Rumah
Rumah.com was an Indonesian online property portal and subsidiary of PropertyGuru Group that facilitated residential and commercial property buying, selling, and renting through a self-serve website, before ceasing operations on December 1, 2023.
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Rumah firmographics
Firmographics- Name
- Rumah
- Legal name
- Rumah.com
- Website
- https://rumah.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Rumah.com was an Indonesian online property portal and subsidiary of PropertyGuru Group that facilitated residential and commercial property buying, selling, and renting through a self-serve website, before ceasing operations on December 1, 2023.
- Ownership category
- akta.pro rank
Where Rumah is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Rumah business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Rumah product offering
Product offeringCore offering
Rumah.com was an online property marketplace portal for Indonesia that aggregated listings for the buying, selling, and renting of residential and commercial properties including houses (rumah), apartments (apartemen), and land (tanah). Users could search and browse listings through the website, while property owners and real estate agents could post listings on the portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Rumah.com Property Portal Online property listing and marketplace portal for buying, selling, and renting residential and commercial properties in Indonesia, including houses (rumah), apartments (apartemen), and land (tanah). Targeted at Indonesian consumers searching for property and at property owners and real estate agents posting listings.
Companies that use Rumah
Customer profileSegments1 record
Ideal customer profiles2 records
Rumah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rumah partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PropertyGuru GroupcorePropertyGuru Group was the parent company of Rumah.com. Rumah.com was operated as a PropertyGuru portal in Indonesia. The company ceased operations on December 1, 2023, with PropertyGuru Group continuing to manage user data privacy under its terms and conditions.
Scale indicators1 record
Rumah competitors and assessment
Company assessmentDirect peers
- Lamudi: Indonesia-focused online property marketplace covering residential and commercial listings. Lamudi overlapped directly with Rumah.com's core offering of online property search and agent listings in Indonesia.
- Rumah123: One of the largest Indonesian property portals offering listings for houses, apartments, and land. Rumah123 competed head-to-head with Rumah.com for Indonesian buyers, sellers, and renters and is a direct functional substitute.
Broad incumbents
- PropertyGuru Group: Singapore-based regional property technology company and the parent of Rumah.com. PropertyGuru operates similar property portals across Southeast Asia (e.g., DDproperty, iProperty), making it a direct category incumbent and the controlling entity of the subject company.
- OLX Indonesia: Major Indonesian general classifieds platform that historically carried a significant property category alongside other verticals. OLX competed for the same Indonesian property-seeking audience as Rumah.com, albeit as part of a broader listings marketplace.
Regional players
- DDproperty: Thailand's leading property portal, also part of PropertyGuru Group. DDproperty offers the same residential and commercial listing model as Rumah.com but serves Thai consumers and developers.
- 99.co: Singapore-headquartered property portal with presence across Southeast Asia. 99.co offers a similar online listing and search experience to Rumah.com, though its primary market is Singapore rather than Indonesia.
- iProperty: Malaysia and regional property portal under the PropertyGuru Group umbrella. iProperty provides a directly comparable residential and commercial listing experience to Rumah.com, but is focused on Malaysian and broader regional markets.
Emerging players
- Brickz: Indonesia-focused residential property data and analytics platform providing transaction-based pricing insights. Brickz is comparable to Rumah.com as an Indonesian property information provider, though it monetises through data and analytics rather than listings.
- Mitula: Vertical property and classifieds search engine that aggregates listings from many regional property portals. Mitula is comparable to Rumah.com as a discovery layer for residential property in Indonesia and Southeast Asia.
- UrbanIndo: Indonesian property portal that aggregates listings of houses, apartments, and land. UrbanIndo is a smaller-scale direct competitor in the same Indonesian online property listing space as Rumah.com.
Market position
Customer concentration
Rumah social profiles
Digital presenceRumah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumah leadership team
Management profileNumber of profiles
Rumah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumah
What does Rumah do?
Rumah.com was an online property marketplace portal for Indonesia that aggregated listings for the buying, selling, and renting of residential and commercial properties including houses (rumah), apartments (apartemen), and land (tanah). Users could search and browse listings through the website, while property owners and real estate agents could post listings on the portal.
Is Rumah a public or private company?
Rumah is a private company. It is classified as corporate owned and is currently closed.
When was Rumah founded?
Rumah was founded in 2013. It employs 51 to 100 people.
Where is Rumah based?
Rumah is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Rumah's main competitors?
Direct peers on record are Lamudi and Rumah123. Broad incumbents are PropertyGuru Group and OLX Indonesia. Regional players are DDproperty, 99.co and iProperty. Emerging players are Brickz, Mitula and UrbanIndo.
Does Rumah have an API?
No public API is recorded for Rumah.