Excentra
Excentra is a Leeds-based B2B marketing agency offering long-term strategic partnerships spanning branding, website development, inbound marketing, email marketing, and lead generation for mid-market and enterprise clients across the UK, organized around its proprietary Brand Evolution methodology.
- Company typePrivate
- Founded2013
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Excentra does
Excentra is a UK-based B2B marketing agency operating as a long-term strategic partner rather than a traditional project-based agency. Founded in 2013 and headquartered in Leeds, the firm maintains three UK offices (Leeds HQ, London for sales and lead generation, Cambridge for digital services) and serves B2B clients with a horizontal segmentation approach targeting customer-centric business owners, mid-market enterprises, and select verticals including property and real estate. The company is small (1-10 employees), founder-led by Managing Director Richard Burnett, and ISO 9001:2015 certified.
The firm's service portfolio spans strategic marketing, website design and development, email marketing, branding, graphic design, inbound marketing, marketing support, GDPR compliance, and telemarketing/lead generation — organized around its proprietary six-stage Brand Evolution methodology (Immersion, Insight, Brand Evolution, Recommendations, Execution, Results). Technical differentiators include a custom in-house Content Management System, a Vebra Alto integration for property management software, and a real-time email analytics dashboard called Worldview. The company integrates with HubSpot COS, Google Analytics, Google AdWords, Google Places, Rightmove, and Zoopla.
Revenue is generated through professional-services engagements structured as long-term, multi-year partnerships rather than transactional project work. Pricing is quote-driven and not publicly disclosed. Documented client outcomes include a 16,384% ROMI for Yusen Logistics, a 33% year-on-year revenue increase for Horizon Platforms, and a 400% increase in goal conversions for C3. The company has no disclosed external funding and is privately held under Excentra Ltd.
Excentra firmographics
Firmographics- Name
- Excentra
- Legal name
- Excentra Ltd
- Website
- https://excentra.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excentra is a Leeds-based B2B marketing agency offering long-term strategic partnerships spanning branding, website development, inbound marketing, email marketing, and lead generation for mid-market and enterprise clients across the UK, organized around its proprietary Brand Evolution methodology.
- Ownership category
- akta.pro rank
Excentra industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where Excentra is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Excentra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Marketing Services: Long-term marketing partnership engagements including brand evolution, strategic planning, and ongoing marketing support. Clients work in partnership with Excentra rather than on single-project briefs.
- Website Design & Development: Bespoke website development including e-commerce sites, content managed websites, mobile optimized sites, and mobile apps. Services include wireframing, UX design, development, and hosting on their secure servers.
- Email Marketing Services: Email campaign design, build, distribution, and analytics. Includes transactional, triggered, cyclical, event-driven, and batch campaign types with sophisticated automation capabilities.
- Branding Services: Brand identity development, positioning, and brand asset creation including logos, straplines, photography, literature, and tone of voice guidelines.
- Graphic Design Services: Visual design services for marketing literature, brochures, business stationery, signage, exhibition stands, and promotional materials with print management.
- Inbound Marketing Services: Content marketing, SEO, social media management, link building, and lead generation following inbound methodology to attract and convert customers.
- Sales & Lead Generation: Telemarketing, business outreach, and outbound sales techniques provided through the London office for client sales process support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Marketing Partnership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Excentra product offering
Product offeringCore offering
Excentra is a B2B marketing agency that delivers strategic marketing, branding, website design and development, email marketing, inbound marketing, graphic design, and lead generation services to UK business clients. Engagements are structured as long-term partnerships rather than transactional projects, with specialist teams embedded in client operations and guided by Excentra's proprietary six-stage Brand Evolution methodology. Service delivery is supported by an in-house CMS, real-time email analytics, and ISO 9001:2015 certified quality management.
Product overview
Excentra is a B2B marketing agency offering an integrated suite of marketing services organized around its proprietary Brand Evolution methodology. The core service portfolio includes Website Design & Development (with proprietary CMS), Email Marketing, Branding, Graphic Design, Strategic Marketing, Inbound Marketing, Marketing Support, and GDPR Compliance Services. Additional specialized offerings include Telemarketing & Lead Generation, SEO & PPC Services, and Mobile App Design. The services are designed to work together as a cohesive marketing ecosystem, with the Brand Evolution methodology serving as the unifying framework that connects strategic planning through execution and results measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development Bespoke responsive website design and development for B2B clients, including e-commerce sites, content-managed websites, mobile-optimized sites, microsites, and landing pages, hosted on Excentra's secure servers.
- Email Marketing Professional email campaign services including design, build, distribution, and analytics for transactional, triggered, cyclical, event-driven, and batch campaigns, with real-time reporting via the Worldview dashboard.
- Branding Brand strategy and identity development including positioning, brand identity strategy, corporate identity, image sourcing, brand guidelines, and company tone of voice.
- Graphic Design Visual design services for marketing literature, brochures, logos, branded collateral, business stationery, signage, infographics, exhibition stands, and promotional materials, with print management.
- Strategic Marketing Long-term marketing strategy development including corporate social responsibility strategies, fundamentals-of-growth strategies, scalability strategies, and five-year growth plans.
- Inbound Marketing Content-driven marketing following the attract-convert-close-delight methodology, covering buyer personas, content marketing, SEO, social media management, and lead generation.
- Marketing Support Ongoing marketing support including annual marketing plans, marketing audits, and alignment of communication plans with corporate aims.
- GDPR Compliance Services GDPR preparation and compliance consulting including data audits, re-permissioning existing data, employee education, privacy notice development, and SSL certificate verification.
- Telemarketing & Lead Generation Outbound sales techniques, telemarketing, business outreach, and sales funnel management delivered from Excentra's London office for client sales process support and revenue growth.
Quantifiable outcome
- 33% year-on-year revenue increase for Horizon Platforms
- +5 more outcomes
Companies that use Excentra
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Excentra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Excentra partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Excentra competitors and assessment
Company assessmentDirect peers
- Browser Media: UK B2B digital marketing agency offering SEO, PPC, content, and analytics services. Comparable in size, geography, and B2B focus to Excentra.
- Aira: UK B2B digital marketing agency offering SEO, content, paid media, and strategy services to mid-market and enterprise clients. Overlaps with Excentra's inbound marketing, SEO, and PPC service lines.
- Hallam: UK-based full-service B2B digital marketing agency headquartered in Nottingham. Directly comparable to Excentra as a similarly sized UK B2B partner offering strategy, creative, web, and inbound marketing services.
- Velocity Partners: UK-based B2B marketing agency focused on technology and B2B clients, offering strategy, content, and demand generation services. Directly comparable in target market and service mix to Excentra.
- The Marketing Practice: UK B2B marketing agency specialising in demand generation and account-based marketing for technology and enterprise clients. Comparable to Excentra's B2B focus and lead-generation capabilities.
- Kickstart Group: UK B2B lead generation and telemarketing agency providing outsourced sales development and appointment setting. Directly mirrors Excentra's London telemarketing/lead-gen offering.
- Really B2B: UK B2B lead generation and telemarketing specialist serving technology and B2B clients. Closely mirrors Excentra's London-offer telemarketing and outbound sales capability.
- Strategic IC: UK B2B marketing agency delivering integrated digital marketing services to mid-market and enterprise clients. Comparable in service breadth and B2B positioning.
Broad incumbents
- Iris Worldwide: Global creative and marketing agency with strong B2B and brand practice. Represents the larger incumbent competitor that Excentra may face when pitching enterprise accounts.
- Croud: Larger UK-based digital marketing and media agency offering full-service digital, SEO, PPC, and content services. Overlaps with Excentra's services but at greater scale and broader client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Excentra social profiles
Digital presenceExcentra compliance and trust
Trust signalCompliance2 records
Excentra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excentra leadership team
Management profileNumber of profiles
Profiles1 record
Excentra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excentra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excentra
What does Excentra do?
Excentra is a B2B marketing agency that delivers strategic marketing, branding, website design and development, email marketing, inbound marketing, graphic design, and lead generation services to UK business clients. Engagements are structured as long-term partnerships rather than transactional projects, with specialist teams embedded in client operations and guided by Excentra's proprietary six-stage Brand Evolution methodology. Service delivery is supported by an in-house CMS, real-time email analytics, and ISO 9001:2015 certified quality management.
Is Excentra a public or private company?
Excentra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excentra founded?
Excentra was founded in 2013. It employs 1 to 10 people.
Where is Excentra based?
Excentra is headquartered in Leeds, United Kingdom, in the Europe region.
How does Excentra make money?
Seven revenue lines are on record. Strategic Marketing Services are the primary driver. The others are website Design & Development, email Marketing Services, branding Services, graphic Design Services, inbound Marketing Services and sales & Lead Generation.
Who are Excentra's main competitors?
Direct peers on record are Browser Media, Aira, Hallam, Velocity Partners, The Marketing Practice, Kickstart Group, Really B2B and Strategic IC. Broad incumbents are Iris Worldwide and Croud.
Does Excentra have an API?
No public API is recorded for Excentra.
What industry is Excentra in?
Excentra's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.