Nmr Group

What Nmr Group does

NMR Group Inc is a privately held, 100% employee-owned (via ESOP since July 2021) B2B consulting firm headquartered in Somerville, Massachusetts, that provides independent evaluation, market research, and analytical services for energy-efficiency and clean energy programs. Founded in 2001 by Lynn Hoefgen and Ruth Harvey, the firm employs 37 employee-owners, including 6 PhDs and 17 master's degree holders across economics, engineering, sociology, public policy, and environmental sciences. NMR's primary customers are state energy offices, utility commissions, and program administrators across 19 of the top 25 U.S. states (plus D.C.) as ranked by ACEEE, working under multi-year contract engagements that are typically procured through competitive bidding.

The firm's core service portfolio spans process evaluation, impact evaluation, net-to-gross estimation, market effects measurement, non-energy impacts (NEI) evaluation, technology assessment, baseline and RASS studies, portfolio evaluation, and commercial & industrial research. Technically, NMR relies on a stack of statistical software (R, SPSS, Python), GIS and data visualization tools, building energy modeling via REM/Rate, and HERS (Home Energy Rating System) rating methodology for on-site energy audits. Its RESNET-certified HERS Raters enable proprietary on-site data collection that anchors its market-effects work, including the Massachusetts 100-Home Embodied Carbon Study (submitted to MassCEC in November 2024) and recurring heat-pump market transformation evaluations for Mass Save program sponsors co-authored with DNV.

NMR's business model is professional services on long-term contract engagements with regulated entities. The firm prices through negotiated B2B contracts rather than disclosed rate cards, and an entry-level Energy Research Associate II role has an anticipated salary in the $60,000s, indicative of a billable-rate consulting structure. Distribution is exclusively direct via competitive government and utility procurement; the firm does not use resellers or intermediaries. Marketing relies on thought leadership through annual IEPEC conference papers, an email newsletter, LinkedIn, and the company website, with revenue generated entirely from contractual evaluation and research engagements.

Name

Nmr Group

Legal name

NMR Group Inc

Website

https://nmrgroupinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

NMR Group is a 100% employee-owned B2B consulting firm providing independent evaluation and market research for energy-efficiency and clean energy programs. Founded in 2001 and headquartered in Somerville, MA, it serves state agencies, utility commissions, and program administrators across 19 U.S. states plus D.C. with 37 employee-owners.

Ownership category

akta.pro rank

Product category

Energy Efficiency Program Evaluation

NAICS

Environmental Consulting Services (541620), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Renewable Portfolio Standards (RPS) & Clean Energy Standards Compliance (EUAMANAF)

akta.pro secondary industry

Incentives, Subsidies & Tax Policy (ITC/PTC, FiTs, Auctions/CfDs) (EUAMANAE)

Keywords

• Energy efficiency evaluation
• Program impact assessment
• Market effects research
• Net-to-gross analysis
• Clean energy consulting

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Evaluation and Research Consulting Services: NMR provides contract-based consulting services to government agencies, utility regulators, and program administrators for evaluating energy-efficiency and clean energy programs. Revenue is generated through long-term evaluation contracts, typically multi-year engagements with state agencies and utility companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NMR Group provides independent consulting and research services that evaluate the effectiveness of energy-efficiency and clean energy programs for government agencies, utility regulators, and program administrators. The firm delivers process evaluations, impact evaluations, net-to-gross estimations, market effects measurements, technology assessments, non-energy impacts evaluations, market assessments, baseline studies, and portfolio evaluations. Engagements are delivered through long-term, contract-based consulting assignments and standalone research studies.

Product overview

NMR Group is an employee-owned consulting firm that provides independent program evaluation and market assessment services for administrators and regulators of energy-efficiency and clean energy programs. The company offers a comprehensive suite of evaluation services including process evaluation, impact evaluation, net-to-gross estimation, market effects measurement, technology assessment, non-energy impacts evaluation, market assessment, baseline and RASS studies, portfolio evaluation, and commercial and industrial research. Rather than a software platform, NMR delivers its expertise through consulting engagements and research studies, such as the Massachusetts 100-Home Embodied Carbon Study. The company operates as a service-based firm with a team of 37 employee-owners, including staff with PhDs and master's degrees in relevant fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy-Efficiency Program Evaluation Services Core service offering providing independent evaluation services for energy-efficiency and clean energy programs, measuring program impacts and providing strategic guidance for improving program design and delivery. Targeted at government agencies, utility regulators, and program administrators.
• Process Evaluation Qualitative and quantitative evaluation of program processes, operations, and implementation effectiveness for energy-efficiency and clean energy programs.
• Impact Evaluation Assessment of energy savings and other outcomes delivered by energy-efficiency programs, including gross and net savings analyses.
• Net-to-Gross Estimation Analysis to estimate the net energy savings attributable to programs versus baseline or market conditions, distinguishing program-attributed savings from market baseline changes.
• Market Effects Measurement Evaluation of broader market changes resulting from program activities, including market transformation assessment such as heat pump market penetration and adoption rates.
• Technology Assessment Technical evaluation of energy-efficient technologies and their performance in program contexts, supporting program administrators in technology selection and verification.
• Non-Energy Impacts Evaluation Assessment of additional benefits beyond energy savings, such as health, comfort, utility arrearage/collections cost savings, and broader societal and environmental outcomes.
• Market Assessment Research-based analysis of market structures, conditions, and actor behaviors to inform program strategy and design.
• Baseline and RASS Studies Determination of baseline energy use and saturation levels to establish reference points for program evaluation, including Residential Appliance Saturation Studies.
• Portfolio Evaluation Comprehensive evaluation of multiple programs across a portfolio to assess overall effectiveness, value, and coordination.
• Commercial and Industrial Research Market research and evaluation services focused on commercial and industrial energy-efficiency programs, including industrial process and efficiency analysis.
• Massachusetts 100-Home Embodied Carbon Study A standalone research study exploring the feasibility of adding embodied carbon analysis to residential energy assessments and establishing baseline values for embodied carbon emissions in Massachusetts new construction. Prepared for the Massachusetts Clean Energy Center.

Quantifiable outcome

• NMR has provided evaluation services in 19 of the top 25 states (plus D.C.) for energy-efficiency policy as ranked by ACEEE
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DNVcoreStrategic or Co-development Partner · 1 October 2025Co-author partner with NMR on annual heat pump market transformation evaluations for Mass Save programs since 2022. DNV works alongside NMR on assessing market progress and building data foundations for quantifying market effects.
• Prahl & AssociatesminorStrategic or Co-development Partner · 1 October 2025Co-authored IEPEC paper on state standards for products and appliances and heat pump market effects study.
• National GridcoreStrategic or Co-development Partner · 1 October 2025Co-author partner on heat pump market transformation paper, providing utility perspective on market effects attribution for Mass Save program sponsors.
• NYSERDAminorStrategic or Co-development Partner · 1 October 2025Co-author partner on IEPEC paper regarding state appliance and product energy-efficiency standards.
• Residential Energy Services Network (RESNET)coreStrategic or Co-development Partner · 1 October 2025NMR staff are RESNET-certified HERS Raters; RESNET certification enables NMR to perform on-site energy audits of homes. NMR participated in the Massachusetts 100-Home Embodied Carbon Study using RESNET's HERS Rating infrastructure.
• Northeast Home Energy Rating System (NEHERS) AlliancecoreStrategic or Co-development Partner · 1 November 2024Collaborated with NMR on the Massachusetts 100-Home Embodied Carbon Study, combining NEHERS Rater expertise with NMR's research capabilities to explore adding embodied carbon analysis to residential energy assessments.
• Stephens & CompanyminorStrategic or Co-development Partner · 1 November 2024Partnered with NMR on the Massachusetts 100-Home Embodied Carbon Study submitted to the Massachusetts Clean Energy Center.
• Builders for Climate ActionminorStrategic or Co-development Partner · 1 November 2024Collaborated on the Massachusetts 100-Home Embodied Carbon Study to develop methodology for assessing embodied carbon in residential new construction.
• Massachusetts Clean Energy Center (MassCEC)coreStrategic or Co-development Partner · 1 November 2024Client and funding partner for the Massachusetts 100-Home Embodied Carbon Study submitted to MassCEC in November 2024.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Cadmus: Larger multi-disciplinary consulting firm with a dedicated energy-evaluation practice providing impact, process, and market research services to utilities and states. Acts as a broader incumbent competitor; NMR hires have prior Cadmus engineering experience.
• Franklin Energy: Energy-efficiency program implementation and evaluation firm serving utilities across the US with portfolio-level EM&V and technical services. Provides broader implementation-plus-evaluation capabilities that complement or compete with NMR's evaluation-only model.
• ICF International: Large public-sector consultancy with deep energy-environment practice offering program evaluation, demand-side management, and clean energy advisory services to state and federal agencies, often winning larger engagements that NMR would subcontract on.
• Guidehouse (formerly Navigant): Global energy and sustainability consultancy providing utility program evaluation, energy efficiency advisory, and grid services. As a broad incumbent it overlaps with NMR on evaluation while offering a much wider portfolio of services.

Direct peers

• Apex Analytics: Boulder, Colorado-based energy program evaluation firm specializing in impact evaluation, NTG/RNG analysis, and market effects studies for utility and state clients, directly competing for the same RFPs as NMR.
• Resource Innovations: Energy-efficiency and decarbonization consulting firm providing program evaluation, market research, and EM&V services to utilities and state agencies across North America, with overlapping offerings in market effects and impact evaluation.
• DNV (Energy Insights): Global assurance and energy consulting firm with a major energy-efficiency evaluation practice that co-authors and competes with NMR, particularly on heat pump market effects and Mass Save program evaluations referenced in NMR's recent work.
• Opinion Dynamics: Headquartered energy-efficiency and clean energy program evaluation firm serving utilities and state agencies with process, impact, and market evaluations. NMR team members have prior tenure at Opinion Dynamics, and the two firms directly compete for the same evaluation RFPs from state energy offices and utility program administrators.
• Illume (formerly SBW Consulting): Energy program evaluation and consulting firm serving utilities, regulators, and program administrators with impact, process, and net-to-gross evaluation services that closely mirror NMR's core offering.

Emerging players

• Energy Solutions: California-based clean energy consultancy offering program evaluation, market intelligence, and policy analysis for efficiency, electrification, and decarbonization programs, with overlap on markets NMR serves in western states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nmr-group-inc.
• Xx.com/NMRGroupInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nmr Group