Promat

What Promat does

Promat is a global specialist in passive fire protection and high-performance insulation, operating as a commercial brand of the privately held Belgian building materials conglomerate Etex Group. The company provides certified fire-resisting and high-temperature insulation solutions built on four proprietary material platforms — calcium silicate boards, microporous panels, intumescent materials, and cementitious sprays — alongside textile and wool insulations. Its product portfolio is organized under well-known sub-brands including PROMATECT (fire protection boards such as -L500, -XS, -TF-X and the newly launched -LS service enclosure), PROMASTOP and PROMASEAL (fire stopping sealants and penetration seals), PROMAPAINT (intumescent paints), DURASTEEL (structural fire resistant systems), and PROMAGUARD / PLURATECT MARINE LIGHT (SOLAS A60 marine panels). Software tools (Promat Selector app, Structural Protection Calculator) and BIM content support specifier workflows.

The company serves two primary verticals: the construction sector (commercial, residential, and infrastructure projects requiring compartmentation, structural fire protection, fire stopping penetrations, and ventilation/smoke extraction) and industrial markets (heavy industry, oil & gas, sustainable energy, transportation including aerospace/defense/marine/navy/railway, and fire-rated components). Promat also addresses tunnel infrastructure as a specialized use case. It monetizes primarily through one-time product sales specified into projects (boards, panels, sealants, paints, sprays) and complementary professional services including technical specification support and CPD training for architects and contractors. Pricing is quote-based and project-specific, with no public price list.

Promat distributes through a combination of regional direct sales offices (USA, UK, Belgium, South Africa, Colombia, Ecuador, Peru, Chile, and others), authorized stockists and dealers, and specification-led engagement with architects, engineers, and contractors. The brand operates in at least 42 countries and maintains an industry reference position supported by 60+ years of heritage. It is privately held within Etex Group — no public listing, no funding rounds, no disclosed revenue. Recent activity (2025–2026) centers on retrofit and renovation applications, sustainable-energy adjacencies (battery storage, CSP, fuel cells), and proactive regulatory positioning including CCPI early adoption in the UK.

Name

Promat

Legal name

Promat Inc.

Website

https://promat.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Promat is a global specialist in passive fire protection and high-performance insulation, offering certified calcium silicate, microporous, intumescent, and cementitious products to the construction, industrial, tunnel, and marine sectors as part of Etex Group.

Ownership category

akta.pro rank

Product category

Passive Fire Protection Materials

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Firestopping & Fire-Resistant Sealants (IMADAOAI)

akta.pro secondary industries

Firestop & Penetration Sealing Materials (IMADAGAL), Fireproofing & Intumescent Coatings (IMAIAKAH), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)

Keywords

• Passive fire protection
• Fire protection boards
• Fire stopping products
• High-temperature insulation
• Intumescent coatings

Headquarters

HQ city

Heywood

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Protection Products: Sale of passive fire protection products including boards (PROMATECT), fire stopping materials (PROMASTOP), intumescent paints (PROMAPAINT), adhesives, and finishing products
2. High Temperature Insulation Products: Industrial insulation products including microporous panels, fibers, textiles for high-temperature applications in heavy industry, oil & gas, and sustainable energy sectors
3. Technical Support Services: Technical specification support, project consultation, and engineering advisory services for construction and industrial projects
4. CPD Training: Continuing Professional Development modules for architects, specifiers, and contractors on passive fire protection applications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promat manufactures and sells passive fire protection and high-performance insulation products for the construction sector and industrial markets. The product portfolio includes calcium silicate and microporous boards (PROMATECT), intumescent paints (PROMAPAINT), fire stopping products (PROMASEAL, PROMASTOP), cementitious sprays, marine fire protection panels (PROMAGUARD), and high-temperature insulation materials (textiles, wools). Products are specified by architects, engineers, and contractors for structural protection, compartmentation, fire stopping, and high-temperature industrial insulation.

Product overview

Promat is a comprehensive passive fire protection and high-performance insulation solution provider, offering a portfolio of products organized under distinct brand names. The core product lines include PROMATECT® fire protection boards (such as PROMATECT®-L500, PROMATECT®-XS, PROMATECT®-TF-X), PROMASEAL® and PROMASTOP® fire stopping products (sealants, coatings, penetration seals), PROMAGUARD® marine panels, and PROMPAINT® intumescent paints. Supporting technologies include calcium silicate, microporous materials, intumescent materials, cementitious sprays, and textiles/wools for high-temperature insulation. The portfolio also includes software tools (Promat Selector App, Structural Protection Calculator) and BIM integration services. The products serve construction sector applications (structural protection, compartmentation, fire stopping, ventilation/smoke extraction) and industrial markets (oil & gas, sustainable energy, transportation, heavy industry, fire rated components). The company is part of Etex Group and operates under the FSi Promat brand for certain UK fire stopping products.

Differentiator

Problem solved

Functional benefit

Brands

• Promatect: Fire protection boards and service enclosure systems including PROMATECT-LS and PROMATECT-L500.
• Promaseal
• Promastop
• Promapaint
• PROMAGUARD
• PROMAT Modular Interior Solutions
• FSi Promat
• CLEARCHANGE
• PROMAT Selector app
• Structural Protection Calculator
• DURASTEEL
• COMBIPROMADUCT

Products and services

• PROMATECT-L500 Fire Protection Board Non-combustible calcium silicate fire protection board (1200x2500mm, 20-60mm thickness) used for fire protection of steel and reinforced concrete structures, fire-resistant partitions, and ventilation ducts. Thermal conductivity 0.09 W/m·K, moisture-resistant, chemically inert.
• PROMATECT-LS Service Enclosure System Service enclosure and cable protection system providing up to 120 minutes of fire performance EN-tested inside and outside the enclosure, with continuous operation protection for critical cabling during fire episodes.
• PROMATECT-XS Fire Protection Board Fire protection board product for construction applications, part of the Promat comprehensive board product range for structural and compartmentation protection.
• PROMATECT-TF-X Tunnel Fire Protection Board Tunnel-specific fire protection board product designed for tunnel structural fire protection and smoke control applications.
• DURASTEEL Fire Resistant Board System Fire resistant composite board system for ceilings, floors, roofs, and various high-performance fire protection applications in construction.
• PROMAPAINT SC3 Intumescent Paint Intumescent fire protection paint for coating steel and other structural elements; expands to form a protective char layer when exposed to heat.
• PROMAPAINT SC4 Intumescent Paint Higher-performance intumescent fire protection paint for coating structural elements, providing enhanced fire resistance compared to SC3.
• PROMASTOP-M Fire Stopping Product Fire stopping product for sealing penetrations and service installations in fire-rated walls and floors.
• PROMASEAL-A Fire Stopping Sealant Fire stopping sealant product for penetration seals and joint applications in fire-rated assemblies.
• FSi Promat Single-Sided Fire Stopping Solutions Single-sided fire stopping solutions for retrofit and renovation projects where only one side of a wall is accessible; achieves up to EI120 (2 hours) fire resistance ratings across cable trays, pipes, and steel trunking.
• PROMAGUARD Marine Fire Protection Panel Marine fire protection panel developed to meet SOLAS A60 fire-rating standards for cruise ships and marine vessels, ensuring safe return to port.
• PLURATECT MARINE LIGHT Bonded Board Bonded boards for marine applications, used in vessel construction and refit projects including partnerships with NGOs such as Wings of the Ocean.
• Cementitious Spray Coatings Cement-based spray-applied coatings for passive fire protection of structural steel and concrete elements in industrial and construction applications.
• Microporous High-Temperature Insulation Panels Microporous panel products (rigid and flexible) for high-temperature insulation in industrial processes such as furnaces, reactors, and energy systems.
• High-Temperature Fibers, Textiles and Wools High-temperature fibers, textiles, and wool products for insulation in industrial applications including heavy industry, oil & gas, and energy sectors.

Quantifiable outcome

• Fire performance up to 120 minutes
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Etex GroupcoreOthersPromat is a commercial brand and part of Etex Group, a global building materials manufacturer. Etex Group operates multiple regional entities including Etex Building Performance GmbH, Etex Nordic A/S, and others that distribute Promat products globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilti: Hilti is a major direct competitor in firestopping and passive fire protection systems, offering competing sealants, sprays, and board-based systems specified into commercial construction projects globally.
• Rockwool: Rockwool is a leading manufacturer of stone wool insulation and fire protection boards, directly competing with Promat's PROMATECT calcium silicate boards in structural protection and compartmentation applications.
• Knauf Insulation: Knauf Insulation produces fire-rated insulation boards and high-temperature industrial insulation products that overlap with Promat's PROMATECT boards and microporous insulation portfolio.
• Sika: Sika is a major manufacturer of construction sealants and firestopping products through its Sika Fire Protection range, directly competing with Promat's PROMASTOP and PROMASEAL firestopping sealants.
• Morgan Advanced Materials: Morgan Advanced Materials manufactures high-temperature insulation products including microporous panels and ceramic fibre, directly competing with Promat's industrial high-temperature insulation portfolio serving aerospace, defense, and heavy industry.

Broad incumbents

• 3M: 3M (and its spun-off Cerberus/Solventum) is a broad incumbent with a large firestopping product line under 3M Fire Protection, competing directly with PROMASTOP and PROMASEAL across construction penetrations and joint seals.
• Saint-Gobain: Saint-Gobain offers competing fire-rated boards, insulation, and high-performance insulation products through multiple brands, and competes with Promat across both construction and industrial insulation markets.
• BASF (Master Builders Solutions): BASF's Master Builders Solutions division offers firestopping mortars, sprays, and cementitious fire protection coatings that compete with Promat's cementitious spray and fire stopping product lines in commercial and industrial construction.

Emerging players

• Unifrax (Alkegen): Unifrax (now part of Alkegen) produces high-temperature insulation fibres, boards, and microporous panels for industrial markets, competing with Promat's microporous and high-temperature insulation product lines in furnace, aerospace, and energy applications.
• Pyrotek: Pyrotek manufactures high-temperature insulation boards, fibres, and microporous products for industrial applications, competing with Promat Industry's high-temperature insulation portfolio in aluminium, glass, and foundry markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promat-uk-limited
• Xx.com/promatuk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promat