Zahir Online

What Zahir Online does

Zahir Online, operated by PT Zahir Internasional (founded 1997, Jakarta), is an Indonesian cloud-based accounting and business management SaaS targeted at small-to-medium businesses and a growing mid-market/enterprise segment. The platform delivers real-time multi-branch accounting, invoicing, inventory, fixed-asset depreciation, project costing, multi-currency, and POS integration, offered through four pricing tiers (Small Business Rp 150,000/month, Professional Rp 878,750/month, Enterprise Rp 1.5 million/month, and ERP Cloud Rp 150 million/year) plus an on-premise perpetual license. It is held together by an integrated technology stack spanning cloud and on-premise deployment, an Open API in the ERP tier, SSL EV-grade encryption, ISO 27001 information security, and ISO 9001 quality management; Kominfo PSE registration is required for operation in Indonesia.

The company monetizes through recurring cloud subscriptions, perpetual on-premise licenses, professional implementation and accompaniment services (Rp 5 million/month), and optional HR/payroll add-ons (Rp 2 million/year). Acquisition motion combines self-serve free trial signup with a structured enterprise sales team conducting product-consultant-led demos, plus an affiliate 'Business Partner' referral channel (10% commission) and a free 'Zahir Simply' invoicing product serving as a top-of-funnel entry point. Distribution extends across web, iOS/Android mobile apps, and app-store-delivered partner tooling, supported by SEO-driven industry landing pages targeting 11 verticals including trading/distribution, manufacturing, contractor, retail, minimarket, restaurant, nonprofit, services, and travel.

The customer base spans Indonesian SMBs and selected large enterprises (Bukalapak, Kitabisa, TransVision, JNE, Perumnas, CV. Vicomas), with the parent claiming 100,000-140,000 cumulative businesses served over 27 years. Ownership is private with no disclosed external funding, and the company operates as a self-funded, capital-efficient Indonesian software house (parent entity and DBA: PT Zahir Internasional / Zahir Online). The headcount band of 11-50 employees combined with the breadth of products suggests a lean organization with high operational leverage per employee.

Name

Zahir Online

Legal name

PT Zahir Internasional

Website

https://zahironline.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Zahir Online is an Indonesian cloud-based accounting SaaS from PT Zahir Internasional, serving small-to-medium businesses and selected enterprises across 11 verticals with multi-branch invoicing, inventory, POS integration, and a four-tier subscription pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Cloud Subscription (Monthly/Annual): Monthly or annual subscription model for cloud-based accounting software. Data stored on Zahir-managed cloud servers. Includes automatic updates and technical support.
2. On-Premise Perpetual License: One-time purchase (buyout) model where customer installs software on their own servers and maintains their own database. No recurring cloud fees.
3. Enterprise ERP Cloud Subscription: Dedicated ERP subscription at Rp 150 million/year including dedicated server, implementation setup, onsite IT support, 18-hour training, analytic dashboard, and advanced modules (cash advance, external advances, budget tracking, multi-field, Open API).
4. Add-on Services: Optional paid add-ons including Zahir HR payroll and attendance application (Rp 2 million/year for 10 employees) and professional accounting services accompaniment (Rp 5 million/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Zahir Online is an Indonesian cloud-based accounting software platform developed by PT Zahir Internasional that delivers real-time financial management, invoicing, inventory, multi-branch monitoring, and reporting for businesses. It is sold via tiered subscriptions (Small Business, Professional, Enterprise, ERP Cloud) and on-premise perpetual licensing, with optional add-on modules such as HR/payroll, professional accounting services, and an integrated POS system (Zahir POSX), plus a free invoicing companion app (Zahir Simply).

Product overview

Zahir Online is a comprehensive Indonesian cloud-based accounting software platform developed by PT Zahir Internasional. The core product (Zahir Online) is offered in four pricing tiers (Small Business, Professional, Enterprise, and ERP Cloud - Subscription) plus an On Premise perpetual option, alongside optional add-on modules (Zahir HR/Payroll, Professional Accompaniment) and sister products (Zahir Simply free invoicing app, Zahir POSX point-of-sale, Mobile Apps, Zahir Business Partner affiliate platform). Industry-specific solutions are available for Trading & Distribution, Contractor, Retail, Minimarket, Resto & Coffee Shop, Manufacture, Travel, Services, and Nonprofit sectors. The ERP Cloud tier is the flagship full-featured offering with dedicated infrastructure, Open API access, and multi-module capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Zahir Business Partner: Affiliate partner program application enabling partners to generate referral codes and earn commissions for referring clients.
• Zahir Simply

Products and services

• Zahir Online Cloud Accounting Software Cloud-based online accounting platform providing real-time financial management, invoicing, inventory, multi-branch monitoring, cash and bank, fixed assets, project costing, multi-currency, and financial reporting for small, medium, and enterprise businesses in Indonesia.
• Zahir Online On-Premise Perpetual-license deployment option of Zahir Online accounting software installed on a customer-owned server with customer-maintained database, offered to organizations requiring in-house infrastructure.
• Zahir Simply (Free Invoice Application) Free online invoicing tool that lets small businesses create and send invoices quickly, operated as a separate sub-brand under Zahir Online.
• Zahir POSX (Point of Sale) Retail point-of-sale system connected to Zahir Online back-end accounting, delivering automated daily sales recording, barcode-driven inventory sync, and multi-outlet reporting for retail businesses.
• Zahir HR (Payroll and Attendance Add-on) Optional HR add-on module providing payroll processing and attendance tracking, sold separately for Rp 2 million/year for 10 employees on top of any Zahir Online subscription.
• Zahir Accounting Professional Services (Pendampingan Profesional) Paid professional accounting accompaniment service at Rp 5 million/month, providing dedicated expert support for financial reporting on top of the Zahir Accounting software subscription.
• Zahir Accounting Online Mobile App Mobile application companion to Zahir Online that enables subscribers to monitor accounting data, inventory, and financial reports from iOS and Android mobile devices.

Quantifiable outcome

• Financial reports available in seconds (real-time)
• +1 more outcomes

Named customers8 records

Segments11 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Zahir Business Partners (Third-party Referrers)minorChannel Partner/ Reseller/ DistributorZahir operates a Business Partner referral program where third-party agents and resellers refer clients in exchange for 10% commission per client conversion with a 5% discount for the referred customer. Partners are integrated with Zahir's sales team for direct communication and client management. A dedicated mobile app for partners is available on Google Play and Apple App Store.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xero: Xero is a global cloud accounting SaaS leader with growing presence in Southeast Asia through accountant partnerships. While not Indonesia-specialized, Xero is increasingly a competitor for mid-market Indonesian businesses seeking international-standard accounting software.
• Sage Business Cloud Accounting: Sage is a global accounting and ERP software incumbent with cloud offerings serving SMBs and mid-market businesses. It represents broader global competition for Zahir's enterprise tier and ERP Cloud offering.
• QuickBooks (Intuit): Intuit QuickBooks is a global cloud accounting giant that has expanded aggressively into emerging markets including Southeast Asia. It competes with Zahir across SMB and mid-market tiers with broader brand recognition and significantly more capital for product and marketing investment.
• Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform competing with Zahir's ERP Cloud tier for larger Indonesian enterprises. It is a much larger incumbent but lacks Zahir's SMB-focused pricing and Indonesian vertical customization.

Regional players

• HashMicro: HashMicro is a Southeast Asian (Singapore-headquartered) cloud ERP and accounting software provider expanding into Indonesia and other regional markets. It competes with Zahir in the mid-market and enterprise ERP tier with comparable modules for accounting, inventory, and HR.
• MYOB: MYOB is a leading cloud accounting platform primarily in Australia and New Zealand that has been expanding into Southeast Asian markets. It is a comparable SMB-focused accounting SaaS in the broader Asia-Pacific region with similar product structure to Zahir Online.

Direct peers

• Mekari Jurnal: Mekari Jurnal (formerly Jurnal.id) is a leading Indonesian cloud accounting and ERP platform acquired by Mekari, offering bookkeeping, invoicing, inventory, and HR modules. It is the closest funded competitor to Zahir Online, with overlapping SMB and mid-market customer base in Indonesia.
• BukuKas: BukuKas is an Indonesian mobile-first accounting and cash management app for micro and small businesses, with millions of users. It competes with Zahir's lower tiers (SMB / micro-enterprise) and shares the same vertical focus on Indonesian UMKM (micro, small, medium enterprises).
• Accurate Online: Accurate Online is one of Zahir's largest direct competitors in Indonesian cloud accounting software, offering similar SMB-focused tiers and modules for invoicing, inventory, and multi-branch accounting. It targets the same Indonesian SMB and mid-market segments with comparable pricing and vertical coverage.
• Moka POS: Moka is an Indonesia-based cloud POS and retail management platform backed by GoTo, with accounting and inventory features overlapping with Zahir's POSX + Online offering. It is a direct competitor in Indonesian retail and F&B verticals where Zahir also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zahiraccounting
• Facebookfacebook.com/ZahirOnlineOfficial
• LinkedInlinkedin.com/company/pt-zahir-internasional/mycompany
• Instagraminstagram.com/zahironlineid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zahir Online