NuManna Foundation

What NuManna Foundation does

NuManna Foundation is a Dexter, Michigan-based direct-to-consumer company that manufactures and sells long-shelf-life emergency food storage products to U.S. households, preppers, outdoor enthusiasts, and off-grid consumers. Founded in 2011 and operating with 1–10 employees, the company distributes exclusively through its own e-commerce site (numanna.com) and ships only within the United States. Its go-to-market is built around a low-friction sample pack ($19.95) that funnels customers into multi-month supply kits priced $717–$868 for three-month family packs, with premium organic and Defender-tier options reaching $1,095–$2,119.

The core technology is industrial food preservation: proprietary freeze-drying combined with 5mm Mylar pouches fitted with oxygen absorbers, packaged in heavy-duty, BPA-free, stackable buckets to deliver a stated 25+ year shelf life. A proprietary bio-enhancement treatment is applied to the company's organic milk powder, which the company positions as the first shelf-stable organic milk powder in the preparedness category. The product catalog spans standard and organic Family Packs, no-gluten variants, Go Bags for mobile/bug-out use, Defender Packs built around superfoods, freeze-dried protein add-ons (chicken and beef), fruit and vegetable buckets, Ready H2O emergency water with a 20-year shelf life, and a Founder's Collection of curated multi-bucket bundles named after historical American figures.

NuManna operates a single-segment DTC revenue model with one-time purchases across pack sizes and no subscription tier disclosed. Marketing is conducted through an owned blog, a NuMannaInsider email newsletter, and organic social profiles on Facebook, X, Instagram, YouTube, and Pinterest. The company carries a 4.9/5 customer rating and a 30-day guarantee, and reports being trusted by thousands of U.S. families. No external funding, partnerships, retail distribution, or international shipping have been disclosed.

Name

NuManna Foundation

Legal name

Numanna Foundation

Website

https://numanna.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

NuManna Foundation is a U.S. direct-to-consumer company that designs and sells long-shelf-life emergency food storage kits, including organic, no-gluten, and Defender variants, through its own e-commerce site to families, preppers, and outdoor households.

Ownership category

akta.pro rank

Headquarters

HQ city

Dexter

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer online sales through numanna.com. Customers purchase products directly from the website with products shipped to their location. Revenue is generated through one-time product purchases across various pack sizes and categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NuManna Foundation sells long-term emergency food storage and preparedness kits directly to U.S. consumers through its own e-commerce site numanna.com. The product line centers on freeze-dried meals packaged in heavy-duty 5mm Mylar pouches with oxygen absorbers inside stackable BPA-free buckets, providing up to 25 years of shelf life, with specialized variants including organic, gluten-free, meat-included, fruit/vegetable, milk powder, and drinking water offerings, plus portable Go Bags.

Product overview

NuManna Foundation is a family-focused emergency food storage company offering a portfolio of freeze-dried and long-term storable food products. The core offering consists of Family Packs (Standard, with Meat, No-Gluten, and Organic variants) providing 3-month emergency supplies with up to 486 servings. Premium Defender Packs emphasize nutritional density with organic superfoods. Portable Go Bags and Grab-N-Go options serve mobile/bug-out needs. Add-on modules include freeze-dried proteins (chicken, beef), fruits, vegetables, organic milk powder, and Ready H2O emergency water. The Founder's Collection bundles (Thomas Jefferson, Patrick Henry, Benjamin Franklin, James Madison, George Washington) offer curated combinations at various price points. All products feature 25-year shelf life, clean-label ingredients, and are packaged in oxygen-sealed Mylar pouches within stackable buckets.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Pack (Standard) Standard emergency food supply bucket containing 408 servings of freeze-dried meals including chili, rice pilaf, pasta dishes, soups, and breakfast options with a 25-year shelf life, designed for one person over three months.
• Family Pack with Meat Emergency food supply bucket including freeze-dried beef and chicken protein add-ons alongside meals, providing 438 servings for extended preparedness for one person over three months.
• No-Gluten Family Pack Gluten-free emergency food supply for individuals with celiac disease or gluten sensitivity, containing 378 servings of wheat-free meals and pasta dishes for one person over three months.
• Organic Family Pack USDA certified organic emergency food supply with 486 servings including organic milk, soups, chili, oatmeal, pasta, quinoa, and pancake mix for one person over three months.
• Defender Pack High-protein emergency food supply focused on nutrition and superfoods including quinoa, chia seeds, sprouting seeds, brown jasmine rice, and spelt, with 204 total servings for one person over one month.
• Go Bag Option 1 Portable emergency go bag with 32 servings for 4-5 days, containing Sweet Habanero Chili, Enchilada Beans and Rice, Classic Chili, and Granola, designed for bug-out or evacuation.
• Go Bag Option 2 Portable emergency go bag with 38 servings for 4-5 days, containing Mac n' Cheese, Pasta Alfredo, Pasta Primavera, and vegetable and rice soup, designed for bug-out or evacuation.
• Go Bag with Meat Option 1 Emergency go bag with protein including Sweet Habanero Beans & Beef, Hearty Beans & Beef, Enchilada with Chicken, and Granola, providing 36 servings for grab-and-go use.
• Go Bag with Meat Option 2 Emergency go bag with freeze-dried chicken and pasta dishes including Pasta Alfredo Mix, Pasta Primavera Mix, Pancakes, and Mac n' Cheese, providing 36 servings for grab-and-go use.
• Freeze-Dried Fruit Bucket Freeze-dried fruit supply containing apples, bananas, and strawberries with 100 servings per bucket and 25+ year shelf life, used as a standalone or paired supplement to emergency kits.
• Freeze-Dried Vegetable Bucket Freeze-dried vegetable supply containing peas, green beans, and broccoli with 100 servings per bucket and 25+ year shelf life, used as a standalone or paired supplement to emergency kits.
• Premium Organic Milk Powder USDA organic non-fat milk powder with 120 total servings across 3 pouches, hormone-free with 10-15 year shelf life, used as an emergency beverage and nutrition staple.
• Freeze-Dried Chicken Freeze-dried chicken breast protein add-on with 36 servings per bucket, non-GMO and no MSG, intended to supplement meal kits with additional protein.
• Freeze-Dried Ground Beef (Hamburger) Freeze-dried seasoned ground beef protein add-on with 36 servings per bucket and 25+ year shelf life, designed to add protein to emergency meal kits.
• Ready H2O Emergency Drinking Water Long-term emergency drinking water in triple-sealed bottles with 20-year shelf life, available in 12-pack or pallet quantities, intended as a complement to food storage kits.
• Sample Pack Introductory pack with 8 meals including Pasta Primavera, Enchilada Beans and Rice, Sweet Habanero Chili, and Granola, designed for customers to taste products before purchasing larger kits.
• Founder's Collection Emergency Food Bundles (Thomas Jefferson, Patrick Henry, Benjamin Franklin, James Madison, George Washington) Curated multi-bucket Founder's Collection emergency food bundles (Thomas Jefferson, Patrick Henry, Benjamin Franklin, James Madison, George Washington) offering premium combinations across serving capacities for extended preparedness needs.

Quantifiable outcome

• 25+ year shelf life for sealed products
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mountain House: Mountain House is the leading freeze-dried meal brand in North America, offering emergency and outdoor food with multi-decade shelf life. It is the most directly comparable competitor to NuManna, sharing the freeze-dried meal category, Mylar-style packaging, and DTC plus retail distribution model, but with substantially greater brand recognition and shelf presence at REI, Costco, and outdoor retailers.
• Augason Farms: Augason Farms is a major emergency food storage brand offering freeze-dried and dehydrated meals, water storage, and long-shelf-life kits at competitive price points. It directly competes with NuManna in the family emergency preparedness category through warehouse clubs (Costco, Sam's Club) and its own e-commerce site, with broader product breadth and lower price positioning.
• ReadyWise: ReadyWise (formerly Wise Company) is a leading emergency food storage brand offering freeze-dried meals, breakfasts, and drinks with 25-year shelf life. It is a direct competitor in the same product category as NuManna, with strong retail distribution, larger marketing budget, and broader consumer awareness through TV advertising.
• Legacy Food Storage: Legacy Food Storage is a smaller direct competitor offering organic and conventional freeze-dried emergency meals with similar shelf life claims to NuManna. It is highly comparable in product offering, scale, and DTC-focused distribution, serving as the closest same-tier peer for benchmarking.
• Thrive Life: Thrive Life is a major freeze-dried food company offering emergency storage and everyday use products through a multi-level marketing channel and e-commerce. It directly competes with NuManna in freeze-dried emergency food, with substantially larger scale and a different go-to-market model centered on consultant-driven sales.

Broad incumbents

• 4Patriots: 4Patriots is a broader emergency preparedness brand offering food, water filtration, solar generators, and survival gear. While it offers freeze-dried emergency food kits that overlap with NuManna's products, its portfolio extends well beyond food storage into adjacent survival categories, positioning it as a broader incumbent rather than a pure-play meal competitor.

Emerging players

• Backpacker's Pantry: Backpacker's Pantry is a smaller specialty brand focused on lightweight dehydrated and freeze-dried meals for outdoor recreation (backpacking, camping). It overlaps with NuManna's outdoor enthusiast segment but skews toward backpacking nutrition rather than multi-year emergency storage, making it a partial-overlap emerging player rather than a direct emergency preparedness competitor.
• AlpineAire Foods: AlpineAire Foods produces freeze-dried and dehydrated outdoor and emergency meals with multi-year shelf life. It overlaps with NuManna in product format and use cases but operates at smaller scale with a focus on outdoor/adventure rather than family emergency preparedness, positioning it as a niche emerging player in the same category.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyNuManna
• YouTubeyoutube.com/channel/UCw1X25dqdFvzXpDZYIzlteA
• Facebookfacebook.com/NumannaFoodstorage
• Instagraminstagram.com/numannafoodstorage
• Pinterestpinterest.com/numannaonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuManna Foundation