OLX Indonesia
OLX Indonesia operates a multi-category online classifieds marketplace serving individual consumers, vehicle dealers, and property agents across Indonesia via web, mobile, and the OLXmobbi certified used-car retail sub-brand, backed by Astra International.
- Company typePrivate
- Founded2005
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What OLX Indonesia does
OLX Indonesia is a multi-category online classifieds marketplace operating across Indonesia, founded in 2005 (originally as TokoBagus) and currently positioned within the Astra International conglomerate's digital ecosystem under the OLX Autos Indonesia brand. The platform connects individual consumers and dealers across vehicles, property, electronics, household goods, jobs, and services via a web platform (olx.co.id), iOS and Android mobile apps, in-platform OLX Chat, and a Booking feature with escrow protection. Transaction safety is reinforced by Spotlight premium placements, Membership/Paket OLX seller subscriptions, dealer verification badges, and the OLXmobbi sub-brand which operates physical certified used-car stores with inspections, warranties, and financing support. Marketing is executed through Facebook (~7.5M fans), Instagram (~894K), YouTube (~187K), TikTok, Twitter/X, the OLX News editorial portal, GIIAS auto show sponsorship, and an OLA AI WhatsApp chatbot for customer assistance.
Revenue is generated primarily through a freemium marketplace model: free basic listings for individual sellers combined with paid premium features (Spotlight visibility boosts, Spotlight Badge, Paket OLX subscription packages), supplemented by transaction-related revenue from OLXmobbi certified used-car sales including financing attach via the Adira Finance partnership. Distribution combines self-serve mobile/web with offline OLXmobbi retail stores, currently expanding from Jakarta to Yogyakarta. The customer base spans individual C2C consumers, vehicle dealers (B2C), and property sellers/agents, with property listings partly sourced via a Lamudi integration. Astra International ownership provides balance-sheet support and embedded access to Indonesia's automotive distribution and financial services ecosystem, though OLX Indonesia does not report standalone financial results.
OLX Indonesia firmographics
Firmographics- Name
- OLX Indonesia
- Legal name
- OLX
- Website
- https://olx.co.id
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OLX Indonesia operates a multi-category online classifieds marketplace serving individual consumers, vehicle dealers, and property agents across Indonesia via web, mobile, and the OLXmobbi certified used-car retail sub-brand, backed by Astra International.
- Ownership category
- akta.pro rank
Where OLX Indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
OLX Indonesia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain, Others
Revenue model
- Listing Fees and Featured Listings: Revenue generated from premium listing features such as Spotlight and Spotlight Badge placements that increase visibility for sellers. Free basic listings available for individual sellers, with paid promotion options.
- OLXmobbi Services: Revenue from OLXmobbi physical store operations selling certified used cars with warranties, inspections, and financing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Listing |
| Freemium | Pay-as-you-go | Premium Featured Listings (Spotlight) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OLX Indonesia product offering
Product offeringCore offering
OLX Indonesia operates an online classifieds marketplace connecting individual sellers and dealers with buyers across multiple categories including cars, motorcycles, property, electronics, household items, services, and jobs. The platform offers free basic listings alongside paid premium features (Spotlight, Spotlight Badge) and a membership subscription tier (Paket OLX). Its OLXmobbi sub-brand extends the offering into certified pre-owned vehicles sold through physical retail stores with warranty, inspection, and financing support.
Product overview
OLX Indonesia operates as a multi-category online classifieds marketplace platform offering a comprehensive portfolio of products and services. The core offering is the OLX Marketplace, which connects buyers and sellers across diverse categories including vehicles (cars and motorcycles), properties, electronics, and services. The platform is augmented by OLXmobbi, a dedicated sub-brand for inspected and warranted used cars. Additional services include Spotlight (premium featured listings), Booking (transaction reservation with escrow protection), Membership packages (seller subscription tiers), Cek Harga Mobil (vehicle valuation tool), OLX News (editorial content portal), OLX Assistance/OLA (AI chatbot), Tips Aman (safety resources), and Pusat Bantuan (customer support). The ecosystem is accessible via web and mobile applications on iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- OLXmobbi: OLX's dedicated service for buying and selling used cars, offering certified pre-owned vehicles with warranty and inspection services.
- OLX News
- OLA (OLX Assistance)
Products and services
- OLX Marketplace Primary online classifieds marketplace platform enabling users across Indonesia to buy and sell a wide range of products including vehicles, properties, electronics, household items, services, and jobs.
- OLXmobbi Dedicated used car retail sub-brand under OLX offering inspected, certified, and warranted pre-owned vehicles with features such as free insurance and maintenance, sold through physical retail stores.
- OLX News Integrated editorial news portal covering automotive news, industry trends, car reviews, technology tips, and lifestyle content for the OLX Indonesia audience across categories including Otomotif, Bisnis dan Keuangan, Tekno, Event, and Life Style.
- OLX Assistance (OLA) AI-powered customer assistance chatbot accessible via WhatsApp that provides automated support, tips, and guidance for optimizing OLX platform usage.
- Paket OLX (Membership) Subscription package for sellers offering additional listing quota allocations and promotional features to enhance listing performance and reach on the OLX platform.
Companies that use OLX Indonesia
Customer profileSegments3 records
Ideal customer profiles3 records
OLX Indonesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OLX Indonesia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- OLXmobbi Store JogjaminorExpansion of OLXmobbi certified used car retail network to Yogyakarta (Jogja/Jogjakarta), branded as 'Kota Gudeg', offering used car buying and selling services.
- Astra GroupcoreOLX Indonesia is part of the Astra Group ecosystem. Astra is a major Indonesian conglomerate operating across automotive, financial services, agribusiness, infrastructure, and logistics sectors. OLX operates under the Astra Digital umbrella.
- Adira FinanceminorPartnership for used motorcycle bazar events. OLX and Adira Finance co-host bazar events to promote financing options for used vehicle purchases at locations including Cengkareng and Cibinong.
- GIIAS (Gaikindo Indonesia International Auto Show)coreAnnual automotive exhibition partnership where OLXmobbi promotes trade-in services and dealers showcase new vehicles. OLX serves as media and platform partner for automotive content coverage.
- LamudiminorProperty listing integration where OLX property listings include Lamudi as a source reference, enabling cross-platform property exposure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
OLX Indonesia competitors and assessment
Company assessmentBroad incumbents
- Tokopedia: Tokopedia is one of Indonesia's largest horizontal e-commerce platforms, overlapping with OLX in used electronics, vehicles, and household goods, while offering a deeper transactional infrastructure that pressures OLX's listing-led model.
- Shopee Indonesia: Shopee operates a dominant general marketplace in Indonesia with integrated payments and logistics, competing with OLX for pre-owned goods, vehicles, and property category traffic.
- Facebook Marketplace: Facebook Marketplace is a built-in horizontal classifieds layer within Meta's social platform, reaching Indonesian consumers with zero-friction listings — a direct substitute for OLX's C2C category spanning vehicles, property, and electronics.
Direct peers
- Carmudi: Carmudi is a Southeast Asia-focused online automotive classifieds platform active in Indonesia, directly competing with OLXmobbi in used car listings and dealer-side monetization.
- OLX (Global): OLX operates the global classifieds platform across multiple geographies with the same horizontal marketplace model, freemium listing fees, and automotive vertical focus — the closest strategic and operational analogue to OLX Indonesia.
- BukaLapak: BukaLapak is an Indonesian horizontal marketplace offering C2C and B2C listings across similar categories (vehicles, electronics, property), serving the same Indonesian consumer base with comparable freemium and premium listing monetization.
- Mobil123: Mobil123 is an Indonesia-focused automotive classifieds platform (cars and motorcycles) owned by iCar Asia, directly competing with OLX's automotive vertical and OLXmobbi's certified used car offering.
- Carousell: Carousell operates horizontal C2C/B2C classifieds marketplaces across Southeast Asia including Indonesia, with mobile-first listing and chat-based negotiation — directly comparable to OLX Indonesia's core marketplace model and target users.
Emerging players
- Lamudi: Lamudi is an Indonesian property classifieds platform already integrated with OLX via cross-listing partnership; it represents a category-specialized peer in property that overlaps with OLX's property segment.
- Rumah123: Rumah123 is an Indonesian property listing portal focused on homes, apartments, and land, competing with OLX's property category while serving the same Indonesian buyers, sellers, and agents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OLX Indonesia social profiles
Digital presenceOLX Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLX Indonesia leadership team
Management profileNumber of profiles
OLX Indonesia subsidiaries and ownership
Company hierarchySubsidiaries3 records
OLX Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLX Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLX Indonesia
What does OLX Indonesia do?
OLX Indonesia operates an online classifieds marketplace connecting individual sellers and dealers with buyers across multiple categories including cars, motorcycles, property, electronics, household items, services, and jobs. The platform offers free basic listings alongside paid premium features (Spotlight, Spotlight Badge) and a membership subscription tier (Paket OLX). Its OLXmobbi sub-brand extends the offering into certified pre-owned vehicles sold through physical retail stores with warranty, inspection, and financing support.
Is OLX Indonesia a public or private company?
OLX Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was OLX Indonesia founded?
OLX Indonesia was founded in 2005. It employs 251 to 500 people.
Where is OLX Indonesia based?
OLX Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does OLX Indonesia make money?
Two revenue lines are on record. Listing Fees and Featured Listings are the primary driver. The others are OLXmobbi Services.
Who are OLX Indonesia's main competitors?
Broad incumbents on record are Tokopedia, Shopee Indonesia and Facebook Marketplace. Direct peers are Carmudi, OLX (Global), BukaLapak, Mobil123 and Carousell. Emerging players are Lamudi and Rumah123.
Does OLX Indonesia have an API?
No public API is recorded for OLX Indonesia.