Tender Care Animal Hospital

What Tender Care Animal Hospital does

Tender Care Animal Hospital LLC is a privately held, single-location veterinary practice based at 1420 E Lessard St, Prairie du Chien, Wisconsin, owned and operated by Dr. Jami Quick and her husband Ken Quick since they purchased the clinic in November 2003. The practice delivers core small-animal veterinary services — examinations, vaccinations, surgery, dentistry, diagnostic imaging (digital X-ray and ultrasound), therapy laser and laser surgery, nutrition consultations, and emergency care — alongside specialized avian medicine led by Dr. Laura Johnson (joined 2008), who also performs raptor rehabilitation. The clinic is Cat Friendly Certified by the American Association of Feline Practitioners and treats cats, dogs, birds, and pocket pets.

The business operates a direct-to-consumer model serving pet owners in Prairie du Chien and a broad rural catchment spanning Wisconsin (Wauzeka, Ferryville, Bloomington, Lancaster, Fennimore, Boscobel, Richland Center, Desoto, Viroqua, Gays Mills) and Iowa (Marquette, McGregor, Monona, Luana, Farmersburg, Guttenberg, Elkader, Waukon, Edgewood). Revenue is generated through professional service fees for medical care, per-night boarding (canine $29, feline $19), medical boarding for pets requiring insulin or 3+ medications ($30 feline, $36 canine), daycare ($18/day), prescription refills, and pet food sales. Customer acquisition is primarily local, supported by a website that hosts a Pet Health Library of 1,200+ articles, a Pet Health Checker tool, how-to videos, online appointment and prescription forms, an AllyDVM mobile app, and a ClientEd AI chat assistant called 'Eddie.'

The team comprises approximately 7 personnel including two veterinarians, a newly hired Business Manager (April 2024), a veterinary technician, and kennel staff. Operational and commercial integrations include CareCredit financing, Hills to Home and Purina Vet Direct for prescription diet delivery, and Zoetis Pet Care Rewards. The practice is family-operated with no institutional or private-equity ownership, no disclosed funding, and no additional locations.

Name

Tender Care Animal Hospital

Legal name

Tender Care Animal Hospital LLC

Website

https://tendercareanimalhospital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tender Care Animal Hospital is a privately held, single-location veterinary clinic in Prairie du Chien, Wisconsin, delivering preventative, surgical, diagnostic, dental, avian, and emergency care, plus boarding and daycare, to pet owners across rural Wisconsin and Iowa.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Pet Care (except Veterinary) Services (812910)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

SECONDARYHLAMAAAH

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHSANADAG

Veterinary-Affiliated/Medical Boarding

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

Keywords

• Veterinary medical services
• Small animal care
• Pet boarding services
• Avian veterinary medicine
• Veterinary diagnostics

Headquarters

HQ city

Prairie Du Chien

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Veterinary Medical Services: Core veterinary care services including examinations, surgeries, vaccinations, diagnostics, and treatments for companion animals including cats, dogs, birds, and pocket pets
2. Boarding and Daycare Services: Overnight boarding for dogs and cats with amenities including walks, play yard time, and complimentary baths. Daycare services available. Medical boarding for pets requiring insulin or multiple medications.
3. Prescription Medications and Pet Food: Prescription refills and pet food sales, including therapeutic diets and parasite prevention products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tender Care Animal Hospital is a full-service companion animal veterinary hospital providing medical, surgical, and dental care for dogs, cats, birds, and pocket pets, along with overnight boarding, daycare, and medical boarding services. The practice delivers routine preventative care (examinations, vaccinations, parasite prevention), advanced diagnostics (digital x-ray, ultrasound), therapy laser and laser surgery, and emergency care, supported by a Cat Friendly Certification and specialized avian medicine offerings.

Product overview

Tender Care Animal Hospital offers a unified veterinary care practice providing medical services, boarding, and digital pet health resources. Core services include medical care with therapy laser and surgery, dentistry, diagnostic testing (digital x-ray, ultrasound), bird medicine, and nutrition consultations. Boarding services encompass canine ($29/night), feline ($19/night), medical boarding for pets requiring insulin or multiple medications ($30-36/night), and daycare ($18/day). Digital offerings include a Pet Health Checker tool, a library of over 1200 pet health articles, and how-to videos for pet care.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Medical Services Comprehensive medical care for companion animals including routine examinations, vaccinations, flea/tick/heartworm prevention, therapy laser and laser surgery, pocket pet and small animal care, and emergency services for dogs, cats, birds, and pocket pets.
• Veterinary Dentistry Veterinary dental care services for companion animals.
• Diagnostic Testing Diagnostic imaging and laboratory services including digital x-ray and ultrasound for companion animals.
• Avian Medicine and Surgery Specialized veterinary medicine and surgery for birds, including raptor rehabilitation, provided by Dr. Laura Johnson.
• Nutrition Consultations Pet nutrition consultation services advising owners on dietary needs, therapeutic diets, and Hills/Purina prescription products.
• Canine Boarding Overnight boarding for dogs at $29/night including two daily walks, play yard time, complimentary bath for stays of 2+ nights, Purina EN diet, probiotics, and treats.
• Feline Boarding Overnight boarding for cats at $19/night in a cat-friendly environment.
• Medical Boarding Specialized boarding for pets requiring insulin or three or more medications, including monitoring and medication administration. Feline rate $30/night; canine rate $36/night.
• Daycare Boarding Daytime boarding service at $18/day including staff interaction, play yard time, and quiet time in the kennel area.
• Prescription Medications and Pet Food Dispensing of prescription refills and sale of therapeutic diets and parasite prevention products, with home delivery options through Hills to Home and Purina Vet Direct.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• AllyDVM: Provider of the mobile app and client engagement platform used by Tender Care (apps published under the AllyDVM developer account on both app stores). Comparable as a veterinary technology vendor that enables digital client engagement for independent practices.
• CareCredit (Synchrony): Healthcare financing product accepted by Tender Care to help clients pay for veterinary services. Comparable as a complementary ecosystem participant enabling larger veterinary transactions rather than a direct competitor.

Emerging players

• PetVet Care Centers: Veterinary consolidator with hundreds of general practice and specialty hospitals across the U.S. Comparable as an owner-operator of companion animal clinics competing for the same customer segment and frequently acquiring independent practices.
• Heartland Veterinary Partners: Veterinary partnership platform focused on Midwest and Mid-Atlantic general practices. Comparable to Tender Care as a community companion animal hospital operator with similar rural/small-town footprint and acquisition strategy toward independent clinics.
• AmeriVet Veterinary Partners: Veterinary partnership network that acquires and operates companion animal hospitals while preserving local branding. Comparable to Tender Care both as a small-animal practice operator and as a potential acquisition partner for independent owner-veterinarians.
• Thrive Pet Healthcare: Multi-specialty and general practice veterinary consolidator with a growing footprint of neighborhood hospitals. Comparable to Tender Care as a primary-care companion animal hospital model and as a roll-up acquirer of independent rural practices.

Broad incumbents

• National Veterinary Associates (NVA): Large veterinary community with over 1,000 companion animal hospitals across the U.S. and Canada. Comparable to Tender Care as a general-practice veterinary operator and as a consolidator that historically targets independent small-animal hospitals.
• BluePearl Specialty + Emergency Pet Hospital: Specialty and emergency veterinary hospital chain (also Mars-owned). Comparable as a higher-acuity veterinary provider that small primary-care clinics like Tender Care would refer into for advanced cases, and that increasingly competes in secondary markets.
• Banfield Pet Hospital: Largest general veterinary practice network in the U.S., operating primarily inside PetSmart locations. Comparable as a high-volume companion animal general practice brand competing for the same pet-owner customer base, though distributed across many locations rather than one rural site.
• VCA Animal Hospitals: Nationwide network of more than 1,000 companion animal hospitals owned by Mars. Comparable to Tender Care as a general small-animal veterinary hospital brand offering medical, surgical, dental, and boarding services, though at vastly greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Care Animal Hospital