Sushi Roll
Grupo Sushi Roll is a privately held Mexican restaurant group operating 80–100+ locations across 16 Mexican states and Chula Vista, San Diego (USA). It serves Japanese cuisine (sushi, sashimi, teppanyaki, tempura) through dine-in, takeout, delivery, and a mobile app with a loyalty program.
- Company typePrivate
- Founded1996
- HeadquartersMexico City, Mexico
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Sushi Roll does
Grupo Sushi Roll (Sushi Roll) is a privately held Mexican restaurant company (S.A. de C.V.) headquartered at Av. Popocatépetl No. 422, Col. General Anaya, CDMX. It operates a multi-brand Japanese-cuisine portfolio built around the flagship Sushi Roll brand and adjacent concepts Teppan House (teppanyaki), Tokio Restaurante Inteligente (premium/omakase), Sushi Lab (innovation line), and Sushi Kids Race (kids-oriented). The group runs roughly 80–100+ restaurants across 16 Mexican states, with a first international unit in Chula Vista, San Diego (USA), making it one of the largest Japanese-cuisine operators in Mexico by unit count.
The menu is built on sushi rolls, sashimi, teppanyaki, tempura, kushiage, and yakitori, with pricing spanning from approximately 46 MXN for bottled water to 890 MXN for the Tokio Omakase SKU. The technology stack is conventional for a chain restaurant group: a branded mobile app with the Sushi Roll Rewards loyalty program, a corporate website for ordering and information, and delivery via third-party platforms. There is no disclosed proprietary software, no API/SDK surface, and no AI/ML capability. Sub-brand segmentation and PetFriendly designations are used as customer-segmentation tools within the physical footprint.
The business model is direct-to-consumer: revenue is generated almost entirely from in-restaurant dining, takeout, and delivery, with menu-mix diversity and promotional mechanics (Sushi Nights 2x1, Jueves Cocteleros, Bossa Bloom, Sushilover Box, Sake Kanpai) used to drive traffic and average ticket. The loyalty program and app serve as a first-party data and retention layer rather than a meaningful revenue stream in their own right. The group is privately held with no disclosed funding rounds or external investors identified in the available data.
Sushi Roll firmographics
Firmographics- Name
- Sushi Roll
- Legal name
- Sushi Roll, S.A. de C.V.
- Website
- https://sushiroll.mx
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo Sushi Roll is a privately held Mexican restaurant group operating 80–100+ locations across 16 Mexican states and Chula Vista, San Diego (USA). It serves Japanese cuisine (sushi, sashimi, teppanyaki, tempura) through dine-in, takeout, delivery, and a mobile app with a loyalty program.
- Ownership category
- akta.pro rank
Sushi Roll industry classification
Industry- Product category
- Japanese Cuisine Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Sushi Roll is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices19 records
Markets served
Sushi Roll business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant dine-in and delivery sales: Revenue generated from food and beverage sales across physical restaurant locations and delivery orders. Customers order through the restaurant's own app, website, or in-person at locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rice dishes (Yakimeshi) |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Soups |
| Unit Pricing | Pay-as-you-go | Kushiage (fried skewers) |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Omakazē (chef's selection) |
| Unit Pricing | Pay-as-you-go | Tempura |
| Unit Pricing | Pay-as-you-go | Teppanyaki |
| Unit Pricing | Pay-as-you-go | Specialty Rolls |
| Unit Pricing | Pay-as-you-go | Classic Rolls |
| Unit Pricing | Pay-as-you-go | Nigiri |
| Unit Pricing | Pay-as-you-go | Temaki (hand rolls) |
| Unit Pricing | Pay-as-you-go | Sashimi |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sushi Roll product offering
Product offeringCore offering
Sushi Roll operates a chain of company-owned Japanese-cuisine restaurants offering sushi rolls, sashimi, nigiri, temaki, teppanyaki, tempura, kushiage, rice dishes, soups, salads, and beverages across 100+ locations in Mexico and the United States. The company sells food and beverages through dine-in service, home delivery, and customer pickup, with orders placed via the proprietary mobile application, website, phone, or in person. The business is supported by a loyalty program (Sushi Roll Rewards) and differentiated dining concepts such as Teppan House teppanyaki experience and the Tokio smart restaurant.
Product overview
Sushi Roll is a 100% Mexican restaurant group operating an extensive chain of 80+ sushi and Japanese cuisine restaurants across Mexico with recent international expansion to San Diego, USA. The product portfolio centers on a comprehensive Japanese dining experience featuring diverse cuisine categories including sushi rolls (Classic and Special varieties), sashimi, temaki, nigiri, teppanyaki, tempura, kushiage, yakitori, and specialty dishes like Omakazē chef's tasting menus. The company offers both dine-in and digital ordering channels through its official mobile application, supported by the Sushi Roll Rewards loyalty program. Special dining concepts include Tokio Restaurante Inteligente (smart restaurant), Teppan House (tepanyaki experience), and Sushi Lab (innovative experimental creations). Promotional offerings include Sushi Nights 2x1, Jueves Cocteleros cocktails, Sushilover Box sports viewing bundles, and seasonal campaigns. The brand serves a broad market segment with pet-friendly locations and a dedicated kids program, operating across 16 Mexican states plus the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Teppan House: Teppanyaki restaurant experience
- Sushi Roll Rewards
- Sushi Kids Race
Products and services
- Sushi Roll Restaurant Chain Japanese cuisine restaurant chain offering sushi rolls, sashimi, nigiri, temaki, teppanyaki, tempura, kushiage, salads, soups, rice dishes, and beverages for dine-in, delivery, and takeout across 100+ locations.
- Teppan House Teppanyaki dining concept where chefs prepare food at the customer's table, offering an interactive Japanese dining experience.
- Tokio Restaurante Inteligente Smart restaurant concept in Mexico City offering a Tokyo-inspired immersive dining experience with digital ordering.
- Omakase Chef's Selection Premium multi-course tasting menus including Hakkone (375 MXN), Sapporo (453 MXN), Ichiban (631 MXN), and Tokio (890 MXN) curated by the chef.
- Sushi Lab Innovative experimental sushi roll creations gallery featuring creative flavor combinations such as Hokusai Roll, Van Crab Roll, Warhol Noodles, and Yayoi Dots.
- Sake Kanpai Premium sake tasting experience featuring curated sake selections.
- Sushi Roll San Diego Sushi Roll restaurant location in Chula Vista, San Diego, California, marking the brand's international expansion into the United States market.
Companies that use Sushi Roll
Customer profileSegments2 records
Ideal customer profiles2 records
Sushi Roll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sushi Roll partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sushi Roll competitors and assessment
Company assessmentDirect peers
- Sushi Itto: Sushi Itto is one of the largest Japanese-Mexican fusion chains in Mexico with a comparable menu (rolls, sashimi, teppanyaki) and dine-in/delivery model. It is the closest head-to-head competitor to Sushi Roll in the Mexican mainstream-sushi category.
- Yukai Sushi: Yukai is a Mexican sushi chain with a broad menu of rolls, sashimi and Asian plates, dine-in and delivery, competing directly for the same Mexican-consumer sushi occasion as Sushi Roll.
Broad incumbents
- Sanborns: Sanborns is a long-standing Mexican restaurant-and-retail chain operating full-service restaurants inside department stores. Comparable to Sushi Roll for dine-in real estate inside Mexican shopping centers and family/casual positioning.
- Vips: Vips is one of Mexico's largest casual-dining chains (owned by Walmart de México), with broad menus, family positioning and shopping-center locations comparable to Sushi Roll's locations in Perisur, Antea, Altacia and similar centers.
- YO! Sushi: YO! Sushi is a UK-headquartered conveyor-belt sushi chain with a wide rolls/sashimi menu and dine-in/click-and-collect model. It is an international comparable for Sushi Roll's chain operating model, multi-channel ordering and experiential formats (Teppan House).
- Kura Sushi: Kura Sushi is a publicly listed global Japanese sushi chain (US and Japan) using conveyor-belt service plus digital ordering touchpanels. It overlaps Sushi Roll's sushi-roll, sashimi and teppanyaki categories and represents a much larger broad incumbent whose US footprint sits in adjacent markets to Chula Vista.
- Casa de Toño: Casa de Toño is a Mexican regional-cuisine chain with a similar privately-held, multi-unit, high-traffic positioning. It is a broad comparable for Sushi Roll's dine-in density, family-driven marketing and mall/standalone real-estate footprint across Mexico.
- Italianni's: Italianni's is a major Mexican casual-dining chain (part of Grupo Alsea) with full-service dining in malls and standalone locations. Comparable as a broad casual-dining incumbent competing for the same family-occasion traffic as Sushi Roll.
- Wasabi: Wasabi is a UK sushi and bento retail-chain operator serving dine-in, takeaway and delivery. It is comparable as a multi-channel sushi chain with strong urban density and value positioning, similar to Sushi Roll's high-street + delivery mix in Mexican cities.
Regional players
- Chedraui: Chedraui operates prepared-food counters (including sushi and Asian dishes) within its Mexican hypermarkets. Comparable as a producer/seller of in-store Asian prepared foods sharing the same Mexican consumer wallet and occasion that Sushi Roll targets via dine-in and delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sushi Roll social profiles
Digital presenceSushi Roll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sushi Roll leadership team
Management profileNumber of profiles
Sushi Roll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sushi Roll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sushi Roll
What does Sushi Roll do?
Sushi Roll operates a chain of company-owned Japanese-cuisine restaurants offering sushi rolls, sashimi, nigiri, temaki, teppanyaki, tempura, kushiage, rice dishes, soups, salads, and beverages across 100+ locations in Mexico and the United States. The company sells food and beverages through dine-in service, home delivery, and customer pickup, with orders placed via the proprietary mobile application, website, phone, or in person. The business is supported by a loyalty program (Sushi Roll Rewards) and differentiated dining concepts such as Teppan House teppanyaki experience and the Tokio smart restaurant.
Is Sushi Roll a public or private company?
Sushi Roll is a private company. It is classified as unknown and is currently operating.
When was Sushi Roll founded?
Sushi Roll was founded in 1996. It employs 1,001 to 5,000 people.
Where is Sushi Roll based?
Sushi Roll is headquartered in Mexico City, Mexico, in the Latin America region.
How does Sushi Roll make money?
One revenue line is on record: restaurant dine-in and delivery sales.
Who are Sushi Roll's main competitors?
Direct peers on record are Sushi Itto and Yukai Sushi. Broad incumbents are Sanborns, Vips, YO! Sushi, Kura Sushi, Casa de Toño, Italianni's and Wasabi. Chedraui is listed as a regional player.
Does Sushi Roll have an API?
No public API is recorded for Sushi Roll.
What industry is Sushi Roll in?
Sushi Roll's product category is Japanese Cuisine Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722511 and its SIC code is 5812.