Recovered

What Recovered does

Recovered is a New York-based, for-profit healthcare information platform that operates as a national directory and content hub for behavioral health and substance abuse treatment. Founded in 2022 and trading through UK-incorporated JBKM LTD (company number 13941966), the company runs recovered.org, a web-based directory listing more than 17,000 rehabilitation facilities across all 50 U.S. states, segmented by treatment type (inpatient, outpatient, detox, MAT, sober living) and by substance category. The platform is supplemented by a large, medically reviewed editorial library covering addiction science, withdrawal, treatment processes, drug testing, legal frameworks, and demographic-specific resources, plus a toll-free helpline (+1 833-840-1202) and an online insurance verification form.

The core technology is a content management system and directory platform with location-based filtering, state-by-state landing pages, and insurance-acceptance metadata. No proprietary software, APIs, or AI/ML components are disclosed; the stack is conventional web CMS plus telephony. Recovered serves two distinct customer sets: (1) consumers — individuals with substance use disorders and their families, plus secondary audiences of employers and educators — who use the platform free of charge, and (2) treatment facilities and insurance providers, who are the monetization layer. The company generates revenue through featured/verified listing fees and referral payments from listed rehab centers, advertising placements purchased by treatment providers, and insurance verification lead capture. The business was previously associated with ncadd.org, the digital property of the National Council on Alcoholism and Drug Dependence, which it has effectively succeeded.

Operationally, Recovered runs with 1–10 employees, has not disclosed any external funding rounds, and reports no M&A, leadership changes, regulatory actions, or patents beyond its brand trademark. Its competitive posture rests on SEO-driven content depth, geographic coverage of all 50 states, and a multi-segment monetization model, rather than on differentiated technology, capital base, or institutional partnerships.

Name

Recovered

Legal name

JBKM LTD

Website

https://recovered.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Addiction Treatment Directory and Behavioral Health Marketplace

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment directory
• Rehab facility search
• Substance abuse resources
• Behavioral health platform
• Insurance verification services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral fees from treatment providers: Treatment facilities pay for featured listings and increased visibility on the platform. The platform connects consumers with rehab centers and earns referral fees when users are referred to treatment providers.
2. Advertising from listed facilities: Treatment centers and rehabs purchase advertising placements on the platform to reach individuals seeking addiction treatment services.
3. Insurance verification services: The platform offers insurance verification services to help individuals determine their coverage for addiction treatment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Recovered operates a free, web-based directory platform connecting individuals seeking addiction treatment with over 17,000 rehabilitation facilities across all 50 U.S. states, including inpatient, outpatient, and detox programs. The platform bundles location-based facility search with medically reviewed educational content on substances and treatment types, an online insurance verification service, and a toll-free helpline for direct intake and referrals. Revenue is generated by charging treatment providers for featured listings, advertising, and referral leads rather than charging consumers.

Product overview

Recovered is an information and directory platform for addiction recovery, offering a unified service that combines a searchable directory of 17,000+ rehabilitation facilities across the United States with comprehensive educational content about substances, mental health conditions, and treatment processes. The platform includes an insurance verification service and a toll-free helpline to connect users with treatment providers. Content is organized around substance categories (alcohol, opioids, benzodiazepines, stimulants, hallucinogens, and others), treatment types (inpatient, outpatient, detox, MAT), and mental health resources, with all material medically reviewed by healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehabilitation Facility Directory A searchable directory of more than 17,000 inpatient, outpatient, and detox rehabilitation facilities across all 50 U.S. states, designed for individuals and families seeking addiction treatment, with location-based filtering by state, treatment type, insurance acceptance, and amenities.
• Insurance Verification Service An online service that lets users verify their health insurance coverage for addiction treatment by submitting insurance carrier and contact information, intended to reduce friction at the point of seeking care.
• Addiction Information Resource Center A medically reviewed library of educational content covering alcohol, opioids, benzodiazepines, stimulants, hallucinogens, marijuana, behavioral addictions, mental health co-occurring disorders, treatment types, withdrawal, and recovery, written for individuals, families, employers, and educators.
• National Helpline Service A toll-free national helpline (+1 833-840-1202) providing direct intake, treatment guidance, and referrals to listed rehabilitation facilities for individuals and families seeking addiction treatment.

Quantifiable outcome

• 112,000 overdose deaths reported by CDC in 2023; platform addresses this by facilitating treatment access
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Treatment Facilities (Listed Rehabs)coreChannel Partner/ Reseller/ DistributorRehabilitation facilities list on the Recovered directory to gain visibility among individuals seeking addiction treatment. Facilities pay for featured/verified listings. The platform showcases over 17,000 facilities across inpatient, outpatient, and detox categories.
• Blue Cross Blue ShieldminorOthersInsurance provider mentioned as accepted by treatment facilities listed on the platform. Listed rehabs indicate insurance acceptance including major carriers.
• CignaminorOthersInsurance provider mentioned as accepted by treatment facilities listed on the platform.
• HumanaminorOthersInsurance provider mentioned as accepted by treatment facilities listed on the platform.
• United HealthcareminorOthersInsurance provider mentioned as accepted by treatment facilities listed on the platform.
• AetnaminorOthersInsurance provider mentioned as accepted by treatment facilities listed on the platform.
• MedicaidminorOthersGovernment-funded insurance option mentioned as available for eligible individuals seeking addiction treatment through state-funded centers.
• MedicareminorOthersGovernment health insurance program mentioned as available for eligible individuals seeking addiction treatment.
• SAMHSAminorOthersSubstance Abuse and Mental Health Services Administration referenced as provider of grants to states for addiction treatment and operating the treatment locator (findtreatment.gov) used as a resource reference.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SAMHSA Treatment Locator (findtreatment.gov): The federal Treatment Locator is a free, government-run directory of substance use and mental health treatment facilities. It is the non-commercial alternative to Recovered and the benchmark for facility coverage in the US.
• AddictionCenter.com: AddictionCenter.com is a content-and-directory platform connecting users with addiction treatment centers, monetizing via facility referrals/advertising. Directly comparable in product, audience, and revenue model to Recovered.
• Rehabs.com: Rehabs.com is a leading online directory of addiction treatment facilities in the US, generating revenue through featured listings and referrals — the same direct-to-consumer marketplace and affiliate model Recovered operates.
• DrugRehab.com: DrugRehab.com operates an SEO-driven directory of drug and alcohol treatment facilities with referral-driven monetization, directly competing for the same organic-search-driven consumer demand as Recovered.
• Recovery.org: Recovery.org is a content and directory resource for addiction treatment and recovery, monetizing through provider referrals. Direct peer targeting the same individuals-and-families segment with overlapping facility listings.

Broad incumbents

• Psychology Today: Psychology Today operates the dominant therapist and treatment-provider directory in the US, monetizing via professional listings. Same directory/advertising business model applied to a broader behavioral-health audience that includes addiction.
• Zocdoc: Zocdoc is a consumer-facing healthcare appointment-booking and provider-discovery marketplace. Comparable marketplace/matching of consumers to providers with advertising and listing monetization, though focused on booked appointments rather than crisis-driven referrals.
• GoodRx: GoodRx is a leading consumer healthcare platform combining content, search, and transaction services with insurance/pricing information. Its insurance-verification feature is directly comparable to Recovered's add-on insurance verification service.
• American Addiction Centers: American Addiction Centers is a large multi-state operator of residential and outpatient addiction treatment facilities that also publishes consumer-facing educational content and operates its own admissions funnel. Indirect competitor on both supply (listed facilities) and demand (competing content/capture).
• Healthgrades: Healthgrades is a large healthcare provider directory and information platform monetized through facility/provider advertising. Comparable directory-plus-content model at broader healthcare scale, with adjacent overlap in addiction-medicine listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Recovered_org
• LinkedInlinkedin.com/company/recovered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovered