Sushiitto

What Sushiitto does

Sushiitto is a Japanese-Mexican fusion sushi restaurant chain that has operated continuously since 1988, when it opened the first sushi bar in Mexico City. It serves a broad consumer base across Mexico and Central America with a full-menu offer spanning signature rolls, nigiri, sashimi, ramen and soups, teppanyaki, kushiages, salads, tempura, rice dishes, and desserts. The chain operates 140 units across six countries (Mexico, USA, Guatemala, Honduras, El Salvador, and Nicaragua), of which 33 are corporate locations and 107 are franchise units, and is run as a brand within the publicly listed restaurant operator CMR, S.A.B. de C.V. following its 2019 acquisition.

The business operates a hybrid revenue model combining (1) direct restaurant dine-in and takeout sales, (2) delivery revenue through the proprietary delivery.sushi-itto.com.mx platform, the Telefonitto phone-ordering service (within a 2.5km radius), and integrations with Uber Eats, Didi Food, and Rappi, and (3) franchise fees, royalties, and brand support revenue from 107 franchise operators. The underlying technology stack is a standard commercial restaurant platform: a Justo-powered online ordering system, native iOS and Android mobile applications, and third-party marketplace integrations. Pricing is unit-based with MX-denominated menu pricing and active promotional campaigns (Hora Japi, Menu Japo), with menu AUVs supported by combo offers in the MX$199-299 range.

In 2024 the company launched a full concept reinvention, 'Nuevo Sushiitto' / 'La nueva era,' introducing 28 new menu items alongside classics under a 'Wao' philosophy, marking the brand's most significant repositioning in over a decade. Customer segments split between end consumers (families and young professionals seeking accessible Japanese-Mexican fusion) and prospective franchise investors, while the company maintains a content and promotions presence across Instagram, Facebook, X, email newsletter, mobile apps, and delivery marketplace channels.

Name

Sushiitto

Legal name

CMR, S.A.B. de C.V.

Website

https://sushi-itto.com.mx

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sushiitto is a Japanese-Mexican fusion sushi restaurant chain operating 140 units (33 corporate, 107 franchise) across Mexico, USA, and Central America. Founded in 1988 and owned by publicly listed CMR, it serves families and professionals via dine-in, delivery, phone, and mobile ordering channels.

Ownership category

akta.pro rank

Product category

Casual Japanese-Mexican Fusion Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese restaurant chain
• Sushi and ramen
• Food delivery service
• Franchise restaurant operations
• Japanese-Mexican fusion

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dine-in sales: Revenue from customers dining in at one of 140+ restaurant locations across Mexico, USA, Guatemala, Honduras, El Salvador, and Nicaragua. Dine-in service includes full menu offerings with appetizers, rolls, sashimi, ramen, and desserts.
2. Delivery and takeout: Revenue from phone orders (Telefonitto) and third-party delivery platforms (Uber Eats, Didi Food, Rappi). Customers can also order directly through the restaurant's own delivery platform at delivery.sushi-itto.com.mx.
3. Franchise fees: Revenue from franchise operations with 107 franchise units out of 140 total. Franchise opportunity offers the backing of CMR's 50+ years of restaurant industry experience and portfolio of recognized brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sushiitto operates a chain of Japanese-Mexican fusion sushi restaurants offering dine-in, takeout, phone ordering, and delivery through proprietary and third-party platforms. The menu spans sushi rolls, nigiri, sashimi, temakis, ramen, noodles, rice dishes, teppanyaki, salads, tempura, yakitori/kushiage, main dishes, and desserts. The chain operates through 33 corporate units and 107 franchise units across 6 countries under the ownership of CMR, S.A.B. de C.V.

Product overview

Sushiitto is a Japanese-Mexican fusion sushi restaurant chain and one of the pioneers of sushi in Mexico, operating since 1988. The company operates a portfolio of products organized into core food categories including Rollos y Makis (signature sushi rolls), Entradas (appetizers), Arroces (rice dishes), Ramen y Sopas (noodles and soups), Nigiri, Sashimi, Temakis, Noodles, Ensaladas (salads), Tempura, Platos Fuertes (main dishes), Postres (desserts), Salsas y Extras, Teppanyakis, and Kushiages. The company also offers phone ordering service (Telefonitto), third-party delivery integrations (Uber Eats, Didi Food, Rappi), and franchise opportunities. In 2024, Sushiitto launched the 'Nuevo Sushiitto' rebrand featuring 28 new dishes alongside classics. As of 2024, the chain operates 140 units across 6 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollos y Makis (Sushi Rolls)

Quantifiable outcome

• First Japanese restaurant in Mexico to offer home delivery service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• CMR (Corporación Mexicana de Restaurantes)coreStrategic or Co-development PartnerCMR, S.A.B. de C.V. is the parent company and owner of Sushiitto, acquired in 2019. CMR operates more than 50 years of restaurant experience and manages a portfolio of recognized brands including Wings, La Destilería, Chili's, and Olive Garden. CMR is listed on the Bolsa Mexicana de Valores (Mexican Stock Exchange). Sushiitto joined the CMR family in 2019, enriching the company's legacy of over 35 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chili's (Mexico): US-originated casual-dining chain operated by CMR in Mexico; sister brand under the same parent, sharing back-office, distribution, and real-estate strategy with Sushiitto.
• Olive Garden (Mexico): Italian casual-dining concept operated by CMR in Mexico; sister brand with shared supply chain, marketing infrastructure, and corporate overhead.
• P.F. Chang's: Established Asian casual-dining chain in the US and international markets; shares pan-Asian menu positioning, mall-based real estate, and full-service delivery model with Sushiitto.
• Yoshinoya: Global Japanese QSR chain with established presence in Mexico; competes in the Japanese-cuisine segment with a faster, lower-priced positioning versus Sushiitto's casual-dining model.
• Wings (CMR): Sister brand under CMR (Sushiitto's parent) operating Mexican chicken-wing casual dining; competes for the same consumer occasion and prime real estate locations within the same parent portfolio.

Direct peers

• Sushiya: Mexican sushi restaurant chain operating dine-in and delivery with a similar Japanese-Mexican fusion concept; directly competes with Sushiitto in the same price tier and Mexican consumer segment.
• Sushi Shop: Canadian sushi takeout and delivery concept with international expansion; shares a sushi-focused menu and delivery-led model with Sushiitto, though with a different geographic anchor.
• Sushi Roll: Mexican sushi restaurant chain with multiple locations in Mexico, offering dine-in, delivery, and franchise opportunities at comparable price points to Sushiitto.
• Vips: Mexican casual-dining chain owned by Walmart de Mexico; competes with Sushiitto for family and casual-dining occasions in the same Mexican malls and shopping centers.

Emerging players

• Ohza Sushi & Ramen: Emerging Mexican sushi and ramen concept focused on delivery and modern branding; targets the same younger Mexican urban consumer as Sushiitto with a digital-first GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SushiIttoMx
• Facebookfacebook.com/SushiIttoOficial
• Instagraminstagram.com/SushiIttoOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushiitto