Manage at home

What Manage at home does

Manage At Home is a UK-based e-commerce retailer of mobility aids and daily living equipment, operated by Medequip Assistive Technology Ltd from Brighouse, West Yorkshire. The company sells more than 10,000 products across categories including rollators, wheelchairs, powerchairs, mobility scooters, walking aids, ramps, profiling beds, mattresses, riser recliners, bathroom aids, kitchen and dressing aids, orthopaedic supports, continence care products, telecare systems, and hearing and vision aids. It serves primarily elderly and disabled individuals seeking to maintain independence at home, alongside family caregivers, care homes, and (via parent Medequip) NHS and local authority community equipment services. Distribution is entirely UK-domestic, with delivery via Royal Mail, Parcelforce, and Healthcare Distribution Direct, and free delivery on orders over £50. The platform offers VAT Relief on eligible products (saving 20%), a 7-day price match promise, free catalogue distribution, and payment options including Shop Pay, Klarna, PayPal, Apple Pay, Google Pay, and major card networks. Customer support is delivered via freephone (0800 910 1864), live chat, email, and an Advice Hub content library, with a Reviews.io rating of 4.64/5 across 2,705 reviews.

The underlying technology is a standard Shopify-based e-commerce storefront with no proprietary platform, API, mobile app, or disclosed AI/ML capabilities; the company explicitly does not offer an API. Manage At Home distributes on behalf of over 100 established mobility aid brands (Drive DeVilbiss, Invacare, Trust Care, Sunrise Medical, Etac, Rehasense, NRS, Days, Doro, Gordon Ellis, Uniscan, and others) and holds a strategic manufacturing partnership with Camelot Furniture for bespoke riser recliner demonstrations. The company is a member of the British Healthcare Trades Association (BHTA) under Medequip's TSI-approved Consumer Codes Approval Scheme (CCAS) code of practice, supporting regulatory-grade consumer protection positioning.

The revenue model is anchored on one-time product sales of mobility and daily living equipment, with two incremental service lines: short-term equipment rentals (profiling beds, mattresses, hoists, stand aids; minimum 14-day rental at £8.90–£29.68/day plus delivery/installation/collection fees) and a £80 Equipment Assessment Service delivered via online video consultation by HCPC-registered occupational therapists. Manage At Home operates within the Medequip group structure, having been acquired by Medequip in 2012 (fourteen years after Medequip's 1993 founding), and leverages Medequip's established NHS and local authority procurement relationships, clinical expertise, and distribution networks as a structural distribution advantage.

Name

Manage at home

Legal name

Medequip Assistive Technology Ltd

Website

https://manageathome.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Manage At Home is a UK e-commerce retailer operated by Medequip, selling over 10,000 mobility aids and daily living products to elderly and disabled individuals, caregivers, and care homes, with added equipment rental and occupational therapist assessment services.

Ownership category

akta.pro rank

Product category

Mobility Aids & Daily Living Equipment Retail

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility aids
• Daily living equipment
• Mobility scooters
• Assistive equipment retail
• Homecare products

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales of mobility aids, daily living aids, medical equipment, and accessibility products. Products include rollators, wheelchairs, powerchairs, beds, mattresses, bathroom aids, telecare, orthopaedic supports, and continence care products.
2. Equipment Rental: Short-term equipment rental service for beds, mattresses, hoists, stand aids and accessories with minimum 14-day rental period. Pricing ranges from £8.90 to £29.68 per day plus service charges for delivery, installation, and collection.
3. Assessment Services: Personalised online video assessment service provided by occupational therapists at £80 per assessment, including initial call, consultation, written report, and follow-up call.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Manage at Home is a UK online retailer selling mobility aids, daily living equipment, bathroom and bedroom accessibility products, telecare devices, and orthopaedic supports to elderly and disabled individuals seeking to remain independent at home. The company stocks 10,000+ products from 100+ brands and supplements retail with an occupational therapist-led Equipment Assessment Service, short-term equipment rental, free in-home product demonstrations, VAT Relief, and a price match promise.

Product overview

Manage at Home is an e-commerce retail platform operated by Medequip, offering over 10,000 products for independent living and mobility support. The product portfolio centers on mobility aids (rollators, wheelchairs, powerchairs, mobility scooters, walking aids, ramps) and daily living aids (bathroom aids including bath lifts, shower chairs, toilet aids, commodes; bedroom products including profiling beds, mattresses, riser recliner chairs; kitchen and dining aids; dressing aids; and health monitoring equipment). Additional services include an Equipment Assessment Service (online video consultations with occupational therapists at £80), equipment rental service for beds/mattresses/hoists, free product demonstrations for riser recliner chairs, VAT Relief eligibility on qualifying products, and a Price Match Promise. The company serves elderly and disabled individuals seeking to maintain independence at home, operating primarily as an online retail platform with telephone and live chat support.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollators
• Wheelchairs
• Powerchairs
• Mobility Scooters
• Walking Aids
• Ramps
• Bath Aids
• Shower Aids
• Toilet Aids
• Commodes
• Profiling Beds and Care Beds
• Mattresses
• Riser Recliner Chairs
• Health & Wellbeing Products
• Hearing & Vision Aids
• Telecare
• Continence Care Products
• Transfer Aids
• Orthopaedic Supports
• Kitchen Aids
• Eating & Drinking Aids
• Dressing Aids
• Grab Rails and Accessibility Aids
• Equipment Rental Service
• Equipment Assessment Service
• Riser Recliner Product Demonstration Service

Quantifiable outcome

• Over 1 million customers helped to remain independent (2020 milestone)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• MedequipcoreOthers · 1 January 2012Manage At Home became part of the Medequip family in 2012, expanding its reach in homecare products. Medequip is the UK's leading provider of community equipment services to the NHS and local authorities. Manage At Home operates as Medequip's online retail store, leveraging Medequip's established relationships, clinical expertise, and distribution networks.
• Camelot FurniturecoreStrategic or Co-development PartnerPartnership with Camelot Furniture, a family-run UK seating manufacturer with over 75 years of experience, to provide free in-home demonstrations of riser recliner chairs. Camelot manufactures bespoke seating including the Matrix and Infinity ranges sold through Manage At Home.
• British Healthcare Trades Association (BHTA)moderateOthersManage At Home is a member of the British Healthcare Trades Association (BHTA) under Medequip Assistive Technology Ltd membership. BHTA membership requires signing up to the BHTA code of practice approved under the Consumer Codes Approval Scheme (CCAS) run by Trading Standards Institute.
• Royal Mail, Parcelforce, Healthcare Distribution DirectminorOthersDelivery partners used for shipping products to customers across the UK.
• Various Mobility Aid BrandscoreChannel Partner/ Reseller/ DistributorManage At Home distributes products from over 100 brands including Drive DeVilbiss, Invacare, Trust Care, Gordon Ellis, NRS, Days, Doro, Etac, Sunrise Medical, Uniscan, Rehasense, and many others. These are stocked as authorised retailer/reseller relationships.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• NRS Healthcare: One of the UK's largest mobility and daily living aids retailers, also supplying community equipment to the NHS and local authorities. Direct competitor in the same product categories with overlapping D2C e-commerce and B2B contract motion.
• Better Mobility: UK-based online mobility retailer selling wheelchairs, scooters, rise-and-recline chairs, and daily living aids. Closely comparable catalog and customer base to Manage at Home.
• Mobility Smart: Online mobility aids specialist in the UK offering rollators, scooters, walking aids and daily living products. Directly comparable D2C retailer targeting elderly and disabled consumers.
• CareCo: Multi-channel UK mobility retailer with both showroom and online presence selling mobility scooters, riser recliners, and daily living aids. Direct competitor across core categories and price points.
• Complete Care Shop: Online retailer of mobility, disability, and daily living aids serving UK consumers and care professionals. Direct D2C competitor with overlapping catalog and institutional sales motion.
• Millercare: Regional mobility retailer in Northern England selling mobility scooters, chairs, beds, and daily living aids. Comparable product mix with overlap in the North of England catchment where Manage at Home operates.

Emerging players

• Living Made Easy: Not-for-profit advice and retail platform run by DLF, providing impartial product listings across mobility and daily living aids. Comparable catalog breadth but competing via advice-led discovery rather than direct retail.

Broad incumbents

• Argos: Major UK general merchandise retailer with a meaningful mobility and daily living aids range, broad e-commerce reach, and click-and-collect infrastructure. Indirect but increasingly aggressive competitor on commodity mobility items.
• Boots Mobility: UK high-street pharmacy chain with a growing mobility, daily living, and personal care range, supported by national store footprint and loyalty program. Broad incumbent rather than mobility specialist.
• Amazon UK: Dominant UK e-commerce marketplace listing thousands of mobility and daily living aids from third-party sellers. Indirect competitor compressing price and convenience benchmarks across commodity categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ManageAtHome
• LinkedInlinkedin.com/company/manage-at-home-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manage at home