Beauty Packaging
Beauty Packaging is a B2B trade media publication, founded in 1993 and owned by Rodman Media, that operates a bimonthly print magazine and daily-updated website serving beauty brand marketers and packaging suppliers. It reaches 190,700+ industry professionals monthly and monetizes through advertising, subscriptions, and sponsored content.
- Company typePrivate
- Founded1993
- HeadquartersMontvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Beauty Packaging does
Beauty Packaging is a B2B trade media publication serving the beauty packaging industry, founded in 1993 and operated by Rodman Media, a privately held media company domiciled in Ramsey, New Jersey. The publication connects beauty brand marketers with packaging suppliers through integrated editorial coverage delivered via a bimonthly print magazine, a daily-updated website (beautypackaging.com), a digital edition, email newsletters, and a presence on X, LinkedIn, and Facebook. Its stated monthly reach is 190,700+ industry professionals, and its content spans breaking news, features, Q&As, slideshows, trade show coverage (Luxe Pack, Cosmoprof, MakeUp in), video interviews (VideoBites, Package Personalities), webinars, and an annual Beauty Company of the Year award. Audience coverage spans global brand owners (Estée Lauder, L'Oréal, Coty, Procter & Gamble, Revlon) as well as indie brands (e.l.f. cosmetics, Hourglass, Glossier, NYX, Juice Beauty).
The core product stack comprises the print and digital magazine, the BeautyPackaging.com content hub, the Buyers' Guide supplier directory, an annual Corporate Profiles publication, the Top 20 Global Beauty Companies Report, and the Glossary resource. Underlying technology is conventional: the site is built on a standard CMS, email distribution runs through HubSpot, digital editions are hosted on Texterity, and subscription forms are processed via Frevvo. There is no disclosed proprietary technology stack, no APIs, no mobile applications, and no AI/ML capabilities. Data assets are primarily editorial archives accumulated over 30+ years plus structured supplier listings in the Buyers' Guide.
Revenue is generated through three streams: advertising sales to beauty brands and packaging suppliers across print and digital (the primary stream), paid magazine subscriptions (print and digital access on an annual billing cadence), and sponsored content articles in the content library. The company employs 11-50 people and serves a US/North America-focused market. No revenue figures, funding events, acquisitions, or leadership changes are disclosed in the available data, indicating a privately held, stable operating business under long-term Rodman Media ownership.
Beauty Packaging firmographics
Firmographics- Name
- Beauty Packaging
- Legal name
- Rodman Media
- Website
- https://beautypackaging.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beauty Packaging is a B2B trade media publication, founded in 1993 and owned by Rodman Media, that operates a bimonthly print magazine and daily-updated website serving beauty brand marketers and packaging suppliers. It reaches 190,700+ industry professionals monthly and monetizes through advertising, subscriptions, and sponsored content.
- Ownership category
- akta.pro rank
Beauty Packaging industry classification
Industry- Product category
- Beauty Packaging Trade Media
- akta.pro primary industry
- Packaging Design & Labeling (MPAAAEAD)
- akta.pro secondary industry
- Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where Beauty Packaging is headquartered
LocationHeadquarters
- HQ city
- Montvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beauty Packaging business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Beauty Packaging generates primary revenue through advertising sales to beauty brands and packaging suppliers. The publication offers both print and online advertising options targeting industry decision-makers. Integrated media packages across platforms are available for advertisers.
- Magazine Subscriptions: The publication offers paid magazine subscriptions for readers seeking access to the print publication and its premium content. Subscribers receive monthly or bimonthly issues with industry trends, innovations, and insights.
- Sponsored Content: Content-sponsored and paid article opportunities featuring packaging suppliers. Articles are clearly labeled as sponsored content in the library section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription - print and digital access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Beauty Packaging product offering
Product offeringCore offering
Beauty Packaging is a B2B trade media publication that connects beauty brand marketers with packaging suppliers through news, insights, and industry coverage. Its core offerings are a bi-monthly print magazine (with a digital edition) and a daily-updated online platform at BeautyPackaging.com, supplemented by a Buyers' Guide supplier directory, sponsored webinars, video interviews, and annual reports and awards programs serving the global beauty packaging industry.
Product overview
Beauty Packaging is a B2B media company operating as a unified platform combining print magazine, digital content, and online tools to serve the beauty packaging industry. The core offering consists of Beauty Packaging Magazine (published monthly in print and digital editions) and the BeautyPackaging.com website (updated daily with breaking news and exclusives). The platform is supplemented by specialized modules including the Buyers' Guide directory for supplier discovery, Corporate Profiles annual publication, VideoBites and Package Personalities video interview series, Expert's View column, webinars, and event coverage including trade show reports. Additional offerings include the Top 20 Global Beauty Companies Report, the Beauty Company of the Year award, and a Glossary resource. The company reaches over 190,700 industry professionals monthly through this integrated media ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Beauty Packaging Magazine A bi-monthly print magazine (with companion digital edition) delivering news, insights, supplier profiles, and in-depth features on beauty packaging trends, innovations, and industry coverage; available by paid subscription and by individual issue access.
- BeautyPackaging.com Website A daily-updated B2B online platform covering breaking news, exclusive reports, expert opinions, video interviews, webinars, and multimedia content on the global beauty packaging industry; monetized primarily through online advertising, sponsorships, and integrated media packages.
- Buyers' Guide Directory A searchable online directory of packaging component, material, and service suppliers serving the beauty industry, organized by category and region, with paid supplier listings enabling lead generation from beauty brand buyers.
- Corporate Profiles Annual Publication An annual publication within the Beauty Packaging Magazine featuring leading industry packaging suppliers with profiles of their markets served, products, technologies, and services for the beauty packaging market.
- Webinars Sponsored interactive online events delivering targeted market information on beauty packaging topics and industry trends to global audiences, available to sponsors for thought leadership and lead generation.
- Top 20 Global Beauty Companies Report An annual detailed analysis of the leading players in the global beauty packaging industry, featuring company profiles and rankings of the top beauty packaging companies.
- Beauty Company of the Year Award An annual peer-voted industry honor recognizing a beauty company for excellence in packaging innovation and design, conferring recognition on the winning brand across the Beauty Packaging audience.
Companies that use Beauty Packaging
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Beauty Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beauty Packaging partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Beauty Packaging competitors and assessment
Company assessmentDirect peers
- Cosmetics Design: B2B trade media outlet covering cosmetics formulation, ingredients, and packaging. Operates across multiple regional editions and serves a similar brand-and-supplier audience with an advertising-led revenue model, making it a direct competitor in the same vertical.
- Cosmetics & Toiletries: Long-running B2B trade publication covering cosmetics formulation and packaging science. Comparable audience (beauty R&D, brand, and packaging professionals) and similar advertising-plus-subscription revenue model targeting the beauty packaging vertical.
- Beauty Independent: Digital B2B publication focused on indie beauty brands, covering brand building, packaging, and retail. Comparable in vertical and audience (indie beauty brand founders), and competes for the same indie-side advertising and sponsorship spend that Beauty Packaging increasingly targets.
- Happi (Household & Personal Products Industry): B2B trade publication covering household and personal care products, with strong overlap into beauty packaging. Direct comparable in business model (print magazine plus digital, advertising-led) and adjacent vertical coverage that competes for the same brand-side readers.
- Cosmetics Business: UK-headquartered B2B trade publication covering the global cosmetics industry, including packaging, formulation, and brand news. Direct competitor in the beauty packaging editorial space, selling advertising and subscriptions to brand marketers and suppliers across a similar audience.
- Premium Beauty News: France-based B2B trade media outlet covering prestige beauty, packaging, and formulation. Highly comparable in vertical focus (beauty packaging) and business model (online editorial plus advertising), serving the same audience of brand marketers and packaging suppliers.
- GCI Magazine: Global Cosmetic Industry magazine is a B2B trade publication covering beauty brand strategy, packaging, and retail. Closely comparable in audience (beauty brand executives) and revenue model (advertising, subscriptions) to Beauty Packaging.
Broad incumbents
- Informa Markets: Large global media and events company operating beauty industry events (e.g., Cosmoprof) and related publications. A broad incumbent in the beauty B2B media-and-events space with materially greater scale, competing for both advertisers and event sponsorship dollars against Beauty Packaging's coverage of the same trade shows.
- Packaging Digest: Established B2B trade media outlet covering packaging across multiple end markets including beauty. A broader incumbent that competes for the same supplier-side advertisers (beauty packaging companies) with wider horizontal reach, but without Beauty Packaging's exclusive beauty focus.
Emerging players
- BeautyMatter: Digital-first B2B media brand covering beauty business, brands, and packaging. A more modern, venture-backed entrant targeting the same brand marketer audience with a digital-native content model, representing competitive pressure on Beauty Packaging's traditional print-plus-digital positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Beauty Packaging social profiles
Digital presenceBeauty Packaging compliance and trust
Trust signalCompliance2 records
Beauty Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beauty Packaging leadership team
Management profileNumber of profiles
Beauty Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beauty Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beauty Packaging
What does Beauty Packaging do?
Beauty Packaging is a B2B trade media publication that connects beauty brand marketers with packaging suppliers through news, insights, and industry coverage. Its core offerings are a bi-monthly print magazine (with a digital edition) and a daily-updated online platform at BeautyPackaging.com, supplemented by a Buyers' Guide supplier directory, sponsored webinars, video interviews, and annual reports and awards programs serving the global beauty packaging industry.
Is Beauty Packaging a public or private company?
Beauty Packaging is a private company. It is classified as corporate owned and is currently operating.
When was Beauty Packaging founded?
Beauty Packaging was founded in 1993. It employs 11 to 50 people.
Where is Beauty Packaging based?
Beauty Packaging is headquartered in Montvale, United States, in the North America region.
How does Beauty Packaging make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are magazine Subscriptions and sponsored Content.
Who are Beauty Packaging's main competitors?
Direct peers on record are Cosmetics Design, Cosmetics & Toiletries, Beauty Independent, Happi (Household & Personal Products Industry), Cosmetics Business, Premium Beauty News and GCI Magazine. Broad incumbents are Informa Markets and Packaging Digest. BeautyMatter is listed as an emerging player.
Does Beauty Packaging have an API?
No public API is recorded for Beauty Packaging.
What industry is Beauty Packaging in?
Beauty Packaging's product category is Beauty Packaging Trade Media. Its primary akta.pro industry code is MPAAAEAD, Packaging Design & Labeling, with a secondary code of BPAFAEAG, Packaging & Product Brand Design.