscription-led consumer magazine publisher targeting women and family audiences, with similar pivot to digital audience and branded content.

Broad incumbents

• Hachette Filipacchi Médias / Lagardère Active: Major international publisher of consumer magazines (Elle, Madame Figaro, etc.) with Nordic editions. Comparable at the print + digital advertising + subscription model, although it operates at much larger global scale and shares some titles (Elle was historically in Aller's portfolio).
• Condé Nast: Global publisher of premium lifestyle, fashion, and women's magazines (Vogue, GQ, Glamour) with print, digital, and video operations. Comparable as a multi-title lifestyle magazine publisher serving female audiences and monetizing through advertising and branded content.
• Dotdash Meredith: U.S. operator of a portfolio of lifestyle brands across print and digital (People, Better Homes & Gardens, etc.), post-IAC acquisition of Meredith. Highly comparable multi-brand consumer publishing model with similar focus on women's lifestyle and home/food/entertainment verticals.

Regional players

• Sanoma Oyj: Finnish media and learning company publishing magazines, newspapers, and digital media across the Nordics. Regional comparable operating in one of Aller's core Nordic geographies (Finland) with similar women, family, and lifestyle magazine portfolio.

Others

• Storytelling/Royal Unibrew-style Adjacency: Aller Media Events (ALIVE) vs SMP Stadion or similar live-experience peers: Aller's ALIVE events business, with adjacent companies in the branded experiences/events space in the Nordics. Less a direct competitor than an ecosystem comparator reflecting Aller's diversification into live experiences and branded event production.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allermedia
• LinkedInlinkedin.com/company/aller-media-as
• Instagraminstagram.com/aller.dk
• Xx.com/allermediadk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aller Media