Badgerland Financial

What Badgerland Financial does

Badgerland Financial, founded in 1916 and headquartered in Prairie Du Sac, Wisconsin, merged with Compeer Financial and 1st Farm Credit Services to form the expanded Compeer Financial cooperative — a member-owned Farm Credit institution now serving agricultural and rural communities across 144 counties in Illinois, Minnesota, and Wisconsin. The cooperative operates from a Mankato, MN headquarters (per Compeer entity records) with local offices throughout its territory and employs 251-500 staff.

The company's core platform is a Farm Credit cooperative financial services stack delivering four product lines: (1) agricultural financing including farmland, operating, equipment and facility, starter, and young/beginning farmer loans; (2) insurance products covering crop, livestock and dairy, and life and disability risk; (3) commercial financing for food processing and logistics, renewable energy, grain and farm supply, and capital markets; and (4) home mortgage services for rural properties, hobby farms, recreational land, and construction. Supporting infrastructure includes the Compeer Land Locator parcel search tool, a digital self-service suite (calculators, balance sheets, financial templates, Grain Margin Manager), the Compeer Learning Center educational platform, and partnership integrations with DTN for market information and RuLiving.com for correspondent mortgage distribution.

Revenue is generated primarily through loan interest income, insurance premiums, mortgage origination, professional service fees (appraisal, cash management, tax/accounting, transition planning), and the patronage program that returns cooperative profits to client-stockholders. The go-to-market model is direct-to-consumer through the owned local office network complemented by online banking and self-serve digital tools, with partner programs extending mortgage reach. Customer segments include agricultural producers (primary), rural homeowners (primary), agribusinesses, and rural community/entrepreneur borrowers — all vertically aligned to upper Midwest rural America.

Name

Badgerland Financial

Legal name

Compeer Financial, ACA

Website

https://badgerlandfinancial.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Badgerland Financial / Compeer Financial is a member-owned Farm Credit cooperative providing agricultural loans, crop and livestock insurance, rural home mortgages, commercial agribusiness financing, and farm business services across 144 counties in Illinois, Minnesota, and Wisconsin.

Ownership category

akta.pro rank

Product category

Agricultural Lending and Rural Financial Services

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Agricultural & Rural Cooperatives (Farm Credit/Co-op Banks) (FSABAEAG)

akta.pro secondary industry

SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI)

Keywords

• Agricultural lending
• Crop insurance
• Rural mortgages
• Farm credit cooperative
• Agribusiness financing

Headquarters

HQ city

Prairie Du Sac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loan Interest Income: Interest income from agricultural loans, farmland loans, operating loans, equipment financing, and commercial financing for food processing, renewable energy, and grain/farm supply
2. Insurance Services: Crop insurance, livestock and dairy insurance, and life and disability insurance products
3. Home Mortgage Services: Mortgage services including first-time home buyer, build, buy, hobby farm, recreational land loans, and refinance products
4. Patronage Program: Member-owned cooperative returning profits to client-stockholders through patronage program
5. Business Services Fees: Fees from appraisal services, cash management services, farm tax and accounting services, and transition planning

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Badgerland Financial, operating as Compeer Financial, is a member-owned Farm Credit cooperative that delivers agricultural financing (farmland, operating, equipment/facility, starter, young and beginning farmer loans), crop, livestock/dairy and life insurance, commercial financing for food processing, renewable energy and grain/farm supply, rural home mortgages, and agribusiness services (appraisal, cash management, farm tax/accounting, transition planning). Products are delivered across 144 counties in Illinois, Minnesota, and Wisconsin through a local office network, online banking, and correspondent partner programs.

Product overview

Compeer Financial offers a comprehensive, multi-product financial services portfolio focused on agricultural and rural community needs. The organization operates as a member-owned Farm Credit cooperative providing: (1) Agricultural Financing including various loan products (farmland, operating, equipment, starter loans for beginning farmers), crop/livestock insurance, and specialized services for emerging markets; (2) Commercial Financing for food processing, renewable energy, grain/farm supply, and capital markets; (3) Home Mortgage Services covering purchase, construction, refinance, and recreational/hobby farm properties; (4) Ag Business Services including appraisals, cash management, tax/accounting, and transition planning; and (5) Educational resources through the Compeer Learning Center, Economic Minute market insights, and DTN market information. The organization also supports rural communities through grants, scholarships, and sponsorship programs. Products include the Compeer Land Locator tool and various online digital tools such as financial calculators and grain margin manager.

Differentiator

Problem solved

Functional benefit

Brands

• Compeer Home: Home mortgage services platform for first-time homebuyers
• Compeer Learning Center
• Compeer Land Locator
• Compeer Giving
• DTN Market Info

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Farm Credit PartnerscoreChannel Partner/ Reseller/ DistributorFarm Credit Partners program for mortgage distribution across the Farm Credit system network.
• Correspondent Lenders (RuLiving.com)minorChannel Partner/ Reseller/ DistributorCorrespondent program through RuLiving.com for mortgage product distribution.
• Farm Credit SystemcoreOthersMember of the Farm Credit System, a nationwide network of lending institutions that provides agricultural credit through the capital markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farm Credit Services of America: Large Farm Credit cooperative serving Iowa, Nebraska, South Dakota, and Wyoming with agricultural lending, crop insurance, and rural home mortgages — directly parallel to Compeer's product mix and cooperative patronage structure.
• GreenStone Farm Credit Services: Member-owned Farm Credit cooperative serving Michigan and northeast Wisconsin with agricultural loans, crop insurance, and rural living mortgages — closest geographic overlap with Badgerland Financial's Wisconsin footprint.
• Farm Credit Illinois: Single-state Farm Credit association operating in Illinois with the full suite of ag lending, crop insurance, and rural mortgage products — directly overlapping Compeer's Illinois territory.
• AgCountry Farm Credit Services: Farm Credit cooperative serving Minnesota, North Dakota, and Wisconsin — directly comparable cooperative structure, agricultural loan portfolio, and patronage model in adjacent upper Midwest geographies.
• Frontier Farm Credit: Kansas-headquartered Farm Credit cooperative providing ag lending, crop insurance, and rural home financing — directly comparable cooperative structure and product breadth across a different but rural US geography.
• Capital Farm Credit: Texas-based Farm Credit cooperative offering agricultural loans, crop insurance, and rural real estate financing — one of the largest direct peer cooperatives by loan portfolio and member-base scale.
• Farm Credit Mid-America: Farm Credit cooperative serving Kentucky, Ohio, Indiana, Tennessee, and Arkansas — offers an analogous bundled product suite including ag lending, crop insurance, and rural home mortgages.
• AgHeritage Farm Credit Services: Arkansas Farm Credit cooperative with comparable cooperative ownership, agricultural loan products, crop insurance, and rural home mortgage offerings — regional peer with similar customer segments.

Broad incumbents

• CoBank: Farm Credit System bank that funds associations like Compeer and provides direct lending to agribusinesses, infrastructure, and rural utilities — system-level counterparty and wholesale funder.

Others

• Farm Credit Council: Trade association representing the entire Farm Credit System — relevant context for policy/regulatory positioning and system-wide peer benchmarks for associations like Compeer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet/?url=https%3a%2f%2fwww.compeer.com%2f&text=Compeer+Financial
• YouTubeyoutube.com/channel/UC64oKCpUqTu0W9cn7Mp3QUw
• Facebookfacebook.com/CompeerFinancial
• LinkedInlinkedin.com/company/badgerland-financial
• Instagraminstagram.com/compeerfinancial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badgerland Financial