Trusted Media Brands
Trusted Media Brands is a privately held, New York-based community-driven entertainment company operating 12+ passion-based media brands (Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, Jukin) reaching 200M+ consumers across FAST/CTV, web, social, and print.
- Company typePrivate
- Founded1938
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Trusted Media Brands does
Trusted Media Brands, Inc. (TMB) is a privately held, New York-headquartered community-driven entertainment and media company that operates a portfolio of 12+ passion-based media brands spanning food, home improvement, nature, health, comedy, pets, and viral entertainment. The portfolio includes heritage print brands (Reader's Digest, Family Handyman, Taste of Home, Birds & Blooms), social-first video brands (FailArmy, The Pet Collective, People Are Awesome, Poke My Heart, WeatherSpy, This Is Happening), and the B2B service Jukin Licensing for user-generated content. TMB reaches 200M+ consumers globally through 100M+ monthly web visits, 2.5B+ monthly video views, and 250M+ social followers.
The company's underlying technology stack includes owned-and-operated FAST (Free Ad-Supported Streaming TV) channels distributed across Peacock, Plex, Pluto TV, Roku, Samsung TV Plus, Sling, Stirr, Vizio, Xumo, Apple TV, LG, and Xfinity; digital publishing platforms across owned websites; social video distribution infrastructure; and a proprietary Insights Lab and Trusted Data Solutions layer that monetizes first-party audience and consumption data. The Jukin Media acquisition (August 2021) added a curated UGC video library and licensing/clearance infrastructure, while Trusted Studios provides native content, custom print, digital branded content, and audience development services for advertisers.
TMB monetizes through six identifiable revenue streams: (1) multi-platform digital advertising across owned websites, social channels, and FAST/CTV; (2) Jukin content licensing to brands, agencies, TV producers, and publishers; (3) print and digital subscriptions on automatic renewal; (4) brand partnerships and native/branded content production; (5) FAST channel advertising revenue; and (6) data solutions for campaign targeting. The B2B go-to-market targets enterprise advertisers seeking brand-safe, community-driven environments, leveraging 200M+ consumer reach and search-driven intent signals. Magazine subscription pricing is not publicly disclosed, and the company maintains offices in New York, Los Angeles, Milwaukee, and Gurgaon (India), with a London presence referenced in operating geographies.
Trusted Media Brands firmographics
Firmographics- Name
- Trusted Media Brands
- Legal name
- Trusted Media Brands, Inc.
- Website
- https://trustedmediabrands.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trusted Media Brands is a privately held, New York-based community-driven entertainment company operating 12+ passion-based media brands (Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, Jukin) reaching 200M+ consumers across FAST/CTV, web, social, and print.
- Ownership category
- akta.pro rank
Trusted Media Brands industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)
Keywords
Where Trusted Media Brands is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Trusted Media Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Digital Advertising: Multi-platform advertising across owned websites, social channels, and streaming platforms. TMB offers data-driven advertising solutions targeting consumers based on search behavior and content consumption patterns.
- Content Licensing (Jukin): Licensing and clearance services for user-generated content to brands, agencies, TV producers, and publishers. Revenue generated from video licensing fees.
- Print Subscriptions: Magazine subscriptions including Reader's Digest (fourth largest-circulation magazine in U.S.), Taste of Home, Family Handyman, and Birds & Blooms. Revenue from subscription renewals with automatic renewal billing.
- Brand Partnerships & Native Content: Custom branded content including native content experiences, digital branded content, custom print magazines and books, and audience development services for advertisers.
- FAST Channel Revenue: Revenue from free ad-supported streaming TV channels distributed across multiple streaming platforms globally.
- Data Solutions: Data solutions offering targeted user behaviors and demographics insights to help guide content creation and campaign goals for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscriptions with automatic renewal |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Trusted Media Brands product offering
Product offeringCore offering
Trusted Media Brands operates a portfolio of community-driven editorial and video media brands — including Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, People Are Awesome, Birds & Blooms, The Healthy, WeatherSpy, Poke My Heart, and This Is Happening — distributed across websites, social platforms, owned FAST/CTV streaming channels, mobile apps, and print. Revenue is generated primarily through advertising sales across these owned media properties, magazine subscriptions, and B2B services including Jukin user-generated content licensing and Trusted Studios branded content production.
Product overview
Trusted Media Brands (TMB) operates a portfolio of 12+ passion-based media brands spanning food, home improvement, nature, health, comedy, pets, and viral entertainment. The company functions as a video-first, community-driven entertainment company with three core layers: (1) owned digital media brands (Taste of Home, Reader's Digest, Family Handyman, Birds & Blooms, The Healthy) delivering editorial content across web, print, and newsletters; (2) social-first video brands (FailArmy, The Pet Collective, People Are Awesome, Poke My Heart, WeatherSpy, This Is Happening) distributing curated and user-generated video content across social platforms, FAST/CTV streaming channels, and owned websites; and (3) enterprise services including Jukin Licensing (UGC licensing and clearance), Trusted Studios (native content, custom print, branded content, audience development), Insights Lab (consumer research and trend analysis), and Trusted Data Solutions (targeted advertising data). TMB reaches 200+ million consumers, 2.5+ billion monthly video views, and 100+ million monthly web visits across its multi-channel distribution network.
Differentiator
Problem solved
Functional benefit
Brands
- FailArmy: A celebration of mistakes, missteps and mayhem, FailArmy curates the funniest fail videos from the internet and delivers them to audiences seeking lighthearted entertainment. Since 2011.
- The Pet Collective
- Family Handyman
- Taste of Home
- People Are Awesome
- Reader's Digest
- Birds & Blooms
- Poke My Heart
- WeatherSpy
- The Healthy
- This Is Happening
- Jukin
- Trusted Studios
Products and services
- Reader's Digest A multi-platform media brand delivering stories, humor, and advice across print magazine, website (RD.com), newsletters, social media, and video. Reader's Digest ranks among the top 15 trusted brands and is the fourth largest-circulation magazine in the U.S. Consumed by general-interest adult readers seeking trustworthy lifestyle content.
- Taste of Home A food and lifestyle brand delivering trusted recipes, cooking advice, and entertaining content across print, web, newsletters, social, and video (including the YouTube-first series 'The Great American Sandwich Show'). Reaches 25 million monthly web visitors and 6M+ newsletter subscribers. For home cooks and food enthusiasts.
- Family Handyman The No. 1 trusted source for DIY home-improvement information, offering videos, articles, how-tos, project plans, and online home repair classes. Reaches 9.2 million monthly visitors and is the most engaged brand among all measured magazines on Pinterest. For DIY homeowners and hobbyists from beginners to advanced.
- Birds & Blooms A niche media brand uniting birding and gardening content for nature enthusiasts, with expert advice, birding hotspots, and garden tips. Reaches 45 million birders and recorded 55% year-over-year digital traffic growth. For bird and garden enthusiasts.
- The Healthy A health and wellness destination providing expert-reviewed and medically-backed articles, real-life health stories, and actionable advice. Reaches 2.2 million readers with 500k newsletter subscribers. For health-conscious consumers seeking trustworthy wellness information.
- FailArmy A video-first comedy brand curating the funniest fail videos from the internet, distributed across social, FAST/CTV streaming channels, and web. Achieves 1.5B monthly social video views and 76M social followers. For digital entertainment seekers.
- The Pet Collective A lifestyle brand for pet lovers providing curated, entertaining, and shareable video content optimized for social, streaming, and web distribution channels. Reaches 45 million global pet parents. For pet owners and animal lovers.
- People Are Awesome A video brand celebrating extraordinary humans doing incredible things through curated viral videos that showcase epic physical ability, ambition, and ingenuity. Reaches 65M+ followers with 237 million social video views. For digital entertainment seekers.
- Poke My Heart A feel-good family video brand powered by everyday moments, delivering uplifting and inspiring content to encourage positivity on social media. Generates 146 million monthly video views. For parents and families seeking positive entertainment.
- WeatherSpy An outdoor streaming channel covering weather action, natural landscapes, and outdoor adventure sports, offering live and on-demand content for the streaming generation. Achieved 140% year-over-year viewership growth. For outdoor and weather enthusiasts.
- This Is Happening A curated viral video brand covering personality-driven programs, topical storytelling, memes, trending videos, and digital trends. Reaches 73 million social video views. For digital entertainment seekers.
- Jukin Licensing A B2B user-generated content licensing and clearance service enabling brands, agencies, TV producers, and publishers worldwide to license cleared footage from a curated library of authentic creator material. For enterprise media buyers, agencies, TV producers and publishers.
- Trusted Studios TMB's in-house content studio offering native content, custom print (magazines, books, newsletters), digital branded content, and audience development services. For enterprise advertisers and brand partners.
- The Great American Sandwich Show A YouTube-first bi-weekly original video series from Taste of Home, hosted by comedian/writer/chef Lindsay Ames, featuring celebrity guests recreating their favorite sandwiches. Distributed across YouTube, social media and tasteofhome.com. For food and entertainment audiences.
Quantifiable outcome
- 110% revenue growth (2021-2022 period)
- +3 more outcomes
Companies that use Trusted Media Brands
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Trusted Media Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trusted Media Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Studio82 (Jenny Daly)coreJenny Daly's production company Studio82 formed partnership with Trusted Media Brand Studios to adapt TMB's IP into unscripted and scripted television series. Studio82 is also launching a dedicated scripted YA division.
- PinterestcoreTaste of Home, a TMB brand, partnered with Pinterest to launch exclusive video series '50 Plates Across the States,' marking a new strategic partnership. Pinterest collaboration enables TMB to reach engaged food and lifestyle audiences on the platform.
- Streaming Platforms (Peacock, Plex, Pluto TV, Roku, Samsung TV Plus, Sling, Stirr, Vizio, Xumo, Apple TV, LG, Xfinity)coreTMB's FAST channels are distributed across dozens of leading streaming TV platforms globally, making TMB among the most-watched FAST programmers worldwide.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Trusted Media Brands competitors and assessment
Company assessmentDirect peers
- Dotdash Meredith: Largest U.S. magazine publisher (People, Better Homes & Gardens, Allrecipes) operating across digital, print, and licensing. Closest comparable as a multi-brand lifestyle publisher with shared advertising and subscription revenue models across heritage and digital brands.
- Hearst: Private multi-brand media conglomerate spanning magazines (Esquire, Cosmopolitan, O), digital, broadcast (ESPN, A+E Networks) and B2B data. Comparable portfolio breadth and similar print-to-digital pivots; Jack Essig (TMB CRO) previously ran Hearst Men's Group.
- Condé Nast: Iconic magazine publisher (Vogue, The New Yorker, GQ, Allure) transitioning to digital and video. TMB Chief Brand Officer Eric Gillin spent ten years there building digital ad sales—directly comparable category and business model transformation.
- BuzzFeed, Inc. Publicly listed digital media company focused on social-first viral content (Tasty, Bring Me) and news. Highly comparable business model around social video, UGC-driven content, and ad-supported monetization across distributed platforms.
- Jellysmack: Creator-economy company that distributes and monetizes video content across social platforms and FAST/CTV. Comparable video-first GTM and similar reliance on platform partners for audience distribution.
- Group Nine Media / Vox Media: Digital-first media company operating NowThis, The Dodo, and Thrillist brands built around social video and topical content—conceptually similar to TMB's passion-vertical brands like Pet Collective, FailArmy and People Are Awesome.
- Barstool Sports: Digital-first media brand built on social distribution, UGC, and personality-driven video with a heavy ad and branded content model. Comparable in audience scale and approach to distributed, multi-platform content.
Emerging players
- Storyful: Acquired by News Corp in 2013 to provide UGC news licensing, newsroom verification, and content clearance—directly comparable to Jukin Media's B2B licensing and clearance services.
- MNTN: Publicly listed CTV/FAST advertising technology company focused on performance marketing. Comparable as an ad-tech and CTV monetization layer adjacent to TMB's FAST channel distribution model.
- Whistle Sports: Sports-focused UGC/creator company similar to Jukin with a curated video library and licensing operation; now part of Eleven Sports. Useful for benchmarking the niche of curated UGC licensing businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Trusted Media Brands social profiles
Digital presenceTrusted Media Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trusted Media Brands leadership team
Management profileNumber of profiles
Profiles11 records
Trusted Media Brands subsidiaries and ownership
Company hierarchySubsidiaries12 records
Trusted Media Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trusted Media Brands M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trusted Media Brands
What does Trusted Media Brands do?
Trusted Media Brands operates a portfolio of community-driven editorial and video media brands — including Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, People Are Awesome, Birds & Blooms, The Healthy, WeatherSpy, Poke My Heart, and This Is Happening — distributed across websites, social platforms, owned FAST/CTV streaming channels, mobile apps, and print. Revenue is generated primarily through advertising sales across these owned media properties, magazine subscriptions, and B2B services including Jukin user-generated content licensing and Trusted Studios branded content production.
Is Trusted Media Brands a public or private company?
Trusted Media Brands is a private company. It is classified as unknown and is currently operating.
When was Trusted Media Brands founded?
Trusted Media Brands was founded in 1938. It employs 501 to 1,000 people.
Where is Trusted Media Brands based?
Trusted Media Brands is headquartered in New York, United States, in the North America region.
How does Trusted Media Brands make money?
Six revenue lines are on record. Digital Advertising is the primary driver. The others are content Licensing (Jukin), print Subscriptions, brand Partnerships & Native Content, FAST Channel Revenue and data Solutions.
Who are Trusted Media Brands's main competitors?
Direct peers on record are Dotdash Meredith, Hearst, Condé Nast, BuzzFeed, Inc., Jellysmack, Group Nine Media / Vox Media and Barstool Sports. Emerging players are Storyful, MNTN and Whistle Sports.
Does Trusted Media Brands have an API?
No public API is recorded for Trusted Media Brands.
What industry is Trusted Media Brands in?
Trusted Media Brands's product category is Digital Media Publishing. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 5131 and its SIC code is 2741.