Golden State Fire Apparatus

Name

Golden State Fire Apparatus

Legal name

Golden State Fire Apparatus

Website

https://goldenstatefire.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fire Apparatus Sales and Service

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Fire apparatus sales
• Emergency vehicle service
• Fire truck parts
• Aerial apparatus certification
• Pump testing services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Fire Apparatus Sales: Sale of new custom fire apparatus including pumpers, aerials, wildland apparatus, rescue vehicles, tenders, and electric fire engines from manufacturers Pierce, BME, Skeeter, Firematic, Frontline Communications, and Oshkosh.
2. Parts Sales: Sale of replacement parts for fire apparatus. Stocks nearly 7,000 individual parts including valves, pumps, lights, radios, computers. Parts department open 6:30 a.m. to 4 p.m. Monday through Friday with proactive outreach.
3. Service and Repair: Maintenance, repairs, and inspections for fire apparatus performed by certified Emergency Vehicle Technicians. Includes mobile service, pump testing, aerial service, and preventive maintenance.
4. Equipment Mounting: Custom mounting of loose equipment on fire apparatus including tools, radios, USB ports, 12-volt outlets, and charging stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Golden State Fire Apparatus is an authorized multi-brand dealer for fire apparatus (Pierce, BME, Skeeter, Firematic, Frontline Communications, Oshkosh) and an emergency vehicle service provider serving fire departments in Central and Northern California. The company sells new custom fire engines, aerials, wildland apparatus, rescues, tenders, and electric fire engines, and operates a 35,000-square-foot Sacramento service facility with 18 bays, a parts department stocking nearly 7,000 items, mobile repair, pump testing, aerial service, and equipment mounting.

Product overview

Golden State Fire Apparatus is a fire apparatus dealer and service provider serving Central and Northern California. The company operates as a multi-brand dealership offering new fire apparatus from Pierce Manufacturing, BME Fire Trucks, Skeeter Emergency Vehicles, Firematic Supply Company, Frontline Communications, and Oshkosh, including electric fire engines. Their core business combines vehicle sales with a comprehensive service ecosystem that includes vehicle maintenance and repair, a 4,500-square-foot parts department, equipment mounting, pre-delivery inspection, in-service training, pump testing, aerial service, and mobile repair. The company is expanding with a second service center in Tracy, CA, and recently transitioned to an Employee Stock Ownership Plan (ESOP) structure. Their service operations follow a three-tier process and customer home base model for coordinated long-term support.

Differentiator

Problem solved

Functional benefit

Products and services

• Pierce Fire Apparatus Authorized dealer sales of Pierce Manufacturing fire engines, aerials, wildland apparatus, rescues, and tenders including Arrow XT, Enforcer, Velocity, Ascendant, and Volterra electric models, with customization, pre-delivery inspection, and ongoing service.
• BME Fire Trucks Authorized dealer offering BME Fire Trucks apparatus to fire departments in Central and Northern California.
• Skeeter Emergency Vehicles Authorized dealer for Skeeter Emergency Vehicles providing compact and specialty fire apparatus to customers in Central and Northern California.
• Firematic Supply Company Apparatus Authorized dealer for Firematic Supply Company fire apparatus expanding the dealership's product portfolio for Central and Northern California fire departments.
• Frontline Communications Apparatus Authorized dealer for Frontline Communications apparatus serving fire departments in Central and Northern California.
• Oshkosh Airport Fire Apparatus Authorized dealer for Oshkosh airport fire apparatus providing aircraft rescue and firefighting vehicles to airports in Central and Northern California.
• Electric Fire Engines Sales and service of electric fire apparatus including the Pierce Volterra electric fire truck, with Tracy facility expansion planned to support electric fire apparatus maintenance.
• Vehicle Service and Maintenance Comprehensive maintenance, repairs, and inspections performed by Emergency Vehicle Technicians at the Sacramento facility and upcoming Tracy location for fire apparatus customers.
• Mobile Repair Service On-site repair services brought to customer locations to maximize apparatus uptime without transporting vehicles to service facilities.
• Pump Testing Annual pump testing services available at the Sacramento facility or via mobile pump test unit at customer locations, performed in compliance with NFPA and ISO guidelines.
• Aerial Service Specialized preventive maintenance and NFPA-compliant inspection services for aerial apparatus including UL Solutions third-party certification, structural inspections, and load testing.
• Parts Department Two-story, 4,500-square-foot parts distribution department stocking nearly 7,000 individual parts, with a 1,500-square-foot mezzanine devoted to pumps and an online parts portal for ordering and returns.
• Equipment Mounting Custom loose equipment installation and mounting services including consultation, fabrication, and installation of tool mounts, USB ports, 12-volt outlets, and charging stations on fire apparatus.
• Pre-Delivery Inspection and In-Service Training Comprehensive pre-delivery vehicle inspection at Sacramento headquarters plus post-delivery orientation including video series and documentation to familiarize department personnel with apparatus operation, components, and maintenance.
• Online Payment Portal Secure online payment system via Stripe for processing and paying for parts and services, with debit card transactions carrying no processing fee.

Quantifiable outcome

• Travel time reduced by approximately 50% for Bay Area and southern territory customers with new Tracy location
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Pierce ManufacturingcoreChannel Partner/ Reseller/ Distributor · 1 January 1989Exclusive authorized dealer for Pierce Manufacturing in Central and Northern California for over 30 years. Sells full line of Pierce apparatus including Arrow XT, Enforcer, Velocity, Ascendant, and Volterra electric models.
• BME Fire TruckscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for BME Fire Trucks in Central and Northern California.
• Skeeter Emergency VehiclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Skeeter Emergency Vehicles in Central and Northern California.
• Firematic Supply CompanycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Firematic Supply Company products in Central and Northern California.
• Frontline CommunicationscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Frontline Communications products in Central and Northern California.
• OshkoshcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Oshkosh products in Central and Northern California.
• Siddons-Martin Emergency GroupsupportingChannel Partner/ Reseller/ DistributorService partnership allowing fire departments geographically closer to Reno to receive service at Siddons-Martin's Nevada facility. Beneficial for departments like Susanville that are 400-mile roundtrip from Sacramento.
• W.S. Darley & Co.supportingStrategic or Co-development PartnerCharitable partnership with W.S. Darley (water pump manufacturer) to deliver emergency water supplies. Teamed up to deliver 5,000+ gallons of water to San Lorenzo Valley Water District during CZU Lightning Complex Fire.
• UL SolutionssupportingTechnology or IntegrationThird-party inspection partner performing NFPA 1901 annual inspections on aerial apparatus including structural, operational, and load testing requirements.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Siddons-Martin Emergency Group: Multi-state Pierce and E-One dealer/service provider with overlapping service-parts business. Explicitly partnered with Golden State to share service for far-flung customers (e.g., Susanville FD), indicating directly comparable business model, OEM relationships, and customer base.
• W.S. Darley & Co. Fire equipment manufacturer and distributor partnering with Golden State on community water-delivery initiatives. Comparable as a multi-channel fire equipment seller with overlapping parts, service, and municipal customer relationships.
• Frontline Communications: Mobile command, communication, and rescue vehicle manufacturer for which Golden State is the authorized Central/Northern California dealer. Direct peer in the specialty apparatus dealer channel serving overlapping municipal customers.

Broad incumbents

• Pierce Manufacturing: Oshkosh-owned leading fire apparatus manufacturer and Golden State's primary OEM partner. Comparable because Pierce's dealer strategy and product roadmap directly determines GSFA's catalog, margins, and competitive positioning.
• REV Group: Parent of E-One, KME, Ferrara, and other fire apparatus brands. Competes indirectly as an OEM whose dealer networks overlap Golden State's territory and influence municipal purchasing decisions.
• Spartan Emergency Response: REV Group subsidiary manufacturing fire apparatus (Spartan, Smeal, Marion) that competes for the same municipal customers Golden State serves via Pierce. Indirect competitor because customers often choose between OEMs at the spec stage.
• E-One: REV Group fire apparatus brand offering pumpers, aerials, and custom chassis. Competes head-to-head with Pierce for NorCal municipal orders, shaping the bid environment Golden State's dealer customers face.
• KME Fire Apparatus: REV Group fire apparatus manufacturer with custom and commercial product lines serving similar municipal and industrial customers. Indirect competitor influencing spec/RFP outcomes for Golden State's territory.
• Ferrara Fire Apparatus: REV Group custom fire apparatus manufacturer specializing in aerial and industrial apparatus. Competes for the same high-value custom tenders Golden State supports via Pierce.
• Oshkosh Corporation: Parent of Pierce Manufacturing. Strategic incumbent whose dealer-channel decisions, EV roadmap, and pricing directly govern Golden State's economics and growth ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goldenstatefireapparatus
• Facebookfacebook.com/GoldenStateFire
• LinkedInlinkedin.com/company/golden-state-fire-apparatus
• Instagraminstagram.com/goldenstatefire
• Xx.com/goldenstatefire

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden State Fire Apparatus