Baked In Brooklyn
Baked In Brooklyn is a Brooklyn-based baked snack manufacturer producing Pita Chips, Flatbread Crisps, and Sticks. The company serves wholesale customers across the Northeast US (NY, NJ, CT, PA) through supermarkets, delis, and gourmet shops, and operates a single Brooklyn retail store.
- Company typePrivate
- Founded1980
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baked In Brooklyn does
Baked In Brooklyn is a brand and operating division of Aladdin Bakers, Inc., a privately held baked goods company founded around 1980 in Brooklyn, New York. The company produces baked snack products, specifically Pita Chips, Flatbread Crisps, and Sticks, manufactured at its 240 25th Street, Brooklyn facility. The business employs 200+ people and operates a single direct-to-consumer retail store at 755 Fifth Avenue, Brooklyn. Products are OU Pareve Kosher certified and SQF Food Safety certified, supporting positioning with quality-focused and kosher-conscious buyers.
The company operates a hybrid business model combining wholesale distribution with direct retail. On the wholesale side, Baked In Brooklyn distributes its snack products across the Northeast United States (NY, NJ, CT, PA) through supermarkets, delis, and gourmet shops. On the direct retail side, the company sells to consumers at its Brooklyn storefront. The brand leverages roughly four decades of heritage tied to its Brooklyn origin as a key marketing and positioning asset.
The core technology and capability base is conventional food manufacturing, with no indication of proprietary process technology, software platforms, or AI/ML deployment. Strategic emphasis is on product line extension within the baked snack category, regional distribution density in the Northeast, and food safety and religious certifications that enable access to quality-conscious retail channels. The company is privately held, with no disclosed venture capital or private equity backing.
Baked In Brooklyn firmographics
Firmographics- Name
- Baked In Brooklyn
- Legal name
- Aladdin Bakers, Inc.
- Website
- https://bakedinbrooklynny.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Baked In Brooklyn is a Brooklyn-based baked snack manufacturer producing Pita Chips, Flatbread Crisps, and Sticks. The company serves wholesale customers across the Northeast US (NY, NJ, CT, PA) through supermarkets, delis, and gourmet shops, and operates a single Brooklyn retail store.
- Ownership category
- akta.pro rank
Baked In Brooklyn industry classification
Industry- Product category
- Baked Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
- akta.pro secondary industries
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Baked In Brooklyn is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Baked In Brooklyn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Snack Product Sales: Direct-to-consumer and wholesale sales of baked snack products including Pita Chips, Flatbread Crisps, and Sticks. Products are sold through company retail store, supermarket chains, corner delis, and gourmet shops.
- Retail Store: On-site retail store selling fresh artisanal bread, gourmet sandwiches, hot coffee, eggs, bagels, fancy cheeses, meats, and spreads. Both kosher and non-kosher items available.
- Wholesale Distribution: B2B wholesale distribution of snack products to retailers across the Northeast US market through dedicated wholesale site (bibsnacks.com) and sales team.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Baked In Brooklyn product offering
Product offeringCore offering
Baked In Brooklyn manufactures and sells flash-baked snack products — Pita Chips, Flatbread Crisps, and Sticks — produced at a state-of-the-art bakery in Brooklyn. Products are baked (not fried) at 450°F, contain no trans fats, cholesterol, or preservatives, and are OU Pareve Kosher certified. The company also operates an attached retail store selling fresh artisanal bread, gourmet sandwiches, coffee, eggs, bagels, cheeses, meats, and spreads.
Product overview
Baked in Brooklyn is a Brooklyn-based bakery company that produces three core snack product lines: Pita Chips, Flatbread Crisps, and Sticks. Founded over 40 years ago making pocket pita bread, the company now mixes traditional Old World recipes with 21st century flavors to create baked snacks with no trans fats, no cholesterol, and no preservatives. All products are produced in a nut-free bakery facility and are OU Pareve Kosher certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Pita Chips Baked snack chips made from pita bread, available in five flavors: Sea Salt, Garlic and Parmesan, Sour Cream & Onion, Multigrain, and Dill Pickle. Produced in a nut-free facility, OU Pareve Kosher certified, with no trans fats, cholesterol, or preservatives. Targeted at retail consumers and wholesale buyers.
- Flatbread Crisps Baked flatbread crackers offered in four flavors: Quinoa and Chia, Rosemary, Sriracha, and The Works (everything bagel style). Baked not fried, with no trans fats, cholesterol, or preservatives. Targeted at retail consumers and wholesale buyers.
- Sticks Flash-baked stick snacks made from enriched wheat flour, available in six varieties: Honey Mustard with Sesame Seeds, Roasted Chile Pepper with Sesame Seeds, Sesame Seed, Wheat with Sesame Seeds, Original, and Dill Pickle. Baked not fried, with no trans fats, cholesterol, or preservatives. Targeted at retail consumers and wholesale buyers.
- Baked In Brooklyn Retail Store Company-owned retail store at 755 Fifth Avenue, Brooklyn, attached to the bakery. Offers fresh artisanal bread, gourmet sandwiches, hot coffee, eggs, bagels, cheeses, meats, and spreads. Both kosher and non-kosher items available. Open Monday-Friday 6:30AM-7PM, Saturday 7AM-7PM, Sunday 7AM-6PM.
Companies that use Baked In Brooklyn
Customer profileSegments3 records
Ideal customer profiles3 records
Baked In Brooklyn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baked In Brooklyn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aladdin Bakers Inc.coreBaked in Brooklyn is a division of Aladdin Bakers, Inc., a parent company that owns and operates the Brooklyn-based bakery and snack brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Baked In Brooklyn competitors and assessment
Company assessmentDirect peers
- Mary's Gone Crackers: Baked gluten-free seed crackers and snack products. Comparable to Baked In Brooklyn's Flatbread Crisps on baked cracker format and better-for-you consumer positioning.
- Mediterranean Snacks: Baked pita chip brand with clean-ingredient positioning. Direct overlap with Baked In Brooklyn's Pita Chips in product format, distribution channel, and target consumer.
- Simple Mills: Better-for-you baked cracker and snack brand emphasizing clean-label, nutrient-dense ingredients. Closely comparable to Baked In Brooklyn on health-positioning, kosher-friendly formulations, and natural-channel distribution.
- Late July Snacks: Organic baked tortilla chips, crackers, and snack products. Comparable on baked-not-fried positioning, clean ingredients, and natural/grocery retail channels; owned by Amplify Snack Brands/Utz.
- Crunchmaster: Baked seed/snack cracker brand competing in the better-for-you cracker aisle. Comparable to Baked In Brooklyn's Flatbread Crisps line on product format and target health-conscious consumer.
- Stacy's Pita Chips (Frito-Lay/PepsiCo): Category-defining baked pita chip brand owned by PepsiCo's Frito-Lay division. Direct competitor to Baked In Brooklyn's Pita Chips across grocery channels, with vastly greater DSD scale and trade-spend capability.
Broad incumbents
- Snyder's of Hanover (Campbell Soup Co.): Mass-market pretzel and baked snack brand owned by Campbell Soup. Overlaps with Baked In Brooklyn's Sticks/Pita Chips on savory baked-snack occasions, but operates at far greater scale across DSD.
- Kettle Brand (Campbell Soup Co.): Premium potato and baked chip brand owned by Campbell Soup. Broad incumbent in the premium snack-chip category where Baked In Brooklyn competes for the same health-conscious consumer with its baked alternatives.
Emerging players
- RW Garcia: Baked tortilla chips and crackers with clean-label and gluten-free variants. Partial overlap with Baked In Brooklyn's pita/flatbread products in better-for-you snack category.
- Quinn Snacks: Better-for-you pretzels and baked savory snacks with clean ingredients. Comparable on health-conscious snacking positioning; smaller scale than Baked In Brooklyn but with stronger digital/natural-channel marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baked In Brooklyn social profiles
Digital presenceBaked In Brooklyn compliance and trust
Trust signalCompliance1 record
Baked In Brooklyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baked In Brooklyn leadership team
Management profileNumber of profiles
Baked In Brooklyn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baked In Brooklyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baked In Brooklyn
What does Baked In Brooklyn do?
Baked In Brooklyn manufactures and sells flash-baked snack products — Pita Chips, Flatbread Crisps, and Sticks — produced at a state-of-the-art bakery in Brooklyn. Products are baked (not fried) at 450°F, contain no trans fats, cholesterol, or preservatives, and are OU Pareve Kosher certified. The company also operates an attached retail store selling fresh artisanal bread, gourmet sandwiches, coffee, eggs, bagels, cheeses, meats, and spreads.
Is Baked In Brooklyn a public or private company?
Baked In Brooklyn is a private company. It is classified as corporate owned and is currently operating.
When was Baked In Brooklyn founded?
Baked In Brooklyn was founded in 1980. It employs 101 to 250 people.
Where is Baked In Brooklyn based?
Baked In Brooklyn is headquartered in Brooklyn, United States, in the North America region.
How does Baked In Brooklyn make money?
Three revenue lines are on record. Snack Product Sales are the primary driver. The others are retail Store and wholesale Distribution.
Who are Baked In Brooklyn's main competitors?
Direct peers on record are Mary's Gone Crackers, Mediterranean Snacks, Simple Mills, Late July Snacks, Crunchmaster and Stacy's Pita Chips (Frito-Lay/PepsiCo). Broad incumbents are Snyder's of Hanover (Campbell Soup Co.) and Kettle Brand (Campbell Soup Co.). Emerging players are RW Garcia and Quinn Snacks.
Does Baked In Brooklyn have an API?
No public API is recorded for Baked In Brooklyn.
What industry is Baked In Brooklyn in?
Baked In Brooklyn's product category is Baked Snacks. Its primary akta.pro industry code is AFAKAIAD, Pretzels & Savory Baked Snacks Manufacturing, with a secondary code of AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing. Its NAICS code is 311821 and its SIC code is 2050.