BC Designs
- Company typePrivate
- Founded1999
- HeadquartersColchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
BC Designs firmographics
Firmographics- Name
- BC Designs
- Legal name
- Roxor
- Website
- https://bcdesigns.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BC Designs industry classification
Industry- Product category
- Bathroom Fixtures
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where BC Designs is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BC Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Freestanding Baths: Sale of freestanding baths including Roll Top, Cian® Cast, and Acrymite® product lines. Products are available in various materials including copper, solid surface, and acrylic. Both plated and painted options available.
- Bathroom Fixtures and Furniture: Sale of complementary bathroom products including ceramics, vessels, furniture, and brassware to complete the bathroom aesthetic.
- Bespoke Curation Services: Customization services offering personalized design choices through luxurious materials, sumptuous hand-painted colours, and custom sizing for bespoke British centrepieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Standard product range pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BC Designs product offering
Product offeringCore offering
BC Designs manufactures and sells luxury British bathroom fixtures, with its core offering being freestanding baths across three proprietary ranges — Roll Top, Cian® Cast, and Acrymite® — produced using exclusive solid-surfacing materials and hand-crafted techniques. The product portfolio is completed by ceramics, modular furniture, and brassware, alongside a BC Sanitan sub-brand and a Bespoke Curation service for personalised design.
Product overview
BC Designs is a single-product-focused British bathroom design company offering a portfolio of award-winning freestanding baths and complementary bathroom products. The core offerings consist of three distinct bath lines: the traditional hand-crafted Roll Top (available in plated or painted finishes), the exclusive Cian® Cast solid surface material (a first-in-class material manufactured from high-quality raw materials), and the contemporary Acrymite® solid surface acrylic baths with minimal one-piece design. These primary bath products are complemented by supporting product lines including Ceramics (basins and vessels), Furniture (modular pieces in natural tones), and Brassware (traditional and contemporary fixtures). The company also operates the BC Sanitan sub-brand for premium bathroom products including kitchen, brassware, and ceramics collections. Additionally, BC Designs offers a Bespoke Curation service enabling personalised design choices through custom sizing, hand-painted colours, and luxurious materials. The company emphasises British craftsmanship, using fine materials such as handworked Copper and their exclusive Cian® solid-surfacing, positioning their products as bespoke centrepieces designed to last a lifetime.
Differentiator
Problem solved
Functional benefit
Brands
- BC Sanitan: Premium bathroom brand built on tradition, defined by duty and elevated by prestige, creating enduring rooms without compromise where craftsmanship, ceremony and timeless design combine
Products and services
- Roll Top Baths Traditional hand-crafted freestanding baths made in a traditional manner, available in plated or painted options across a variety of colours. Designed as opulent bathroom centrepieces for residential homeowners seeking classic British design.
- Cian® Cast Baths Freestanding baths manufactured using BC Designs' exclusive Cian® solid-surfacing material, a proprietary first-in-class formulation produced from the highest quality raw materials. Features bold colours and solid surface properties.
- Acrymite® Baths Contemporary solid surface acrylic freestanding baths combining clean, minimal design with a premium one-piece look, using BC Designs' proprietary Acrymite® material.
- Ceramics and Vessels Collection of ceramic basins and vessels designed to complement the bath and furniture ranges, allowing homeowners to complete the bathroom aesthetic.
- Bathroom Furniture Capsule collection of modular bathroom furniture available in a curated colour palette of natural tones and tactile finishes, designed to complete the bathroom alongside the bath and ceramic ranges.
- Brassware Traditional and contemporary brassware solutions including taps and bathroom fixtures, designed to complement the bath, ceramic, and furniture ranges.
- BC Sanitan Sub-Brand Premium bathroom and kitchen products sub-brand built on tradition and prestige, offering enduring rooms where craftsmanship, ceremony, and timeless design combine. Includes kitchen, brassware, and ceramics collections.
- Bespoke Curation Service Personalised design and customisation service offering bespoke bathroom centrepiece design through luxurious materials, sumptuous hand-painted colours, and custom sizing, enabling homeowners to tailor products to their individual style.
Companies that use BC Designs
Customer profileSegments1 record
Ideal customer profiles2 records
BC Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BC Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NUIEminorTrade customers are directed to nuie.co.uk, suggesting a separate B2B channel partner relationship for trade/installer customers. This appears to be a distribution arrangement for trade professional purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
BC Designs competitors and assessment
Company assessmentDirect peers
- Burlington Bathrooms: British traditional-style bathroom brand offering baths, basins, brassware and furniture. Overlaps with BC Designs' classic Roll Top and complete-bathroom portfolio, serving the same UK residential and trade channels.
- Imperial Bathrooms: UK traditional bathroom manufacturer with freestanding baths, brassware and furniture. Comparable heritage-style positioning to BC Designs' Roll Top range and similar showroom/trade distribution in the UK.
- Victoria + Albert Baths: UK-headquartered manufacturer of luxury freestanding baths using proprietary composite materials (similar positioning to BC Designs' Cian® Cast). Directly competes in the same high-end residential centrepiece segment with overlapping distribution through independent bathroom showrooms.
- Catchpole & Rye: UK luxury bathroom manufacturer specialising in cast-iron roll-top baths and traditional sanitaryware. Closely comparable to BC Designs' Roll Top line and heritage-craftsmanship positioning, targeting the same high-end residential customer.
- Lusso Stone: UK-based luxury solid-surface bath and basin brand with proprietary stone resin materials. Directly comparable to BC Designs' Cian® and Acrymite® solid-surface ranges, competing for the same contemporary luxury bathroom segment.
- Drummonds Bathrooms: British luxury bathroom brand selling hand-crafted freestanding baths, basins, brassware and bathroom furniture. Overlaps directly with BC Designs' bespoke, traditional-craftsmanship positioning and UK showroom distribution model.
- Aston Matthews: Long-established London-based luxury bathroom retailer and brand selling bespoke baths, basins and brassware. Comparable to BC Designs in target customer, premium price point, and emphasis on British/European craftsmanship.
Broad incumbents
- Bette: German premium manufacturer of steel/enamel baths and shower trays. Comparable to BC Designs' premium bath positioning but at a much larger scale, offering a wider portfolio across European bathroom retailers.
- Villeroy & Boch: Large international bathroom and tableware group with broad luxury bath and wellness ranges. Overlaps with BC Designs on freestanding designer baths and ceramics, but at significantly greater scale and global reach.
- Kaldewei: Major German manufacturer of steel-enamel baths, shower surfaces and washbasins. Competes in the premium bath segment globally; broader portfolio and distribution than BC Designs but overlaps on freestanding premium baths.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
BC Designs social profiles
Digital presenceBC Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
BC Designs leadership team
Management profileNumber of profiles
BC Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BC Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BC Designs
What does BC Designs do?
BC Designs manufactures and sells luxury British bathroom fixtures, with its core offering being freestanding baths across three proprietary ranges — Roll Top, Cian® Cast, and Acrymite® — produced using exclusive solid-surfacing materials and hand-crafted techniques. The product portfolio is completed by ceramics, modular furniture, and brassware, alongside a BC Sanitan sub-brand and a Bespoke Curation service for personalised design.
Is BC Designs a public or private company?
BC Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BC Designs founded?
BC Designs was founded in 1999. It employs 11 to 50 people.
Where is BC Designs based?
BC Designs is headquartered in Colchester, United Kingdom, in the Europe region.
How does BC Designs make money?
Three revenue lines are on record. Freestanding Baths are the primary driver. The others are bathroom Fixtures and Furniture and bespoke Curation Services.
Who are BC Designs's main competitors?
Direct peers on record are Burlington Bathrooms, Imperial Bathrooms, Victoria + Albert Baths, Catchpole & Rye, Lusso Stone, Drummonds Bathrooms and Aston Matthews. Broad incumbents are Bette, Villeroy & Boch and Kaldewei.
Does BC Designs have an API?
No public API is recorded for BC Designs.
What industry is BC Designs in?
BC Designs's product category is Bathroom Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 327110 and its SIC code is 3430.