MOG Vietnam

What MOG Vietnam does

MOG Vietnam is a Hanoi-headquartered mobile internet platform company operating across five business verticals: online advertising (Admatic, ACCESSTRADE, mWork), e-payment and e-wallet (1Pay), mobile utilities (YOLO Family), connected retail (Posify, Gimi), and game entertainment. Founded in 2011 as mWork, a digital-content affiliate platform, the company rebranded to MOG in August 2015 to position itself as a multi-vertical mobile internet ecosystem serving both consumer and enterprise users across Southeast Asia. The company employs 300+ staff across offices in Hanoi and Ho Chi Minh City and operates an Interspace Vietnam JV that extends reach into Indonesia and Thailand.

The technology stack spans a Chromium-based Vietnamese-localized mobile browser (Yolo Browser), a cross-platform game development engine supporting iOS, Android, Windows Phone, and PC, an open e-payment gateway (1Pay) with API/SDK integration supporting scratch card, SMS, Visa/Master, ATM, OTP, and direct carrier billing (via Fortumo), and a multi-channel advertising aggregator (Admatic) that holds official-partner status with Google, Facebook, Instagram, and Cheetah Mobile across Southeast Asia. Cloud infrastructure runs on AWS and OpenStack. ACCESSTRADE is operated through a joint venture with Japan's Interspace, bringing CPA-model affiliate technology originally developed in Japan.

The business model is diversified across four primary revenue mechanics: performance-based advertising (CPA, CPC, CPM, CPD, CPR, CPI) through Admatic, mWork, and ACCESSTRADE; transaction-based payment processing fees through 1Pay; freemium mobile game publishing through Game Entertainment; and SMB self-serve retail-loyalty subscriptions through Posify. Go-to-market mixes product-led growth (app-store distribution for consumer products) with channel partnerships (Admatic as aggregator, Interspace for ACCESSTRADE) and enterprise field sales (1Pay and mWork integrations with game studios, e-commerce platforms, and digital content providers). The platform serves 3,000+ merchants across 8 countries, 1,000+ advertisers, 20,000+ publishers, 70,000+ online agents, and 12,000+ offline agents, processing 5M+ daily payment transactions and 20M+ monthly downloads.

Name

MOG Vietnam

Legal name

MOG Vietnam

Website

https://mog.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

MOG Vietnam is a Hanoi-based mobile internet platform operating across advertising (Admatic, ACCESSTRADE, mWork), payments (1Pay), mobile utilities (YOLO Family), retail (Posify, Gimi), and gaming, serving advertisers, merchants, publishers, and consumers across Southeast Asia.

Ownership category

akta.pro rank

Product category

Mobile Internet Platform Ecosystem

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industries

Billing, Payments & Subscription Management (MPAHAJAC), Mobile App Stores & Marketplaces (BPAMADAA), Mobile App Stores (General) (MPAFACAC)

Keywords

• Mobile advertising platforms
• Affiliate marketing network
• E-payment gateway services
• Mobile utility applications
• Mobile game publishing

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Advertising: Revenue from advertising platforms including Admatic (multi-channel ad platform), mWork (mobile affiliate network), and ACCESSTRADE (CPA-based affiliate marketing). Platforms connect advertisers with publishers and generate revenue through campaign fees, CPA/CPC/CPM/CPD/CPR/CPI pricing models.
2. e-Payment Processing: 1Pay generates revenue through payment processing fees for digital content providers, e-commerce platforms, and merchants. Supports multiple payment methods including scratch cards, SMS charging, card payments, and API OTP with revenue sharing model.
3. Mobile Engagement Rewards: Gimi platform generates revenue by enabling brands to reward customers for achievement moments in mobile apps, creating engagement-based advertising opportunities.
4. Game Publishing: Revenue from developing and publishing mobile games across iOS, Android, Windows Phone, and PC platforms. Games include casual games and SLG online titles reaching millions of users globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MOG Vietnam operates an integrated mobile internet platform across five verticals: Online Advertising (Admatic, ACCESSTRADE, mWork), e-Payment & e-Wallet (1Pay), Mobile Utilities (YOLO Family), Connected Retail (Posify, Gimi), and Game Entertainment. The company develops proprietary software platforms and mobile applications that connect advertisers with publishers, enable merchants to process digital payments, deliver localized Vietnamese mobile utilities, support SMB retail loyalty programs, and publish cross-platform mobile games. Services span both B2B (advertising/payment platforms for enterprises and merchants) and B2C (mobile apps and games for end users) models.

Product overview

MOG Vietnam operates as a mobile internet company offering an integrated ecosystem of five core product verticals: Online Advertising (Admatic, ACCESSTRADE, mWork), e-Payment & e-Wallet (1Pay), Mobile Utilities (YOLO Family), Connected Retail (Posify, Gimi), and Game Entertainment. These products work together to provide end-to-end solutions for mobile users in Southeast Asia, connecting advertisers with publishers, enabling digital payments, delivering localized mobile utilities, and providing gaming entertainment across multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Gimi: Moment-based rewards platform enabling brands to instantly reward customers for achievement moments in mobile apps
• Posify
• YOLO Family
• 1Pay
• mWork
• Admatic
• ACCESSTRADE

Products and services

• Admatic Multi-channel advertising platform bridging Vietnamese advertisers with publishers, operating as an official Southeast Asia partner of Google, Facebook, Instagram and Cheetah Mobile, offering data-driven marketing, programmatic advertising and mobile/web affiliate marketing with CPA, CPC, CPM, CPD, CPR and CPI pricing models.
• ACCESSTRADE Affiliate marketing platform operated by Interspace Vietnam using Japanese technology, connecting online service companies with media partners and running on a CPA (Cost per Action) business model with operations in Vietnam, Indonesia and Thailand.
• mWork Vietnam's first affiliate platform enabling digital content developers and publishers to distribute content to millions of mobile users through a network of 70K+ online agents and 12K+ offline agents.
• 1Pay Open e-payment gateway providing payment solutions for digital content providers and e-commerce platforms, supporting scratch card, SMS, Visa/Master, ATM and API OTP charging for merchants across 8 countries.
• YOLO Family Suite of mobile utility applications including Yolo Browser (the first and fastest made-in-Vietnam mobile browser with 95% malware blocking and 99% pop-up removal), Yolo Browser Mini, Yolo Launcher and Yolo Air, localized for Vietnamese mobile users.
• Posify Connected retail platform enabling small and medium retailers to create loyalty programs via QR codes, collect customer data, track purchase history and deliver interactive in-store experiences.
• Gimi Moment-based rewards platform that enables brands to instantly reward customers for achievement moments within mobile apps using engagement-advertising and moment-targeting technology.
• Game Entertainment Game development and publishing division producing cross-platform games for iOS, Android, Windows Phone and PC, including casual games and SLG online titles reaching millions of users globally, using a proprietary cross-platform game engine and freemium monetization.

Quantifiable outcome

• 30K+ advertising campaigns managed per month
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• FortumocoreTechnology or Integration · 30 September 20151Pay partnered with Fortumo, a mobile payments company, to enable direct carrier billing in South-East Asia. This partnership allows users to pay for digital content and services through their phone bill, expanding payment options across the region.
• Cheetah MobileflagshipGTM or Marketing Partner · 25 August 2015Cheetah Mobile partnered with Admatic for mobile advertising in Vietnam. Cheetah Mobile is a major global technology company that provides utility and mobile gaming products.
• Interspace VietnamflagshipStrategic or Co-development Partner · 1 May 2015Interspace Vietnam Co., Ltd was established through partnership between Interspace (Japanese company operating since 1999) and MOG Vietnam. ACCESSTRADE platform uses Japanese technology and operates in Vietnam, Indonesia, and Thailand.
• GoogleflagshipGTM or Marketing PartnerAdmatic serves as official partner of Google in Southeast Asia, offering multiple services and unique technology solutions for advertisers through Google advertising platform integration.
• FacebookflagshipGTM or Marketing PartnerAdmatic operates as official partner of Facebook in Southeast Asia, providing advertising solutions and platform access for marketers.
• InstagramcoreGTM or Marketing PartnerAdmatic is official partner of Instagram in Southeast Asia, enabling advertisers to access Instagram advertising capabilities through the Admatic platform.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• VNG Corporation: Vietnamese internet conglomerate operating Zalo, ZaloPay, and gaming (VinaGame) titles. Closest multi-vertical domestic peer: payments (1Pay vs ZaloPay), games, mobile utilities, and advertising, all anchored on a Vietnamese user base.
• VNPay: Vietnam's leading domestic payment gateway serving banks, merchants, and e-commerce platforms. Directly comparable to 1Pay in local payment-method aggregation and merchant acquiring in Vietnam.
• MoMo (M_Service): Vietnam's largest consumer e-wallet with QR-based payments, financial services, and bill pay. Directly competes with 1Pay on Vietnamese digital payments and merchant acceptance.
• Cốc Cốc: Vietnamese Chromium-based browser and search portal with localized features. Directly comparable to Yolo Browser on local-language mobile browsing and distribution reach in Vietnam.
• Interspace: Japanese affiliate marketing company and joint-venture partner in Interspace Vietnam (ACCESSTRADE). Comparable as the parent platform powering MOG's affiliate vertical and operating in overlapping Southeast Asian markets.
• ZaloPay (VNG): Consumer e-wallet and payment arm of VNG in Vietnam. Direct competitor to 1Pay for mobile wallet acceptance and online merchant payments in Vietnam.

Broad incumbents

• Cheetah Mobile: Global mobile internet company with utility apps, mobile games, and advertising platforms. Highly comparable to MOG's mix of utilities (YOLO), games, and advertising — and an Admatic partner in Southeast Asia.
• AppLovin: Large mobile ad-tech and game-publishing platform serving advertisers and developers globally. Comparable to Admatic in mobile/performance advertising and to MOG's game publishing arm.
• ironSource (Unity): Mobile app monetization and ad-tech platform, now part of Unity, focused on app developers and advertisers. Comparable to MOG's combined Admatic/mWork ad-inventory and game-publishing model.

Emerging players

• Grab: Superapp across Southeast Asia offering payments (GrabPay), merchant services, and advertising. Comparable as a regional multi-vertical platform pressuring MOG across payments and SMB retail across Vietnam and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mogvietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOG Vietnam