What Loplabbet does

Löplabbet AB is a Swedish specialty running retailer founded in 1984 and headquartered in Mölndal, Sweden. The company operates as Sweden's largest running store chain, selling running footwear, apparel, and accessories across multiple physical retail locations and a comprehensive e-commerce platform (loplabbet.se). It serves recreational and competitive runners, trail and ultra runners, running teams and clubs, and youth athletes, with in-store services including gait analysis using advanced 3D camera technology and pressure sensors, the proprietary Löplabbetmetoden™ running method, and orthopedics consultations.

The core product portfolio is organized across six specialized running shoe categories (Distance, Tempo/Carbon, Trail, Track/Field, Walking, Recovery), running apparel for men, women, and children, and accessories ranging from GPS watches and heart rate monitors to hydration systems and energy supplements. The technology stack centers on in-store fitting stations that use 3D cameras and pressure sensors to measure energy return, stability, and cushioning, supported by the proprietary Skoväljaren (Shoe Selector) digital tool. Annual content publications including the Löplabbets Skoguide (shoe guide) and Löparbarometern (Runners Barometer) survey provide category-leading editorial content for the Swedish running community.

Löplabbet operates a direct-to-consumer retail model with multi-channel distribution combining physical stores across Sweden with full e-commerce functionality. Revenue is generated through one-time product sales (footwear, apparel, accessories) plus gift cards, with unit pricing typically ranging from 1,000-2,000 SEK for standard running shoes. Free shipping and returns to physical stores, Klarna buy-now-pay-later payment options, and team pricing programs for running clubs support conversion. The company is affiliated with the Intersport retail group and serves as an authorized retailer for major brands including Nike, Adidas, Salomon, Brooks, Hoka, Asics, Saucony, New Balance, On, and Puma.

Name

Loplabbet

Legal name

Löplabbet AB

Website

https://loplabbet.se

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Löplabbet is Sweden's largest specialty running retailer, operating physical stores and an e-commerce platform that sells running footwear, apparel, and accessories to recreational and competitive runners across Sweden.

Ownership category

akta.pro rank

Product category

Specialty Running Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Specialty running retail
• Running footwear
• Running apparel
• Gait analysis services
• Running accessories

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Running Footwear Sales: Primary revenue stream from selling running shoes across multiple categories including daily trainers, super trainers, race/tempo shoes, trail shoes, and recovery shoes from brands like Nike, Adidas, Salomon, Brooks, Hoka, Asics, Saucony, New Balance, On, Puma, and others.
2. Running Apparel Sales: Sales of running-specific clothing including tights, shorts, tops, jackets, socks, and accessories for men, women, and children.
3. Accessories Sales: Sales of running accessories including heart rate monitors, GPS watches, headphones, sunglasses, hydration systems, running belts, anti-chafe products, and energy supplements.
4. Gift Cards: Digital and physical gift cards available for purchase as gifts for runners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Löplabbet is Sweden's largest specialty running retailer, selling running shoes (across Distance, Tempo, Trail, Track/Field, Walking, and Recovery categories), running apparel, accessories, and gift cards through both physical stores and an e-commerce platform. The company differentiates with in-store gait analysis using 3D cameras and pressure sensors, the trademarked Löplabbetmetoden™ running method service, appointment-based orthopedic fitting, and expert product selection guides.

Product overview

Löplabbet is Sweden's largest running specialty retail chain offering a comprehensive portfolio of running-related products and services. The core offering includes running shoes across six specialized categories (Distance, Tempo/Carbon, Trail, Track/Field, Walking, Recovery), apparel (clothing for men, women, and children including technical running wear), and accessories (energy products, sunglasses, headphones, watches, hydration systems, backpacks, and training equipment). The company provides expert services including product selection guides (Trail, Daily Trainer, Super Trainer, Race guides), an energy calculator tool, and the Löplabbet Method running expertise service. Additional offerings include gift cards, shoe care products, and access to orthotics consultation. The business operates both physical stores and an e-commerce platform with services like free shipping and returns, 1-3 day delivery, and in-store fitting appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes (Löparskor) Running shoes across six specialized categories — Distance (Distans), Tempo (Lightweight/Carbon), Trail (Terräng), Track/Field (Friidrott), Walking (Promenad), and Recovery (Återhämtning) — sold to individual runners from brands including Nike, Adidas, Salomon, Brooks, Hoka, Asics, Saucony, New Balance, On, Puma, 361°, Topo, Altra, Merrell, Mizuno, Craft, and La Sportiva.
• Running Apparel (Kläder) Running-specific clothing including T-shirts, tops, tights, shorts, socks, jackets, pants, linens, skirts, and underwear for men, women, and children, sold to individual runners.
• Running Accessories (Tillbehör) Running accessories including anti-chafe products, energy drinks and gels, sunglasses, headphones, GPS watches, lights, treadmills, waist bags, backpacks, hydration systems, shoe care, insoles, and training equipment, sold to individual runners.
• Gift Cards (Presentkort) Digital and physical gift cards available for purchase in various denominations as gifts for runners.
• Löplabbetmetoden™ (Löplabbet Method) Proprietary trademarked running method developed by Löplabbet, offered as an in-store appointment-based service to customers seeking expert running guidance and gait recommendations.
• Orthopedic Technology Appointment (Ortopedteknik) Appointment-based consultation with orthopedic technology specialists for custom insoles and biomechanical assessments, offered to runners seeking personalized orthotic solutions.
• Team Löplabbet (Team Pricing Program) Team pricing program for running clubs, teams, and corporate groups providing coordinated bulk pricing on running footwear, apparel, and accessories.

Quantifiable outcome

• Free shipping and free returns to physical stores on all orders
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IntersportcoreChannel Partner/ Reseller/ DistributorLöplabbet operates as part of the Intersport retail group, as evidenced by the Intersport logo appearing alongside the Löplabbet branding on their website. This affiliation provides access to a larger retail network and purchasing power as a specialty running retailer within the Intersport umbrella.
• KlarnaminorOthersKlarna payment services are integrated into the e-commerce checkout, offering customers flexible payment options including buy now, pay later functionality.
• Multiple Running Shoe BrandscoreChannel Partner/ Reseller/ DistributorLöplabbet serves as an authorized retailer for major running shoe brands including Nike, Adidas, Salomon, Brooks, Hoka, Asics, Saucony, New Balance, On, Puma, 361°, Topo Athletic, Altra, Merrell, Mizuno, Craft, La Sportiva, and others. The company stocks a comprehensive range of models across all categories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Sportland: Baltic-based multi-brand sporting goods retailer carrying premium running and athletic brands; a regional peer with similar premium-brand assortment model though different geography.
• Runners Need: UK specialty running retailer owned by JD Sports, offering running shoes, apparel, and expert fitting services — comparable specialty format operating in a different geography.
• Running Room: Canadian specialty running retailer combining retail with run-club community programming — closely mirrors Löplabbet's blend of specialty retail and community/event engagement.

Direct peers

• Stadium: Major Swedish multi-sport retail chain with both physical stores and e-commerce, directly competing with Löplabbet in athletic footwear, apparel, and accessories for the Swedish consumer.
• XXL Sport: Nordic sporting goods chain with strong presence in Sweden and the broader Nordics, offering footwear, apparel, and accessories — directly comparable multi-brand sporting goods retailer.
• Sportamore: Nordic online-first sporting goods retailer carrying major athletic brands including running labels; a relevant e-commerce-native peer competing for the same Swedish online buyer.
• Fleet Feet: US specialty running retail franchise with in-store fitting and gait analysis services — the closest international analogue to Löplabbet's specialist running retail model, serving as a useful benchmark for the service-led specialty format.
• Sportsshoes.com: Online specialist running and outdoor footwear retailer carrying multi-brand running assortments — directly comparable to Löplabbet's e-commerce proposition from a pure-play digital perspective.

Broad incumbents

• Intersport: Global sporting goods retail group whose logo appears alongside Löplabbet branding; the umbrella organization provides purchasing power and scale, but also represents the broader multi-sport assortment against which Löplabbet competes as a specialist.
• Decathlon: Global sporting goods retail giant with own-brand and multi-brand assortment; overlaps with Löplabbet across running footwear and apparel at typically lower price points and broader assortment.

Market position

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/user/LoplabbetSverigeAB
• Facebookfacebook.com/loplabbet
• Instagraminstagram.com/loplabbet
• LinkedInlinkedin.com/company/l-plabbet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loplabbet