JM Associates Federal Credit Union

What JM Associates Federal Credit Union does

JM Associates Federal Credit Union (JMAFCU) is a federally chartered, NCUA-insured credit union founded in 1980, headquartered at 9987 Pritchard Road, Jacksonville, Florida. It is a member-owned cooperative financial institution serving associates of JM Family Enterprises Inc. and their immediate family members across all 50 US states and abroad. The credit union operates six physical branch locations across Florida, Georgia, Alabama, and Missouri, including a restricted-access Southeast Toyota Port Processing Branch in Jacksonville.

JMAFCU delivers a full suite of consumer banking products through the SAFE digital platform (comprising SAFE IB for internet banking, SAFE Mobile for iOS and Android, SAFE BP for bill pay, SAFE Audio for telephone banking, JMCard SAFE for card controls, and Mobile Deposit). Core offerings include eChecking (no monthly fee, free Visa CheckCard), Share Savings, Super Savings, Reward Savings (5.12% APY up to $25,000), Term Share Certificates, and youth accounts. Lending products span new and used auto loans, personal loans up to $35,000 and 84 months, boat/RV/motorcycle loans, education loans, HELOC, fixed-rate second mortgages, Helping Hands Loans (small-dollar credit alternative), overdraft protection, and Visa credit cards (Classic, Gold Rewards, Signature). Mortgages are delivered through a partnership with Capital Mortgage Funding at CMG Home Loans.

JMAFCU's revenue model is anchored in net interest income — interest earned on a diversified consumer loan portfolio (rates ranging from 4.49% APR on new auto loans to 16.99% APR on Helping Hands Loans) offset by dividends paid on member share deposits. Supplementary fee income comes from overdraft protection, wire transfers, and account service charges. Distribution combines the branch network, 24/7 SAFE digital self-service, an inside sales contact center (800-581-2256), and 300,000+ surcharge-free ATMs via the CO-OP Credit Union network. Additional services are delivered through partner integrations: TruStage Insurance, GreenPath Financial Wellness, and Members Trust Company (trust services).

Name

JM Associates Federal Credit Union

Legal name

JM Associates Federal Credit Union

Website

https://jmafcu.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

JM Associates Federal Credit Union is a federally chartered, NCUA-insured credit union serving JM Family Enterprises Inc. associates and their immediate family members across all 50 states, offering consumer banking, lending, and digital services through six branches and the SAFE digital banking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income on Loans: JMAFCU earns interest income on its diversified loan portfolio, including new and used auto loans, personal loans, boat/RV/motorcycle loans, mortgages (via partner), home equity LOC, preferred line of credit, education loans, and credit cards. Loan rates range from approximately 4.49% APR (new auto) to 16.99% APR (Helping Hands Loan).
2. Share Savings & Certificate Dividends (Cost of Funds): JMAFCU pays dividends on member deposits including share savings, Super Savings, term share certificates, IRAs, and specialty accounts. These represent the cost of funds rather than direct revenue, enabling the credit union to fund loans and generate net interest income.
3. Fee-Based Income: The credit union generates fee income from various services including overdraft protection fees, wire transfer fees ($30 stop payment fee), and other account service charges as outlined in the Schedule of Fees.
4. NCUA Share Insurance Administration: As a federally chartered credit union regulated by the NCUA, JMAFCU's deposits are insured up to $250,000 per member through the Share Insurance Fund, providing a regulatory-backed safety net that supports member trust and deposit gathering.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

JM Associates Federal Credit Union (JMAFCU) is a federally chartered, NCUA-insured credit union that provides deposit accounts (eChecking, Share Savings, Super Savings, Term Share Certificates, Christmas Club), consumer loans (new/used auto, boat/RV, motorcycle, personal, education, helping hands, home equity, preferred line of credit, overdraft protection), Visa credit cards, IRAs, and trust and mortgage referral services to associates of JM Family Enterprises Inc. and their immediate family members. Transactions are facilitated through six physical branches, a Member Contact Center, the SAFE digital banking platform, the SAFE Mobile App, and a national surcharge-free ATM network of more than 300,000 locations.

Product overview

JM Associates Federal Credit Union is a full-service, federally chartered credit union offering a comprehensive suite of financial products and digital banking services. The core product portfolio includes deposit accounts (Share Savings, Super Savings, eChecking, Term Share Certificates), consumer loans (auto, boat/RV, motorcycle, personal, education, HELOC, second mortgages), and credit cards (Visa Classic, Gold Rewards, Signature). Digital banking is delivered through the SAFE platform comprising SAFE Mobile App, SAFE IB (Internet Banking), SAFE BP (Bill Pay), Mobile Deposit, SAFE Audio, and JMCard SAFE. The credit union partners with Capital Mortgage Funding for mortgage services, GreenPath for financial counseling, TruStage for insurance, and Members Trust Company for trust services. Membership is available to JM Family Enterprises associates and their immediate family members in all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• SAFE (Secure, Accessible, Fast, Easy): Electronic banking platform offering SAFE Mobile App (mobile banking), SAFE IB (internet banking), SAFE BP (bill pay), and SAFE Audio telephone banking services.

Products and services

• eChecking Free transaction account with no monthly fee, no minimum balance, and no per-check charge; includes JMAFCU Visa CheckCard accepted worldwide, mobile deposits, bill pay, and access to 300,000+ surcharge-free ATMs via the CO-OP Credit Union network. Available to JMAFCU members.
• Share Savings Foundational dividend-bearing savings account requiring a $10 minimum initial deposit to establish JMAFCU membership; offers free digital banking and direct deposit capabilities. Available to all JMAFCU members.
• Super Savings High-yield savings tier requiring a $2,500 minimum balance, with tiered dividend rates ranging from 1.55% APY ($2,500–$24,999) up to 1.80% APY (balances $100,000 and above). Available to JMAFCU members seeking higher deposit returns.
• Youth Savers Dividend-bearing savings account for members ages birth to 15 years. No minimum balance required to earn dividends, and the JMAFCU membership fee is waived for this age group. Available to JMAFCU members' children.
• Smart Savers Combined savings and checking package for members ages 15 to 18, including a Share Savings Account, eChecking with a $25 birthday certificate, Visa CheckCard, and online banking access.
• Term Share Certificates Certificate of deposit product requiring a $1,000 minimum investment (or $50,000 for premium tier), with terms from 6 months to 5 years; earns higher dividends than Share Savings and may be used as collateral for loans. Available to JMAFCU members.
• Christmas Club Account Specialty savings account for holiday expenses, with payroll deduction, automatic balance transfer to checking or savings on November 1, and a $5 early-withdrawal fee. Available to JMAFCU members.
• New Auto Loan Vehicle financing for new cars (untitled or dealer program cars under 20,000 miles), financing up to 100% of dealer cost with payment terms from 36 to 75 months and APRs as low as 4.49%. Available to JMAFCU members.
• Used Auto Loan Vehicle financing for used cars less than seven model years old, financing up to 100% of NADA retail value with payment terms from 36 to 72 months and APRs as low as 4.90%. Available to JMAFCU members.
• Boat and Recreational Vehicle Loan Financing for new boats, campers, camper trailers, and motor homes, with terms up to 60 months for new RVs and financing up to 80% of purchase price for new recreational vehicles. Available to JMAFCU members.
• Motorcycle Loan Financing for new and used motorcycles, financing up to 90% of new and 80% of used motorcycles, with full-coverage insurance required. Available to JMAFCU members.
• Personal Loan General-purpose unsecured loan for any worthwhile purpose including special purchases and debt consolidation, from $500 to $35,000 with terms up to 84 months and APR from 9.99% to 11.99%. Available to JMAFCU members.
• Education Loan Loan for educational purposes covering tuition, books, and computer equipment, with payments deferred up to 4 months for tuition reimbursement and one loan per semester allowed. Available to JMAFCU members.
• Helping Hands Loan Emergency loan of up to $1,000 for up to 12 months at 16.99% APR, designed as an alternative to payday loans for members with credit challenges. Available to JMAFCU members.
• Preferred Line of Credit Flexible personal line of credit for members with excellent credit, with limits from $5,000 to $25,000 in $500 minimum advances and variable rate tied to Prime plus 2% (minimum 6%, maximum 18% APR).
• Overdraft Line of Credit Automatic overdraft protection for eChecking accounts, covering overdrafts in $100 increments at 14.00% APR with minimum monthly payments of $50.
• Home Equity Line of Credit (HELOC) Revolving credit line using home equity up to 85% of appraised value with a variable rate tied to Prime (current 6.75% APR), 8-year draw period, and 12-year payoff. Available only for property in FL, GA, AL, SC, NC, and MO.
• Fixed Rate Second Mortgage Fixed-rate second mortgage for primary residences only, financing up to 80% of appraised home value with terms of 120 months (9.00% APR) or 180 months (9.25% APR).
• Visa Credit Cards Tiered Visa credit card offering including VISA Classic ($1,000 minimum line), VISA Gold Rewards ($5,000 minimum), and VISA Signature ($10,000 minimum), with variable APRs tied to WSJ Prime Rate (range 9.25% to 14.88%) and support for digital wallet tokenization.
• Traditional IRA Individual Retirement Account with tax-deductible contributions up to $6,000 annually (per IRS limits referenced) and tax-deferred earnings until withdrawal after age 59½. Available to JMAFCU members.
• Roth IRA Roth IRA with after-tax contributions up to $6,000 annually (subject to income limits); contributions can be withdrawn tax- and penalty-free at any time, and qualified earnings are tax-free after 5 tax years. Available to JMAFCU members.
• SAFE Mobile App JMAFCU mobile banking application for iPhone and Android devices, enabling account access, fund transfers, mobile check deposits, and bill payment, with password synchronized with SAFE IB. Available to JMAFCU members nationwide.
• SAFE IB (Internet Banking) JMAFCU online banking platform enabling account management, balance viewing, fund transfers (including scheduled and person-to-person payments), E-Statements, and bill payment integration. Available to JMAFCU members.
• Mortgage Solutions (via Capital Mortgage Funding partnership) Mortgage origination services offered in partnership with Capital Mortgage Funding at CMG Home Loans (led by John Teweles, NMLS# 131233), providing conventional, jumbo, FHA, VA, 203K, and USDA/RD mortgages, first-time homebuyer programs, and refinancing for primary residences, condos, and multi-family properties.
• Trust Services (via MEMBERS Trust Company) Trust services delivered through MEMBERS Trust Company, including living trusts, testamentary trusts, revocable and non-revocable trusts, charitable remainder trusts, bypass trusts, credit shelter trusts, escrow accounts, and investment management agency accounts. Coordinated through Trust Officer Tamara Kidd at (813) 631-9191 ext. 717.

Quantifiable outcome

• Savings rates up to 5.12% APY on Reward Savings balances up to $25,000
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Capital Mortgage Funding at CMG Home LoanscoreChannel Partner/ Reseller/ DistributorCapital Mortgage Funding, led by John Teweles (VP, Senior Financial Institutions Lender, NMLS# 131233), is JMAFCU's long-time mortgage partner offering conventional, jumbo, FHA, VA, 203K, USDA/RD mortgages, first-time homebuyer programs, and refinancing for JMAFCU members. The partnership provides expanded mortgage services not offered directly by the credit union.
• GreenPath Financial WellnessminorGTM or Marketing PartnerGreenPath Financial Wellness is a financial counseling and education service offered as a benefit to JMAFCU members, providing one-on-one financial counseling, debt management services, and financial education tools. It serves as a member retention and education tool for the credit union.
• Members Trust CompanyminorChannel Partner/ Reseller/ DistributorMembers Trust Company provides trust services to JMAFCU members including living trusts, testamentary trusts, revocable/non-revocable trusts, charitable remainder trusts, bypass trusts, credit shelter trusts, escrow accounts, and investment management agency accounts. Trust Officer Tamara Kidd manages the relationship at (813) 631-9191 ext. 717.
• TruStage InsuranceminorGTM or Marketing PartnerTruStage Insurance Program offers discounted insurance protection (life, AD&D, auto, home) designed for credit union members, available through TruStage Insurance Agency, LLC. Backed by over 80 years of credit union partnership experience, TruStage provides JMAFCU members with access to affordable insurance products.
• CO-OP Credit Union (ATM Network)coreTechnology or IntegrationCO-OP Credit Union provides the ATM network that gives JMAFCU members access to over 300,000 surcharge-free ATMs nationwide. The partnership uses CO-OP's locator tool at co-opcreditunions.org, enabling JMAFCU to offer competitive ATM access without building its own proprietary ATM network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagon Federal Credit Union (PenFed): Federally chartered credit union originally serving a defined employer/military community and now broadly chartered, offering deposit, mortgage, auto, and credit card products nationally. Comparable employer-affiliated origin and full-service consumer finance model.
• Navy Federal Credit Union: Largest US credit union, operating under a single-employer (US military) field-of-membership charter and offering a comprehensive consumer deposit, lending, and digital suite. Directly comparable employer-affiliated credit union business model.
• Alliant Credit Union: Federally chartered credit union serving a defined affinity-based membership nationwide, offering full deposit, lending, and digital banking. Comparable as an employer/affinity-chartered digital-first full-service credit union.
• Digital Federal Credit Union (DCU): Federally chartered digital-first credit union serving a defined employer/affinity membership nationwide with full deposit, lending, and digital channels. Comparable employer-affiliated charter and digital-led distribution model.

Regional players

• VyStar Credit Union: Large Jacksonville, Florida-headquartered credit union serving members across the Southeast. Comparable as a Florida-based full-service consumer credit union with deposit, lending, and digital offerings competing for the same regional member base as JMAFCU.
• First Florida Credit Union: Jacksonville, Florida-based credit union providing consumer deposit and lending products in the same metro and regional market as JMAFCU. Directly comparable local/regional competitor for members and employer groups.
• Suncoast Credit Union: Florida-headquartered credit union with full-service consumer banking, branch and digital channels, and membership drawn partly from employer groups. Comparable in product mix and Florida/regional concentration.
• Space Coast Credit Union: Florida-headquartered credit union with consumer lending, deposits, and digital banking; member base partly drawn from affiliated employer groups. Comparable in product scope and Florida orientation.
• Fairwinds Credit Union: Central Florida credit union offering deposit, consumer lending, mortgage, and digital banking services. Comparable in Florida footprint and full-service consumer credit union operations.

Others

• JM Family Enterprises (sponsor organization context): Parent sponsor of JMAFCU's eligible membership; not a financial peer, but operationally critical context as the employer whose associates and families constitute JMAFCU's field of membership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JMAFCU
• Instagraminstagram.com/jmafcu
• LinkedInlinkedin.com/company/j.-m.-associates-federal-credit-union

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JM Associates Federal Credit Union