St. Andrews Insurance Brokers Ltd.

What St. Andrews Insurance Brokers Ltd. does

St. Andrews Insurance Brokers Ltd. is a privately held, full-service insurance brokerage headquartered at 240 Chrislea Road, Suite 150, Vaughan, Ontario, operating continuously since 1989. The firm serves individual consumers, small-to-medium businesses, professionals, contractors, and high-net-worth clients across Ontario communities including Toronto, Vaughan, Oakville, and Newmarket, with a wholesale channel extending service to U.S. insurance agents placing Canadian business. Revenue is generated primarily through affiliate/placement commissions earned by brokering policies with a network of 24+ insurance carriers (Aviva, Chubb, Intact, Lloyd's of London, Travelers, Wawanesa, Definity, Economical, and others) across personal lines (home, auto, travel, wedding, jewelry, fine art, high-value home), business lines (commercial liability, professional liability/E&O, directors and officers, surety bonds, cyber liability, cargo), and life and group benefits.

The technology stack consists of a third-party brokerage platform with a customer-facing mobile application published on Google Play (com.appliedsystems.mobileinsured.stand29) and the Apple App Store (id 6742032911), providing 24/7 self-service access to policy documents and coverage details. Distribution is multi-channel: licensed brokers provide consultative direct sales via in-person meetings, phone support (905-709-1779), and online quote forms; the wholesale channel services U.S. agents; and digital marketing across blog, SEO, Facebook, LinkedIn, and Instagram supports top-of-funnel demand generation with location-specific Ontario landing pages. Pricing is individualized per risk profile with disclosed premium ranges spanning $400–$5,000+ per policy annually across product lines, and billing is annual subscription-style.

Name

St. Andrews Insurance Brokers Ltd.

Legal name

St. Andrews Insurance Brokers Ltd.

Website

https://standrewsinsurance.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Andrews Insurance Brokers Ltd. is a privately held Ontario-based insurance brokerage, founded 1989 in Vaughan, placing personal, commercial, life, and surety bond coverage with 24+ carrier partners for SMBs, professionals, and individuals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Professional liability
• Surety bonds

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, St. Andrews earns commissions from insurance carriers for placing policies. They collaborate with top-tier insurance providers to deliver insurance products to clients, earning referral/placement commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. Andrews Insurance Brokers Ltd. is a full-service independent insurance brokerage that places personal, commercial, life, group benefits, and surety bond policies on behalf of clients through a network of 24+ top-tier Canadian and global insurance carriers. Licensed brokers provide consultative sales, customized coverage recommendations, ongoing policy servicing, claims support, and 24/7 self-service access via a proprietary iOS/Android mobile app.

Product overview

St. Andrews Insurance Brokers Ltd. operates as a full-service insurance brokerage offering a comprehensive portfolio of insurance products organized into three core divisions: Personal Insurance (home, auto, travel, wedding, jewelry, high-value home, fine art, and high net worth coverage), Business Insurance (general commercial coverage, professional liability/E&O, directors and officers, surety bonds, cargo, cyber liability, and wholesale solutions), and Life and Benefits (life insurance and group benefits). The company also provides specialized construction bonding services including bid bonds, performance bonds, and labour/material payment bonds. The product architecture consists of core insurance products supplemented by specialized add-on coverages for high-value assets and niche needs like wedding and wholesale brokerage services for cross-border insurance placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance solutions including liability coverage, asset protection, and operational risk management for businesses of all sizes.
• Life Insurance Life insurance products including term life, whole life, and universal life policies to protect families and provide financial security.
• Group Benefits Insurance Employee benefits packages offering health, dental, vision, disability, and life coverage to attract and retain talent.
• Surety Bond Insurance Bonding services for construction and commercial projects including bid bonds, performance bonds, and payment bonds to guarantee contract fulfillment.
• Home Insurance Property insurance protecting homes against fire, theft, natural disasters, and liability claims, with options for standard and high-value properties.
• Car Insurance Auto insurance coverage including liability, collision, and comprehensive protection for personal and commercial vehicles.
• Professional Liability Insurance (Errors and Omissions) Errors and omissions insurance protecting professionals from claims of negligence, mistakes, or failure to deliver services as promised, including coverage for inadequate work, missed deadlines, or professional mistakes.
• Directors and Officers Insurance D&O coverage protecting corporate leaders from personal liability in lawsuits alleging wrongful acts or mismanagement.
• High-Value Home Insurance Specialized coverage for luxury properties exceeding standard home insurance limits, offering guaranteed replacement cost and enhanced protection.
• Fine Art Insurance Coverage protecting valuable art collections, antiques, and collectibles against damage, theft, or loss.
• Jewelry Insurance Specialized coverage for valuable jewelry and watches protecting against loss, theft, or damage.
• High Net Worth Insurance Comprehensive coverage for high-net-worth individuals including luxury homes, valuable contents, and specialized assets.
• High-Value Contents Insurance Protection for valuable personal belongings including fine art, antiques, jewelry, and luxury furnishings.
• Travel Insurance Coverage for medical emergencies, trip cancellations, and lost baggage when traveling domestically or internationally.
• Wedding Insurance Protection against vendor cancellations, weather disruptions, and unforeseen issues affecting wedding events.
• Wholesale Insurance Solutions Wholesale brokerage services for U.S. insurance agents expanding into Canadian markets, providing access to Canadian insurers without requiring Canadian licensing.
• Bid Bonds Guarantees demonstrating contractor financial reliability during the bidding process for construction projects.
• Performance Bond Guarantees fulfillment of contractual obligations ensuring contractors complete projects as agreed.
• Labour and Material Payment Bond Ensures subcontractors and suppliers are paid for their work and materials on construction projects.
• Construction Bonding Comprehensive bonding services for construction projects including bid, performance, and payment bonds.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Aviva CanadacoreTechnology or IntegrationMajor Canadian insurance provider offering personal and commercial insurance products through St. Andrews brokerage network.
• CAA Insurance CompanycoreTechnology or IntegrationAutomobile Association-affiliated insurer offering auto, home, and travel insurance products through St. Andrews brokerage.
• Chubb CanadacoreTechnology or IntegrationGlobal insurance leader providing commercial and specialty insurance products including high-value property coverage.
• Definity FinancialcoreTechnology or IntegrationCanadian insurance provider offering personal and commercial insurance products through St. Andrews brokerage.
• Economical InsurancecoreTechnology or IntegrationOne of Canada's oldest property and casualty insurers offering personal and commercial coverage through St. Andrews.
• Intact InsurancecoreTechnology or IntegrationCanada's largest property and casualty insurer offering comprehensive personal and commercial coverage through St. Andrews.
• Lloyd's of London CanadacoreTechnology or IntegrationWorld's leading insurance market offering complex and specialty coverage through St. Andrews brokerage.
• Travelers CanadacoreTechnology or IntegrationGlobal insurance carrier offering commercial and specialty products through St. Andrews brokerage network.
• Trisura InsurancecoreTechnology or IntegrationSpecialty insurer offering contract surety bonds, commercial insurance, and specialty products through St. Andrews.
• Wawanesa InsurancecoreTechnology or IntegrationCanadian mutual insurance company offering personal and commercial coverage through St. Andrews brokerage.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BrokerLink: One of Canada's largest retail insurance brokerages, offering personal, commercial, and specialty lines across multiple provinces including Ontario. Directly comparable multi-line brokerage model serving similar SMB and consumer segments with multi-carrier placement.
• Westland Insurance: Western Canada-rooted brokerage that has expanded nationally including into Ontario, offering personal, commercial, and specialty coverage. Comparable mid-sized multi-line Canadian brokerage serving SMB and individual clients via multi-carrier distribution.
• Western Financial Group: Western Canada-headquartered multi-line insurance brokerage with growing Ontario presence. Comparable in offering personal, commercial, life, and group benefits through multiple carrier partnerships.

Broad incumbents

• Hub International: Large global brokerage with significant Canadian operations including Ontario. Offers the full spectrum of commercial, personal, and specialty lines through multi-carrier placement, but operates at a vastly larger scale and broader geographic footprint than St. Andrews.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial Canadian operations. Overlaps with St. Andrews on commercial and specialty placement but operates as a broad incumbent with enterprise-scale clients and broader geographic reach.
• Marsh Canada: Subsidiary of Marsh McLennan and one of the world's largest insurance brokerages, with a strong Canadian commercial and specialty practice. Comparable in product breadth but materially larger and more focused on enterprise and complex risk.
• Aon Canada: Global professional services firm with a major Canadian insurance brokerage and risk advisory practice. Comparable in commercial and specialty lines including surety, but serves primarily mid-market and enterprise clients rather than SMBs and individuals.

Emerging players

• CAA Insurance Company: CAA-affiliated insurer offering auto, home, and travel coverage in Ontario and other provinces. Listed as both a St. Andrews carrier partner and a direct competitor in personal lines, making it an emerging direct-channel player alongside traditional brokerages.
• Mitch Insurance: Canadian digital-first brokerage offering personal lines via mobile app and online platform. Represents the emerging InsurTech brokerage model competing for the same Ontario personal lines customers that St. Andrews serves, but with a much leaner digital cost structure.
• Surex Direct: Canadian online insurance brokerage offering personal and small commercial lines with multi-carrier quoting. Emerging digital brokerage competing for the same SMB and consumer segments in Ontario but with a fully online GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/St-Andrews-Insurance-Brokers/61586101533064
• LinkedInlinkedin.com/company/st-andrews-insurance-brokers-ltd
• Instagraminstagram.com/standrewsinsurance
• Xx.com/St_Andrews_Ins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Andrews Insurance Brokers Ltd.