PROCLAIR

What PROCLAIR does

PROCLAIR SAS is a French professional cleaning services company headquartered in Marseille, founded in 1976 by Jean-Louis Tourret as part of the Tourret family enterprise that traces back to 1919. The company delivers recurring maintenance cleaning, specialized cleaning (post-construction, post-disaster, disinfection, pest control), and multiservice offerings (painting, plumbing, relamping, archive management) to approximately 1,200 clients across ten vertical segments including offices, retail, industrial, healthcare, education, parking, banking, automotive, construction, and residential property management. Operations run through seven regional agencies spanning Southeast France from Lyon to the Côte d'Azur, employing roughly 600 collaborators under third-generation family leadership.

The company's underlying technology stack is built around operational digitization rather than proprietary platforms. Digital quality control and traceability tools enable real-time site monitoring, agent-absence alerts, and electronic documentation of cleaning specifications; these are supplemented by OVH-hosted web infrastructure, CloudFlare CDN, Google Analytics, and Google Ads conversion tracking for lead generation. Differentiated operational features include exclusive use of European Ecolabel-certified biodegradable cleaning products and a technico-commercial sales methodology in which field representatives perform site diagnostics and develop tailored cleaning specifications. The company has held ISO 9001 (since 1996) and ISO 14001 (since 2012) certifications, signed the UN Global Compact in 2023, and reports a workplace accident rate 25% below the French national average.

PROCLAIR generates revenue primarily through recurring multi-year cleaning contracts supplemented by project-based specialized work and multiservice add-ons, with custom per-site pricing and annual billing. The go-to-market is enterprise field sales: technico-commercials across Southeast France perform on-site needs assessments, build specifications, and manage accounts over multi-year relationships (average client tenure of 7 years at 97% reported satisfaction). Revenue is approximately €50 million annually, and the company continues an incremental multi-decade geographic expansion strategy, most recently opening a seventh agency in Apprieu, Isère, in November 2025.

Name

PROCLAIR

Legal name

PROCLAIR SAS

Website

https://proclair.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

PROCLAIR is a family-owned French professional cleaning services company founded in 1976 in Marseille, serving approximately 1,200 clients across offices, retail, industrial, healthcare, education, and other sectors through seven regional agencies in Southeast France.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Facilities Support Services (56121)

akta.pro primary industry

Commercial/Office Disinfection & Sanitization (HSAEAHAB)

Keywords

• Commercial cleaning services
• Facility maintenance
• Industrial cleaning
• Janitorial services
• Specialized disinfection

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Regular Cleaning Services (Prestations Régulières): Recurring cleaning contracts for offices, commercial spaces, and industrial sites including routine cleaning, window washing, floor treatment, mechanized cleaning, and waste management. Revenue is generated through regular contract billing, likely on a monthly or periodic basis tied to site-specific specifications and frequency of service.
2. Specialized Cleaning Services (Prestations Spécifiques): One-time or periodic specialized services including restoration work, 3D treatments (disinsectisation, deratization, disinfection), facility disinfection, post-construction cleaning, post-disaster cleaning (fire, water damage), and green space maintenance. These are likely quoted and billed per project or intervention.
3. Multiservice Offerings (Prestations Multiservices): Additional services including maintenance and minor construction works (painting, carpentry, plumbing), relamping (lighting replacement), archive evacuation and destruction, and office layout/furniture arrangement. These complement core cleaning contracts and are billed as additional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

PROCLAIR is a professional cleaning services company that delivers regular maintenance cleaning, specialized cleaning (disinfection, pest control, post-construction and post-disaster cleaning), and multiservice offerings (minor maintenance, relamping, archive management, office fitting) to commercial, industrial, healthcare, educational, and public sector clients across Southeast France. Services are customized based on site-specific technical diagnostics and delivered through a regional agency network covering Marseille, Aix-en-Provence, Marignane, Toulon, Cagnes-sur-Mer, Lyon, and Apprieu.

Product overview

PROCLAIR is a professional cleaning services company offering three core service lines: Prestations Régulières (regular maintenance cleaning, window cleaning, floor treatment, mechanized cleaning, waste management), Prestations Spécifiques (specialized services including restoration, disinfection, post-construction and post-disaster cleaning), and Prestations Multiservices (maintenance works, relamping, archive management, office fitting). The company serves multiple sectors including tertiary, retail, industry, medical, education, parking, banking, automotive, construction, and residential management across the South-East of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Prestations Régulières

Quantifiable outcome

• 25% fewer workplace accidents than the national average
• +7 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• GSF: France-based professional cleaning services company with national coverage across healthcare, industry, retail, and tertiary. Closely comparable to PROCLAIR in service portfolio (regular and specialized cleaning) and customer base, but with a national footprint and larger scale.
• ONET: French multi-service facility services company offering cleaning, security, and maintenance to enterprise and public-sector clients. One of the largest players in France with national coverage, directly comparable to PROCLAIR in service mix and vertical exposure, but operating at significantly larger scale.
• Samsic: France-based facility services group offering cleaning, security, maintenance, and multi-technical services across enterprise and public sectors. Comparable to PROCLAIR in service portfolio (cleaning-centric multi-services) and B2B customer base, with broader geographic presence.
• Atalian: International facility services group headquartered in France, providing cleaning, maintenance, security, and energy management across multiple geographies. Comparable to PROCLAIR in core cleaning offering and multi-service bundling, with broader geographic and vertical reach.
• Héméra: French professional cleaning and facility services company serving offices, healthcare, retail, and industrial clients. Direct peer to PROCLAIR in service mix, customer segments, and French market focus, with similar scale and a multi-regional French footprint.
• Derichebourg Multiservices: Multiservice arm of French group Derichebourg, providing cleaning, energy, and facility services to enterprise clients across France. Comparable to PROCLAIR in regular and specialized cleaning offerings and multi-vertical B2B exposure, with significantly larger scale.

Broad incumbents

• ISS A/S: Danish-headquartered global facility services provider with an extensive cleaning services portfolio across workplace, healthcare, and industrial clients. Comparable to PROCLAIR in cleaning-centric service offering and enterprise customer base, but with a global footprint and significantly larger scale.
• Sodexo: Global facility management and food services group with a significant cleaning and building-maintenance offering for enterprise clients. Comparable to PROCLAIR in providing professional cleaning, but operating as a broad incumbent with a much wider service portfolio and global footprint.
• Elior Services: Facility services division of Elior Group, providing cleaning, maintenance, and hospitality services across France and internationally. Overlapping with PROCLAIR in cleaning and facility management, but operating as a broad incumbent within a larger food services and facilities portfolio.

Emerging players

• NTC Propreté: French regional cleaning services company offering regular and specialized cleaning to enterprise clients across multiple verticals. Comparable to PROCLAIR in service mix and target customers, but operating at a smaller regional scale with narrower geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proclair
• Facebookfacebook.com/ProclairOfficiel
• LinkedInlinkedin.com/company/proclair-la-propreté-durable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROCLAIR