On Point Strategies

What On Point Strategies does

On Point Strategies is a privately held, founder-led strategic marketing and market research consultancy headquartered in Des Moines, Iowa, founded in 2016 by Tamara Kenworthy. The firm operates with 1-10 employees and serves B2B and B2C clients across professional services, financial services, healthcare, technology, nonprofit, government, tourism/arts, and architecture/construction verticals — concentrated primarily in the U.S. Midwest. Its core service lines are Strategic Planning, full-service Market Research (qualitative and quantitative modules), Integrated Marketing Programs, and a differentiated Personal Marketing Planning offering that aligns individual employee goals with corporate brand promise. The firm does not develop proprietary technology products beyond a free Tagline Database tool used for competitive research.

The company's business model is project-based and retainer-based professional services revenue, with custom quotes determined by project scope and methodology rather than standardized pricing. Customer acquisition is sales-led and relationship-driven, relying on direct outreach, referrals, thought-leadership content, founder speaking engagements, and visibility through industry associations (AMA, QRCA, Insights Association, NAWBO Iowa, Greater Des Moines Partnership, West Des Moines Chamber). Anchor client relationships include a multi-year engagement with Iowa law firm Ahlers & Cooney, P.C., and long-running program management of the TAI/HyperStream STEM education initiative (2007-2015). The firm has accumulated multiple AMA Iowa NOVA Awards for marketing research and the 2015 TAI Prometheus Torch.

On Point is bootstrapped with no disclosed external funding, parent company, M&A activity, or subsidiaries. Founder Tamara Kenworthy is the sole identified management team member, holding AMA PCM and MRA PRC certifications and serving as Editor-in-Chief of QRCA Views Magazine. Geographic scope is regional (Iowa and broader Midwest) with no global footprint claims. The firm operates a single headquarters in Des Moines/West Des Moines, Iowa, with public contact limited to a single phone line and a founder email address.

Name

On Point Strategies

Legal name

On Point Strategies

Website

https://on-pointstrategies.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

On Point Strategies is a privately held, founder-led strategic marketing and market research consultancy in Des Moines, Iowa. It serves Midwest B2B clients across professional services, government, healthcare, financial services, nonprofit, and other verticals with strategic planning, qualitative and quantitative research, integrated marketing programs, and personal marketing planning services.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Marketing Consulting Services: Revenue is generated through professional consulting engagements for strategic marketing planning, market research (qualitative and quantitative), integrated marketing programs, and personal marketing planning services. The firm works on project-based and retainer arrangements with B2B and B2C clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

On Point Strategies is a B2B strategic marketing and market research consulting firm that delivers strategic marketing planning, full-service qualitative and quantitative market research, integrated marketing communications programs, and personal marketing planning. The firm works on project-based and retainer engagements with organizations across professional services, financial services, healthcare, government, nonprofit, and technology sectors, primarily in the Midwest.

Product overview

On Point Strategies is a strategic marketing firm with market research expertise offering four core service areas: Strategic Planning, Market Research (with both Qualitative and Quantitative modules), Integrated Marketing Programs, and Personal Marketing Planning. The firm also provides a free Tagline Database tool for competitive research. The company's unique positioning combines marketing firm capabilities with research firm expertise, focusing on the 'voice of the customer' to help organizations create loyal advocates, strong brands, and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Strategic marketing planning services that help organizations develop comprehensive marketing plans with measurable goals, competitive analysis, and customer experience strategies. Aimed at organizations seeking clear marketing direction.
• Full-Service Market Research Full-service market research including both qualitative and quantitative studies designed to provide actionable marketing recommendations aligned to client goals and objectives.
• Integrated Marketing Programs Integrated marketing communications campaigns combining marketing planning, brand/corporate identity, messaging strategy, advertising, marketing communications, direct mail, public relations, event management, sales promotion, interactive media, internal marketing, and social media.
• Personal Marketing Planning Program that aligns individual employee goals with company vision and brand promise, engaging employees as Ambassadors through professional development, client service protocols, networking, mentoring, and measurable personal marketing plans with accountability tracking.

Quantifiable outcome

• HyperStream grew from one pilot club to programs in over 165 Iowa schools, reaching over 2,000 students in 2015
• +1 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered moderate, core and minor.

• American Marketing Association (AMA)moderateOthersOn Point Strategies is a 35-year member of the American Marketing Association. Founder Tamara Kenworthy holds the PCM (Professional Certified Marketer) designation and served as past president of AMA Iowa Chapter.
• Qualitative Research Consultants Association (QRCA)coreOthersOn Point Strategies is a member of QRCA. Founder Tamara Kenworthy serves as Editor-in-Chief of QRCA Views Magazine, the quarterly publication featuring trends and innovations in qualitative research.
• Insights AssociationmoderateOthersOn Point Strategies is a member of the Insights Association (formerly Marketing Research Association). The firm follows the Code of Marketing Research Standards established by this organization.
• National Association of Women Business Owners Iowa (NAWBO Iowa)minorOthersOn Point Strategies is a member of NAWBO Iowa. Founder Tamara Kenworthy received the 2022 Advocate of the Year award from this organization.
• Greater Des Moines PartnershipminorOthersOn Point Strategies is a member of the Greater Des Moines Partnership, the regional economic development organization for the Des Moines metro area.
• West Des Moines ChamberminorOthersOn Point Strategies is a member of the West Des Moines Chamber of Commerce, supporting local business community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Strategic America: Des Moines-based full-service marketing and advertising agency serving clients across the Midwest. Directly comparable to On Point Strategies in geography, service mix (strategy, research, integrated campaigns), and client profile; the two firms are also documented collaborators, having integrated research and strategy on joint client engagements.
• Two Rivers Marketing: Des Moines-based integrated marketing agency offering brand strategy, research, creative, digital, and media services to B2B and B2C clients. Comparable on regional Midwest positioning, full-service agency model, and similar mid-market client base.
• Lessing-Flynn: Des Moines-headquartered advertising and marketing agency serving regional and national clients. Comparable as a Midwest-rooted, full-service agency offering strategy, branding, and integrated marketing similar to On Point Strategies' core offering.
• Godfrey: B2B-focused marketing agency with deep capabilities in brand strategy, content, and integrated marketing for professional services and industrial clients. Closely comparable on the B2B brand-and-strategy positioning On Point emphasizes with law firms and other professional service clients.
• Bader Rutter: Midwest-based (Milwaukee) B2B marketing and communications agency serving agriculture, industrial, healthcare, and professional services clients. Comparable in regional Midwest roots, B2B orientation, and integrated strategy-plus-execution service mix.
• Quarry Integrated Communications: St. Louis-based growth marketing agency with strategy, research, branding, and integrated communications offerings for B2B clients. Comparable as a similarly-sized strategic marketing firm blending research and creative execution.

Emerging players

• Hall & Partners: Global brand and marketing research consultancy combining qualitative and quantitative research with strategic recommendations. Comparable on the "research firm that thinks like a marketer" positioning On Point explicitly claims as its differentiation.

Broad incumbents

• Kantar: Global market research, insights, and consulting firm offering qualitative and quantitative research at scale. Overlaps with On Point's market research service line as a much larger incumbent that competes for the same type of research-driven strategy engagements.
• Ipsos: Global market research and consulting firm with deep qualitative and quantitative capabilities. Directly overlaps with On Point's market research practice as a broad incumbent that many of the same client types (financial services, government, healthcare) could engage instead.

Others

• Visionary Services: Des Moines-based web design and development firm credited in On Point's website footer. Adjacent ecosystem participant rather than a direct competitor; useful as a comparable for understanding the regional agency ecosystem in which On Point operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnPointStrategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Point Strategies