NewAge

What NewAge does

Partner.Co is a privately held direct sales and network marketing company headquartered in Draper, Utah, founded in 2023 by Darren Zobrist and John Wadsworth. The company sells wellness supplements and nutritional products through a global Brand Partner network and a direct-to-consumer e-commerce platform (partner.co/shop). Its product portfolio is organized under three core brands: Tahitian Noni (noni juice products including Original and MAX variants), Nutrifii (supplements including the patent-pending Renew formulation and Optimals and Elite product lines), and Slenderiiz (weight management products such as PureNourish, Giving Greens, Power Boost, and Beauty Boost). The company distributes in 30+ countries across North America, Europe, Asia Pacific, Oceania, and South America, with localized web properties and a blog available in 20+ languages.

The underlying technology centers on natural product science and clinical research, rather than software-led innovation. Partner.Co cites 25+ years of research on Tahitian Noni, including peer-reviewed clinical studies and patent-pending formulations. A Scientific Advisory Board — including a Chief Medical Officer (Dr. Ray D. Strand), credentialed nutritionists and pharmacologists, and R&D leadership with 23+ peer-reviewed publications and 8 patents — guides product development and quality assurance. Products carry multiple third-party certifications for quality and safety.

The business model combines subscription-based product sales with a multi-level Brand Partner compensation plan, supplementing revenue with corporate events (PXP), incentive trips, and educational programs (Wellness Academy). Brand Partners earn commissions on product referrals plus performance bonuses and tier-based recognition (President and Chairperson levels). The company has a complete executive leadership team spanning co-CEOs and functional chiefs (CMO, COO, CFO) plus regional Area Presidents for the Americas & APAC, EMEA, and Greater China. No institutional investors, funding rounds, or public ownership stake have been disclosed in the available source data.

Name

NewAge

Legal name

Partner.Co

Website

https://newage.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Partner.Co is a privately held direct sales wellness company that sells nutritional supplements across Tahitian Noni, Nutrifii, and Slenderiiz brands through a global network of independent Brand Partners and e-commerce, operating in 30+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Wellness supplements
• Network marketing
• Nutritional supplements
• Direct sales wellness
• Noni juice products

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales: Partner.Co generates revenue through direct product sales of wellness supplements and nutrition products including Tahitian Noni, Nutrifii, and Slenderiiz brands. Products are sold through e-commerce platform and via Brand Partners.
2. Network Marketing / Brand Partner Referrals: Brand Partners earn commission for every product referral. Additional bonuses and incentive trips are offered based on performance and team building achievements. The compensation plan includes various title advancements (President, Chairperson levels).
3. Wellness Academy: An intensive program for doctors, nutritionists, and wellness experts to deepen product and science education, raising the standard of wellness learning across the global community.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Partner.Co (formerly NewAge) sells nutritional supplements and wellness products — including Tahitian Noni noni juices, Nutrifii supplements, and Slenderiiz weight management products — direct-to-consumer via its e-commerce site and through a global network of independent Brand Partners who earn commissions, bonuses, and incentive travel rewards. The company pairs natural, farm-sourced ingredients with proprietary clinical research, third-party certifications, and a Scientific Advisory Board, and it supplements the retail offering with the Partner.Co Wellness Academy educational program and corporate PXP events.

Product overview

Partner.Co is a wellness company operating a direct sales/network marketing business model through Brand Partners. The product portfolio centers on nutritional supplements and wellness products, organized under two main brands: Tahitian Noni (noni juice products including Original and MAX variants) and Nutrifii (including Renew, Elite, and Optimals nutritional supplements). The Slenderiiz sub-brand offers weight management products including PureNourish, Giving Greens, Power Boost, and Beauty Boost. The company combines nature-sourced ingredients with scientific formulation, supported by clinical studies and a Scientific Advisory Board. Partner.Co also provides the Wellness Academy educational platform for Brand Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tahitian Noni Original Original noni juice derived from Tahitian noni fruit sourced exclusively from French Polynesia; contains iridoids and contributes to normal immune system function. Aimed at health-conscious consumers seeking foundational nutritional wellness.
• Tahitian Noni MAX Enhanced noni-based wellness product with demonstrated antioxidant potential, supported by clinical studies on its health benefits. For consumers seeking a higher-tier Tahitian Noni offering.
• Nutrifii Renew Patent-pending, technologically advanced food supplement supporting multiple body systems including cell division, psychological functions, energy metabolism, fertility, blood glucose levels, and skin/hair maintenance. Sold to health-conscious consumers via partner.co/shop.
• Nutrifii Optimals Bestseller nutritional supplement product line with studied health benefits and published clinical research. Sold to health-conscious consumers as part of the Nutrifii portfolio.
• Nutrifii Elite Superherb-based supplement supporting body and beauty from the inside out, featuring eight super herbs including Aloe, Ashwagandha, Astaxanthin, Evening Primrose, Holy Basil, Indian Gooseberry, L-Lysine, and Red Clover. Sold to consumers seeking internal beauty and wellness support.
• Slenderiiz PureNourish Meal replacement / nutritional supplement used in smoothie recipes, part of the Slenderiiz weight management program. Targets consumers pursuing weight management and nutrition shake routines.
• Slenderiiz Giving Greens Greens supplement featured in smoothie recipes, part of the Slenderiiz wellness program. For consumers pairing greens nutrition with weight-management smoothie routines.
• Slenderiiz Power Boost Protein and energy supplement used in combination with other Slenderiiz products in smoothie recipes. Targets consumers using the Slenderiiz system who need added protein and energy.
• Slenderiiz Beauty Boost Beauty supplement featured in dessert recipes, supports skin health when combined with vitamin C. Targets consumers in the Slenderiiz system seeking additional beauty-from-within support.
• Partner.Co Wellness Academy Educational program for Brand Partners featuring an intensive curriculum to deepen product and science education; includes Fellows (intensive program participants) and Alumni (graduated Fellows who educate others). For independent Brand Partners seeking to build product knowledge and credibility.

Quantifiable outcome

• Over 25 years of research and clinical studies on wellness ingredients
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young Living Essential Oils: Young Living sells essential oils and wellness products through a global MLM network of distributors, emphasizing natural and pure ingredients with Seed to Seal certification. Comparable to Partner.Co on MLM distribution, natural wellness positioning, multi-country operations, and Brand Partner event-driven culture (conventions, incentive trips).
• Herbalife Nutrition: Herbalife is the largest publicly-traded MLM nutrition company globally, selling meal replacement shakes, weight management products, and dietary supplements through independent distributors. Directly comparable to Partner.Co on MLM model, supplement category mix, global multi-market presence, and reliance on a Brand Partner/distributor network for revenue.
• LifeVantage: LifeVantage is a publicly-traded MLM company selling Protandim (Nrf2 activator) and other dietary supplements through independent distributors. Comparable to Partner.Co on MLM model, science-emphasizing positioning with patent-pending formulations, and direct-to-consumer supplement sales layered on top of distributor channels.
• Nu Skin Enterprises: Nu Skin sells anti-aging skincare, nutritional supplements (Pharmanex), and personal care products through a global MLM distributor network. Comparable to Partner.Co on MLM distribution, nutritional supplement portfolio, science-backed positioning, and large international footprint spanning Asia, Americas, and Europe.
• Jeunesse Global: Jeunesse Global is an MLM company selling anti-aging skincare, wellness supplements (Reserve, AM PM Essentials), and youth-focused products through a global distributor network. Comparable to Partner.Co on MLM model, multi-category wellness portfolio (nutrition + beauty), and global distributor event culture with incentive trips.
• Shaklee Corporation: Shaklee is a long-established MLM wellness company selling nutritional supplements, vitamins, and natural cleaning products through independent distributors. Comparable to Partner.Co on direct sales model, nutritional supplement category focus, science-backed formulation claims, and multi-decade brand heritage in the wellness MLM space.
• Plexus Worldwide: Plexus sells weight management (Slim), gut health (Bio Cleanse), and nutritional supplements through an MLM Ambassador network. Comparable to Partner.Co on MLM distribution model, weight management category overlap with Slenderiiz, social-media-driven Brand Partner recruitment, and incentive trip rewards structure.
• USANA Health Sciences: USANA manufactures and sells nutritional supplements, vitamins, and personal care products through a network of independent distributors (MLM). Directly comparable to Partner.Co on MLM model, premium nutritional supplement positioning, science-based product claims, and tiered distributor compensation structure with incentive trips.
• Amway: Amway operates a global MLM business anchored by the Nutrilite nutrition brand and Artistry personal care, selling vitamins, supplements, and wellness products through independent distributors. Comparable to Partner.Co on direct sales model, nutritional supplement focus, multi-brand portfolio, and global geographic footprint across similar markets.
• doTERRA International: doTERRA is a leading MLM wellness company selling essential oils and wellness products sourced from natural ingredients through Wellness Advocates. Comparable to Partner.Co on MLM distribution model, nature-meets-science positioning, third-party sourcing certifications (CPTG), and strong global brand partner community with corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newageincglobal
• Facebookfacebook.com/NewAgeIncGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewAge