What Hasson Group does

Hasson Group is an Israel-based, publicly listed diversified conglomerate (Tel Aviv Stock Exchange, since 1993) headquartered in Afula. Founded in 1965 by the Hason family as a building materials trading business, the group has grown into a multi-subsidiary holding company organized around the import, marketing and distribution of construction and infrastructure products, complemented by real estate development and adjacent industrial activities.

The group's core operations center on the wholesale and retail distribution of construction materials across six product divisions: construction tools and technical supply; paint, sealing and building materials; infrastructure, plumbing and firefighting; ceramics, sanitation and design; real estate initiation and construction; and wood and decoration. Distribution is executed through a 1,500 sqm flagship showroom in Afula, direct field sales to contractors and institutional customers, and the hasson-shop.co.il e-commerce platform. Adjacent subsidiaries extend the model into fire suppression (A.G.M.), EV charging infrastructure (Hasson EV Charging), solar energy (Mekorot Energy), premium marble (Shaish Kedem), private aviation (Arrow Aviation), and global e-commerce (Hasson Global). The group's technology base is conventional (ISO 9001 quality systems, logistics management, e-commerce storefront); there is no proprietary software or platform architecture disclosed.

The revenue model is primarily transactional hardware sales of physical building materials to B2B (contractors, municipal authorities, infrastructure companies) and B2C (private consumers) segments, supplemented by one-time construction and real estate development revenue via subsidiary M.S. Shdera in Israel, Poland and Romania. Pricing is quote-based via account managers; no public pricing exists. The company serves as a "one-stop shop" from foundation to finish for institutional and professional retail buyers, with dedicated architect and designer relationship programs supporting the ceramics and design segment.

Name

Hasson Group

Legal name

חסון מ.ש שדרה (1993) בע"מ (Hason M.S. Shdara (1993) Ltd.)

Website

https://hasson.co.il

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Hasson Group is a publicly listed Israeli conglomerate, founded 1965, importing and distributing construction and infrastructure materials through a flagship Afula showroom, field sales, and e-commerce, serving contractors, municipalities, architects, and retail consumers across Israel and select European markets.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Misc General Merchandise Stores (5399), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Building materials distribution
• Construction materials supply
• Infrastructure plumbing products
• Ceramics sanitary ware
• Real estate development

Headquarters

HQ city

Affula

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Construction and Real Estate Development: Building residential (dense and attached), commercial and office buildings in Israel and abroad through subsidiary M.S. Shdera. Includes property development, construction management, and supervision.
2. Building Materials Distribution: Import, marketing and distribution of construction materials including ceramics, plumbing, infrastructure products, paints, insulation, and technical supplies through retail store and wholesale channels.
3. Online E-commerce Sales: Through hasson-shop.co.il for both business/semi-wholesale and retail customers.
4. Fire Suppression Systems Distribution: Import and marketing of fire suppression systems through subsidiary A.G.M.
5. EV Charging Stations: Developer and operator of EV charging stations through subsidiary חסון EV Charging for public spaces, commercial areas, and private residential parking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hasson Group is an Israeli diversified conglomerate that imports, markets, and distributes construction materials, infrastructure products, ceramics, plumbing supplies, paints, insulation, and technical supplies. The company operates a 1500 sqm flagship retail showroom in Afula, an online store (hasson-shop.co.il), direct field sales to contractors and institutional customers, and a nationwide logistics network, providing a 'one-stop-shop' from foundation to finish for both institutional contractors and private consumers.

Product overview

Hasson Group is a diversified Israeli conglomerate operating in the construction, building materials, infrastructure, and real estate development sectors. The company operates as a unified distribution and retail platform organized into distinct product divisions: (1) Construction Tools and Technical Supply offering power tools, hand tools, electrical products, safety equipment, filtration systems, and pumps; (2) Paint, Sealing and Building Materials covering paints, sealants, insulation, gypsum, building materials, and acoustic ceilings; (3) Infrastructure, Plumbing and Firefighting providing underground/above-ground infrastructure products, piping systems, and fire safety equipment; (4) Ceramics, Sanitation and Design including tiles, sanitary ware, shower cabins, parquet, and designer solutions; (5) Initiation and Construction handling real estate development projects in Israel and abroad; and (6) Wood and Decoration offering outdoor wood products. The Group is structured around multiple subsidiaries including M.S. Shedara (construction), Alonim (infrastructure products), Mekorot Energy (solar energy), Arrow Aviation (aviation services), Shaish Kedem (marble), Hasson Online (e-commerce), Hasson Global (international trade), A.G.M. Fire Systems (fire safety), and Hasson EV Charging (electric vehicle charging stations). The company serves both institutional contractors and private customers, providing a 'one-stop-shop' solution from foundation to finish.

Differentiator

Problem solved

Functional benefit

Brands

• Hasson EV Charging: Electric vehicle charging station company offering charging solutions for public areas, recreation areas, shopping centers, and residential private parking.
• Hasson Global
• חסון Online

Products and services

• Construction Tools and Technical Supply (כלי עבודה ואספקה טכנית)

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• M.S. Shdera (מ.ש. שדרה)coreStrategic or Co-development PartnerThe group's construction and real estate development company. Initiates projects, manages execution, and is responsible for supervision through its experienced team. Builds private, dense residential, and commercial buildings in Israel and internationally.
• Alonim (אלונים)coreChannel Partner/ Reseller/ DistributorOperates in marketing infrastructure and development products (water, sewage, drainage, above and below ground) and plumbing products throughout Israel.
• Arrow Aviation (חץ תעופה)minorOthersSpecializes in private executive flights, air ambulance, health tourism and special cargo flights.
• Shaish Kedem (שיש ק.ד.מ.)minorChannel Partner/ Reseller/ DistributorCompany marketing premium marble products according to Israeli construction industry standards.
• A.G.M. Fire Systems (א.ג.מ מערכות כיבוי אש)coreChannel Partner/ Reseller/ DistributorImport and marketing of fire suppression systems as part of the infrastructure division.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mashbir Mitzachi Holdings: Israeli diversified conglomerate with department stores and home/construction retail. Comparable to Hasson as an Israeli retail/distribution group serving both consumers and institutional customers with broad product assortments.
• Electra Israel: Israeli public conglomerate active in construction, infrastructure, and real estate development. Comparable to Hasson as an Israeli diversified group combining construction materials/infrastructure with real estate development, both publicly listed on the TASE.
• Travis Perkins: UK-listed construction materials distributor serving tradespeople and contractors with a one-stop-shop product range. Comparable to Hasson's contractor-focused distribution model with emphasis on infrastructure, plumbing, and finishing products.

Broad incumbents

• Saint-Gobain: Global leader in construction materials including piping, insulation, ceramics, and infrastructure products. Comparable to Hasson as a broad-based building materials distributor serving institutional contractors with adjacent infrastructure and finishing categories.
• Kingfisher: Owner of B&Q and Castorama, a major European home improvement and construction materials retailer. Comparable to Hasson's retail-showroom-plus-distribution model serving both DIY consumers and professional contractors.
• Würth Group: Global leader in trade supplies including tools, fasteners, and technical supplies sold primarily to trades and contractors. Comparable to Hasson's tools and technical supply division targeting professional users with B2B field sales.
• Ferguson Enterprises: US-listed distributor of plumbing, HVAC, and infrastructure products serving professional contractors. Comparable to Hasson's infrastructure, plumbing, and firefighting division as a specialist B2B distributor in plumbing/water categories.
• Leroy Merlin: Global home improvement retail chain selling construction materials, ceramics, tools, and DIY products. Comparable to Hasson's retail showroom model for renovation and construction materials serving both consumers and professionals.

Regional players

• Shufersal: Largest Israeli food and general merchandise retailer. Comparable as an Israeli publicly-listed retail operator with similar omnichannel distribution, though focused on groceries rather than construction materials.
• Tidhar Group: Israeli construction and real estate development company building residential and commercial projects. Comparable to Hasson's M.S. Shdara subsidiary as an Israeli developer active in similar project types and serving the same end-market demand drivers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hasson.co.il
• LinkedInlinkedin.com/company/hasson-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasson Group