What BEC-Tero Entertainment does

BEC-Tero Entertainment is a Thai multi-media entertainment conglomerate founded in 1998, headquartered in Bangkok, and operating across concerts, television, radio, music, and digital commerce. The company runs a vertically integrated stack: a record label (TERO Music) and music publishing arm (TERO Music Publishing) representing Thai and international artists; six radio stations (Eazy FM 102.5, Goodtime Radio FM 88.5, HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, and Rock On Radio); concert promotion for international and domestic artists including K-pop and Western acts (STAYC, TWICE, Doja Cat, Elijah Woods, Smash Into Pieces); television programming including the children's block Kids Fun; ticketing infrastructure through ThaiTicketMajor (Thailand's first full-service ticket agent) and Myanmar Ticket Center; and digital commerce platforms qikplay.com and the Thailand Post Mart partnership.

The technology backbone comprises mobile applications (TERO Radio app aggregating six stations; Qikplay app for music downloads and merchandise), online real-time ticketing systems, and digital music distribution infrastructure. Distribution rights are held for catalogs from Sony Music, JYP Entertainment (Korea), AVEX (Japan), Bakery Music, Blacksheep, and indie label Macrowave, covering Thailand, Myanmar, Laos, and Cambodia.

Revenue is generated through multiple streams: advertising across radio and TV properties; transaction fees from concert ticket sales via ThaiTicketMajor; licensing royalties from music publishing; transaction fees from digital music downloads and merchandise on qikplay.com; and music distribution deals with major international labels. Customer segments include mass-market Thai entertainment consumers (concert-goers, radio listeners, TV viewers, digital buyers) and corporate advertisers seeking reach across BEC-Tero's media portfolio. The company is privately held with no public listing, employs 5,001-10,000 people, and is led by CEO Brian L Marcar.

Name

BEC-Tero Entertainment

Legal name

บริษัทบีอีซี-เทโร เรดิโอจำกัด (BEC-Tero Radio Co., Ltd.)

Website

https://bectero.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

BEC-Tero Entertainment is a privately-held Thai multi-media conglomerate operating radio, television, music publishing, concert promotion, ticketing (ThaiTicketMajor), and digital commerce (qikplay.com), serving mass-market entertainment consumers and corporate advertisers across Thailand and Southeast Asia.

Ownership category

akta.pro rank

Product category

Entertainment Media Services

NAICS

Broadcasting and Content Providers (516), Music Publishers (51223), Record Production and Distribution (512250), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)

akta.pro secondary industries

Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM), Usage Reporting, Reconciliation & Royalty Accounting (Statements, Audits) (MPAHALAN), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Music publishing services
• Radio broadcasting
• Concert promotion
• Entertainment media
• Digital music distribution

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concert and Live Events: Organizing and promoting concerts featuring international and local artists including K-pop groups (STAYC, TWICE, Doja Cat), Western artists (Elijah Woods, Smash Into Pieces), and Thai artists. Revenue from ticket sales managed through ThaiTicketMajor.
2. Music Publishing: Music publishing services representing songwriters and managing copyright royalties. Represents artists including Slot Machine, To Sakthip, and Bedroom Audio. Partnership with Sony/ATV Music Publishing for global royalty collection.
3. Radio Broadcasting: Operates 6+ radio stations including Eazy FM 102.5 (international music #1 in Bangkok for 30+ years), Goodtime Radio FM 88.5, HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, and Rock On Radio. Revenue from advertising.
4. Television Programming: Television content production and broadcasting including Kids Fun cartoon programming (transformed from 'Popular Weekend Cartoons'), serving children's entertainment segment.
5. Digital Content and Downloads: Digital music downloads, streaming, and merchandise sales through qikplay.com platform. Offers MP3 quality audio, CDs, DVDs, vinyl records, and artist merchandise.
6. Music Distribution: Distribution of Thai and international music through partnerships with Sony Music, JYP Entertainment (Korea), and AVEX (Japan). Covers Thailand, Myanmar, Laos, and Cambodia markets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

BEC-Tero Entertainment is a Thai multi-media entertainment conglomerate that organizes and promotes concerts (K-pop, Western, Thai artists), produces and broadcasts television programming, operates six radio stations, runs a music label and publishing business, and provides ticketing and digital commerce services. The company also distributes music catalogs from international labels across Thailand, Myanmar, Laos, and Cambodia. Its operations span live events, broadcasting, recorded music, and digital entertainment platforms.

Product overview

BEC-Tero Entertainment operates a diversified entertainment portfolio consisting of music label operations (TERO Music with publishing services), 7 radio stations (Eazy FM, Goodtime, HITZ, STAR FM, TofuPop, Rad Radio, Rock On), concert and event management, television programming (Kids Fun), ticket distribution services (ThaiTicketMajor, Myanmar Ticket Center), digital commerce platforms (qikplay.com, Thailand Post Mart), and mobile applications. The company serves as both content creator and distribution platform across Thailand and Southeast Asian markets including Myanmar, Laos, and Cambodia.

Differentiator

Problem solved

Functional benefit

Brands

• ThaiTicketMajor: Full-service ticket distribution platform for shows, concerts, and events in Thailand
• Myanmar Ticket Center
• qikplay.com
• TERO Music
• TERO Music Publishing
• TERO Performance Course
• Kids Fun (คิดฝัน)
• Eazy FM 102.5
• Goodtime Radio FM 88.5
• HITZ Thailand
• STAR FM
• TofuPop Radio
• Rad Radio
• Rock On Radio

Products and services

• TERO Music

Quantifiable outcome

• Eazy FM 102.5 maintains position as #1 international radio station in Bangkok for 30+ years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sony MusiccoreTechnology or IntegrationPartnership for music distribution rights in Thailand and Southeast Asia. Also collaborates for music publishing through Sony/ATV Music Publishing for global royalty collection and copyright management.
• JYP EntertainmentcoreTechnology or IntegrationKorean record label partnership for music distribution rights in Thailand. Covers K-pop content distribution including popular artists and groups.
• AVEXcoreTechnology or IntegrationJapanese record label partnership for music distribution rights in Thailand and Southeast Asia. Covers Japanese music content distribution.
• Sony/ATV Music PublishingcoreStrategic or Co-development PartnerGlobal music publishing partnership making BEC-Tero the representative for songwriters and enabling comprehensive royalty collection both in Thailand and worldwide.
• MajorcineplexcoreTechnology or IntegrationWebsite management partnership for majorcineplex.com (2M+ monthly visitors), content creation (5,000+ pieces annually), social media management, and digital advertising reaching movie audiences nationwide.
• Thailand PostminorGTM or Marketing PartnerPartnership for Thailand Post Mart e-commerce platform, supporting local community products and artisan goods while providing additional distribution channel.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• SM Entertainment: Korean K-pop agency with integrated music label, publishing, and concert promotion across Asia. Comparable business model to TERO Music and a potential partner/competitor for concert promotion rights in the region.
• GMM Grammy: Thailand's largest publicly listed music and entertainment company, operating a record label, music publishing, concerts, TV production, and digital platforms. Directly competes with TERO Music for artists, distribution rights, and concert promotion in the Thai market.
• JYP Entertainment: Korean K-pop label and talent agency that partners with BEC-Tero for Thailand distribution. Operates a similar integrated model (label, publishing, concert promotion) and represents a directly comparable Asian music peer whose catalog BEC-Tero distributes.
• RS Public Company: Thai publicly listed entertainment group with overlapping businesses in music (RS Music), TV production, and artist management. Direct competitor in the same Thai entertainment value chain and comparable headcount scale.
• AVEX Group: Japanese music label and entertainment group with integrated label, publishing, and live event businesses. Partner in distributing J-pop content in Thailand, and a structurally similar Asian entertainment conglomerate.

Broad incumbents

• Warner Music Group: Global music major with record label, publishing, and concert interests. Relevant incumbent peer for benchmarking catalog and publishing economics, and a potential alternative distribution partner for international acts entering Thailand.
• Sony Music Entertainment: Global music major that is both a partner (distribution, publishing via Sony/ATV) and a strategic incumbent in the same international music value chain. Sets the competitive reference for catalog value and royalty economics.
• Live Nation Entertainment: World's largest live entertainment and ticketing company. Directly comparable in concerts (promotion) and ticketing (analog to ThaiTicketMajor), and a global benchmark for what a scaled entertainment conglomerate can become.
• HYBE: Korean entertainment platform company behind BTS and other major acts. Operates label, publishing, and concert operations at a much larger global scale, setting the structural benchmark for Asian music label economics that BEC-Tero participates in.

Others

• Major Cineplex Group: Thailand's largest cinema chain, with which BEC-Tero has a website management and content partnership (2M+ monthly visitors). An adjacent entertainment peer in Thai cinema and consumer leisure spending.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BEC_Tero_Ent

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEC-Tero Entertainment