Jameo

What Jameo does

Jameo is a Quebec-based custom apparel company founded in 2016 (originally as Unique Wool) and rebranded to Jameo in April 2022. The company operates a hyper-customization model in which customers assemble apparel from A to Z through its proprietary online design platform (studio.jameo.com), selecting product canvases, color blocks, and decoration options (embroidery, pockets, tags, logos) in collaboration with in-house designers. The product portfolio spans three sub-brands — Hyper Custom (flagship fully customizable line), Eco (Canadian-made with organic cotton and GRS-certified recycled polyester), and Classics (budget-friendly basics) — covering T-shirts, longsleeves, polos, hoodies, sweatshirts, mocknecks, polars, jackets, sweatpants, beanies, and socks in unisex, women-specific, and junior fits.

The business model is a one-time purchase, quote-based B2B/B2B2C operation with minimum order quantities of 20-50 units per product and pricing of approximately $17-$74 CAD per unit depending on product and customization level, with volume discounts available. A credit-based personalization system is included with many products. Distribution runs through the self-serve Studio platform, direct enterprise sales ([email protected], Typeform), and — following the October 2024 acquisition by Attraction Inc. — promotional-product distributors. Manufacturing historically occurred in Pakistan, the Philippines, and Peru, with Attraction's unionized facilities in Lac-Drolet and Montreal now handling Eco and Classics decoration.

Jameo serves enterprise customers including Pepsi, Cirque du Soleil, Ubisoft, WB Games, Desjardins, BRP, McCain Foods, Decathlon, Ocean Spray, Cascades, and Université de Montréal, alongside SMB and team/group buyers, with over 4,320 projects delivered to date and 4.8/5 design-experience ratings. The company is certified carbon neutral since April 2022 (audited quarterly by LCL Environnement) and Great Place to Work certified since 2022. Post-acquisition, Jameo operates as a brand within Attraction Inc., led by four co-owners: Julia Gagnon, Sébastien Jacques, Bruno Renaud (founder and CEO), and Benoît Quimper (Co-founder and CPO).

Name

Jameo

Legal name

Jameo (trademark of Attraction Inc.)

Website

https://jameo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jameo is a Quebec-based custom apparel company offering hyper-customizable clothing (T-shirts, hoodies, polos, socks) through its online Studio design platform, serving enterprise teams and groups with minimum orders of 20-50 units. Acquired by Attraction Inc. in October 2024.

Ownership category

akta.pro rank

Product category

Custom Apparel

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Custom apparel manufacturing
• Personalized team apparel
• Bulk custom clothing
• Promotional apparel printing
• Sustainable custom apparel

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Sales: One-time purchase model for hyper-customized apparel. Customers order bulk quantities (minimum 20-50 units per product) at per-unit pricing with volume discounts. Products include T-shirts, hoodies, sweatshirts, polos, jackets, sweatpants, polars, beanies, and socks. Delivery in 4-10 weeks depending on product complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jameo designs, customizes, and sells hyper-custom apparel for teams and groups through its online Jameo Studio platform. Customers select a base product (T-shirts, hoodies, polos, sweatpants, polars, beanies, socks and more) and customize color blocks, decorations, embroideries, pockets, tags, and logos with in-house designer collaboration. Production is completed in Quebec, Pakistan, the Philippines, and Peru, with minimum order quantities of 20–50 units per design and lead times of 4–10 weeks.

Product overview

Jameo is a hyper-custom apparel company offering three product sub-brands: Hyper Custom (flagship fully customizable line), Eco (premium Canadian-made sustainable line), and Classics (budget-friendly basics). The portfolio includes T-shirts, longsleeves, polos, hoodies, sweatshirts, mocknecks, polars, jackets, sweatpants, beanies, and socks across multiple fits (unisex, women-specific, junior). All products are customizable through the Jameo Studio online platform where customers design from A to Z. The company is certified carbon neutral and acquired by Attraction Inc. in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Jameo Eco: Premium product line made in Canada with ecological fibers, featuring organic cotton and recycled polyester.
• Jameo Classics
• Jameo Hyper Custom

Products and services

• Custom T-Shirts Everyday basic T-shirts available in unisex, women-specific, and junior fits, with the Hyper Custom version offering full A-to-Z customization; sold to teams, businesses, and groups in bulk (minimum 20 units per design).
• Custom Longsleeves Long-sleeved shirts designed for extended wear with ribbed cuffs and a relaxed fit, available in multiple Jameo lines and customizable for teams and groups.
• Custom Polos Polished polos for casual or business settings, available in women-specific and unisex fits with a premium 215 GSM pique blend, sold in bulk to enterprise and team customers.
• Custom Hoodies Custom hoodies in multiple styles (standard, zip, snap, women-specific, junior, Eco, Classics) featuring reinforced eyelets, double-layered hood, and various fabric blends, sold to teams in bulk with Hyper Custom decoration options.
• Custom Sweatshirts Crew-neck sweatshirts available in Hyper Custom and Eco lines, with the Eco version using organic cotton and recycled polyester blends, targeted at teams and groups buying in bulk.
• Custom Mocknecks Mockneck tops combining comfort with a polished look, available in quarter-zip and full-zip options, customizable for teams, employees, and brands.
• Custom Polars Fleece pullovers and vests in 100% recycled polyester (250 GSM), offered as Pullover, Zip Pullover, Snap Vest, Sleeveless Polar Vest, and Junior Pullover, customizable for teams and groups.
• Custom Jackets Sleeveless bubble jackets in unisex and women-specific fits, with a 100% polyester outer shell and lining designed for transitional-season layering and customizable for teams.
• Custom Sweatpants Custom sweatpants with ribbed ankle cuffs, side and back pockets, and a flattering unisex fit, made from a 300 GSM warm fleece blend (80% cotton, 20% polyester), sold in bulk with 6 included design credits.
• Custom Beanies Knit beanies in three styles (Classic, Waffle, Pompom), made from 100% acrylic with the Pompom option supporting up to three colors, sold as customizable team accessories.
• Custom Socks Custom sublimated socks in Sport (moisture-wicking polyester/elastane) and Casual (polyester/cotton/nylon/elastane) variants, sold in bulk to sports teams, organizations, and events.
• Jameo Hyper Custom Flagship Jameo sub-brand offering the highest level of customization, letting customers assemble apparel from A to Z with color blocks and unique decorations such as embroidery, pockets, tags, and logos.
• Jameo Eco Premium eco-friendly product line made in Canada with certified organic cotton and/or GRS-certified recycled polyester, featuring innovations like eco-black and low-cure inks for sustainability-focused buyers.
• Jameo Classics Budget-friendly apparel line of mid-range quality blanks with Canadian finishing, designed as an optimal canvas for decoration, available to Canadian customers with a minimum order of 30 pieces.
• Jameo Studio (online design platform) Self-serve online design platform where customers select product canvases, customize color blocks and decorations, and collaborate with in-house designers in real time to create hyper-custom apparel orders.

Quantifiable outcome

• 4,320+ projects delivered with 4.8/5 design experience rating
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Attraction Inc.coreStrategic or Co-development Partner · 1 October 2024Strategic acquisition in October 2024 where Jameo joined Attraction Inc., Canada's leading brand in eco-friendly and custom apparel. Attraction brings 45 years of manufacturing expertise. The acquisition enables Jameo to leverage Attraction's manufacturing capabilities, expand product variety and quality, while maintaining its brand identity. Four co-owners now lead the combined entity: Julia Gagnon, Sébastien Jacques, Bruno Renaud, and Benoît Quimper.
• LCL EnvironnementcoreTechnology or Integration · 1 January 2022Environmental solutions consulting firm that audits Jameo's emissions and offsets on a quarterly basis. Certifies Jameo as carbon neutral company and carbon neutral products.
• WrencoreStrategic or Co-development Partner · 1 January 2019Carbon offset partner for rainforest protection. Jameo offsets emissions through Wren's tech-enabled rainforest protection project in Peru, supporting Indigenous Amazonians in protecting their rainforest home using satellite imagery, drone footage, and video technology to detect and stop illegal deforestation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Printful: Printful is a print-on-demand and custom apparel platform serving creators, SMBs, and brands with on-demand decoration and global fulfillment. Direct peer: same custom apparel e-commerce business model with configurator tooling and broad product catalog.
• Threadless: Threadless is an online custom apparel and art-driven apparel community offering customizable T-shirts, hoodies, and accessories. Direct peer: similar customizable apparel e-commerce model with designer-led product and broad product catalog including socks and beanies.
• Custom Ink: Custom Ink is a leading online platform for custom team apparel and group orders, offering T-shirts, hoodies, and uniforms with design tools and dedicated support. Direct peer: same horizontal team/group apparel customizer business model with B2B sales motion and SMB-to-enterprise customer base.

Broad incumbents

• Alphabroder: Alphabroder is a leading North American wholesale distributor of imprintable apparel, headwear, and bags serving the promotional products and uniform markets. Broad incumbent: comparable apparel category (polos, hoodies, headwear, accessories) and shared end-buyers but B2B wholesale model rather than custom configurator.
• 4imprint: 4imprint is a North American promotional products distributor specializing in branded merchandise including apparel. Broad incumbent: directly comparable custom promotional apparel offering to enterprise and education buyers, but operates at much larger scale through a distributor/catalog model.
• Vistaprint (Cimpress): Vistaprint is the flagship small business marketing and custom apparel brand of Cimpress, a global mass-customization platform. Broad incumbent: same custom apparel category but vastly larger scale, broader product portfolio (print, signage, apparel), and SMB-led GTM motion.
• SanMar: SanMar is one of North America's largest wholesale apparel distributors supplying blanks and decorated apparel to the promotional products and uniform industries. Broad incumbent: comparable end-markets (team apparel, corporate uniforms) but operates upstream in wholesale rather than direct-to-consumer customization.
• Lands' End Business Outfitters: Lands' End Business Outfitters provides custom corporate apparel, uniforms, and logo apparel programs for enterprise clients. Broad incumbent: comparable B2B custom apparel program with logo decoration and inclusive sizing for enterprise customers, but operates at much larger scale through a national sales force.

Emerging players

• Spreadshirt: Spreadshirt operates a print-on-demand and custom apparel marketplace with global fulfillment across apparel and accessories. Emerging player: comparable custom apparel platform but smaller and primarily SMB/creator-oriented rather than enterprise-led.

Others

• Bella+Canvas: Bella+Canvas is a premium apparel blank manufacturer supplying T-shirts, hoodies, and sweatshirts to custom decorators and brands. Others: comparable apparel category but operates as a supplier of blanks to the custom apparel ecosystem rather than as a competitor to Jameo's configurator platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearjameo
• LinkedInlinkedin.com/company/wearjameo
• Instagraminstagram.com/wearjameo
• Pinterestpinterest.com/wearjameo
• Xx.com/wearjameo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jameo