What Driving ca does

Driving.ca is a Canadian automotive media platform founded in 2005 and operated as a division of Postmedia Network Inc. (TSX:PNM), headquartered in Toronto. The company provides Canadian car shoppers, buyers, and enthusiasts with a comprehensive suite of editorial and research products including vehicle reviews (First Drives, Road Tests, Comparison Tests, Owner Reviews, Used Vehicle Guides), auto news, expert columns (Motor Mouth, Lorraine Explains, Plugged In podcast, Collector Classics), car culture content, and annual rankings across categories such as Best SUVs, Best Luxury SUVs, and Cheapest Electric Cars.

Underlying the content is a web-based automotive media platform featuring a Vehicle Find & Compare tool that allows users to filter and compare vehicles across 50+ brands by make, model, body style, power source, and price range, complemented by a proprietary Data-Driven Rating System evaluating vehicles on Safety, Power, and Fuel Efficiency. Supporting tools include a trade-in value checker, auto financing calculator, gas cost calculator, a Video Centre, podcasts, and the Blind-Spot Monitor email newsletter. Content is distributed through the website, mobile experience, X/Twitter, YouTube, TikTok, and LinkedIn.

Driving.ca monetizes primarily through digital advertising including display ads, video ads, and sponsored content placements, with supplementary transactional revenue potential via the Clutch.ca integration for trade-in and financing tools. Content is provided free to consumers, with optional free registration enabling article saving. The company has no disclosed AI/ML capabilities, no independent venture funding, and operates entirely within the Postmedia corporate structure rather than as a standalone entity.

Name

Driving ca

Legal name

Postmedia Network Inc.

Website

https://driving.ca

Company type

Public

Founded year

2005

Operating status

Operating

Short description

Driving.ca is a Canadian automotive media platform, operated as a division of Postmedia Network Inc., that provides Canadian car buyers and enthusiasts with vehicle reviews, comparison tools, rankings, news, expert columns, and shopping tools, monetized primarily through digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The website generates revenue through display advertising, video ads, and sponsored content placements. Multiple ad placements are visible throughout the site including interstitials and in-content placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Driving.ca is a Canadian online automotive media platform that publishes expert vehicle reviews, breaking automotive news, ranked car lists, and car shopping tools. The site covers more than 50 automotive brands and offers a Car Finder & Compare tool, annual rankings, video content, podcasts, and the Blind-Spot Monitor email newsletter. Content is free to consumers and monetized through digital advertising, sponsored placements, and integrated shopping tools such as trade-in valuation and financing calculators.

Product overview

Driving.ca is a Canadian automotive media platform operated by Postmedia Network Inc., offering a comprehensive suite of car research and content products. The core offering consists of a Car Finder & Compare Tool for vehicle search and comparison, Car Rankings organized by year and category (SUVs, luxury vehicles, hybrids, electrics), Vehicle Reviews (First Drives, Road Tests, Comparisons), Auto News, and Expert Columns. Supporting products include a Data-Driven Rating System for evaluating vehicles, Shopping Tools (trade-in values, financing, gas calculators), Video Centre, Podcasts, and the Blind-Spot Monitor Newsletter. The platform covers over 50 automotive brands and provides content across reviews, rankings, news, car culture, and shopping advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Finder & Compare Tool Interactive search and comparison tool that lets Canadian consumers filter vehicles by make, model, body style, power source (electric, plug-in hybrid, hybrid, diesel, gas), and price range, and then compare selected vehicles side by side.
• Car Rankings Annual ranked lists of best vehicles in categories such as Best SUVs, Best Luxury SUVs, Best Hybrid SUVs, Most Efficient Plug-in Hybrid SUVs, and Cheapest Electric Cars.
• Vehicle Reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Postmedia Network Inc.coreOthersDriving.ca is a division of Postmedia Network Inc., one of Canada's largest media companies. This corporate parent provides advertising sales, distribution infrastructure, and operational support for the automotive media brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Car and Driver: One of North America's most recognized automotive media brands offering reviews, ratings, comparison tests and videos; competes for global automotive audience and OEM advertising while operating at significantly larger scale than Driving.ca.
• Cars.com: US digital automotive marketplace combining listings, reviews, comparison tools and editorial content; mirrors Driving.ca's blend of research content plus integrated shopping/financing tools.
• Edmunds: US automotive research and shopping platform offering expert reviews, pricing data, comparison tools and dealer connections — directly comparable to Driving.ca's Vehicle Finder & Compare Tool and expert review content.
• Autoblog: Digital-first automotive media outlet producing news, reviews, buying guides and video content for a North American audience; comparable publishing format and monetization model to Driving.ca's news and reviews vertical.
• Kelley Blue Book (KBB): Cox Automotive-owned US vehicle valuation and review platform combining pricing data, expert reviews and car-shopping tools; competes for the same OEM and dealer ad spend and offers a comparable product mix to Driving.ca.
• MotorTrend: Major US-based automotive media brand (formerly Motor Trend) producing reviews, comparison tests, video content and the OneTrip Roadblazer-style programs; overlaps directly with Driving.ca's review, news and video categories.

Emerging players

• J.D. Power: Automotive data, analytics and consumer-research firm that publishes vehicle ratings, quality studies and shopping advice; complementary to Driving.ca's editorial reviews and proprietary Data-Driven Rating System, and a major source of the industry awards content Driving.ca covers.

Direct peers

• Auto123: Canadian automotive digital media platform with vehicle reviews, news, comparison tools and car-buying content, headquartered in Montreal; competes for the same Canadian car-shopper and enthusiast audience as Driving.ca.
• The Car Guide: Canadian automotive review and news site (Guide de l'auto) producing vehicle tests, comparisons and automotive journalism targeted at Canadian consumers — overlapping editorial coverage and audience with Driving.ca.
• AutoTrader.ca: Canada's largest online automotive marketplace combining vehicle listings with reviews, comparison tools and buying advice — directly competing with Driving.ca for Canadian car-shopper attention and OEM/dealer ad dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drivingdotca
• YouTubeyoutube.com/user/drivingdotca
• LinkedInlinkedin.com/company/drivingdotca
• TikToktiktok.com/@drivingdotca
• Facebookfacebook.com/drivingdotca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving ca