Lusso
Lusso is a UK-based direct-to-consumer e-commerce brand selling luxury bathroom, kitchen, and home products, including proprietary Cortese® stone baths and marble baths, through its exclusive Lusso.com storefront to high-net-worth residential customers, luxury hospitality operators, and trade professionals.
- Company typePrivate
- Founded2014
- HeadquartersStockton-on-tees, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lusso does
Lusso is a UK-based direct-to-consumer e-commerce brand specializing in luxury bathroom, kitchen, and home products, founded in 2014 by Wayne Spriggs and headquartered in Stockton-on-Tees under the legal entity Lusso UK Holdings Limited. The company operates exclusively through its own online storefront at Lusso.com, serving high-net-worth residential customers, luxury hospitality operators (including Claridge's of Mayfair and the Equinox Hotel in New York), and trade professionals such as interior designers, architects, and specifiers. Its product portfolio centers on signature stone baths and marble baths, complemented by a comprehensive range of basins, vanity units, showers, taps, kitchen sinks, LED mirrors, radiators, tiles, lighting, hardware, electrical fixtures, and homeware.
The company's core technical asset is Cortese®, a proprietary solid stone resin cast from high-grade natural minerals and resin. Unlike competitors' gel-coated alternatives, Cortese® is homogenous throughout, providing superior durability, thermal insulation, scratch resistance, and anti-yellowing properties, and is backed by a lifetime guarantee. Lusso also offers solid marble baths sourced from Italian and Brazilian quarries (Carrara, Panda, Calacatta Viola, Tiffany, and others), hand-finished by master artisans. The brand is protected by the registered LUSSO® trademark and emphasizes British design heritage.
Lusso generates revenue through one-time direct product sales via Lusso.com, priced in GBP (excluding VAT) with localized currency support across UK, EU, US, Canada, and Australia. Pricing ranges from approximately £1,397 for entry-level stone baths to £117,000 for premium marble baths such as the Designo Tiffany Marble Freestanding Bath. The company supplements consumer DTC with a dedicated trade membership program for professionals and bespoke/custom orders handled via direct sales consultation. All products are sold exclusively through Lusso's owned channels, with no third-party retail or distribution.
Lusso firmographics
Firmographics- Name
- Lusso
- Legal name
- Lusso UK Holdings Limited
- Website
- https://lussostone.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lusso is a UK-based direct-to-consumer e-commerce brand selling luxury bathroom, kitchen, and home products, including proprietary Cortese® stone baths and marble baths, through its exclusive Lusso.com storefront to high-net-worth residential customers, luxury hospitality operators, and trade professionals.
- Ownership category
- akta.pro rank
Lusso industry classification
Industry- Product category
- Luxury Bathroom Fixtures
- NAICS
- Furniture and Home Furnishings Retailers (4491), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Lusso is headquartered
LocationHeadquarters
- HQ city
- Stockton-on-tees
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lusso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of luxury bathroom, kitchen, and home products through the e-commerce platform. Products include freestanding baths, stone baths, marble baths, vanity units, taps, showers, tiles, lighting, and hardware. The company also offers bespoke/custom products at premium price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level stone baths from £1,397 |
| Unit Pricing | Pay-as-you-go | Marble baths from £12,597 to £117,000 |
| Other | Multi-year contract | Bespoke/Custom products - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Lusso product offering
Product offeringCore offering
Lusso designs, sources, and sells premium bathroom, kitchen, and home collections — including stone baths (made from its proprietary Cortese® stone resin), marble baths, basins, vanity units, toilets, showers, taps, kitchen sinks, LED mirrors, radiators, tiles, lighting, hardware, electrical fixtures, and decorative homeware — exclusively through its direct-to-consumer e-commerce platform Lusso.com. The company also operates a Trade Membership Program and offers bespoke custom products via a dedicated sales team for designers, architects, and hospitality projects. All stone and marble baths carry a lifetime guarantee.
Product overview
Lusso is a luxury bathroom, kitchen, and home collections brand offering high-end furniture, fixtures, and fittings for residential and commercial settings. The product portfolio centers on signature stone baths (crafted from proprietary Cortese® stone resin) and marble baths, complemented by a comprehensive range including vanity units, basins, toilets (including smart toilets), showers, taps (including innovative 4-in-1 boiling water taps), mirrors (LED and demister options), radiators, tiles (marble, porcelain, mosaic), kitchen sinks, hardware, electrical fixtures, lighting, and decorative homeware. The collection features contemporary and traditional design notes in modern tones and finishes, exclusively available via Lusso.com. Products are backed by a lifetime guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Baths Luxury freestanding baths cast from Lusso's proprietary Cortese® stone resin, a solid homogenous blend of high-grade natural minerals and resin offering exceptional strength, smooth finish, heat retention, and scratch resistance. Available in multiple sizes (1200mm–1900mm) and finishes including matte, polished, and duo. Backed by a lifetime guarantee.
- Marble Baths Solid marble bathtubs sourced from premium quarries in Italy and Brazil, including Carrara, Panda, Arabescato, Calacatta Viola, Pietra Grey, Tiffany, Rosa Norwegian, Jade Green, Crema Marfil, and Pink Onyx. Hand-finished by master artisans and backed by a lifetime guarantee. Prices range from £12,597 to £117,000 depending on marble type.
- Basins Luxury bathroom basins in stone, marble, concrete, and travertine materials, available in countertop, wall hung, pedestal, double, corner, cloakroom, and washstand styles to complement full-room specifications.
- Vanity Units Freestanding and wall hung vanity units in stone, marble, wooden, traditional, fluted, and double configurations, providing coordinated bathroom storage and aesthetics alongside Lusso's basins and baths.
- Smart Toilets Modern toilet fixtures with smart features (including back-to-wall, wall hung, close coupled, and traditional variants) for premium residential and hospitality bathroom projects.
- Showers Complete shower solutions including shower sets, enclosures, screens, doors, trays, wet rooms, and accessories, available in gold, black, chrome, and fluted finishes to match full-room Lusso bathroom designs.
- Boiling Water Taps Innovative 4-in-1 kitchen taps delivering instant boiling water alongside regular hot and cold supply for modern luxury kitchen convenience.
- Kitchen Sinks Kitchen sinks in ceramic, marble, stainless steel, butler, and undermount styles to complement a range of luxury kitchen designs.
- LED Mirrors Illuminated bathroom mirrors with LED technology, available in cabinet, demister, cosmetic, round, and wooden frame styles for coordinated luxury bathroom aesthetics.
- Radiators and Towel Warmers Bathroom and kitchen heating solutions including electric towel warmers and radiators in a range of finishes including gold, black, chrome, and white.
- Tiles Premium wall and floor tiles in marble, porcelain, mosaic, and travertine materials with matching trims for coordinated bathroom and kitchen design.
- Lighting Indoor and outdoor lighting fixtures crafted from natural stone and marble, including pendant, wall sconce, bathroom, kitchen, travertine, marble, and alabaster lighting.
- Hardware Premium door handles and knobs, cabinet handles and knobs, door latches, and door furniture for coordinated interior design across luxury residential and hospitality projects.
- Electrical Fixtures Designer switches and sockets for cohesive bathroom and kitchen electrical aesthetics across Lusso specifications.
- Homeware Decorative home accessories including marble tables, bowls, vases, candles, and bath towels and robes for luxury interiors.
- Bespoke and Custom Products Quote-based custom and bespoke product commissions for individual, trade, and hospitality projects, handled directly by the Lusso sales team via +44 20 3370 4057 to support unique specifications and large-scale developments.
- Trade Membership Program Dedicated trade program providing interior designers, architects, and professional specifiers with project support, trade pricing, and bespoke commissioning terms for residential and commercial specifications.
Quantifiable outcome
- Stone bath weights range from 150kg to 200kg empty, providing permanent architectural fixture stability
- +1 more outcomes
Companies that use Lusso
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lusso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lusso partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lusso competitors and assessment
Company assessmentBroad incumbents
- Duravit: Global luxury bathroom brand offering ceramics, baths, furniture, and wellness. Comparable to Lusso as a broader luxury bathroom portfolio with a designer-led aesthetic, but operating at much larger scale with full international distribution.
- Villeroy & Boch: Heritage European luxury bathroom and tableware brand with broad ceramic, bath, and wellness ranges. Comparable to Lusso in premium positioning and designer collaborations, but with vastly larger scale and showroom footprint.
- House of Rohl: Curates luxury North American plumbing brands (Perrin & Rowe, Victoria + Albert, Riobel, Shaws). Comparable to Lusso as a multi-brand luxury bath and brassware portfolio targeting designers and luxury residential in the US/UK.
- Crosswater: UK-based premium bathroom brassware, shower, and ceramic brand. Comparable to Lusso as a UK premium bathroom assortment distributed to trade retailers, though broader and more brassware-led than Lusso's bath-led identity.
Direct peers
- Bette: German manufacturer of premium glazed titanium-steel baths and shower trays. Comparable to Lusso in positioning around a proprietary material, premium price points, and emphasis on durability and finish quality.
- Victoria + Albert Baths: Specialist in luxury freestanding baths made from proprietary volcanic limestone composite (ENGLISHCAST®). Directly comparable to Lusso as a premium single-brand bath specialist selling through trade and direct channels with lifetime guarantees.
- Kaldewei: European manufacturer of steel-enamel baths and shower surfaces with a strong premium and sustainability brand. Overlaps with Lusso in the premium freestanding and built-in bath category targeting architects and luxury residential.
- BC Designs: UK-based designer of luxury freestanding baths and basins sold primarily through trade channels. Closely comparable to Lusso as another UK premium bath specialist competing for the same interior-designer and luxury-residential customer.
- Drummonds: British luxury bathroom specialist known for cast-iron and stone baths, brassware, and traditional design. Comparable to Lusso as a UK heritage luxury bath brand with high-end residential and hospitality references.
Regional players
- Matki: UK specialist manufacturer of premium shower enclosures, trays, and bespoke glass solutions. Comparable to Lusso as a UK-based premium bathroom manufacturer with trade and bespoke capability, though focused on showers rather than baths.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lusso social profiles
Digital presenceLusso compliance and trust
Trust signalCompliance1 record
Lusso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lusso leadership team
Management profileNumber of profiles
Profiles1 record
Lusso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lusso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lusso
What does Lusso do?
Lusso designs, sources, and sells premium bathroom, kitchen, and home collections — including stone baths (made from its proprietary Cortese® stone resin), marble baths, basins, vanity units, toilets, showers, taps, kitchen sinks, LED mirrors, radiators, tiles, lighting, hardware, electrical fixtures, and decorative homeware — exclusively through its direct-to-consumer e-commerce platform Lusso.com. The company also operates a Trade Membership Program and offers bespoke custom products via a dedicated sales team for designers, architects, and hospitality projects. All stone and marble baths carry a lifetime guarantee.
Is Lusso a public or private company?
Lusso is a private company. It is classified as unknown and is currently operating.
When was Lusso founded?
Lusso was founded in 2014. It employs 11 to 50 people.
Where is Lusso based?
Lusso is headquartered in Stockton-on-tees, United Kingdom, in the Europe region.
How does Lusso make money?
One revenue line is on record: direct Product Sales.
Who are Lusso's main competitors?
Broad incumbents on record are Duravit, Villeroy & Boch, House of Rohl and Crosswater. Direct peers are Bette, Victoria + Albert Baths, Kaldewei, BC Designs and Drummonds. Matki is listed as a regional player.
Does Lusso have an API?
No public API is recorded for Lusso.
What industry is Lusso in?
Lusso's product category is Luxury Bathroom Fixtures. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms, with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 4491 and its SIC code is 5700.