Launch Tech

Name

Launch Tech

Legal name

LAUNCH TECH CO., LTD.

Website

https://cnlaunch.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Diagnostic Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Custom Computer Programming Services (541511)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Automotive Diagnostics & Electrical Systems (EDAOAEAB)

Keywords

• Automotive diagnostic equipment
• Vehicle maintenance software
• Telematics diagnostic platforms
• ADAS calibration tools
• EV battery diagnostics

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices21 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Automotive Diagnostic Equipment Sales: LAUNCH generates primary revenue from the sale of automotive diagnostic tools including the X-431 series, CReader series, ADAS calibration tools, TPMS tools, and related hardware products. Products range from entry-level code readers to high-end professional diagnostic tablets with programming capabilities.
2. Software Updates and Subscriptions: LAUNCH provides ongoing software updates and cloud-based subscription services for its diagnostic tools. The Creader Professional 919 EV includes 2 years of free software updates by default, with continued use possible through optional upgrade purchases on MALL or pin card.
3. Maintenance and Workshop Equipment: LAUNCH sells a broad range of workshop equipment including lifts, wheel aligners, injector cleaners, transmission fluid exchangers, and inspection tools as part of its comprehensive automotive maintenance ecosystem.
4. Telematics Hardware and IoV Solutions: Revenue from telematics hardware products including golo devices and IoV (Internet of Vehicles) solutions, providing remote diagnostics, vehicle tracking, and connected services for both workshops and end consumers.
5. Training and Certification Services: LAUNCH Academy provides training services for automotive technicians, and the company offers certification programs. LAUNCH Malaysia established a Training Academy to strengthen Southeast Asia's auto repair sector. The company also organizes annual distributor meetings and product training sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Launch Tech designs, manufactures, and sells automotive diagnostic hardware tools (X-431 series, Creader series, ADAS calibration systems, wheel aligners, lifts, battery equalizers), embedded diagnostic software with ongoing cloud-based updates, and telematics/IoV platforms (golo). The company also provides technician training (LAUNCH Academy), remote diagnostic services, and supporting data/cloud platforms serving professional automotive repair shops, dealerships, fleet operators, and law enforcement agencies worldwide.

Product overview

Launch Tech offers a comprehensive automotive diagnostic, testing, maintenance, and workshop equipment portfolio spanning multiple product lines and price segments. The core X-431 series diagnostic platforms (including PAD9 LINK, PAD7 LINK, PADIII, PADII, PRO3, PRO, and heavy-duty variants) provide professional-grade vehicle diagnostics with intelligent diagnosis, ECU/TCU programming, and ADAS calibration capabilities. The Creader series serves entry-level and professional code reader market segments. The portfolio includes specialized tools for EV diagnostics (Creader Professional 919 EV, EVM324 Battery Equalizer), IMMO/key programming (X-431 IMMO PAD), TPMS service (CRT 511E), wheel alignment (X-613, X-939, X-712S, X-631), transmission service (CAT-501S), fuel system maintenance (CNC injectors), and workshop equipment (LAUNCH Lifts). The golo telematics platform enables remote diagnostics, vehicle tracking, and connected car services. Supporting services include LAUNCH Academy training, Remote Diagnosis Service, Diagnostic Live Data cloud platform, and Vehicle Coverage Database access. The product architecture ranges from consumer DIY tools through professional workshop equipment to high-end dealer-level diagnostic systems, with AI integration in newer models like the X-431 PAD9 LINK V2 for intelligent analysis and fault guidance.

Differentiator

Problem solved

Functional benefit

Brands

• X-431: Flagship automotive diagnostic tool series
• Creader
• golo
• LAUNCH EVS
• LAUNCH Academy

Products and services

• X-431 PAD9 LINK High-end flagship diagnostic tablet with new-generation Android OS, high-speed scanning, advanced ECU/TCU programming, and AI-powered intelligent analysis for traditional and new energy vehicles. Targeted at professional automotive technicians and dealerships.
• X-431 PAD7 LINK LAUNCH high-end flagship diagnostic tool featuring advanced diagnostic capabilities, bidirectional control, and wide vehicle coverage for professional automotive technicians.
• X-431 ADAS PRO+ Ultra-high precision ADAS (Advanced Driver Assistance System) calibration tool for calibrating radar, camera, and sensor systems in modern vehicles with ADAS features. For professional collision repair and ADAS service centers.
• X-431 IMMO PAD Professional immobilizer and key programming tool for automotive key replacement, IMMO function resets, and security-related diagnostic services. Targeted at locksmiths and security-specialist workshops.
• X-431 PRO3 Professional diagnostic scanner with wide car model coverage, powerful test functions, and intelligent diagnosis technology for efficient vehicle troubleshooting. For independent repair shops.
• X-431 PRO Professional-grade diagnostic scanner offering comprehensive vehicle coverage, bidirectional control, and extensive special functions for automotive repair shops.
• X-431 PAD IV HD Heavy-duty diagnostic scanner combining functions for Euro III–VI commercial vehicles, covering European, American, and Chinese brands, natural gas engines, and 12-24V vehicle systems. For commercial vehicle and heavy-duty repair shops.
• X-431 AIT Automotive Intelligence Terminal with AI-powered cloud diagnostics that can complete whole vehicle system inspection in minutes, providing systematic and efficient vehicle health analysis. For high-throughput inspection operations.
• Creader Professional 919 EV Android-based intelligent diagnostic tool designed for electric vehicles with 90+ diagnostic software packages covering Tesla, BMW, MINI, VW, Audi, BYD, supporting battery packs from BYD and CATL. Includes DOIP/CAN FD protocols, 37 service functions, and 2 years of free software updates. For EV service shops and trained EV technicians.
• Creader Series (CRP129, CRP229, CRP123, CR-HD, CR982, CR401) Consumer and professional-grade code readers and diagnostic tools including CRP129, CRP229, CRP123, CR-HD, CR982, and CR401, ranging from basic code readers to professional diagnostic scanners. For repair shops and DIY vehicle owners.
• CRT 511E TPMS Service Tool Stand-alone full TPMS (Tire Pressure Monitoring System) service tool for TPMS sensor programming, diagnosis, and maintenance. For tire shops and general repair workshops.
• X-613 Portable 3D Wheel Aligner Innovative portable wheel alignment system using optical measurement and wireless networking communication with magnetic portable measurement units. Features compact footprint, high measurement accuracy, and simplified installation. For tire and alignment shops.
• X-939 ADAS & Wheel Aligner Robot Advanced calibration system integrating ADAS calibration and wheel alignment functions with fully automatic four-axis motion, high-precision sensor system, automatic centering and adjustment, and dual-screen operation design. For high-end collision and ADAS calibration centers.
• EVM324 Battery Equalizer EV battery equalizer and charging/discharging device that pairs with X-431 series scanners for precise cell equalizing for electric vehicles and high-current efficient charging and discharging with two-in-one design. For EV battery service specialists.
• golo Series Telematics Platform Telematics and connected car platform providing remote diagnostics, vehicle tracking, e-fencing, WiFi hotspot, and live vehicle warning notifications. Includes golo Easydiag+, golo Xifi, golo 4.0, and golo Carcare for connected automotive services and garage ecosystem. For repair shops, fleet operators, and connected car consumers.
• VIN/Crash Cube Vehicle identification equipment for law enforcement and forensic experts to detect VIN numbers, extract data from electronic control blocks, and support vehicle accident investigation and theft prevention. For police forces, customs, and forensic agencies.
• X-712S Wheel Aligner 3D wheel aligner for precise vehicle wheel alignment measurement and adjustment. For tire shops, alignment specialists, and general repair workshops.
• X-631 Wheel Aligner Professional wheel alignment system for automotive service workshops.
• CAT-501S Transmission Fluid Exchanger Automatic transmission fluid changer and exchanger for transmission maintenance services. For general repair shops and transmission specialists.
• CNC Injector Cleaner & Tester Fuel injector cleaning and testing equipment for fuel system maintenance. For diesel and fuel system service shops.
• LAUNCH Lifts Vehicle lifts including two-post lifts, scissor lifts, and other workshop lifting equipment. Full product line certified for transportation products. For automotive workshops of all sizes.
• LAUNCH EVS Comprehensive electric vehicle solutions including training, equipment sales, and vehicle sales services with a fully digitalized operation model for EV maintenance. For EV service shops and dealers transitioning to EV maintenance.
• LAUNCH Academy Online training platform providing product training, technical courses, and certification programs for LAUNCH diagnostic tool users to learn equipment and diagnostic software. For technicians, dealers, and service partners.
• Diagnostic Live Data (Data Subscription) Cloud-based diagnostic data platform providing real-time vehicle diagnostic information, live data streaming, and data subscription services for automotive technicians and repair facilities.

Quantifiable outcome

• Over 471,000 secure transactions processed in the past year through NASTF SDRM with zero associated vehicle thefts
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• INTERPOL (Organized and Emerging Crime Directorate)coreStrategic or Co-development Partner · 5 March 2018LAUNCH was entrusted by INTERPOL to undertake preparatory work for the 26th INTERPOL Training Course on Techniques for Identifying and Investigating Stolen Motor Vehicles held in Shenzhen in March 2018. LAUNCH's E-VIN, Crash Cube, and VIN Cube products are used in police work worldwide for vehicle identification and forensic analysis.
• Insurance-Ireland / Irish-Insurance FederationminorStrategic or Co-development Partner · 18 November 2014Insurance-Ireland hosted a Telematics demonstration in Dublin in November 2014 in cooperation with the LAUNCH CUBE team, for claims and underwriting managers of Ireland's leading insurance companies. The workshop focused on CUBE and golo vehicle forensics for insurance applications.
• Centro ZaragozacoreStrategic or Co-development Partner · 8 April 2014Centro Zaragoza (Institute of Investigation) delivered LAUNCH CRP129 vehicle identifying equipment to Spanish State Security Forces in April 2014 for use in vehicle identification and the fight against illicit vehicle traffic. The equipment was highly valued by police representatives.
• ZTEcoreTechnology or IntegrationIn June 2011, LAUNCH worked together with ZTE to release the first mobile diagnostic software, integrating telematics and mobile technology for automotive diagnostics.
• Weichai CompanycoreStrategic or Co-development PartnerLAUNCH signed a strategic cooperation agreement with WEICHAI Company in October 2007, establishing a deep strategic partnership for heavy-duty vehicle diagnostics and technology development.
• SenSys Academy (Belarus)minorImplementation/ SI/ Consulting PartnerLAUNCH-CIS co-organized VIN/Crash Cube product training with SenSys Academy in Minsk, Belarus, in March 2018. The training was conducted as part of forensic expert training using LAUNCH VIN Cube devices.
• Ford (Ford Direct)minorStrategic or Co-development PartnerFord expressed interest in integrating LAUNCH golo technology with their system to better serve existing 38 million (96+) vehicle owners across the United States through improved dealership services. At Telematics Detroit 2014, Marc Fecker (VP of Ford Direct) stated that integrating golo technology would enable Ford to offer better service to their customer base.
• 800+ Global SupplierscoreOthersLAUNCH has established long-term partnerships with over 800 global suppliers supporting its manufacturing, technology development, and global supply chain operations.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Autel Intelligent Technology: China-based direct competitor in multi-brand automotive aftermarket diagnostic tools (MaxiSys series). Targets the same independent repair shops, dealerships, and DIY segments with overlapping product capabilities in ADAS calibration, EV diagnostics, and cloud-connected scanners.

Broad incumbents

• Snap-on Incorporated: Broad incumbent in professional automotive tools and diagnostic equipment (Snap-on, Modis, Solus lines). Operates a much wider portfolio spanning hand tools, diagnostics, and shop equipment, and competes with Launch in dealer-grade and shop-grade diagnostic platforms globally.
• Robert Bosch (Automotive Aftermarket): Bosch's Automotive Aftermarket division offers the KTS and ESI[tronic] diagnostic platforms and a global workshop equipment portfolio. Was named alongside Launch at the GOLDEN KEY Awards and competes across professional multi-brand diagnostics, ADAS calibration, and EV service equipment.

Emerging players

• Topdon: Fast-growing Chinese challenger in OBD diagnostic tablets, key programming, and EV battery diagnostics. Targets the same price-sensitive independent and prosumer segment as Launch's Creader series, with an aggressive product cadence and online-first distribution model.
• Thinkcar Tech: Emerging Chinese automotive diagnostics player offering the Thinkdiag and Thinktool product lines for independent shops and DIY users. Direct overlap with Launch's mid-tier Creader and X-431 PRO lines, particularly in AI-assisted diagnostics and EV coverage.

Regional players

• Texa: Italy-headquartered provider of multi-brand diagnostic tools (Axone Nemo, Navigator) and telematics for cars, trucks, motorcycles, and agricultural vehicles. Was a finalist against Launch at the GOLDEN KEY Awards and competes primarily in European aftermarket channels.
• Hella Gutmann Solutions: German-based diagnostic equipment maker (mega macs, CSC-Tool) operating under Hella/Cojali partnership. Competes with Launch across European workshops with comparable ADAS calibration and multi-brand coverage.
• Opus IVS (Drew Technologies): US-focused provider of OEM-compatible diagnostic, programming, and ADAS calibration solutions (DrivePro, IVS 360). Competes with Launch in North American dealerships and independent shops needing deep J2534 pass-thru and secure gateway access.
• MAHA Maschinenbau Haldenwang: Germany-headquartered manufacturer of vehicle lifts, brake testers, and workshop equipment, alongside diagnostic tools. Competed head-to-head with Launch at the GOLDEN KEY Awards and overlaps in the broader automotive workshop equipment category.

Others

• SPX Corporation (OTC / Service Solutions): SPX held an equity stake in Launch Tech in 2010 and operates the OTC, Snap-on-adjacent, and Bosch-related service equipment brands. Indirect comparator through shared channels and historical financial link, but its diagnostic business has been divested/restructured, making it a thematically adjacent peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaunchHQ_
• YouTubeyoutube.com/channel/UCBvALB0e346y-54bD9f9SZw?view_as=subscriber
• Facebookfacebook.com/LaunchTechHQ
• LinkedInlinkedin.com/company/launch-corporation-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Tech