Eton Academy
Eton Academy is a non-profit, 501(c)(3) private K-12 school in Birmingham, Michigan serving over 200 students with learning differences such as ADHD, dyslexia, and executive functioning challenges. It delivers a trademarked, strength-based methodology in small classes, supplemented by teacher training and tutoring through the Hartmann-Eton Center.
- Company typePrivate
- Founded1986
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eton Academy does
Eton Academy is a full-curriculum, independent K-12 private school founded in 1986 and based at a single campus at 1755 Melton Road in Birmingham, Michigan. The school serves over 200 students who learn differently, including those diagnosed with ADHD, dyslexia, dysgraphia, executive functioning challenges, mild ASD, and other learning differences, as well as twice-exceptional learners. Its core methodology is The Eton Approach®, a trademarked, proprietary teaching system grounded in neurodevelopmental research and the Essentials of Learning curriculum, delivered in class sizes of no more than 10 students with individualized learning plans and a strength-based orientation. Beyond the K-12 academic program, Eton offers three division-based academic tracks (Lower, Middle, Upper School), specialized support services in learning support, student development, and library services, plus athletics, clubs, and seasonal Summer Programs across grade bands.
The school operates as a 501(c)(3) non-profit with revenue generated primarily through tuition, supplemented by an active development operation that includes a multi-tier Annual Fund, a 40th Anniversary Gala & Auction, and dedicated scholarship funds (Eton Scholarship Fund and Tom Hoff Memorial Scholarship Fund) supporting over 20% of students who need tuition assistance. Ancillary revenue streams include the Hartmann-Eton Center for Teaching and Learning, which packages the school's expertise into teacher training, coaching, consulting, community education workshops, and Eton Tutor Pros (one-on-one tutoring available to students at any school, delivered in-person or online). Before Care is included in tuition while After Care is billed at $8.00 per hour. Go-to-market is direct-to-consumer, using a sales-led approach of on-campus and virtual admissions presentations, scheduled tours via OnceHub, online inquiries, and free community education workshops that double as a top-of-funnel awareness channel. The school is led by a small administrative team, with Ellen Tatone serving as Chief Operating Officer for the Center for Teaching and Learning.
Eton Academy firmographics
Firmographics- Name
- Eton Academy
- Legal name
- Eton Academy
- Website
- https://etonacademy.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eton Academy is a non-profit, 501(c)(3) private K-12 school in Birmingham, Michigan serving over 200 students with learning differences such as ADHD, dyslexia, and executive functioning challenges. It delivers a trademarked, strength-based methodology in small classes, supplemented by teacher training and tutoring through the Hartmann-Eton Center.
- Ownership category
- akta.pro rank
Eton Academy industry classification
Industry- Product category
- Special Education K-12 Private School
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where Eton Academy is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eton Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition Revenue: Eton Academy generates primary revenue through tuition fees charged to families for K-12 education. The school offers need-based scholarship assistance through the Eton Scholarship Fund and Tom Hoff Memorial Scholarship Fund to support students who cannot afford full tuition. Over 20% of students receive tuition assistance.
- Learning Center Services: Revenue generated from teacher training, coaching, tutoring, consulting, and community education programs offered through the Hartmann-Eton Center for Teaching and Learning to the broader community.
- Summer Programs: Revenue from summer learning programs including Morning Academic Program and Afternoon Enrichment Programs for students in grades K-12.
- Annual Giving and Donations: Tax-deductible donations through Annual Fund, 1986 Society ($100,000+), Benefactor's Circle ($25,000-$99,999), Leadership Circle ($10,000-$24,999), Founders Club ($5,000-$9,999), President's Club ($2,000-$4,999), Head of School Club ($1,000-$1,999), Bulldog Club ($500-$999), Eton Club ($250-$499), and Friends of Eton ($1-$249). Eton is classified as a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code.
- Special Events (Gala & Auction): Annual 40th Anniversary Gala & Auction fundraising event featuring live and silent auctions, wine & dine raffle, and underwriting opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Before & After Care - Before Care included in tuition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eton Academy product offering
Product offeringCore offering
Eton Academy is a full-curriculum, independent K-12 school serving over 200 students who learn differently (ADHD, dyslexia, dysgraphia, executive functioning challenges, mild ASD). Teaching is delivered through The Eton Approach®, a proprietary, trademarked neurodevelopmental research-based methodology in small classes of no more than 10 students with personalized learning plans, complemented by summer programs, before/after care, athletics, and clubs.
Product overview
Eton Academy is a full-curriculum independent school for students in grades K-12 who learn differently, including those with ADHD, dyslexia, dysgraphia, executive functioning challenges, mild ASD, and other learning differences. Founded in 1986 in Birmingham, Michigan, it serves over 200 students. The core offering is The Eton Approach®—a neurodevelopmental research-based teaching methodology delivered in small class sizes (no more than 10 students) with personalized learning plans. Beyond its core K-12 academic program, Eton Academy offers Summer Programs (including academic morning programs and afternoon enrichment in STEAM, arts, music, drama, and athletics), Before & After Care, Athletics, and Clubs & Activities. The Hartmann-Eton Center for Teaching and Learning extends the school's expertise to the broader community through Teacher Training & Coaching, Eton Tutor Pros (one-on-one tutoring), Community Education workshops, and Consulting services for schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Eton Academy K-12 Curriculum Full-curriculum independent school program for students in grades K through 12 who learn differently, including those with ADHD, dyslexia, dysgraphia, executive functioning challenges, and mild ASD, taught in small classes using The Eton Approach®.
- Summer Programs 2026 Summer learning programs including Lower School, Middle School, and Upper School programs, plus Morning Academic Program and Afternoon Enrichment Programs covering art, music, drama, athletics, and STEAM, for students in grades K-12.
- Before & After Care Programs Before and after school care programs staffed by Lunch and Recess teachers; Before Care is included in tuition and After Care is available at $8.00 per hour.
- Teacher Training & Coaching Research-based training and coaching programs enabling educators to better support students with diverse learning styles and abilities, offered through the Hartmann-Eton Center for Teaching and Learning.
- Hartmann-Eton Center Consulting Consulting services brought to schools and districts through the Hartmann-Eton Center for Teaching and Learning to help educators better serve students who learn differently.
- Eton Tutor Pros (One-on-One Tutoring) One-on-one tutoring program delivered by skilled Eton Academy teachers to help students manage homework, keep up with school demands, and improve understanding of specific subjects for grades 1-12, available at the Birmingham campus or online.
- Community Education Workshops Educational workshops for parents, educators, and community members exploring topics such as neurodiversity, ADHD 101, twice-exceptional learners, managing anxiety, and understanding 504s/IEPs.
Quantifiable outcome
- Over 20% of students receive tuition assistance, enabling access for students who need Eton but cannot afford full tuition
Companies that use Eton Academy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Eton Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eton Academy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Eton Academy competitors and assessment
Company assessmentDirect peers
- Landmark School: Independent private school in Prides Crossing, MA serving students in grades 2-12 with language-based learning disabilities (dyslexia, etc.). Direct peer — same mission, similar student population, and comparable proprietary teaching methodology focus.
- Forman School: Independent boarding/day school in Litchfield, CT specifically designed for students with dyslexia and other learning differences grades 9-12 plus PG. Direct peer with comparable personalized, strength-based approach for neurodiverse learners.
- Carroll School: Independent school in Lincoln, MA serving grades 1-9 with language-based learning disabilities, especially dyslexia. Direct peer with similar small class sizes and specialized methodology for LD students.
- The Churchill School: Independent K-12 school in New York City for students with language-based learning disabilities. Direct peer — same K-12 LD-specialist positioning and individualized instruction model as Eton.
- Lab School of Washington: Independent K-12 school in Washington, DC for students with learning differences including ADHD and dyslexia. Direct peer with similar research-based, individualized methodology and similar tuition/scholarship model.
- The Kildonan School: Independent school in Amenia, NY serving students with dyslexia and other language-based learning differences (grades 2-12 plus PG). Direct peer with comparable Orton-Gillingham-aligned methodology.
- The Vanguard School: Private school in Lake Wales, FL serving students with learning disabilities, ADHD, and autism spectrum differences grades 5-12. Direct peer in the K-12 LD-specialist segment.
- Glenforest School: Independent school in Beachwood, OH serving students with language-based learning differences in grades 1-12. Direct peer with similar small-class, individualized instruction model.
- Lawrence School: Independent school in Broadview Heights, OH serving students with language-based learning differences grades K-12. Direct peer with comparable specialized curriculum and small class sizes.
Emerging players
- The Yellin Center for Mind, Brain, and Education: Educational support and assessment practice serving students with learning differences in New York. Emerging player — partial overlap with Eton's Eton Tutor Pros / Learning Center services (tutoring, assessments) but does not operate a full K-12 school.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Eton Academy social profiles
Digital presenceEton Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eton Academy leadership team
Management profileNumber of profiles
Profiles4 records
Eton Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eton Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eton Academy
What does Eton Academy do?
Eton Academy is a full-curriculum, independent K-12 school serving over 200 students who learn differently (ADHD, dyslexia, dysgraphia, executive functioning challenges, mild ASD). Teaching is delivered through The Eton Approach®, a proprietary, trademarked neurodevelopmental research-based methodology in small classes of no more than 10 students with personalized learning plans, complemented by summer programs, before/after care, athletics, and clubs.
Is Eton Academy a public or private company?
Eton Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Eton Academy founded?
Eton Academy was founded in 1986. It employs 1 to 10 people.
Where is Eton Academy based?
Eton Academy is headquartered in Birmingham, United States, in the North America region.
How does Eton Academy make money?
Five revenue lines are on record. Tuition Revenue is the primary driver. The others are learning Center Services, summer Programs, annual Giving and Donations and special Events (Gala & Auction).
Who are Eton Academy's main competitors?
Direct peers on record are Landmark School, Forman School, Carroll School, The Churchill School, Lab School of Washington, The Kildonan School, The Vanguard School, Glenforest School and Lawrence School. The Yellin Center for Mind, Brain, and Education is listed as an emerging player.
Does Eton Academy have an API?
No public API is recorded for Eton Academy.
What industry is Eton Academy in?
Eton Academy's product category is Special Education K-12 Private School. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 611110 and its SIC code is 8200.