Hillsong Church

What Hillsong Church does

Hillsong Church is a global, non-profit Christian church organization headquartered at 1/9 Solent Circuit, Norwest (Sydney), Australia, founded in 1983. It operates a coordinated multi-campus network across more than 30 countries in six regions (Asia Pacific, Europe, North America, Latin America, Africa & Middle East, and Online), with a European base in London. The organization delivers its offering through four tightly integrated product lines: the church itself (weekly services, connect groups, and small-group community across physical and online campuses), Hillsong College (an Australian RTO/CRICOS-accredited institution delivering vocational certificates, diplomas, undergraduate degrees, and a Master of Arts from its Hills and City campuses in Sydney and through an online platform), Hillsong Conference (annual ticketed gatherings in Sydney and Europe including Encounter youth and Kidsong children's programs), and Hillsong Music (a publishing and recording operation with sub-brands Hillsong Worship, UNITED, Hillsong Young & Free, Hillsong Kids, Hillsong Chapel, and Hillsong Instrumentals, distributed via streaming platforms and the Hillsong Store). Auxiliary products include Hillsong Collected (blog, devotionals, podcasts), Hillsong College Masterclasses on Thinkific, and student accommodation sublets at both college campuses.

Underlying technology is conventional rather than differentiated: a WordPress/qTranslate multilingual website, MailChimp for email, Planning Centre Online for member, volunteer, and connect-group management, Brushfire for conference ticketing, Google Analytics and GetClicky for web analytics, Facebook and DoubleClick for retargeting, Azure and Bing Maps for hosting and mapping, Zoho Workdrive for documents, and Raygun for monitoring. No public or partner-facing API is documented. The core "platform" is operational rather than technical, consisting of a unified leadership, worship-music programming, and brand architecture replicated across local campuses. Hillsong College additionally delivers a digital learning environment with pre-recorded lectures, live tutorials, and virtual chapel, and is pursuing degree-granting authority through partnerships with Alphacrucis University College (Australia) and Kairos University (USA) to access government funding and international student pipelines.

The business model is a diversified non-profit revenue stack: voluntary recurring tithes and offerings from a global congregation (the largest stream by scale, though not publicly disclosed); one-time conference registration fees denominated in AUD and exempt from GST as religious services; recurring College tuition across vocational, undergraduate, and postgraduate programs, with Australian domestic students eligible for FEE-HELP and AUSTUDY/ABSTUDY; recurring student accommodation at $150-250 AUD per week plus application and utility fees; and licensing/royalty income from Hillsong Music streaming, album sales, and merchandise. GTM is event- and community-led, with annual conferences, on-campus and online College programs, and a worship-music catalog functioning as global top-of-funnel acquisition assets.

Name

Hillsong Church

Legal name

Hillsong International Ltd as trustee for Hillsong International

Website

https://hillsong.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hillsong Church is a global, non-profit Pentecostal church network operating 30+ campuses across six regions, delivering worship services, an ASQA-accredited college, annual conferences, and a multi-brand worship music catalog, with global giving, tuition, accommodation, and royalties as revenue streams.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Religious Music & Worship Broadcasting (MPABALAN), Campus Spiritual & Religious Life (EDALAHAI)

Keywords

• Christian church services
• Worship music production
• Theological education
• Religious conferences
• Ministry training programs

Headquarters

HQ city

Castle Hill

HQ country

Australia

HQ region

Oceania

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Voluntary contributions from church attendees as part of religious practice
2. Hillsong Conference Registration: Ticketed annual conferences held in Sydney and Europe featuring worship, teaching, and community building for all ages including Kidsong and Encounter programs
3. Hillsong College Tuition: Educational programs including vocational, undergraduate, and postgraduate courses with tuition fees. Financial assistance available including FEE-HELP for Australian domestic students
4. Hillsong College Accommodation: Sublet residential properties to students near campuses with weekly rent payments, application fees, and utility charges
5. Hillsong Music Sales and Streaming: Music sales through Hillsong Music brands including worship albums, instrumental recordings, and kids music. Distribution through streaming platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hillsong Church is a global multi-campus Christian church network operating physical worship services and community programs across 30+ countries, supplemented by an online digital campus. It runs an integrated portfolio including Hillsong College (accredited theological education from vocational to postgraduate levels), Hillsong Music (worship music production and global distribution under multiple sub-brands), and Hillsong Conference (annual flagship events in Sydney and Europe). Revenue is generated through voluntary tithes/offerings, tuition, event registration, and music/merchandise sales.

Product overview

Hillsong Church operates as a multi-faceted religious organization with a portfolio of interconnected products and services. The core offering is the church itself, with global physical and online campuses providing worship services and community. Hillsong Music is a major product line encompassing multiple worship music sub-brands (Hillsong Worship, UNITED, Hillsong Young & Free, Hillsong Kids, Hillsong Chapel, Hillsong Instrumentals) that produce and distribute Christian worship content globally. Hillsong College provides educational programs ranging from vocational certificates to postgraduate degrees in ministry, theology, and leadership. Hillsong Conference is an annual flagship event held in Sydney and Europe for church leadership. Additional offerings include Hillsong Online for virtual attendance, Hillsong Collected for blog/devotional content, and the Hillsong Store for merchandise. The portfolio operates as a unified church ecosystem where worship music funds and promotes the church, education trains leaders for the church, and conferences build community across the global network.

Differentiator

Problem solved

Functional benefit

Brands

• Hillsong Worship: Worship music brand featuring songs that exalt and glorify the Name of Jesus
• UNITED
• Hillsong Young & Free
• Hillsong Kids
• Hillsong Chapel
• Hillsong Instrumentals
• Hillsong Music
• Encounter Conference
• Kidsong

Products and services

• Hillsong Church
• Hillsong Conference Annual ticketed church leadership conference held in Sydney (July) and Europe (October) featuring worship, teaching, and community building for all ages. Includes dedicated programs for adults, youth (Encounter Conference), and children (Kidsong), with interpretation services in multiple languages.
• Hillsong College Accredited educational institution offering vocational, undergraduate, and postgraduate courses in ministry, theology, leadership, and worship studies. Has campuses in Sydney (Hills Campus in Norwest and City Campus in Waterloo) and global online delivery, with over 14,000 graduates and 63+ nationalities represented.
• Hillsong Music Music ministry arm of Hillsong Church encompassing multiple recording labels and worship music sub-brands (Hillsong Worship, UNITED, Hillsong Young & Free, Hillsong Kids, Hillsong Chapel, Hillsong Instrumentals), producing and globally distributing contemporary Christian worship content.
• Hillsong Worship Primary worship music label under Hillsong Music producing songs that exalt and glorify the Name of Jesus, build the Church, and fuel revival on the earth.
• UNITED Worship music band and recording label within Hillsong Music targeted at youth and young adults.
• Hillsong Young & Free Worship music brand within Hillsong Music focused on young people and youth ministry.
• Hillsong Kids Children's worship music program engaging children of this generation in worship through music.
• Hillsong Chapel Worship music label offering simple arrangements of God-glorifying songs for intimate worship moments.
• Hillsong Instrumentals Instrumental recordings and arrangements of Hillsong songs for personal times of prayer and reflection.
• Hillsong Online Online church platform providing virtual attendance, streaming services, and digital engagement for global community members who cannot attend a physical campus.
• Hillsong College Vocational Courses Vocational ministry training courses including Certificate III in Christian Leadership and Diploma of Ministry, providing practical church experience for students pursuing ministry careers. Accredited by ASQA (RTO Code: 1340).
• Hillsong College Undergraduate Courses Undergraduate degree programs including Diploma of Leadership (1 year), Associate Degree in Ministry (2 years), Bachelor of Ministry (3 years), and Bachelor of Theology (3 years), accredited through Alphacrucis University College partnership.
• Hillsong College Postgraduate Courses Master of Arts program (1.5 years full-time) offering specialization in Biblical and Theological studies with research components, accredited through Alphacrucis University College partnership.
• Hillsong College Masterclasses Non-accredited short courses on worship, Old Testament, and reconciliation topics for various skill levels, delivered online through the Thinkific platform.
• Hillsong Store Online retail store for Hillsong Church merchandise, music, and resources, operated as a separate e-commerce property.
• Certificate III in Christian Leadership New vocational course launched in October 2023 as part of Hillsong College's expansion of vocational programs, providing foundational training in Christian leadership for students pursuing ministry careers.

Quantifiable outcome

• 14,000+ graduates making impact in local communities globally
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Alphacrucis University CollegecoreStrategic or Co-development PartnerPartnership for undergraduate and postgraduate degree accreditation. Hillsong College's online and on-campus degree programs are accredited through this partnership with Alphacrucis University College located in Sydney, Australia. Alphacrucis is a registered Institute of Higher Education (PRV12006).
• Seoul Theological UniversitycoreStrategic or Co-development PartnerPartnership announced in October 2023 for developing the next generation of worship leaders together.
• Kairos University (USA)minorStrategic or Co-development PartnerHigher education partnership providing global recognition of qualifications and access to government funding for students.
• Australian Skills Quality Authority (ASQA)coreOthersAustralian Government agency charged with quality and regulation of vocational education and training sector. Hillsong College's vocational courses are accredited by ASQA. Registered Training Organisation (RTO) Code: 1340. CRICOS Provider Code: 01532G.
• Independent Tertiary Education Council Australia (ITECA)minorOthersHillsong College is a member of ITECA, representing independent tertiary education providers in Australia.
• Asian Pacific Theological Association (APTA)minorOthersHillsong College is a member of APTA, a regional association for theological education institutions.
• Pentecostal and Charismatic Bible Colleges of Australasia (PCBC)minorOthersHillsong College is a member of PCBC, representing Pentecostal Bible colleges in the Australasian region.
• Nib Health InsuranceminorOthersHillsong College is partnered with Nib to provide Overseas Student Health Cover (OSHC) for international students. A fee is payable by Nib to Hillsong when students sign up through this partnership.
• DBU (Dallas Baptist University)minorStrategic or Co-development PartnerInternational university partnership shown in Hillsong College partnerships imagery.
• IWU (Indiana Wesleyan University)minorStrategic or Co-development PartnerInternational university partnership shown in Hillsong College partnerships imagery.
• SEU (Southeastern University)minorStrategic or Co-development PartnerInternational university partnership shown in Hillsong College partnerships imagery.
• Life Pacific CollegeminorStrategic or Co-development PartnerInternational theological college partnership shown in Hillsong College partnerships imagery.
• Vanguard UniversityminorStrategic or Co-development PartnerInternational university partnership shown in Hillsong College partnerships imagery.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• North Point Community Church: Andy Stanley-led multi-campus church in Atlanta with a strong emphasis on leadership development resources and digital content distribution. Comparable to Hillsong in operating multiple physical campuses, building a leadership/training ecosystem, and investing in online teaching content.
• Saddleback Church: Rick Warren-founded multi-campus church historically known for global church-planting networks and the P.E.A.C.E. plan. Comparable to Hillsong in multi-site operations, global missions footprint, and large-scale leadership/training programs.
• Mosaic Church: Erwin McManus-led multi-ethnic, multi-generational church based in Los Angeles. Comparable to Hillsong in its explicit focus on cultural diversity, unity, and belonging across multiple generations, and in operating a Hollywood-area flagship campus with global influence.
• Bethel Music: The worship music label of Bethel Church. The most direct competitor to Hillsong Music's portfolio, releasing albums that are widely adopted in global corporate worship and distributed through the same streaming channels.
• Lakewood Church: One of the largest megachurches in the world, based in Houston, Texas, with global broadcast reach and a substantial music ministry. Directly comparable to Hillsong in scale, multi-generational worship focus, and streaming/global distribution model.
• Bethel Church: Redding, California-based megachurch and parent of Bethel Music, one of Hillsong Music's principal competitors in the global contemporary worship music market. Comparable in operating a church-as-platform model where worship music, conferences (Bethel School of Supernatural Ministry), and digital content drive global brand reach.
• Elevation Church: Multi-site North American church whose Elevation Worship music label has become a global contemporary worship brand. Closely comparable to Hillsong in combining a growing multi-campus church with a breakout worship music division and a strong digital/social media presence.
• Passion City Church: Atlanta-based church associated with Passion Conferences, 268 Generation, and Passion Music. Directly comparable to Hillsong's model of combining a worship-music label with annual youth/student conferences that recruit a global following.
• Elevation Worship: Worship music label of Elevation Church. Comparable to Hillsong's multiple sub-brands as a worship music outlet with strong streaming presence and broad adoption by other churches worldwide.

Emerging players

• Southeastern University: Lakeland, Florida-based Pentecostal-affiliated university offering ministry, theology, and worship degrees and listed as a Hillsong College partnership institution. Comparable as a competitor/peer in the niche of accredited Pentecostal higher education feeding the global church and worship-music pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hillsong
• Facebookfacebook.com/hillsongworship
• Instagraminstagram.com/hillsong
• Xx.com/hillsong
• LinkedInlinkedin.com/company/hillsong-church

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillsong Church