Elevation Worship
Elevation Worship is the worship music ministry of Elevation Church in Charlotte, NC, producing contemporary Christian albums, EPs, and singles. It monetizes via streaming royalties, arena tours (Elevation Nights), merchandise, and church licensing resources for global worship audiences.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Elevation Worship does
Elevation Worship is the worship music ministry of Elevation Church, a Charlotte, North Carolina-based megachurch led by Pastor Steven Furtick. The group produces and distributes contemporary Christian worship music across albums (e.g., SO BE IT, When Wind Meets Fire, CAN YOU IMAGINE?), EPs (e.g., Alleluia), and singles, releasing 16 total projects over its career. It monetizes through four primary streams: digital music sales and streaming royalties (including one-time licenses and ongoing streaming income, with the single 'Praise' generating over 5 million weekly global streams), live concert and touring revenue via the Elevation Nights arena tour and Praise Party Summer Tour, branded merchandise sold through the Elevation Church Shopify storefront, and licensing resources (lyrics, chord charts, multitracks, CCLI numbers) that embed its catalog in church worship services globally.
The company's core technology is music production, recording, and distribution rather than software; its competitive differentiation rests on creative talent (key songwriter Chris Brown), repeat collaborations with prominent worship artists (Chandler Moore, Tiffany Hudson, Brandon Lake, Leeland Mooring), and the institutional backing of Elevation Church, which provides a captive congregation base for song testing and live recording. Elevation Worship reaches audiences via streaming platforms, its official website (elevationworship.com), ticketing partners (Ticketmaster, AXS, venue box offices), Steven Furtick's ministry platform, and direct-to-consumer merchandise. It serves two principal segments: church congregations and individual worshippers (primary), and the broader Christian music industry (secondary), with chart performance and radio airplay as key commercial metrics.
Elevation Worship firmographics
Firmographics- Name
- Elevation Worship
- Legal name
- Elevation Worship
- Website
- https://elevationworship.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elevation Worship is the worship music ministry of Elevation Church in Charlotte, NC, producing contemporary Christian albums, EPs, and singles. It monetizes via streaming royalties, arena tours (Elevation Nights), merchandise, and church licensing resources for global worship audiences.
- Ownership category
- akta.pro rank
Elevation Worship industry classification
Industry- Product category
- Christian Worship Music
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Religious Music & Worship Broadcasting (MPABALAN)
- akta.pro secondary industries
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)
Keywords
Where Elevation Worship is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elevation Worship business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Music Sales & Streaming: Album and single releases sold through digital platforms and streaming services including multiple versions of EPs
- Concert & Touring Revenue: Live event ticketing for arena tours like Elevation Nights and intimate venue performances across US cities
- Merchandise: Branded apparel including hoodies and t-shirts sold through the Elevation Church store
- Streaming Royalties: Ongoing streaming revenue from platforms with single 'Praise' amassing over 5 million global streams weekly
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Elevation Worship product offering
Product offeringCore offering
Elevation Worship is a Christian worship music collective that produces and releases studio albums, EPs, and singles for streaming and digital sale, and supplements these releases with downloadable worship resources (lyrics, chords, charts, CCLI numbers, multitracks) for church worship leaders. The group conducts large-scale arena concert tours (Elevation Nights, Praise Party Summer Tour) and sells branded merchandise (apparel) through a direct-to-consumer online storefront.
Product overview
Elevation Worship is a worship music collective that is the musical expression of Elevation Church (based in Charlotte, N.C.). Their core offerings include studio albums (SO BE IT), EPs (Alleluia - EP), and singles distributed as digital music releases. They provide accompanying music resources for worship leaders including lyrics, chords, charts, numbers, tutorials, and multitracks. The portfolio also includes merchandise (apparel) and live concert experiences through the Elevation Nights Tour. The product ecosystem centers on providing church-focused worship music with supporting resources for congregational use.
Differentiator
Problem solved
Functional benefit
Products and services
- SO BE IT (Album) Full-length studio album featuring 10 worship songs for Christian congregational and personal listening, distributed through streaming platforms and digital sales.
- Alleluia - EP Extended play release featuring 4 song versions of the title track 'Alleluia,' targeted at Christian worship listeners and church worship leaders.
- SO BE IT (Single) Standalone single release of the title track from the SO BE IT album, distributed through digital streaming platforms.
- Jesus Be The Name (feat. Tiffany Hudson) Standalone single featuring vocalist Tiffany Hudson, released from the SO BE IT album for digital streaming and purchase.
- God I'm Just Grateful (Chandler Moore) Standalone single featuring Chandler Moore, released from the SO BE IT album for digital streaming and purchase.
- Music Resources
Companies that use Elevation Worship
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Elevation Worship technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elevation Worship partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Steven FurtickcoreLead pastor of Elevation Church and primary songwriter/collaborator. Elevation Nights tour features Steven Furtick alongside Elevation Worship. First time featured as vocalist on an Elevation Worship album on 'When Wind Meets Fire' project.
- Chandler MoorecoreLongtime collaborator featured on multiple tracks including 'God I'm Just Grateful' and 'Alleluia' on the Alleluia EP.
- Tiffany HudsoncoreVocalist and collaborator featured on 'Jesus Be The Name' and 'SO BE IT' singles. Key vocalist across recent releases.
- Leeland MooringsecondaryCollaborator on 'What A Miracle' track from 'When Wind Meets Fire' album with co-writing credit.
- Joe L BarnessecondaryLongtime collaborator across multiple Elevation Worship projects.
- Brandon LakecoreFeatured artist on 'I Know A Name' single from the SO BE IT album.
- Unified SoundsecondaryFeatured collaborator on 'Aleluya' Spanish version from the Alleluia EP.
- Davide Mutendji, Tori Elliott & Isaiah TempletonsecondaryFeatured collaborators on 'Keep On' track from the SO BE IT album.
- Jonsal BarrientessecondaryFeatured collaborator on 'Thank You' track from the SO BE IT album.
- Chris BrowncoreKey worship leader and songwriter for Elevation Worship. Provides explanations of song origins and theological context for albums.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Elevation Worship competitors and assessment
Company assessmentBroad incumbents
- Lauren Daigle: Multi-platinum contemporary Christian artist with secular crossover appeal. Comparable Christian-to-mainstream chart performance, awards profile, and arena-scale touring.
- Michael W. Smith: Veteran contemporary Christian/worship artist with multi-platinum catalog and decades of touring. Comparable CCLI worship song adoption and long-tail catalog economics, though representing an earlier-generation worship catalog.
Direct peers
- Jesus Culture: Worship music movement affiliated with Bethel Church. Direct competitor producing worship albums, conference worship sets, and youth-oriented worship content.
- Planetshakers: Australia-based worship band affiliated with Planetshakers Church. Comparable contemporary worship album output, touring, and congregational distribution model.
- Bethel Music: Worship music collective and label affiliated with Bethel Church in Redding, CA. Direct competitor in the contemporary worship music space, with comparable multi-album output, CCLI placements, touring, and church-distribution model.
- Casting Crowns: Multi-platinum contemporary Christian band with sustained Billboard Christian chart dominance. Comparable touring scale, awards profile, and CCLI worship adoption.
- Maverick City Music: Multi-platinum worship collective known for high-profile collaborations and crossover chart success. Direct competitor in modern worship music with overlapping collaborator network (e.g., Chandler Moore).
- Passion: Worship music movement and record label associated with Passion City Church / 268 Generation. Direct peer producing worship albums, touring worship conferences, and CCLI-charting songs.
- Hillsong Worship: Worship music division of Hillsong Church. Direct competitor producing multi-platinum worship songs, global touring, and church resource packs; similar church-affiliated production and distribution model.
Emerging players
- Brandon Lake: Solo worship artist and Elevation Worship collaborator. Comparable worship catalog with chart-topping singles and frequent crossover collaborations; functions as both collaborator and competitor in the modern worship space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevation Worship social profiles
Digital presenceElevation Worship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevation Worship leadership team
Management profileNumber of profiles
Profiles1 record
Elevation Worship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevation Worship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevation Worship
What does Elevation Worship do?
Elevation Worship is a Christian worship music collective that produces and releases studio albums, EPs, and singles for streaming and digital sale, and supplements these releases with downloadable worship resources (lyrics, chords, charts, CCLI numbers, multitracks) for church worship leaders. The group conducts large-scale arena concert tours (Elevation Nights, Praise Party Summer Tour) and sells branded merchandise (apparel) through a direct-to-consumer online storefront.
Is Elevation Worship a public or private company?
Elevation Worship is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Elevation Worship founded?
Elevation Worship was founded in -1. It employs 11 to 50 people.
Where is Elevation Worship based?
Elevation Worship is headquartered in Charlotte, United States, in the North America region.
How does Elevation Worship make money?
Four revenue lines are on record. Music Sales & Streaming is the primary driver. The others are concert & Touring Revenue, merchandise and streaming Royalties.
Who are Elevation Worship's main competitors?
Broad incumbents on record are Lauren Daigle and Michael W. Smith. Direct peers are Jesus Culture, Planetshakers, Bethel Music, Casting Crowns, Maverick City Music, Passion and Hillsong Worship. Brandon Lake is listed as an emerging player.
Does Elevation Worship have an API?
No public API is recorded for Elevation Worship.
What industry is Elevation Worship in?
Elevation Worship's product category is Christian Worship Music. Its primary akta.pro industry code is MPABALAN, Religious Music & Worship Broadcasting, with a secondary code of MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 711130 and its SIC code is 3652.