getcards

What getcards does

getcards is a privately held Austrian company founded in 2017 and headquartered in Graz, operating a single-product gift voucher marketplace accessible at getcards.at. The platform enables consumers to browse, buy, and sell gift cards and gift vouchers from various brands, with buyers able to purchase vouchers at discounted rates and sellers able to liquidate unused balances. The user-facing product is structured around brand-based search and a curated list of popular vouchers, each displaying an indicative savings percentage.

The company runs a direct-to-consumer e-commerce marketplace targeting individual consumers in Austria; distribution is described as "Single Country/Domestic" via its own website storefront, and no dedicated mobile app, API, or SDK is offered. The technology stack is described in the input only as a "Gift voucher marketplace platform" with no proprietary technical features disclosed, and there are no integrations, AI/ML capabilities, or third-party platform partnerships referenced. Pricing is presented in the form of percentage discounts on individual vouchers rather than published tiered pricing, and pricing is not publicly disclosed at a structured level.

Commercially, getcards operates with a 1-10 employee headcount and has limited disclosed capital history: a 2016 seed/early round with an undisclosed investor and a 2018 grant from The Austrian Research Promotion Agency (FFG). No follow-on funding events, named investors, M&A activity, leadership team, awards, partnerships, or certifications are recorded in the available data. The company appears to be a small, vertically focused, single-geography marketplace with no detected expansion or scaling signals post-2018.

Name

getcards

Website

https://getcards.at

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

getcards is an Austrian consumer-facing online marketplace that lets individuals buy gift vouchers at discounts and sell unused gift cards across multiple brands, operating as a single-country, website-based e-commerce platform out of Graz.

Ownership category

akta.pro rank

Product category

Online Gift Card Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Gift card marketplace
• Discounted gift vouchers
• Gift card exchange
• Voucher resale platform
• Online gift cards

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Core offering

getcards operates an online marketplace where individual consumers can buy and sell gift vouchers from various brands. The platform allows users to browse vouchers by brand, view percentage savings per listing, and transact directly. It serves consumers looking to save money on gift card purchases and individuals seeking to recoup value from unused gift vouchers.

Product overview

getcards operates as a single-product marketplace platform for gift vouchers and gift cards. The core offering is the marketplace itself, where users can browse, buy, and sell gift cards from various brands. Users can search for vouchers by brand and access discounted gift cards with savings up to a specified percentage.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Marketplace A digital marketplace where individual consumers can browse, buy, and sell gift vouchers from various brands, with brand-based search and percentage-savings indicators per voucher. Targeted at Austrian consumers seeking to save on gift card purchases or to liquidate unused gift cards.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Raise: Raise is a US-based online marketplace where users can buy, sell, and trade gift cards at discounted prices. It is a direct functional peer to getcards, operating the same secondary-market, discount-driven model.
• CardCash: CardCash runs a gift card exchange/marketplace for buying and selling new and used gift cards at a discount. It directly competes with getcards on the same core proposition: discounted secondary-market gift card liquidity.
• Gift Card Granny: Gift Card Granny is a comparison and marketplace site aggregating discounted gift card offers from multiple resellers. It overlaps with getcards in providing consumers access to discounted gift cards, though it operates more as an aggregator than a direct exchange.

Emerging players

• Zeek: Zeek is a gift card marketplace that lets users buy, sell, and gift partially-spent gift card balances. Its fractional-balance resale model is an adjacent variant of getcards' full-voucher marketplace.
• CoinGate: CoinGate is a Lithuania-based fintech offering gift card purchases (often via crypto) alongside payment services. It overlaps with getcards in the European digital gift card distribution space, though with a different primary customer base.

Broad incumbents

• GameStop Trade-in: GameStop operates a large-scale gift card exchange/trade-in program alongside its core video game retail business. It competes with getcards in the gift card secondary market, though only as a side offering within a much larger retail footprint.
• CashStar / Blackhawk Network: Blackhawk Network (parent of CashStar) is a major gift card distribution, processing, and rewards platform serving retailers and consumers globally. It operates broadly in the same closed-loop gift card value chain that getcards participates in at the consumer-facing resale layer.
• PaySafeCard / Paysafe Group: Paysafe is a Europe-rooted prepaid and gift/stored-value payment provider with a strong DACH presence. It competes for the same consumer stored-value wallet spend that getcards targets, but as a regulated, scale payments business rather than a P2P voucher marketplace.

Regional players

• Recharge (Recharge.com): Recharge.com is a Europe-based prepaid/gift card retailer operating across multiple EU markets. It is a comparable peer serving European consumers seeking discounted or aggregated gift card purchases, though it is a direct retailer rather than a peer-to-peer marketplace.
• Boleto (Mercado Pago gift cards): Mercado Pago operates gift card services within its broader LatAm payments platform. It is a regional incumbent in digital gift card distribution, comparable in function to getcards but with a much larger payments ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/getcards
• LinkedInlinkedin.com/company/18744314

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about getcards