BookAMed

What BookAMed does

BookAMed, operating as Bookamed Limited, is a UK-registered private company founded in 2016 that runs an online and mobile healthcare recruitment marketplace. The platform connects healthcare organisations (hospitals, medical centres, general practices, dental practices, pharmacies, diagnostics labs, mental health clinics, allied health centres, and care homes) with healthcare professionals (doctors, nurses, dentists, pharmacists, allied health staff, and clinical support workers) for both permanent and locum roles. The company is headquartered in the UK with a small team of 1-10 employees.

The product is built as a two-sided self-serve marketplace accessible via bookamed.com, with separate portals for organisations (organisation.bookamed.com) and professionals (professional.bookamed.com). Core modules include vacancy posting (permanent, fixed-term, internship, and locum roles), staff bank management with cross-location sharing, digital timesheet submission and approval, automated billing and invoicing, real-time availability tracking across AM/PM/out-of-hours shifts, compliance document repository with colour-coded status indicators, and multi-location group administration. The platform also supports NHS Pension Form A signing and IR35 compliance for UK engagements. 10,000+ healthcare professionals are registered on the supply side.

The business model combines a 15% transaction fee on locum invoices with subscription-based revenue from organisations purchasing vacancy posting packages and profile viewing access. Professionals join and use the platform free of charge, creating a freemium supply-side funnel. Pricing for organisation-side packages is not publicly disclosed and is quote-based. The company is independently operated with no disclosed venture capital, private equity, or parent company ownership, and no revenue figures, funding history, or leadership team details are available in the source material.

Name

BookAMed

Legal name

Bookamed Limited

Website

https://bookamed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BookAMed is a UK-based online and mobile healthcare recruitment marketplace that connects hospitals, clinics, dental practices, pharmacies, and care homes with doctors, nurses, pharmacists, and allied health professionals for permanent and locum roles, monetising via a 15% locum invoice fee and subscription packages.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission - Locum Services: BookAMed charges 15% of the locum invoice value when organisations engage and manage locums through the platform. This is a transaction-based revenue stream tied to actual usage of locum staffing services. Permanent, fixed-term, and internship roles do not incur this fee.
2. Subscription - Vacancy Postings: Organisations pay subscription fees to post permanent vacancies. These subscription invoices include VAT and are charged upfront.
3. Vacancy Posting Fees: Organisations can purchase vacancy posting credits/packages. Fees are charged for vacancies in bulk with additional privileges such as viewing and contacting professionals on the platform.
4. Profile Access: Organisations can purchase access to view professional CVs and profiles on the platform.
5. Professional Registration (Free): Healthcare professionals join free of charge to search and apply for healthcare jobs internationally. This creates the supply-side marketplace inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BookAMed operates a two-sided online and mobile marketplace that connects healthcare organisations (hospitals, GP practices, dental practices, pharmacies, diagnostics labs, care homes and others) directly with healthcare professionals for permanent and locum roles. The platform supports vacancy posting, staff bank management, digital timesheet processing, and automated billing, monetising through subscription fees for vacancy postings and a 15% commission on locum engagements.

Product overview

BookAMed is a healthcare recruitment marketplace platform operating as a unified ecosystem connecting healthcare organisations with professionals globally. The core BookAMed Platform serves as the central marketplace, supplemented by integrated modules including Staff Bank Management for building flexible workforces, Vacancy Posting supporting permanent, fixed-term, internship and locum roles, Timesheet Management for shift-based work records, Billing & Invoicing for automated payment processing, Staff Availability Management for real-time scheduling, Professional Profile Management for candidate showcasing, and Compliance Document Repository for document management. The platform differentiates through direct employer-professional communication, digital timesheets, automated invoicing, and NHS Pension integration for UK-based organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• BookAMed Healthcare Recruitment Marketplace Platform A two-sided online and mobile marketplace that enables healthcare organisations to post permanent, fixed-term, internship and locum vacancies and directly engage doctors, nurses, dentists, pharmacists, allied health professionals and clinical support staff. Includes integrated staff bank management, digital timesheet processing, automated invoicing, compliance document tracking, staff availability calendars, and multi-location group controls. Available globally via bookamed.com, organisation.bookamed.com, and professional.bookamed.com.

Quantifiable outcome

• Lower hiring costs through direct employer-professional connection vs agency fees
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• NHS Jobs: The official UK NHS recruitment platform operated by NHS Business Services Authority. It is the default destination for NHS trust permanent and locum vacancies and competes directly with BookAMed for the same healthcare employer base, though it does not offer BookAMed's integrated timesheet/billing workflow.
• Reed.co.uk: The UK's largest generalist recruitment platform with a dedicated healthcare vertical. Reed serves both employers and job seekers with permanent and temporary roles, including locum coverage, and competes for the same employer-side recruitment spend as BookAMed.
• Indeed: The global dominant job marketplace with a strong UK healthcare vertical. While not specialised, Indeed's free posting, massive candidate base, and brand pull make it the default comparison for any healthcare recruitment marketplace, including BookAMed.
• Totaljobs: Major UK generalist job board with a dedicated healthcare section. Totaljobs competes for the same employer recruitment budget and candidate pool, though without healthcare-specific workflow depth.

Direct peers

• Medacs Healthcare: A leading UK and international locum and permanent healthcare recruitment agency. Medacs serves hospitals, GP practices, and allied health employers with temporary staffing — the exact agency model BookAMed is disintermediating.
• Pulse Jobs: A major UK healthcare recruitment agency and job board covering nursing, doctors, allied health, and social care locum and permanent roles. Pulse is a direct agency-style competitor targeting the same BookAMed buyer base.
• HCL Healthcare: UK healthcare staffing specialist placing doctors, nurses, and allied health professionals into locum and permanent roles. Operates as a traditional agency competing with BookAMed's marketplace model.
• Network Locum (now Lantum): UK healthcare staffing marketplace connecting GP practices and hospitals with locum clinicians. Lantum is a direct marketplace competitor with similar staff bank, timesheet, and billing features, and operates at greater scale with venture backing.
• Cpl Healthcare: International healthcare recruitment firm placing doctors, nurses, and allied health professionals across the UK, Ireland, and beyond. Directly comparable as a recruitment services provider competing for both employer and candidate relationships.

Emerging players

• LocumTap: A UK-focused digital locum management platform targeting pharmacies and primary care. Closely comparable product model (direct employer-professional matching, digital timesheets, automated invoicing), making it the most direct emerging competitor to BookAMed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bookamed
• Facebookfacebook.com/BookAMed
• LinkedInlinkedin.com/company/bookamed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookAMed