Prime PD

What Prime PD does

Prime PD, operated by Cabin Health, Inc. and headquartered in Redwood City, California, is a direct-to-consumer video streaming service that delivers on-demand fitness classes for people with Parkinson's disease. Founded in 2021, the platform offers a library of hundreds of recorded workout sessions — covering boxing, yoga, meditation, dance, high-intensity interval training, gait training, and balance work — led by certified Parkinson's coaches and grounded in evidence-based methodologies including the LSVT Big movement series, with peer-reviewed support cited from The Lancet Neurology, JAMA Neurology, and Nature Reviews Neurology.

The product is built on a standard streaming architecture delivered across Smart TV apps (Roku, Samsung, Apple TV, Amazon Fire TV), native iOS and Android mobile apps, and a web player at app.primepd.com. Distribution is concentrated on Smart TV app stores as the primary viewing surface, reflecting the older, mobility-limited demographic that prefers TV screens over phones or computers. Prime PD monetizes through two subscription tiers — $29 per month or $299 per year (a two-month discount versus monthly billing) — with a 7-day free trial and Stripe-powered checkout. There is no enterprise, payer, or B2B channel disclosed, and the company operates as a privately held, founder-controlled corporation with no institutional funding rounds on record.

Name

Prime PD

Legal name

Cabin Health, Inc.

Website

https://primepd.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime PD is a direct-to-consumer streaming service offering on-demand Parkinson's disease fitness classes across Smart TV, mobile, and web platforms, serving individuals with Parkinson's and other neurological conditions via a monthly or annual subscription.

Ownership category

akta.pro rank

Product category

Therapeutic Fitness Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Prescription Digital Therapeutics (PDT) (HLACANAB)

Keywords

• Parkinson's fitness streaming
• Neurological exercise classes
• Adaptive movement therapy
• On-demand fitness videos
• Therapeutic fitness platform

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription Streaming: Monthly and annual subscription-based access to unlimited Parkinson's fitness classes across all supported devices. Recurring revenue model with automatic renewal unless cancelled. Free trial offered for new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Prime PD is a streaming fitness service that delivers on-demand exercise classes specifically designed for people with Parkinson's disease and other neurological conditions. Subscribers access condition-specific therapeutic fitness content across smart TVs, iOS, Android, and web browsers via a monthly or annual subscription.

Product overview

Prime PD is a single, unified video streaming subscription service offering unlimited on-demand Parkinson's disease fitness classes. The core product consists of the Prime PD streaming platform accessible via Smart TV apps (Roku, Samsung, Apple TV, Amazon Fire TV), mobile apps (iOS, Android), and web. The company offers two subscription tiers: a Monthly plan at $29/month and an Annual plan at $299/year. Customer support is included as a built-in service for all subscribers. The product integrates built-in with Smart TV platforms and app stores for distribution, and uses Stripe as its payment processor.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime PD Streaming Membership Subscription-based on-demand streaming service offering fitness classes designed for people with Parkinson's disease and other neurological conditions. Available via smart TV apps, iOS, Android, and web browsers, priced at $29/month or $299/year.

Quantifiable outcome

• A minimum of 4 weeks of gait training or 8 weeks of balance training can have positive effects that persist for 3–12 months after treatment completion
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Peloton: Subscription fitness streaming platform with broad fitness content across modalities. Comparable because it operates the same core business model (recurring subscription streaming fitness) that Prime PD is pursuing in a narrower PD-focused vertical.
• Apple Fitness+: Apple's subscription fitness video service integrated across Apple devices and TVs. Comparable because it sells recurring fitness streaming at a similar price point and is distributed on the same Smart TV and mobile surfaces Prime PD targets.
• Hinge Health: Digital MSK and chronic-condition care platform delivering video-based exercise programs via app, often reimbursed by employers and payers. Comparable because it operates the disease-specific digital exercise model at scale that Prime PD is attempting to build for PD.
• Sword Health: Digital musculoskeletal and neurological rehabilitation platform combining video exercise programs with clinician oversight and payer reimbursement. Comparable because it monetizes disease-specific video exercise content through subscription/enterprise contracts in adjacent therapy areas.
• Omada Health: Digital chronic-condition management platform delivering behavior-change and exercise programs reimbursed by employers and payers. Comparable because it represents the enterprise/payer-funded evolution Prime PD could pursue for its PD-specific content.
• Future: Subscription personal training app pairing users with certified coaches via video. Comparable because it uses the same coach-led video fitness model that Prime PD applies to a narrower Parkinson's vertical.

Direct peers

• LSVT Global: Provider of LSVT Big and LSVT Loud evidence-based training programs for Parkinson's disease. Comparable because LSVT Big is explicitly cited as the foundation of Prime PD's class library, making it both a content partner and a potential direct competitor.

Emerging players

• StrivePD: Parkinson's-focused digital health app combining symptom tracking with exercise and education content for the PD community. Comparable because it targets the same Parkinson's patient population with overlapping app-based fitness and education offerings.
• Constant Therapy Health: Digital therapy app delivering clinician-prescribed cognitive, speech, and exercise exercises for neurological conditions including stroke and TBI. Comparable because it serves the same neurological-disease patient population through prescription and self-pay digital exercise/therapy content.
• NeuroNation: Subscription brain-training and cognitive exercise platform with clinical claims around neurological conditions. Comparable because it operates a subscription digital exercise model adjacent to the neurological patient populations Prime PD targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joinprimepd
• LinkedInlinkedin.com/company/primepd1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime PD