Manage at home
Manage At Home is a UK e-commerce retailer operated by Medequip, selling over 10,000 mobility aids and daily living products to elderly and disabled individuals, caregivers, and care homes, with added equipment rental and occupational therapist assessment services.
- Company typePrivate
- Founded2010
- HeadquartersBrighouse, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Manage at home does
Manage At Home is a UK-based e-commerce retailer of mobility aids and daily living equipment, operated by Medequip Assistive Technology Ltd from Brighouse, West Yorkshire. The company sells more than 10,000 products across categories including rollators, wheelchairs, powerchairs, mobility scooters, walking aids, ramps, profiling beds, mattresses, riser recliners, bathroom aids, kitchen and dressing aids, orthopaedic supports, continence care products, telecare systems, and hearing and vision aids. It serves primarily elderly and disabled individuals seeking to maintain independence at home, alongside family caregivers, care homes, and (via parent Medequip) NHS and local authority community equipment services. Distribution is entirely UK-domestic, with delivery via Royal Mail, Parcelforce, and Healthcare Distribution Direct, and free delivery on orders over £50. The platform offers VAT Relief on eligible products (saving 20%), a 7-day price match promise, free catalogue distribution, and payment options including Shop Pay, Klarna, PayPal, Apple Pay, Google Pay, and major card networks. Customer support is delivered via freephone (0800 910 1864), live chat, email, and an Advice Hub content library, with a Reviews.io rating of 4.64/5 across 2,705 reviews.
The underlying technology is a standard Shopify-based e-commerce storefront with no proprietary platform, API, mobile app, or disclosed AI/ML capabilities; the company explicitly does not offer an API. Manage At Home distributes on behalf of over 100 established mobility aid brands (Drive DeVilbiss, Invacare, Trust Care, Sunrise Medical, Etac, Rehasense, NRS, Days, Doro, Gordon Ellis, Uniscan, and others) and holds a strategic manufacturing partnership with Camelot Furniture for bespoke riser recliner demonstrations. The company is a member of the British Healthcare Trades Association (BHTA) under Medequip's TSI-approved Consumer Codes Approval Scheme (CCAS) code of practice, supporting regulatory-grade consumer protection positioning.
The revenue model is anchored on one-time product sales of mobility and daily living equipment, with two incremental service lines: short-term equipment rentals (profiling beds, mattresses, hoists, stand aids; minimum 14-day rental at £8.90–£29.68/day plus delivery/installation/collection fees) and a £80 Equipment Assessment Service delivered via online video consultation by HCPC-registered occupational therapists. Manage At Home operates within the Medequip group structure, having been acquired by Medequip in 2012 (fourteen years after Medequip's 1993 founding), and leverages Medequip's established NHS and local authority procurement relationships, clinical expertise, and distribution networks as a structural distribution advantage.
Manage at home firmographics
Firmographics- Name
- Manage at home
- Legal name
- Medequip Assistive Technology Ltd
- Website
- https://manageathome.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manage At Home is a UK e-commerce retailer operated by Medequip, selling over 10,000 mobility aids and daily living products to elderly and disabled individuals, caregivers, and care homes, with added equipment rental and occupational therapist assessment services.
- Ownership category
- akta.pro rank
Manage at home industry classification
Industry- Product category
- Mobility Aids & Daily Living Equipment Retail
- NAICS
- Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
Keywords
Where Manage at home is headquartered
LocationHeadquarters
- HQ city
- Brighouse
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Manage at home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time product sales of mobility aids, daily living aids, medical equipment, and accessibility products. Products include rollators, wheelchairs, powerchairs, beds, mattresses, bathroom aids, telecare, orthopaedic supports, and continence care products.
- Equipment Rental: Short-term equipment rental service for beds, mattresses, hoists, stand aids and accessories with minimum 14-day rental period. Pricing ranges from £8.90 to £29.68 per day plus service charges for delivery, installation, and collection.
- Assessment Services: Personalised online video assessment service provided by occupational therapists at £80 per assessment, including initial call, consultation, written report, and follow-up call.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with VAT Relief option |
| Subscription | Pay-as-you-go | Equipment rental pricing (per day) |
| Other | Multi-year contract | Occupational Therapist Assessment Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Manage at home product offering
Product offeringCore offering
Manage at Home is a UK online retailer selling mobility aids, daily living equipment, bathroom and bedroom accessibility products, telecare devices, and orthopaedic supports to elderly and disabled individuals seeking to remain independent at home. The company stocks 10,000+ products from 100+ brands and supplements retail with an occupational therapist-led Equipment Assessment Service, short-term equipment rental, free in-home product demonstrations, VAT Relief, and a price match promise.
Product overview
Manage at Home is an e-commerce retail platform operated by Medequip, offering over 10,000 products for independent living and mobility support. The product portfolio centers on mobility aids (rollators, wheelchairs, powerchairs, mobility scooters, walking aids, ramps) and daily living aids (bathroom aids including bath lifts, shower chairs, toilet aids, commodes; bedroom products including profiling beds, mattresses, riser recliner chairs; kitchen and dining aids; dressing aids; and health monitoring equipment). Additional services include an Equipment Assessment Service (online video consultations with occupational therapists at £80), equipment rental service for beds/mattresses/hoists, free product demonstrations for riser recliner chairs, VAT Relief eligibility on qualifying products, and a Price Match Promise. The company serves elderly and disabled individuals seeking to maintain independence at home, operating primarily as an online retail platform with telephone and live chat support.
Differentiator
Problem solved
Functional benefit
Products and services
- Rollators
- Wheelchairs
- Powerchairs
- Mobility Scooters
- Walking Aids
- Ramps
- Bath Aids
- Shower Aids
- Toilet Aids
- Commodes
- Profiling Beds and Care Beds
- Mattresses
- Riser Recliner Chairs
- Health & Wellbeing Products
- Hearing & Vision Aids
- Telecare
- Continence Care Products
- Transfer Aids
- Orthopaedic Supports
- Kitchen Aids
- Eating & Drinking Aids
- Dressing Aids
- Grab Rails and Accessibility Aids
- Equipment Rental Service
- Equipment Assessment Service
- Riser Recliner Product Demonstration Service
Quantifiable outcome
- Over 1 million customers helped to remain independent (2020 milestone)
- +1 more outcomes
Companies that use Manage at home
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Manage at home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Manage at home partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, moderate and minor.
- MedequipcoreManage At Home became part of the Medequip family in 2012, expanding its reach in homecare products. Medequip is the UK's leading provider of community equipment services to the NHS and local authorities. Manage At Home operates as Medequip's online retail store, leveraging Medequip's established relationships, clinical expertise, and distribution networks.
- Camelot FurniturecorePartnership with Camelot Furniture, a family-run UK seating manufacturer with over 75 years of experience, to provide free in-home demonstrations of riser recliner chairs. Camelot manufactures bespoke seating including the Matrix and Infinity ranges sold through Manage At Home.
- British Healthcare Trades Association (BHTA)moderateManage At Home is a member of the British Healthcare Trades Association (BHTA) under Medequip Assistive Technology Ltd membership. BHTA membership requires signing up to the BHTA code of practice approved under the Consumer Codes Approval Scheme (CCAS) run by Trading Standards Institute.
- Royal Mail, Parcelforce, Healthcare Distribution DirectminorDelivery partners used for shipping products to customers across the UK.
- Various Mobility Aid BrandscoreManage At Home distributes products from over 100 brands including Drive DeVilbiss, Invacare, Trust Care, Gordon Ellis, NRS, Days, Doro, Etac, Sunrise Medical, Uniscan, Rehasense, and many others. These are stocked as authorised retailer/reseller relationships.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Manage at home competitors and assessment
Company assessmentDirect peers
- NRS Healthcare: One of the UK's largest mobility and daily living aids retailers, also supplying community equipment to the NHS and local authorities. Direct competitor in the same product categories with overlapping D2C e-commerce and B2B contract motion.
- Better Mobility: UK-based online mobility retailer selling wheelchairs, scooters, rise-and-recline chairs, and daily living aids. Closely comparable catalog and customer base to Manage at Home.
- Mobility Smart: Online mobility aids specialist in the UK offering rollators, scooters, walking aids and daily living products. Directly comparable D2C retailer targeting elderly and disabled consumers.
- CareCo: Multi-channel UK mobility retailer with both showroom and online presence selling mobility scooters, riser recliners, and daily living aids. Direct competitor across core categories and price points.
- Complete Care Shop: Online retailer of mobility, disability, and daily living aids serving UK consumers and care professionals. Direct D2C competitor with overlapping catalog and institutional sales motion.
- Millercare: Regional mobility retailer in Northern England selling mobility scooters, chairs, beds, and daily living aids. Comparable product mix with overlap in the North of England catchment where Manage at Home operates.
Emerging players
- Living Made Easy: Not-for-profit advice and retail platform run by DLF, providing impartial product listings across mobility and daily living aids. Comparable catalog breadth but competing via advice-led discovery rather than direct retail.
Broad incumbents
- Argos: Major UK general merchandise retailer with a meaningful mobility and daily living aids range, broad e-commerce reach, and click-and-collect infrastructure. Indirect but increasingly aggressive competitor on commodity mobility items.
- Boots Mobility: UK high-street pharmacy chain with a growing mobility, daily living, and personal care range, supported by national store footprint and loyalty program. Broad incumbent rather than mobility specialist.
- Amazon UK: Dominant UK e-commerce marketplace listing thousands of mobility and daily living aids from third-party sellers. Indirect competitor compressing price and convenience benchmarks across commodity categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Manage at home social profiles
Digital presenceManage at home compliance and trust
Trust signalCompliance1 record
Manage at home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manage at home leadership team
Management profileNumber of profiles
Profiles1 record
Manage at home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manage at home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manage at home
What does Manage at home do?
Manage at Home is a UK online retailer selling mobility aids, daily living equipment, bathroom and bedroom accessibility products, telecare devices, and orthopaedic supports to elderly and disabled individuals seeking to remain independent at home. The company stocks 10,000+ products from 100+ brands and supplements retail with an occupational therapist-led Equipment Assessment Service, short-term equipment rental, free in-home product demonstrations, VAT Relief, and a price match promise.
Is Manage at home a public or private company?
Manage at home is a private company. It is classified as corporate owned and is currently operating.
When was Manage at home founded?
Manage at home was founded in 2010. It employs 1 to 10 people.
Where is Manage at home based?
Manage at home is headquartered in Brighouse, United Kingdom, in the Europe region.
How does Manage at home make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental and assessment Services.
Who are Manage at home's main competitors?
Direct peers on record are NRS Healthcare, Better Mobility, Mobility Smart, CareCo, Complete Care Shop and Millercare. Living Made Easy is listed as an emerging player. Broad incumbents are Argos, Boots Mobility and Amazon UK.
Does Manage at home have an API?
No public API is recorded for Manage at home.
What industry is Manage at home in?
Manage at home's product category is Mobility Aids & Daily Living Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers). Its NAICS code is 532283 and its SIC code is 8082.