Cruise Car
Cruise Car, operating as ICON EV, is a Florida-based manufacturer of electric and gas commercial golf carts and utility vehicles, selling to hotels, airports, government, colleges, and warehouses through authorized dealers and national cooperative procurement contracts.
- Company typePrivate
- Founded2022
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cruise Car does
Cruise Car, doing business as ICON EV, is a Florida-based manufacturer of electric commercial golf carts and utility vehicles targeted at institutional and commercial fleet buyers. The company is headquartered in Brandon, Florida, with manufacturing operations in Bradenton, and discloses a small headcount of 1–10 employees, raising questions about whether the full operating base is captured in that range.
The product line centers on the C-series commercial electric carts (models including C20S, C20U, C20UL, C20V, C30AMB, C30AMBL, C40FS) plus the newer i40 and i60 commercial utility vehicles, alongside C60FS and related variants. The company also markets gas-powered golf carts and maintains a tiered sub-brand architecture: ICON EV (core commercial), ICON X (premium positioning), and the EPIC FX Series / EPIC Carts sub-brands covering gas and utility segments. Vehicles are designed for low-speed commercial duty cycles rather than consumer recreational use.
The business model is primarily B2B hardware sales through an authorized global dealer network, supplemented by direct institutional procurement via national cooperative contracts with Sourcewell and E&I Buying Cooperative, which serve public-sector, educational, and nonprofit buyers. Stated end-verticals include hotels and resorts, airports, government and municipalities, colleges and universities, and warehouse and industrial customers. No revenue, unit volume, funding, or management team data is disclosed, limiting deeper financial inference.
Cruise Car firmographics
Firmographics- Name
- Cruise Car
- Legal name
- Cruise Car
- Website
- https://cruisecarinc.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cruise Car, operating as ICON EV, is a Florida-based manufacturer of electric and gas commercial golf carts and utility vehicles, selling to hotels, airports, government, colleges, and warehouses through authorized dealers and national cooperative procurement contracts.
- Ownership category
- akta.pro rank
Where Cruise Car is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cruise Car business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electric Vehicle Sales: Revenue generated from the sale of electric golf carts and utility vehicles to commercial customers including hotels, resorts, airports, government entities, municipalities, colleges, and warehouses.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Cruise Car product offering
Product offeringCore offering
Cruise Car, operating as ICON EV, manufactures and sells electric and gas-powered low-speed vehicles, primarily commercial golf carts and utility vehicles. The product portfolio includes 4-passenger and 6-passenger commercial carts, extended-length variants, ambulance/medical-configured carts, heavy-duty utility carts, and premium and performance sub-brands. Vehicles are sold through authorized dealers and through Sourcewell and E&I cooperative contracts to government, institutional, hospitality, airport, education, and warehouse customers.
Product overview
ICON EV is an electric vehicle company manufacturing commercial golf carts and utility vehicles. The product portfolio consists of multiple commercial golf cart models (C20S, C20U, C20UL, C20V, C30AMB, C30AMBL, C40FS, i40, i40L, i60, i60L, C60FS) primarily for commercial applications including hotels, resorts, airports, government, municipalities, colleges, and warehouses. The offerings span multiple sub-brands: ICON X (premium), EPIC FX Series and EPIC Carts (performance-oriented), and utility carts (HD series) for heavy-duty industrial use. The company also offers gas-powered golf carts. ICON EV holds national contracts with Sourcewell and E&I Buying Cooperatives for government and institutional buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- 2025 C20S Commercial Golf Cart Electric commercial golf cart designed for commercial transport applications in hospitality, institutional, and fleet settings.
- 2025 C20U Commercial Golf Cart Electric commercial golf cart configured for commercial transport applications.
- 2025 C20UL Commercial Golf Cart Electric commercial golf cart with extended length for commercial transport applications.
- 2025 C20V Commercial Golf Cart Electric commercial golf cart for commercial transport applications.
- 2025 C30AMB Commercial Golf Cart (Ambulance/Medical) Electric commercial golf cart configured for ambulance and medical transport applications.
- 2025 C30AMBL Commercial Golf Cart (Ambulance/Medical, Extended Length) Electric commercial golf cart with extended length configured for ambulance and medical transport applications.
- 2025 C40FS Commercial Golf Cart Electric 4-passenger commercial golf cart for transport applications.
- 2025 i40 Commercial Golf Cart Electric 4-passenger commercial golf cart for transport applications.
- 2025 i40L Commercial Golf Cart Electric 4-passenger commercial golf cart with extended length for transport applications.
- 2025 i60 Commercial Golf Cart Electric 6-passenger commercial golf cart for transport applications.
- 2025 i60L Commercial Golf Cart Electric 6-passenger commercial golf cart with extended length for transport applications.
- 2025 C60FS Commercial Golf Cart Electric 6-passenger commercial golf cart for transport applications.
- 2025 HD Utility Carts Heavy-duty utility golf carts designed for industrial, warehouse, and commercial applications.
- 2025 Gas Golf Carts Gas-powered golf carts for customers requiring gasoline-based propulsion.
Companies that use Cruise Car
Customer profileSegments5 records
Ideal customer profiles4 records
Cruise Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cruise Car partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SourcewellcoreNational purchasing cooperative contract enabling government and institutional buyers to procure ICON commercial golf carts through established procurement channels.
- E&I Buying CooperativecoreNational buying cooperative providing procurement access for educational and institutional customers to purchase ICON commercial vehicles.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cruise Car competitors and assessment
Company assessmentDirect peers
- Club Car: Largest dedicated manufacturer of golf carts and low-speed utility vehicles, serving hospitality, commercial, and consumer customers through an established dealer network. Closest direct competitor to ICON EV in commercial fleet applications.
- E-Z-GO (Textron): Textron-owned manufacturer of golf cars and light-duty utility vehicles, including the E-Z-GO TXT, RXV, and Express lines. Directly competes with ICON EV across hospitality, commercial, and government segments.
- Yamaha Golf Cars: Yamaha Motor division producing gas and electric golf cars plus utility vehicles such as the Drive2 and Umax. Overlaps with ICON EV in commercial fleets, resorts, and dealer-driven distribution.
- Columbia Vehicle Group: Manufacturer of utility and commercial low-speed vehicles, including the Summit and ParCar lines, focused on industrial, hospitality, and government customers — a direct peer in commercial LSVs.
- Cushman (Textron Specialized Vehicles): Textron brand producing commercial utility vehicles and people movers for resorts, campuses, and industrial sites. Direct competitor to ICON EV's utility and commercial cart lines.
Broad incumbents
- Polaris Inc. Large powersports and commercial vehicle OEM whose GEM and Pro XD lines include low-speed electric vehicles for commercial, government, and resort use. Competes with ICON EV in commercial LSVs from a much broader product portfolio.
Emerging players
- Tomberlin: U.S. manufacturer of electric low-speed vehicles and golf carts targeting commercial and consumer markets. Comparable niche positioning to ICON EV's commercial LSV focus.
- Bintelli Electric Vehicles: Distributor/manufacturer of electric golf carts, LSVs, and utility vehicles with multi-brand portfolio. Comparable emerging competitor in the commercial LSV space.
- Star EV: Manufacturer of electric vehicles including golf carts, LSVs, and utility vehicles for commercial and consumer use. Niche competitor with overlapping product categories to ICON EV.
- Garia (Polaris): Premium electric golf cart and low-speed vehicle brand, now part of the Polaris family, focused on luxury hospitality and resort segments — overlapping with ICON EV's higher-end commercial positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Cruise Car social profiles
Digital presenceCruise Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruise Car leadership team
Management profileNumber of profiles
Cruise Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruise Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruise Car
What does Cruise Car do?
Cruise Car, operating as ICON EV, manufactures and sells electric and gas-powered low-speed vehicles, primarily commercial golf carts and utility vehicles. The product portfolio includes 4-passenger and 6-passenger commercial carts, extended-length variants, ambulance/medical-configured carts, heavy-duty utility carts, and premium and performance sub-brands. Vehicles are sold through authorized dealers and through Sourcewell and E&I cooperative contracts to government, institutional, hospitality, airport, education, and warehouse customers.
Is Cruise Car a public or private company?
Cruise Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cruise Car founded?
Cruise Car was founded in 2022. It employs 1 to 10 people.
Where is Cruise Car based?
Cruise Car is headquartered in Sarasota, United States, in the North America region.
How does Cruise Car make money?
One revenue line is on record: electric Vehicle Sales.
Who are Cruise Car's main competitors?
Direct peers on record are Club Car, E-Z-GO (Textron), Yamaha Golf Cars, Columbia Vehicle Group and Cushman (Textron Specialized Vehicles). Polaris Inc. is listed as a broad incumbent. Emerging players are Tomberlin, Bintelli Electric Vehicles, Star EV and Garia (Polaris).
Does Cruise Car have an API?
No public API is recorded for Cruise Car.