100 Coaches

What 100 Coaches does

100 Coaches Agency is a private executive coaching services firm headquartered in New York and founded in 2016 by Marshall Goldsmith, Scott Osman (CEO), and Jacquelyn Lane (President), with Claire Diaz-Ortiz serving as Partner. The company operates a curated matching service that connects senior leaders at Fortune 500 companies and market-leading organizations with a vetted network of elite executive coaches, using its proprietary Matchcraft™ six-step process (Discovery, Curation, Chemistry, Assessment, Coaching, Results). The Matchcraft process is positioned as a human-curated methodology combining "art and science with deep intuition," and underpins the agency's value proposition of precision-matched coaching partnerships.

Name

100 Coaches

Legal name

100 Coaches Agency

Website

https://100coaches.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

100 Coaches Agency is a New York-based executive coaching firm that matches senior leaders at Fortune 500 companies with elite coaches via its proprietary Matchcraft™ process, complemented by an online learning platform, book imprint, and thought-leadership content.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance & Accountability Coaching (EDABANAD), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Executive coaching services
• Leadership development
• Executive coach matching
• Online learning courses
• Leadership publishing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Coaching Services: Professional executive coaching services delivered through a network of senior-level executive coaches, matched to leaders at Fortune 500 companies and market-leading organizations. Revenue is generated through bespoke coaching engagements with enterprise clients.
2. Learning & Development Programs: Methods by 100 Coaches online learning platform offering courses from world-class executive coaches and thought leaders. Additionally, 100 Coaches Publishing produces books on leadership and coaching topics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

100 Coaches Agency is an executive and leadership coaching firm that matches value-creating leaders with a premier network of senior-level executive coaches using its proprietary Matchcraft™ six-step curation process. The firm serves Fortune 500 companies and market-leading organizations through bespoke coaching engagements, complemented by an online learning platform (Methods by 100 Coaches), a book publishing imprint (100 Coaches Publishing), and a video interview series (Coaching Legends).

Product overview

100 Coaches Agency is an executive and leadership coaching services company that operates as a unified platform combining bespoke coaching services with complementary learning and publishing products. At its core is the Matchcraft™ proprietary process—a six-step methodology combining discovery, curation, chemistry sessions, assessment, coaching, and results tracking. This core service connects Fortune 500 executives with elite coaches. The company extends its ecosystem through Methods by 100 Coaches (online learning platform), 100 Coaches Publishing (book imprint), the 100 Coaches Community platform, and the Coaching Legends video series. The product portfolio also includes authored books like the Wall Street Journal bestseller Becoming Coachable, CEO Ready, The Earned Life, and Why Can't They Be Like Me?, plus resource guides for HR leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Matchcraft: Proprietary executive coaching match process that combines art and science with deep intuition to ensure precision-matched coaching partnerships
• Methods by 100 Coaches
• 100 Coaches Publishing
• Coaching Legends

Products and services

• Executive Coaching Services Bespoke executive and leadership coaching services that match value-creating leaders at Fortune 500 companies and market-leading organizations with senior-level executive coaches from the 100 Coaches premier network. Engagements are managed end-to-end via the Matchcraft™ process.
• Matchcraft™ Process A proprietary six-step coaching matching process (Discovery, Curation, Chemistry, Assessment, Coaching, Results) that combines art and science with deep intuition to ensure precision-matched executive coaching partnerships between leaders and coaches.
• Methods by 100 Coaches An online learning platform offering exclusive, interactive courses from world-class executive coaches, thought leaders, and CEOs for leadership development.
• 100 Coaches Publishing A book imprint that publishes new books authored by members of the 100 Coaches community on leadership and coaching topics.
• 100 Coaches Community A community platform connecting coaches, leadership experts, and executives with resources and networking opportunities.
• Coaching Legends Video Series A video interview series featuring conversations between Marshall Goldsmith and other renowned coaches, developed in collaboration with Thinkers50 and BetterUp.
• Becoming Coachable (Book) A Wall Street Journal bestselling guidebook on coachability—the top leadership skill for ongoing learning and development—co-authored by Marshall Goldsmith, Scott Osman, and Jacquelyn Lane.
• CEO Ready (Book)

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Marshall GoldsmithcoreStrategic or Co-development PartnerExclusive partnership with Marshall Goldsmith, the world's most recognized executive coach. Marshall Goldsmith is the founder of Marshall Goldsmith Group and co-founder of 100 Coaches Agency. He is the inaugural winner of the Lifetime Achievement Award by the Institute of Coaching at Harvard Medical School, a Thinkers50 Management Hall of Fame inductee, and has advised over 200 major CEOs. His bestselling books include 'What Got You Here Won't Get You There' and 'The Earned Life'.
• Thinkers50flagshipGTM or Marketing PartnerCollaboration on the 'Coaching Legends' video series, recognizing and honoring exceptional coaches. Thinkers50 is the world's most reliable resource for identifying, ranking, and sharing leading management ideas. The Financial Times calls their awards 'the Oscars of management thinking.'
• BetterUpflagshipStrategic or Co-development PartnerPartner in the Coaching Legends series alongside Thinkers50 and 100 Coaches, bringing together insights from exceptional coaches who have worked with top business leaders.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is a tech-enabled enterprise coaching and mental wellness platform serving large corporations, similar to 100 Coaches' Fortune 500 focus. The two collaborate on the Coaching Legends series but compete for the same HR-led enterprise coaching budget.
• EZRA (Coaching EZRA): EZRA is a digital coaching provider for enterprise customers, offering curated matching between employees and coaches. It competes with 100 Coaches for the same Fortune 500 coaching engagements, especially for individual leaders.
• Marshall Goldsmith Group: Founder Marshall Goldsmith's own executive coaching firm, which is directly connected through his co-founding role at 100 Coaches. The two share clientele, methodology lineage, and brand, and together define the premium executive-coaching category.
• TPC Leadership: TPC Leadership is a coaching firm focused on executive and leadership development for senior teams. It serves as a direct comparable to 100 Coaches for executive coaching engagements and culture/team coaching work.
• CoachHub: CoachHub is a digital enterprise coaching platform that matches employees with vetted coaches globally, serving large enterprises. It overlaps directly with 100 Coaches' bespoke matching and serves as a comparable scale-stage enterprise coaching vendor.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm that, through its Leadership & Professional Development offering, provides executive coaching among broader talent services. It overlaps with 100 Coaches on Fortune 500 executive coaching mandates.
• Heidrick & Struggles: Heidrick & Struggles is a leadership advisory firm providing executive search plus leadership coaching and assessment. It competes for adjacent enterprise coaching and leadership development spend alongside 100 Coaches.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering executive coaching and programs. It is a broader, education-oriented incumbent in the same executive coaching market that 100 Coaches addresses for senior leaders.
• Egon Zehnder: Egon Zehnder is a global leadership advisory and executive search firm that delivers executive coaching as part of broader leadership services. It is a comparable broad incumbent for enterprise HR buyers evaluating 100 Coaches.
• DDI (Development Dimensions International): DDI is a global leadership development firm providing assessment, coaching, and training to enterprises. It is comparable to 100 Coaches at the Fortune 500 executive development layer it serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@100CoachesAgency
• LinkedInlinkedin.com/company/100-coaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Coaches