Promat
Promat is a global specialist in passive fire protection and high-performance insulation, offering certified calcium silicate, microporous, intumescent, and cementitious products to the construction, industrial, tunnel, and marine sectors as part of Etex Group.
- Company typePrivate
- Founded-
- HeadquartersHeywood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Promat does
Promat is a global specialist in passive fire protection and high-performance insulation, operating as a commercial brand of the privately held Belgian building materials conglomerate Etex Group. The company provides certified fire-resisting and high-temperature insulation solutions built on four proprietary material platforms — calcium silicate boards, microporous panels, intumescent materials, and cementitious sprays — alongside textile and wool insulations. Its product portfolio is organized under well-known sub-brands including PROMATECT (fire protection boards such as -L500, -XS, -TF-X and the newly launched -LS service enclosure), PROMASTOP and PROMASEAL (fire stopping sealants and penetration seals), PROMAPAINT (intumescent paints), DURASTEEL (structural fire resistant systems), and PROMAGUARD / PLURATECT MARINE LIGHT (SOLAS A60 marine panels). Software tools (Promat Selector app, Structural Protection Calculator) and BIM content support specifier workflows.
The company serves two primary verticals: the construction sector (commercial, residential, and infrastructure projects requiring compartmentation, structural fire protection, fire stopping penetrations, and ventilation/smoke extraction) and industrial markets (heavy industry, oil & gas, sustainable energy, transportation including aerospace/defense/marine/navy/railway, and fire-rated components). Promat also addresses tunnel infrastructure as a specialized use case. It monetizes primarily through one-time product sales specified into projects (boards, panels, sealants, paints, sprays) and complementary professional services including technical specification support and CPD training for architects and contractors. Pricing is quote-based and project-specific, with no public price list.
Promat distributes through a combination of regional direct sales offices (USA, UK, Belgium, South Africa, Colombia, Ecuador, Peru, Chile, and others), authorized stockists and dealers, and specification-led engagement with architects, engineers, and contractors. The brand operates in at least 42 countries and maintains an industry reference position supported by 60+ years of heritage. It is privately held within Etex Group — no public listing, no funding rounds, no disclosed revenue. Recent activity (2025–2026) centers on retrofit and renovation applications, sustainable-energy adjacencies (battery storage, CSP, fuel cells), and proactive regulatory positioning including CCPI early adoption in the UK.
Promat firmographics
Firmographics- Name
- Promat
- Legal name
- Promat Inc.
- Website
- https://promat.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promat is a global specialist in passive fire protection and high-performance insulation, offering certified calcium silicate, microporous, intumescent, and cementitious products to the construction, industrial, tunnel, and marine sectors as part of Etex Group.
- Ownership category
- akta.pro rank
Promat industry classification
Industry- Product category
- Passive Fire Protection Materials
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Firestopping & Fire-Resistant Sealants (IMADAOAI)
- akta.pro secondary industries
- Firestop & Penetration Sealing Materials (IMADAGAL), Fireproofing & Intumescent Coatings (IMAIAKAH), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)
Keywords
Where Promat is headquartered
LocationHeadquarters
- HQ city
- Heywood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
Promat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Protection Products: Sale of passive fire protection products including boards (PROMATECT), fire stopping materials (PROMASTOP), intumescent paints (PROMAPAINT), adhesives, and finishing products
- High Temperature Insulation Products: Industrial insulation products including microporous panels, fibers, textiles for high-temperature applications in heavy industry, oil & gas, and sustainable energy sectors
- Technical Support Services: Technical specification support, project consultation, and engineering advisory services for construction and industrial projects
- CPD Training: Continuing Professional Development modules for architects, specifiers, and contractors on passive fire protection applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Promat product offering
Product offeringCore offering
Promat manufactures and sells passive fire protection and high-performance insulation products for the construction sector and industrial markets. The product portfolio includes calcium silicate and microporous boards (PROMATECT), intumescent paints (PROMAPAINT), fire stopping products (PROMASEAL, PROMASTOP), cementitious sprays, marine fire protection panels (PROMAGUARD), and high-temperature insulation materials (textiles, wools). Products are specified by architects, engineers, and contractors for structural protection, compartmentation, fire stopping, and high-temperature industrial insulation.
Product overview
Promat is a comprehensive passive fire protection and high-performance insulation solution provider, offering a portfolio of products organized under distinct brand names. The core product lines include PROMATECT® fire protection boards (such as PROMATECT®-L500, PROMATECT®-XS, PROMATECT®-TF-X), PROMASEAL® and PROMASTOP® fire stopping products (sealants, coatings, penetration seals), PROMAGUARD® marine panels, and PROMPAINT® intumescent paints. Supporting technologies include calcium silicate, microporous materials, intumescent materials, cementitious sprays, and textiles/wools for high-temperature insulation. The portfolio also includes software tools (Promat Selector App, Structural Protection Calculator) and BIM integration services. The products serve construction sector applications (structural protection, compartmentation, fire stopping, ventilation/smoke extraction) and industrial markets (oil & gas, sustainable energy, transportation, heavy industry, fire rated components). The company is part of Etex Group and operates under the FSi Promat brand for certain UK fire stopping products.
Differentiator
Problem solved
Functional benefit
Brands
- Promatect: Fire protection boards and service enclosure systems including PROMATECT-LS and PROMATECT-L500.
- Promaseal
- Promastop
- Promapaint
- PROMAGUARD
- PROMAT Modular Interior Solutions
- FSi Promat
- CLEARCHANGE
- PROMAT Selector app
- Structural Protection Calculator
- DURASTEEL
- COMBIPROMADUCT
Products and services
- PROMATECT-L500 Fire Protection Board Non-combustible calcium silicate fire protection board (1200x2500mm, 20-60mm thickness) used for fire protection of steel and reinforced concrete structures, fire-resistant partitions, and ventilation ducts. Thermal conductivity 0.09 W/m·K, moisture-resistant, chemically inert.
- PROMATECT-LS Service Enclosure System Service enclosure and cable protection system providing up to 120 minutes of fire performance EN-tested inside and outside the enclosure, with continuous operation protection for critical cabling during fire episodes.
- PROMATECT-XS Fire Protection Board Fire protection board product for construction applications, part of the Promat comprehensive board product range for structural and compartmentation protection.
- PROMATECT-TF-X Tunnel Fire Protection Board Tunnel-specific fire protection board product designed for tunnel structural fire protection and smoke control applications.
- DURASTEEL Fire Resistant Board System Fire resistant composite board system for ceilings, floors, roofs, and various high-performance fire protection applications in construction.
- PROMAPAINT SC3 Intumescent Paint Intumescent fire protection paint for coating steel and other structural elements; expands to form a protective char layer when exposed to heat.
- PROMAPAINT SC4 Intumescent Paint Higher-performance intumescent fire protection paint for coating structural elements, providing enhanced fire resistance compared to SC3.
- PROMASTOP-M Fire Stopping Product Fire stopping product for sealing penetrations and service installations in fire-rated walls and floors.
- PROMASEAL-A Fire Stopping Sealant Fire stopping sealant product for penetration seals and joint applications in fire-rated assemblies.
- FSi Promat Single-Sided Fire Stopping Solutions Single-sided fire stopping solutions for retrofit and renovation projects where only one side of a wall is accessible; achieves up to EI120 (2 hours) fire resistance ratings across cable trays, pipes, and steel trunking.
- PROMAGUARD Marine Fire Protection Panel Marine fire protection panel developed to meet SOLAS A60 fire-rating standards for cruise ships and marine vessels, ensuring safe return to port.
- PLURATECT MARINE LIGHT Bonded Board Bonded boards for marine applications, used in vessel construction and refit projects including partnerships with NGOs such as Wings of the Ocean.
- Cementitious Spray Coatings Cement-based spray-applied coatings for passive fire protection of structural steel and concrete elements in industrial and construction applications.
- Microporous High-Temperature Insulation Panels Microporous panel products (rigid and flexible) for high-temperature insulation in industrial processes such as furnaces, reactors, and energy systems.
- High-Temperature Fibers, Textiles and Wools High-temperature fibers, textiles, and wool products for insulation in industrial applications including heavy industry, oil & gas, and energy sectors.
Quantifiable outcome
- Fire performance up to 120 minutes
- +1 more outcomes
Companies that use Promat
Customer profileSegments3 records
Ideal customer profiles2 records
Promat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Promat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Etex GroupcorePromat is a commercial brand and part of Etex Group, a global building materials manufacturer. Etex Group operates multiple regional entities including Etex Building Performance GmbH, Etex Nordic A/S, and others that distribute Promat products globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Promat competitors and assessment
Company assessmentDirect peers
- Hilti: Hilti is a major direct competitor in firestopping and passive fire protection systems, offering competing sealants, sprays, and board-based systems specified into commercial construction projects globally.
- Rockwool: Rockwool is a leading manufacturer of stone wool insulation and fire protection boards, directly competing with Promat's PROMATECT calcium silicate boards in structural protection and compartmentation applications.
- Knauf Insulation: Knauf Insulation produces fire-rated insulation boards and high-temperature industrial insulation products that overlap with Promat's PROMATECT boards and microporous insulation portfolio.
- Sika: Sika is a major manufacturer of construction sealants and firestopping products through its Sika Fire Protection range, directly competing with Promat's PROMASTOP and PROMASEAL firestopping sealants.
- Morgan Advanced Materials: Morgan Advanced Materials manufactures high-temperature insulation products including microporous panels and ceramic fibre, directly competing with Promat's industrial high-temperature insulation portfolio serving aerospace, defense, and heavy industry.
Broad incumbents
- 3M: 3M (and its spun-off Cerberus/Solventum) is a broad incumbent with a large firestopping product line under 3M Fire Protection, competing directly with PROMASTOP and PROMASEAL across construction penetrations and joint seals.
- Saint-Gobain: Saint-Gobain offers competing fire-rated boards, insulation, and high-performance insulation products through multiple brands, and competes with Promat across both construction and industrial insulation markets.
- BASF (Master Builders Solutions): BASF's Master Builders Solutions division offers firestopping mortars, sprays, and cementitious fire protection coatings that compete with Promat's cementitious spray and fire stopping product lines in commercial and industrial construction.
Emerging players
- Unifrax (Alkegen): Unifrax (now part of Alkegen) produces high-temperature insulation fibres, boards, and microporous panels for industrial markets, competing with Promat's microporous and high-temperature insulation product lines in furnace, aerospace, and energy applications.
- Pyrotek: Pyrotek manufactures high-temperature insulation boards, fibres, and microporous products for industrial applications, competing with Promat Industry's high-temperature insulation portfolio in aluminium, glass, and foundry markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Promat social profiles
Digital presencePromat compliance and trust
Trust signalCompliance8 records
Promat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promat leadership team
Management profileNumber of profiles
Promat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promat
What does Promat do?
Promat manufactures and sells passive fire protection and high-performance insulation products for the construction sector and industrial markets. The product portfolio includes calcium silicate and microporous boards (PROMATECT), intumescent paints (PROMAPAINT), fire stopping products (PROMASEAL, PROMASTOP), cementitious sprays, marine fire protection panels (PROMAGUARD), and high-temperature insulation materials (textiles, wools). Products are specified by architects, engineers, and contractors for structural protection, compartmentation, fire stopping, and high-temperature industrial insulation.
Is Promat a public or private company?
Promat is a private company. It is classified as corporate owned and is currently operating.
When was Promat founded?
Promat was founded in -1. It employs 11 to 50 people.
Where is Promat based?
Promat is headquartered in Heywood, United Kingdom, in the Europe region.
How does Promat make money?
Four revenue lines are on record. Fire Protection Products are the primary driver. The others are high Temperature Insulation Products, technical Support Services and CPD Training.
Who are Promat's main competitors?
Direct peers on record are Hilti, Rockwool, Knauf Insulation, Sika and Morgan Advanced Materials. Broad incumbents are 3M, Saint-Gobain and BASF (Master Builders Solutions). Emerging players are Unifrax (Alkegen) and Pyrotek.
Does Promat have an API?
No public API is recorded for Promat.
What industry is Promat in?
Promat's product category is Passive Fire Protection Materials. Its primary akta.pro industry code is IMADAOAI, Firestopping & Fire-Resistant Sealants, with a secondary code of IMADAGAL, Firestop & Penetration Sealing Materials. Its NAICS code is 3255 and its SIC code is 2891.